Can’t really blame don here; Conrad was so cryptic and metaphoric in the way he talked about his business that it was nearly impossible to tell what he really wanted. Don did the absolute best and made a fantastic campaign. Conrad’s response only further demonstrates the massive ego of so many corporate heads expecting everyone to know and fulfill exactly what they want at all times.
I have run into ton of purchasers - call 'em customers , clients, whatever in 30+ years and some act cryptically on purpose. Avoid people like this no matter the potential revenue and/ or prestige, and you will have a way happier life. Because you will have refused to have been manipulated. Manipulating people is emotionally disturbed behavior. Run !!!!
Oh yeah. When Don calls him on it, saying "You toyed with me," he can't handle it and recoils into his grand illusion as the sole author and corrector of his own success. He doesn't even directly address it.
@@muhilan8540 We sure did. It was long speculated but recent declassified documents confirmed the ayatollah was once a CIA asset. It would explain the hostage crisis as a huge falseflag to ruin Carter and get the other CIA puppet reagan in charge.
@@rodrikofharlaw6848 Iran-Contra. Senior administration officials secretly facilitated the sale of arms to the Khomeini government of the Islamic Republic of Iran, which was the subject of an arms embargo. The administration hoped to use the proceeds of the arms sale to fund the Contras in Nicaragua. Under the Boland Amendment, further funding of the Contras by the government had been prohibited by Congress.
I loved this pitch. I honestly think it was one of the most clever in the show’s history. Hilton was just a sociopath. He enjoyed being vague and kicking Don to boost his own ego. I’m glad Don saw through it.
Conrad was NOT a sociopath, he was a hard nosed businessman and a tough negotiator. A sociopath wouldn't have been able to build up a strong business and brand like Hilton. Can't blame an athlete for playing to win, and Connie was a star athlete in the world of business. He and Don were just doing the dance that all ad men do with their clients. Connies the big dog in the room and he plays to win, case closed.
Sociopaths are successful all the time. More so than a normal empathetic person in the business world. To suggest Hilton couldn't have been a sociopath due to business success is factly wrong.
@@jfkst1Wrong, the sociopath rarely succeeds in any endeavor requiring great effort and self control. They're impulsive, impatient, and love taking short cuts. Sociopaths succeed in interpersonal manipulation and/or intimidation. They're SOMETIMES successful in organization for limited periods of time, but it never lasts. I think you've failed to understand what sociopaths really are. I also think you conflate sociopathy with the political right, which you clearly have a biased against. You're only using "sociopath" as a disparaging name to call people who's politics you disagree with.
That’s the thing tho - the point of the scene was to show that as much as Don was a genius creative, all his work literally depends on as little as whether the rich dude across the table had taken a proper dump that morning. And that’s where account execs come in - it’s their job to manage this shit (pun intended). The number of amazing ad campaigns that have never been seen outside of the boardrooms is like a WW1 body count. It’s takes a combo of good creatives and great AEs to make sure it happens.
Van Halen contracts always specified M&Ms, but all the brown ones removed. They didn't ask for that because they didn't like brown M&Ms, they did it to see if the concert venue actually read the contract. If there were brown M&Ms then what else did they ignore in the contract that was a much bigger issue. Same thing here. He asked for the moon to see if Don was actually listening. Don didn't.
"You did not give me what I wanted." No, he didn't. He gave you a brilliant masterpiece of a campaign instead. Remember: Conrad wanted a cartoon mouse promoting his hotels.
What i get from the scenes between Conny and Don: Hilton is a difficult client. Asking for a "free one", inconsistent in his wishes and likes to be "always right".
I think Hilton is all about control. He knows Don is the creative type that challenges boundaries and authority, and this was to show: “Don, you can be creative but within the bounds of what I want. I am the potter, you are the clay.” Hilton knows this is a good campaign. But this was about establishing obedience and Conny manipulates Don completely by playing the “disappointed father-figure” card, knowing what that means to someone with Don’s upbringing. Manipulative, eccentric, and pure power on Hilton’s part.
The moon isn't a destination? Think of the times, Hilton is absolutely on to something from the start. He seeks and finds the best (Don)and sets in motion for his brand to be the first to the moon in the hearts and minds of the coming space age. Hilton travels in circles above Don and is building the future. He knows stuff, Don only sells it. Hilton knew if Don's work had landed on point Hilton would have been the brand of the future, first.
@@Au_Ag_ratio5021 At that time of the scene Don was an employ at Sterling Coper, he wasn't a stake holder, probably making a very nice salary but not financially independent. Conrad Hilton was absolutely the equivalent of a billionaire at the time (adjusted for inflation etc), and later he become a billionaire on paper, one of only few at that era. Don Draper is a well of man, but there's a stark power imbalance between him and Hilton.
@@huntrrams That's because by that time, those old CEO's DID reject modern ads. When old Connie died in 1979 his son worked hard and REALLY expanded the company. Then sold the company in 2007. He just died a little over a year ago at 91, the same age as Connie when HE died.
@@80teg If you really get it, the Carousel commercial is just the most awesome thing. But you have to have had to go through some sort of tragedy or loss in your life for it to really hit your heart.
I feel like Don could have put it back on Conrad by saying something like, "If you want the moon, you have to conquer Earth" giving more credibility to the international campaign
There are snakes that go months without eating. Then they finally catch something. But they are so hungry, they suffocate while they’re eating. One opportunity at a time.
This was always tough to watch. Easily one of Don’s best campaigns, challenging even the carousel. But Hilton’s expectations were quite literally the moon. I’m not sure if it was even possible to please Conrad, and maybe that’s what Don had to learn here.
As Hilton walked out, Don should have shouted, "Hey Connie!" As he turned to look back, Don would then pull down his pants and bend over in his general direction. "Here's your MOON, muthafuckahhhhh! Ha ha ha!"
