Q2 Ad Net Zero Training Session: Behaviour change insights with Matt Bourn.

Watch our training session where Matt Bourn, Director of Communications at the Advertising Association, presented all manner of consumer behaviour change focused insights. This colourful presentation featured Rage Against The Machine, dancing ostriches, The Simpsons, and a whole heap of useful tips for everyone grappling with this issue.
Having recently written ‘Sustainable Advertising: How advertising can support a better future’, alongside Ad Net Zero’s Chair, Seb Munden, Matt summarised findings from this text in the session, the core message of which promotes the idea that “we can improve the industry’s impact by embedding sustainable practices at the heart of everything we do. It doesn’t matter who you are, or where you sit, you can do something to help build a better future now.”