Two-Minute Case Study - A Star Brand is Born This Way: Haus Laboratories' Prime Day Debut

Given the crowd that Amazon attracts on Prime Day, the retail event presents an unrivaled opportunity to make an impression on prospective shoppers. So how can brands use the extra traffic to launch a new product?
Lakshmi Kalluri, Amazon Research Specialist at Gartner for Marketers, explains how Lady Gaga’s Haus Laboratories tapped into the power of Prime Day without overloading marketing collateral with Amazon messaging.
The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit Gartner.com/marketing.

[@ArielZab]

I love the made up job titles lol

[@amatuer2]

Yes it is necessary to have a celebrity launch otherwise your brand will be “ in the soup” with thousands of other small companies.

[@rootvalue]

When did I subscribe to this channel???

[@SHIFTKICK]

They were L2. I also was mad confused

[@TheBatosai]

This woman smart and super gorgeous 👀

[@HelloAGD]

A partnership between Lady Gaga and Amazon launched successfully. What a surprise. May I suggest content for brands that do not have billions in revenue and billion dollar influencers. This is a very unrealistic case study for “start up” style brands to even contemplate. Very sorry to not be positive but as soon as I saw it was AMZ in house partnered with Lady Gaga I had to pause and stop viewing. Please do more with smaller brands that make an impact we can all learn from.