I thought it was interesting because it was a legitimate visionary, like Conrad Hilton, seeing Don actually stifle his vision in his creative work, that is to help create a vision for the customer seeing the ad. Connie wanted customers to have his vision. Don was trying to give Connie's customers Don's vision. Connie was mad not because Don wasn't good. But because he didn't believe in Connie's vision. Every other account Don had looked to him to tell them what their vision is. Connie looked to him to take his own vision and run with it, and Don was not wired to do that.
Don operates on the idea that the customer does NOT know best. There’s having vision and then there’s having a successful ad campaign. I think he respects Conrad’s vision, but at the same time tried to appeal to a wide, international audience with language that made sense. Conrad spoke in abstracts (but apparently seriously meant Hilton on the moon), don tried to make something concrete
Wrong, Connie's original vision was an idea revolving around a mouse. Don told him (advice for free) that nobody wants to think about mice when staying at Hilton. Connie is trying to poke holes and make Don seem not up to his standards.
This pitch gave me chills. Absolutely brilliant. Draper was in total command and the campaign was simply perfect. I’d spend my money on a Hilton hotel if I see this ad.
Also, When Don corrected Connie earlier about the "Mid Summer Nights Dream" he was accused of being "prickly" and Don probably thought Connie spoke in generalities. Don was wrong. Connie set him up.
I can totally see it Hilton: cold and lifeless Hilton: lack of atmosphere. Hilton: the most expensive trip known to mankind. Hilton: we're full every month. Hilton: no guarantee you'll come back. Hilton: you don't sse our dark side Hilton: pissing in your suit is okay. (You're okay) Yup, the campaign practically writes itself.
I find it ironic that Conrad says he wants chicken for Japan. Because a few years afterward, KFC opened there and has since become a holiday tradition, thanks to a clever campaign by its manager.
for everyone saying Don didn't give him what he wanted: Conrad Hilton's expecations and request for "The moon" literally were manufactured to not make any sense. There is no way Don had the capacity to give him what he wanted because he is right: the moon is not a destination
@@danieloconnell3139 He wanted exceptional work, but it was also a power play to show Don who’s boss. He dangled the prize in front of Don, only to damn him with faint praise by saying it was merely “Good.” Hilton is the egomaniac client who ironically is the big catch that you want, but it’s a fruitless endeavor because he is never satisfied.
Out of touch? Hilton grew exponentially during this decade. He was quite the visionary in the hospitality industry. Plus, there's a reason why Hilton created the "Conrad" brand of upscale hotels in his honor. His idea would have been different than all of the other cookie cutter ideas. The problem is that you have two giant egos in one room.
When he said "you did not give me what I wanted", Don could have replied "I'm not here to give client what they want but telling them what is good for their business"
That's such a true statement. In my own experience, a client that doesn't trust a marketing team will always be a detriment, if not completely sink a campaign if they're allowed to run roughshod over it. If a campaign is bad and underperforming, then dump the team, but let them do their job.
If you haven't been there when the business started, dont assume you would know more than a business owner about their business that's pure arrogance to do so.
@@ZakariaRabiai it's nothing to do with knowing more about the business, it's knowing more about good marketing. You can know business inside and out, but understand fuck all about good advertising.
The character is Connie Hilton but he's also a composite of Howard Hughes and Ted Turner at the stage of their lives where their brilliance borders on early stage Alzheimer's. The term used then was 'eccentric' it was impossible to get Hilton to the moon because in the real sense he saw himself as omnipotent to the degree he felt he could call a middle mgmt guy at all hours as if he owned him. Hilton spoke in parables and no one challenged him because of this wealth and fame.
Most people have already analyzed this quite well, I just want to add the version that we might see a narcissist in act (Hilton) projecting his own need for love when he asks Don "what do you want? Love?". Already broken man Conrad camouflaged his own insecurities and traumas into trying to control and underestimate Don, just to reinforce his ego and establish power.
the fact of the matter is that the ad men of madison avenue know whats best to put into a campaign because that is their job and they know better than their clients cause if they didn't their clients wouldn't need them.
That look that Peggy gives Don at 2:23 on her way out, a combination of "Uh oh," and "Just holler if you need me!" Throughout the show Peggy and Don were sometimes like brother and sister: loyal and loving to each other at times, and at others they hated each other and were fiercely adversarial and competitive.
I like how they present it so that it can be taken two different ways. Connie Hilton is either: A. very manipulative and speaking metaphorically, he has insane standards and enjoys emotionally manipulating people in the off-chance they can contribute to his wealth, or B. he is so dense that if the Lunar surface of the moon is not a part of this pitch he abandons the agency all-together
Hilton was as disappointed in this ad campaign as I was disappointed in the Hilton plotline which ultimately led nowhere, had no other effects, and ended for incomprehensible reasons.
Basically Don's reaction was a contrast with his ealier ones, where other old costic clients were arguing with him season 1. There he made it like they needed to fight for him, while here, he was reaching for Hilton's approval, thats why the pitch failed imo.
Connie wanted to feel special. It’s a great pitch but still just a pitch, same as Don would do for any paying client. Connie wanted the moon, something intangible and fantastic that no one can have
Connie must be really pissed if he watches the Heinz advertisement. The Heinz boss got exactly what he wanted..the future..the moon. The Heinz pitch was sold by Don & Megan on Season 5. After this, will we ever see Hilton again ?
Conrad was such an insecure person that he still needed to be the one who came up with the moon idea (Re: Mouse idea). And no matter where Don could have taken the moon, Conrad would have tried to take credit.
As with many scenes in Mad Men, there are many ways to interpret this scene. One is that Connie set Don up to fail with his 'moon' request. Another is that Connie wanted to see if Don picked up on his moon request when he made it, even though he made the request as a passing comment and was purposefully obscure. Or maybe Connie knew that Don wasn't going to take his moon request seriously and therefore knew it wouldn't be in the ad presentation, giving Connie a ready-made reason to take Don down a peg and show him who the real boss is. Connie Hilton is definitely an eccentric character, and eccentric people are prone to making unusual demands, In this case, he was testing Don to see if he would follow through with the moon thing no matter how ridiculous and impractical it seemed from an advertising standpoint. So many possibilities in this scene. And since I didn't see the episode, I don't know how it ended up playing out.
nice bro i was thinkin something about like connie its really sick the way like his poeple looked him when he say about the moon, they look him lika a creazy like if was not the first time that he said something like that , faar from the context almost a delirius ,and connie for me its impressed by Don and its like the son who he never had almost in a sick way he wants to teach them that he dont have all the power ,but in an obsessive way he try to teach don about power like he was his own son
I thought this served to exemplify the insane egos many of these corporate heads have regarding those who work under them. Also Connie seemed a bit crazy at times with his rants.
Good insight. I just watch the last episode of Succession, and this reminds me of Logan Roy asking for a Coke to presidential candidates. It seems mundane and extravagant, but he does appreciate when someone brings it to him. He needed to feel in control.
When Connie say 'what you expected from me, love?' I think he is unconsciously talking about himself, but in his case, love is misunderstood with obedience. Afterall, Connie wasn't interested in the campaing as much as he was interested in Don, since is one of the few people he can identify with
Can't blame Hilton here. Not only was he ignored in his request, which can be seen as an attack on his business making decisions and capabilities as a CEO, but it's the early 60s and the USA was smack dab in the middle of a space race that saw us literally aiming for the moon. The whole idea of setting up shop there and having hotels was a popular one, as technological changes were expected to keep up at their current pace, which, as we see today, never materialized. Having a single ad that places a Hilton on the moon is tongue in cheek foresight that shows Hilton is aimed not just on Earth and the present, but outer space and the future. It doesn't matter where you are, Hilton takes you home. Case in point. What famous hotel chain leant their namesake for a hotel on a floating space station platform orbiting the Earth in 2001: A Space Odyssey in 1968?
Can’t help but feel for Don here. He tried to serve the interests of Hilton’s business by creating an inventive, forward thinking ad campaign. Dons ad would have beaten Conrad’s idea any day of the week in terms of appeal
@@danieloconnell3139 it was safe and comforting. Connie's was daring and futiristic. Capturing the imagination that Conrad brand is enduring and always wanting to be at the forefront of human travel and progress delivering unparalelled service and comfort. A powerful symbolic message could have been delivered. Don flubbed imo.
This is such a brilliant scene. The way it ebbs and flows with the drama. One second Hilton is happy but the next he’s critical and then angry but still admits the work is good, showing positivity before he walks out in a huff for ultimately not getting what he asked for. He served as such a good foil to Don because he showed him that he doesn’t always have the magic touch that he’s known for when it comes to pitching to clients. Also, that last look Peggy gives him before closing the door just speaks volumes of their dynamic.
So, Conrad's initial thought involved a pair of mice finding a home at a Hilton. Then he pitches some wild ass moon hotel concept. Don takes that as an aspiration, not a literal goal. So he aims for the middle ground. Is that why Conrad got pissed?
Was it something like, how dare you poopoo my downhome idea, yet fail to deliver some weird ass Sci fi concept of a hotel of the future? Sorry, got no jokes, honestly befuddled what was going on in this scene
Yeah i think so. Connie basically set him up to fail. He wasn't clear with what he wanted ringing Don at 3am or whatever. He was annoyed Don wasn't aiming big enough in his own mind, with his earlier comments about needing a better answer next time at the hotel. No matter how good Dons work was if it wasn't the moon Connie was gonna put his foot in it.
Is anyone on Connie's side here? Connie was clear... he wanted the kind of campaign that stood for something greater. He wanted Hilton to stand for something more than a hotel. He wanted the idea of Hilton being the greatest hotel in the world... so good it would be on the moon... I'm actually laughing rn but Don did not deliver his vision. Connie comes from "The customer's always right..." Don wanted something efficient. He wanted a campaign that would be successful; he wanted something he could point to in his portfolio, he wasn't being a visionary... which killed Connie's respect. I think Connie says something about in the beginning Don didn't reach higher. Connie was definitely
Funny I never thought about that. Connie wasn’t looking for a great campaign, he is looking for people to help him go to the extreme. He might have thought Don was a guy that would go to the crazy extremes of thinking of things that no one has ever thought about. And maybe you’re right, this was a great campaign but it didn’t meet the expectations of finding way another Steve Jobs or something.
As a principle, Hilton is of course right: You give the customer what he asked for. But Hilton didn't really ask for the moon. He believes he was clear on that - but he really wasn't. He didn't want an ad campaign - he wanted to be understood, that's why he was being so cryptic. He wanted somebody younger to be his apprentice while at the same time reassuring him in what a great visionairy he was. On the telephone, he sounded like somebody who just threw a few wild guesses out there, especially if you consider the time of the day.
Well - he may not have been DEFINITIVELY clear about having the moon literally in the ad. But I do think one thing Hilton did make clear, and which Don avoided, was this notion that the company of Hilton was meant to represent this… societal force for good, wrapped up in traditional American values and Christianity that would make other societies look to us in admiration. And while Don certainly does encapsulate some classical ideas about Americanism, that sort of evangelism is VERY anti-Don. Don didn’t have much to say when Hilton would start to wax on about this stuff, and in the end he felt that his own charm and charisma would translate into the ad. But it wasn’t what Hilton wanted - to give Hilton what he actually wanted would’ve been pretty gross, of course. But Roger, as a seasoned account man, might’ve seen that when Don didn’t.
Con just waited for the right moment to drive his point AND teach Don a lesson for how Don was man enough to refuse him for a free-ride he requested earlier
It's a print ad. Why would you be concerned about the accent? Plus, it's aimed at Americans who are travelling abroad, not the people in the other country.
I was in marketing a long time ago, and also in the bussiness world, so allow me to bring some clarity to Hilton here: Guys like Hilton want lackeys, guys that will do everything that's asked, without question or doubt, even if it is the dumbest ideia you ever heard, they don't want you to be good, they want you to be obedient, because guys like this, that built themselfs up, think they got the secret recipe to sucess, and every decision they make, as dumb as it seens, is pure gold. Why they get away with? Because sometimes, you work for a guy like this and need your job, so you'll run around fixing their mistakes and learning to work in the lackey mentality they instill in everyone. Think Elon Musk, think Bill Gates, think presidents all around, these guys win, by chance (Sorry to tell you, sucess is as much chance and opportunity as it is effort) and think they won because they see the world differently, and there is not a single thing these guys agree on sucess, but they all think they got the magic recipe. Don is the kind of guy to think on his feet, and altough he's not much of a team player, he's saved because he's good at his job, and Hilton don't want guys to think, he wants someone to agree and obey, because he thinks that his ideas will lead to an insight so magnificent that no one will believe it and only they can see it.
This was showing how future forward Hilton thought and how Don was about the immediate. In advertising, both work. This really set up Don for his future and series finale ad, "I'd like to teach the world to sing" coca cola ad. This series was masterfully written, directed, acted, and wardrobe/set pieces.
In that respect Connie could have given him another chance and I imagine that Don probably would have only made a difference in his presentation with 'everywhere the moonlight touches.' Keeps the original's intention of how Hilton is everywhere across the globe with a promise/hint of places not on Earth where the moon's light touches.
I’ve read the comments and they’re all very good. I’m torn between the two arguments that Connie is being manipulative and Don is thinking too small. Connie says “you didn’t give me what I wanted and I’m deeply disappointed” The only response I can think of is for Don to say, “If you think my job is give you what YOU want, then you should be in MY business and I shouldn’t be here at all. My job is to find the deeper connection between your product and your customers that nobody else sees”. That’s the end of the relationship with Connie but that’s Don’s way.
In my younger days, my reaction to this kind of feedback from a client would have been to blame myself and wonder what I did wrong. Now, I would blame the client for setting unrealistic and poorly defined expectations, and wasting my and other people's valuable time. You don't want every client.
Esperaba comentarios en inglés pero hasta ahora anda. Hilton tiene toda la razón. Fue claro en lo que quería, pero Don le dió algo totalmente distinto. Se supone que Hilton lo pidió porque la idea de la luna se alineaba a su visión de negocio, y en su lugar hubiese hecho lo mismo, que es rechazarlo.
Jesus Margarito No te das cuenta que solo uso a Don y el al final se dio cuenta. Cuando crearon su propia agencia podia haberlo contactado como cliente pero no fue asi por lo mismo.
A good lesson for creatives to separate your ego from your work. No matter how good you are, at the end of the day, you have to give the client what they want, even if you think it’s ridiculous, or not as good as your idea, or was poorly specified.
Don shoulda gave him the Jantzen Swimwear treatment. "How do you say unrealistic asshole who doesn't know a great ad when he see one? Hilton. Now get out!"
I love that Ad campaign! I lived overseas for many years and when I wanted some American love, I always looked for the closest Hilton, Marriott, Sheraton or other high scale hotel - for good food, clean rest rooms and peaceful sanctuary. Don knew what the American traveler wanted!
"Hilton. We're there for you, from New York to the moon." It's not so hard to fit the moon into it. Make it a byword for universality. It's not ideal, but it's workable.
Hilton's life, business experience and success is leaps and bounds beyond Don's. Don's success and experience in marketing is "big fish in a small pond" relative to Hilton's. Hilton has a level of knowing and expectation that transcends Don's self contained reality. Yet, Draper is too egocentric and short sighted to see, understand or appreciate that Hilton doesn't just represent new business, he/it represents the formidability and transcendence needed for Don to "unlock" his potential. Hilton saying that he wants the moon is Hilton's intent to challenge Don to come up with something truly extraordinary. Instead, Don goes through the motions as he normally would with any business and thinks his idea is great. But he missed the true essence of "the moon"--to honestly challenge himself, to go above and beyond his normal scope of work and create something truly exceptional... Hilton exceptional.
If Hilton thinks he's disappointed now, wait until he sees his grand daughters
Great grand-daughters.
But, absolutely true.
I know you're stuck in the 2000s but Paris got her shit together
🤣🤣🤣🤣🤣🤣🤣
@@bigguy1164 no she didn’t. She’s a bone fide narcissist.
@@bigguy1164 she made a p0rn video for all to see that will be on the internet forever. There is no coming back from that
How do you say "oxygen" on the moon? "Hilton."
Bwaaa! 😂
@David Hidalgo Don would've knocked him off his seat with that.
Don's life would have altered dramatically.
@@akatosh2795 jajajajajajajaj
Air conditioning on the moon. Hilton.
Can’t really blame don here; Conrad was so cryptic and metaphoric in the way he talked about his business that it was nearly impossible to tell what he really wanted. Don did the absolute best and made a fantastic campaign. Conrad’s response only further demonstrates the massive ego of so many corporate heads expecting everyone to know and fulfill exactly what they want at all times.
This was to show Don isn’t good at account management, he’s talented in copywriting
I have run into ton of purchasers - call 'em customers , clients, whatever in 30+ years and some act cryptically on purpose. Avoid people like this no matter the potential revenue and/ or prestige, and you will have a way happier life. Because you will have refused to have been manipulated. Manipulating people is emotionally disturbed behavior. Run !!!!
He literally explained what he wanted from Don the first meeting that they had. “Think bigger.” And Don didn’t do that..
Oh yeah. When Don calls him on it, saying "You toyed with me," he can't handle it and recoils into his grand illusion as the sole author and corrector of his own success. He doesn't even directly address it.
just wanted to bully him and cut him down to size I think. As well as fueling his delusions of grandeur
Americans going to Tehran for their holidays. How times have changed.
*In Archer's voice:* Do you not?
It's the CIA and America's fault. We put the Shah in charge then helped the Ayatollah take over once the Shah quit being a good little puppet.
@@rodrikofharlaw6848 we did the coup in 1953 but not the 1979 revolution, but it is our fault though
@@muhilan8540 We sure did. It was long speculated but recent declassified documents confirmed the ayatollah was once a CIA asset. It would explain the hostage crisis as a huge falseflag to ruin Carter and get the other CIA puppet reagan in charge.
@@rodrikofharlaw6848 Iran-Contra. Senior administration officials secretly facilitated the sale of arms to the Khomeini government of the Islamic Republic of Iran, which was the subject of an arms embargo. The administration hoped to use the proceeds of the arms sale to fund the Contras in Nicaragua. Under the Boland Amendment, further funding of the Contras by the government had been prohibited by Congress.
I always liked how Peggy and the creative team wait for Don's OK before leaving the room. Good show of allegiance.
Don's the boss. And it's their turf.
Ehh less allegiance more of who signs my paychecks.
True!
Hilton tells Don he's like a son to him, then says "what do you want from me love?" lol
Just like real dads lol
Don can't get love even from his fake dad 😢
"Hamburger is already a foreign word" Connie really was a Mad Men himself.
I still say the actor looks like the straight version of John Waters in the way he is presented.
Funny you should say that ! I’m a Baltimore guy and I was just thinking the same thing !
First time I saw him, I thought it was John Waters!
I loved this pitch. I honestly think it was one of the most clever in the show’s history. Hilton was just a sociopath. He enjoyed being vague and kicking Don to boost his own ego. I’m glad Don saw through it.
Conrad was NOT a sociopath, he was a hard nosed businessman and a tough negotiator. A sociopath wouldn't have been able to build up a strong business and brand like Hilton.
Can't blame an athlete for playing to win, and Connie was a star athlete in the world of business. He and Don were just doing the dance that all ad men do with their clients. Connies the big dog in the room and he plays to win, case closed.
Sociopaths are successful all the time. More so than a normal empathetic person in the business world. To suggest Hilton couldn't have been a sociopath due to business success is factly wrong.
@RaptorFromWeegee you sound like a simp for hustlebros... very common lately
@@jfkst1Wrong, the sociopath rarely succeeds in any endeavor requiring great effort and self control. They're impulsive, impatient, and love taking short cuts.
Sociopaths succeed in interpersonal manipulation and/or intimidation. They're SOMETIMES successful in organization for limited periods of time, but it never lasts.
I think you've failed to understand what sociopaths really are. I also think you conflate sociopathy with the political right, which you clearly have a biased against.
You're only using "sociopath" as a disparaging name to call people who's politics you disagree with.
To be honest, it’s a great ad campaign. Connie’s extreme expectations seem a way to deliberately make Don subservient to him. It’s a power move.
Knew it had to be something that basic. What a poon
Doesn't even make sense. Draper said they could fit it into the campaign so he could EASILY give him "the moon."
That’s the thing tho - the point of the scene was to show that as much as Don was a genius creative, all his work literally depends on as little as whether the rich dude across the table had taken a proper dump that morning. And that’s where account execs come in - it’s their job to manage this shit (pun intended). The number of amazing ad campaigns that have never been seen outside of the boardrooms is like a WW1 body count. It’s takes a combo of good creatives and great AEs to make sure it happens.
He wanted the wow factor ,like the stories he would of heard from other likeminded businessmen like Kodak
Van Halen contracts always specified M&Ms, but all the brown ones removed. They didn't ask for that because they didn't like brown M&Ms, they did it to see if the concert venue actually read the contract. If there were brown M&Ms then what else did they ignore in the contract that was a much bigger issue. Same thing here. He asked for the moon to see if Don was actually listening. Don didn't.
"You did not give me what I wanted."
No, he didn't. He gave you a brilliant masterpiece of a campaign instead. Remember: Conrad wanted a cartoon mouse promoting his hotels.
How do you say infestation in every language? Hilton.
What i get from the scenes between Conny and Don: Hilton is a difficult client.
Asking for a "free one", inconsistent in his wishes and likes to be "always right".
Exactly, there's a reason advertising agencies exist and why the best are paid the most
Really hope Hilton reads this bro.
😂@@seanwebb605
Ice water in Italian: Hilton
Fresh towels in Farsi: Hilton
Hamburgers in Japanese: Hilton
Hotel: Trivago
Hotel: Hilton
Hilton: Hilton
Amazing acting by John Hamm you can tell Don is nervous delivering a presentation he’s usually give with total confidence
Don wanted to impress him. But once they knew they got you, that’s when they spat you out. Always like that,
@@tommak8679 Absolutely correct...
Connie would have approved a cartoon mouse eating a moon made of Swiss cheese
I think Hilton is all about control. He knows Don is the creative type that challenges boundaries and authority, and this was to show: “Don, you can be creative but within the bounds of what I want. I am the potter, you are the clay.” Hilton knows this is a good campaign. But this was about establishing obedience and Conny manipulates Don completely by playing the “disappointed father-figure” card, knowing what that means to someone with Don’s upbringing. Manipulative, eccentric, and pure power on Hilton’s part.
The moon isn't a destination? Think of the times,
Hilton is absolutely on to something from the start.
He seeks and finds the best (Don)and sets in motion for his
brand to be the first to the moon in the hearts and minds of
the coming space age. Hilton travels in circles above Don
and is building the future. He knows stuff,
Don only sells it.
Hilton knew if Don's work had landed on point Hilton
would have been the brand of the future, first.
I had the same hunch w
@@Au_Ag_ratio5021 Dude, so much billionaire bootlicking, gross 🤮
@mokied um when this imaginary TV show took place, Hilton was not a billionaire, and Don was a millionaire, too.
@@Au_Ag_ratio5021
At that time of the scene Don was an employ at Sterling Coper, he wasn't a stake holder, probably making a very nice salary but not financially independent.
Conrad Hilton was absolutely the equivalent of a billionaire at the time (adjusted for inflation etc), and later he become a billionaire on paper, one of only few at that era.
Don Draper is a well of man, but there's a stark power imbalance between him and Hilton.
I thought this was the best ad campaign on the show.
This and the Heinz. It weird how Mad Men portrays these old CEOs of big corporations rejecting modern ads.
@@huntrrams I actually thought Don's Hershey pitch was great, I don't know about them but it moved me.
So, we just gonna forget about the Kodak Carousel?
@@huntrrams That's because by that time, those old CEO's DID reject modern ads. When old Connie died in 1979 his son worked hard and REALLY expanded the company. Then sold the company in 2007. He just died a little over a year ago at 91, the same age as Connie when HE died.
@@80teg If you really get it, the Carousel commercial is just the most awesome thing. But you have to have had to go through some sort of tragedy or loss in your life for it to really hit your heart.
I feel like Don could have put it back on Conrad by saying something like, "If you want the moon, you have to conquer Earth" giving more credibility to the international campaign
are you Don Draper Jr ?
There are snakes that go months without eating. Then they finally catch something. But they are so hungry, they suffocate while they’re eating. One opportunity at a time.
Wrong. Rita got the moon first and then started to conquer earth
This was always tough to watch. Easily one of Don’s best campaigns, challenging even the carousel.
But Hilton’s expectations were quite literally the moon. I’m not sure if it was even possible to please Conrad, and maybe that’s what Don had to learn here.
As Hilton walked out, Don should have shouted, "Hey Connie!"
As he turned to look back, Don would then pull down his pants and bend over in his general direction. "Here's your MOON, muthafuckahhhhh! Ha ha ha!"
Eight years and the amount of likes you got is disappointing. I laughed when I read this. You deserve so many more likes.
lmao, like I really burst out laughing
Holy shit, burst out laughing reading that 😂
LOL! 😂😂
12 years later and this comment is still goated yet underappreciated
I thought it was interesting because it was a legitimate visionary, like Conrad Hilton, seeing Don actually stifle his vision in his creative work, that is to help create a vision for the customer seeing the ad. Connie wanted customers to have his vision. Don was trying to give Connie's customers Don's vision.
Connie was mad not because Don wasn't good. But because he didn't believe in Connie's vision. Every other account Don had looked to him to tell them what their vision is. Connie looked to him to take his own vision and run with it, and Don was not wired to do that.
Don operates on the idea that the customer does NOT know best. There’s having vision and then there’s having a successful ad campaign. I think he respects Conrad’s vision, but at the same time tried to appeal to a wide, international audience with language that made sense. Conrad spoke in abstracts (but apparently seriously meant Hilton on the moon), don tried to make something concrete
An ad campaign with Hiltons on the moon would have been ludicrous. Still would be.
But there isn’t a Hilton on the moon.
Hilton tried to come off like Don's equal but in the end he was just another snobby asshole client with stupid ideas.
Wrong, Connie's original vision was an idea revolving around a mouse. Don told him (advice for free) that nobody wants to think about mice when staying at Hilton. Connie is trying to poke holes and make Don seem not up to his standards.
This pitch gave me chills. Absolutely brilliant. Draper was in total command and the campaign was simply perfect. I’d spend my money on a Hilton hotel if I see this ad.
And this is how we get Paris Hilton in our lives, while simply getting groceries and being forced to see the covers of gossip magazines.
Just the sight of seeing Don gets rejected from that masterpiece is just wrong and kinda sinful
He wanted the moon. Didn’t you hear him? He who pays the piper calls the tune.
How do you say "bedbugs" in every language? Hilton.
Makescme want to be inside a hilton! 😂
Also, When Don corrected Connie earlier about the "Mid Summer Nights Dream" he was accused of being "prickly" and Don probably thought Connie spoke in generalities. Don was wrong. Connie set him up.
After getting free advice at that!
"Tu trabajo es bueno" - Conrad Hilton
Theyungcity23 si
Su trabajo es Hilton.
Buenos dias, me gusta papas frías, los bigotes de la cabra Es Hilton
Just know that a joke you wrote 5 years ago made me laugh way more than it should have XD
Actually, Connie’s line could have been a campaign: “Hilton: Expect the Moon”
Awesome dude!
Great slogan
I can totally see it
Hilton: cold and lifeless
Hilton: lack of atmosphere.
Hilton: the most expensive trip known to mankind.
Hilton: we're full every month.
Hilton: no guarantee you'll come back.
Hilton: you don't sse our dark side
Hilton: pissing in your suit is okay. (You're okay)
Yup, the campaign practically writes itself.
I find it ironic that Conrad says he wants chicken for Japan. Because a few years afterward, KFC opened there and has since become a holiday tradition, thanks to a clever campaign by its manager.
Hilton did eventually get his dream of a hotel on a space station in the film '2001: A Space Odyssey' (1968) 👍👍
Tell him: " I can't give you the Moon, but I can give you Uranus."
That's what's up!!!
for everyone saying Don didn't give him what he wanted: Conrad Hilton's expecations and request for "The moon" literally were manufactured to not make any sense. There is no way Don had the capacity to give him what he wanted because he is right: the moon is not a destination
The question then, is why did Conrad do this to Don?
@@danieloconnell3139 He wanted exceptional work, but it was also a power play to show Don who’s boss. He dangled the prize in front of Don, only to damn him with faint praise by saying it was merely “Good.” Hilton is the egomaniac client who ironically is the big catch that you want, but it’s a fruitless endeavor because he is never satisfied.
exactly -- it's right there in the request, giving someone the moon means doing something impossible
First prize: Hilton
Second prize: a set of steak knives
Third prize: you're fired
Oh, do I have your attention now, Don?
PUT THAT COFFEE DOWN
When the man demands the moon - drop your pants and give it to him.
You drop your pants, I'm out of there.
Got a ring in there last night...
Or refuse to work with him, some clients are more trouble than their worth
How do you say freeze-dried ice cream on the Moon? Hilton
How do you say entitled, out of touch crazy old man? Hilton.
Solid comment
How do you say entitled, out of touch washed out socialite ? Hilton ?.
Vince McMahon
If it's Hilton's money, he should get what he wants, get it.
Out of touch? Hilton grew exponentially during this decade. He was quite the visionary in the hospitality industry. Plus, there's a reason why Hilton created the "Conrad" brand of upscale hotels in his honor.
His idea would have been different than all of the other cookie cutter ideas.
The problem is that you have two giant egos in one room.
"How do you tell your fiancee you'll get her the moon?.........Hilton"
Oh this this good 😅😅
This Ad placement by Hilton is next level.
The guy playing Hilton is a good actor. He played a great asshole in Hoosiers, a great asshole in major league.
i think wanting the moon was really to test how far his imagination could go and how much of a legacy he is willing to leave behind.
"The moon, whatever happended there"
Don never had the makings of a varsity astronaut.
@@svenniepennie4237 Small suits, that was his problem.
When he said "you did not give me what I wanted", Don could have replied "I'm not here to give client what they want but telling them what is good for their business"
That's such a true statement. In my own experience, a client that doesn't trust a marketing team will always be a detriment, if not completely sink a campaign if they're allowed to run roughshod over it. If a campaign is bad and underperforming, then dump the team, but let them do their job.
If you haven't been there when the business started, dont assume you would know more than a business owner about their business that's pure arrogance to do so.
@@ZakariaRabiai it's nothing to do with knowing more about the business, it's knowing more about good marketing. You can know business inside and out, but understand fuck all about good advertising.
Conrad would have hated that
Should've said, "You DON'T know what you want; no one ever does!"
The character is Connie Hilton but he's also a composite of Howard Hughes and Ted Turner at the stage of their lives where their brilliance borders on early stage Alzheimer's. The term used then was 'eccentric' it was impossible to get Hilton to the moon because in the real sense he saw himself as omnipotent to the degree he felt he could call a middle mgmt guy at all hours as if he owned him. Hilton spoke in parables and no one challenged him because of this wealth and fame.
He really did want hotels on the moon.
6 years late but i like this take a lot
How do you say "fried chicken" in Japanese?
Karaage.
Frayyaaaaa chickaaaaaa.......karateee
You could honestly fit the moon into this super easily.
How Do You Say Major Time Waster Who Wants Everything Free and Didn't Makes Himself Clear About the Moon? Hilton
Hilton. The cure for the common moon.
Most people have already analyzed this quite well, I just want to add the version that we might see a narcissist in act (Hilton) projecting his own need for love when he asks Don "what do you want? Love?". Already broken man Conrad camouflaged his own insecurities and traumas into trying to control and underestimate Don, just to reinforce his ego and establish power.
Easy.
"Hilton. Expect The Moon."
Then have each ad show a beautiful night sky from the window of a Hilton hotel room in different countries.
Yeah, but that'd still not be what he wanted.
The man had delusions of lunar grandeur, lol 😅
the fact of the matter is that the ad men of madison avenue know whats best to put into a campaign because that is their job and they know better than their clients cause if they didn't their clients wouldn't need them.
That look that Peggy gives Don at 2:23 on her way out, a combination of "Uh oh," and "Just holler if you need me!" Throughout the show Peggy and Don were sometimes like brother and sister: loyal and loving to each other at times, and at others they hated each other and were fiercely adversarial and competitive.
I like how they present it so that it can be taken two different ways. Connie Hilton is either:
A. very manipulative and speaking metaphorically, he has insane standards and enjoys emotionally manipulating people in the off-chance they can contribute to his wealth, or
B. he is so dense that if the Lunar surface of the moon is not a part of this pitch he abandons the agency all-together
this is the best take, comments section seems to be so unilaterial
didnt conrad in a prior episode have a rat as a mascot? that was definitely not the moon. lol.
lousyacrobat dementia
He did, he was showing Don prospective ad campaigns and Don didn’t think people would like the idea of a mouse in a hotel
Hilton was as disappointed in this ad campaign as I was disappointed in the Hilton plotline which ultimately led nowhere, had no other effects, and ended for incomprehensible reasons.
Basically Don's reaction was a contrast with his ealier ones, where other old costic clients were arguing with him season 1. There he made it like they needed to fight for him, while here, he was reaching for Hilton's approval, thats why the pitch failed imo.
All I can think of when I watch this scene is those damned Foster's commercials.
"Foster's...Australian for beer!"
Coffee….beer…
Conrad: "You didn't give me the moon."
Don:
Connie wanted to feel special. It’s a great pitch but still just a pitch, same as Don would do for any paying client. Connie wanted the moon, something intangible and fantastic that no one can have
Connie must be really pissed if he watches the Heinz advertisement. The Heinz boss got exactly what he wanted..the future..the moon. The Heinz pitch was sold by Don & Megan on Season 5. After this, will we ever see Hilton again ?
Conrad was such an insecure person that he still needed to be the one who came up with the moon idea (Re: Mouse idea). And no matter where Don could have taken the moon, Conrad would have tried to take credit.
When I saw this episode I couldn’t help thinking about the red Djinn chairs in the Hilton lobby of Space Station Five in 2001 A Space Odyssey.
As with many scenes in Mad Men, there are many ways to interpret this scene. One is that Connie set Don up to fail with his 'moon' request. Another is that Connie wanted to see if Don picked up on his moon request when he made it, even though he made the request as a passing comment and was purposefully obscure. Or maybe Connie knew that Don wasn't going to take his moon request seriously and therefore knew it wouldn't be in the ad presentation, giving Connie a ready-made reason to take Don down a peg and show him who the real boss is. Connie Hilton is definitely an eccentric character, and eccentric people are prone to making unusual demands, In this case, he was testing Don to see if he would follow through with the moon thing no matter how ridiculous and impractical it seemed from an advertising standpoint. So many possibilities in this scene. And since I didn't see the episode, I don't know how it ended up playing out.
nice bro i was thinkin something about like connie its really sick the way like his poeple looked him when he say about the moon, they look him lika a creazy like if was not the first time that he said something like that , faar from the context almost a delirius ,and connie for me its impressed by Don and its like the son who he never had almost in a sick way he wants to teach them that he dont have all the power ,but in an obsessive way he try to teach don about power like he was his own son
I thought this served to exemplify the insane egos many of these corporate heads have regarding those who work under them. Also Connie seemed a bit crazy at times with his rants.
Good insight. I just watch the last episode of Succession, and this reminds me of Logan Roy asking for a Coke to presidential candidates. It seems mundane and extravagant, but he does appreciate when someone brings it to him. He needed to feel in control.
@@danieloconnell3139 how many corporate heads do you know, personally?
When Connie say 'what you expected from me, love?' I think he is unconsciously talking about himself, but in his case, love is misunderstood with obedience. Afterall, Connie wasn't interested in the campaing as much as he was interested in Don, since is one of the few people he can identify with
Even the great Don is humbled at times
No. Conrad was wrong.
If Conrad didn’t like the new advertisement then his ‘mouse on the moon’ is the next step
And all he had to do was add one more slide with "How do you say it on the Moon? Hilton."
“How do you say the eagle has landed at nasa, Hilton.” There you go don!
I’m on mushrooms, right now……., but was it just me……., or were the, “question marks”…..(?), upside down?
Can't blame Hilton here. Not only was he ignored in his request, which can be seen as an attack on his business making decisions and capabilities as a CEO, but it's the early 60s and the USA was smack dab in the middle of a space race that saw us literally aiming for the moon. The whole idea of setting up shop there and having hotels was a popular one, as technological changes were expected to keep up at their current pace, which, as we see today, never materialized. Having a single ad that places a Hilton on the moon is tongue in cheek foresight that shows Hilton is aimed not just on Earth and the present, but outer space and the future.
It doesn't matter where you are, Hilton takes you home.
Case in point. What famous hotel chain leant their namesake for a hotel on a floating space station platform orbiting the Earth in 2001: A Space Odyssey in 1968?
This is how you remind someone that they work for you... and your interests, no matter what. what a wonderful way to show that dynamic of business
40 year sales and marketing guy here. Well stated, and a great reminder!
Can’t help but feel for Don here. He tried to serve the interests of Hilton’s business by creating an inventive, forward thinking ad campaign. Dons ad would have beaten Conrad’s idea any day of the week in terms of appeal
>>remind someone that they work for you
@@danieloconnell3139 it was safe and comforting. Connie's was daring and futiristic. Capturing the imagination that Conrad brand is enduring and always wanting to be at the forefront of human travel and progress delivering unparalelled service and comfort. A powerful symbolic message could have been delivered. Don flubbed imo.
Before bezoz and Branson. There was a man called Conrad hilton
This is such a brilliant scene. The way it ebbs and flows with the drama. One second Hilton is happy but the next he’s critical and then angry but still admits the work is good, showing positivity before he walks out in a huff for ultimately not getting what he asked for. He served as such a good foil to Don because he showed him that he doesn’t always have the magic touch that he’s known for when it comes to pitching to clients.
Also, that last look Peggy gives him before closing the door just speaks volumes of their dynamic.
So, Conrad's initial thought involved a pair of mice finding a home at a Hilton. Then he pitches some wild ass moon hotel concept. Don takes that as an aspiration, not a literal goal. So he aims for the middle ground. Is that why Conrad got pissed?
Was it something like, how dare you poopoo my downhome idea, yet fail to deliver some weird ass Sci fi concept of a hotel of the future? Sorry, got no jokes, honestly befuddled what was going on in this scene
Yeah i think so. Connie basically set him up to fail. He wasn't clear with what he wanted ringing Don at 3am or whatever. He was annoyed Don wasn't aiming big enough in his own mind, with his earlier comments about needing a better answer next time at the hotel.
No matter how good Dons work was if it wasn't the moon Connie was gonna put his foot in it.
Is anyone on Connie's side here?
Connie was clear... he wanted the kind of campaign that stood for something greater. He wanted Hilton to stand for something more than a hotel. He wanted the idea of Hilton being the greatest hotel in the world... so good it would be on the moon... I'm actually laughing rn but Don did not deliver his vision.
Connie comes from "The customer's always right..." Don wanted something efficient. He wanted a campaign that would be successful; he wanted something he could point to in his portfolio, he wasn't being a visionary... which killed Connie's respect. I think Connie says something about in the beginning Don didn't reach higher.
Connie was definitely
Funny I never thought about that. Connie wasn’t looking for a great campaign, he is looking for people to help him go to the extreme. He might have thought Don was a guy that would go to the crazy extremes of thinking of things that no one has ever thought about. And maybe you’re right, this was a great campaign but it didn’t meet the expectations of finding way another Steve Jobs or something.
As a principle, Hilton is of course right: You give the customer what he asked for.
But Hilton didn't really ask for the moon. He believes he was clear on that - but he really wasn't. He didn't want an ad campaign - he wanted to be understood, that's why he was being so cryptic.
He wanted somebody younger to be his apprentice while at the same time reassuring him in what a great visionairy he was.
On the telephone, he sounded like somebody who just threw a few wild guesses out there, especially if you consider the time of the day.
Well - he may not have been DEFINITIVELY clear about having the moon literally in the ad. But I do think one thing Hilton did make clear, and which Don avoided, was this notion that the company of Hilton was meant to represent this… societal force for good, wrapped up in traditional American values and Christianity that would make other societies look to us in admiration. And while Don certainly does encapsulate some classical ideas about Americanism, that sort of evangelism is VERY anti-Don. Don didn’t have much to say when Hilton would start to wax on about this stuff, and in the end he felt that his own charm and charisma would translate into the ad. But it wasn’t what Hilton wanted - to give Hilton what he actually wanted would’ve been pretty gross, of course. But Roger, as a seasoned account man, might’ve seen that when Don didn’t.
Con just waited for the right moment to drive his point AND teach Don a lesson for how Don was man enough to refuse him for a free-ride he requested earlier
It's a print ad. Why would you be concerned about the accent? Plus, it's aimed at Americans who are travelling abroad, not the people in the other country.
I was in marketing a long time ago, and also in the bussiness world, so allow me to bring some clarity to Hilton here:
Guys like Hilton want lackeys, guys that will do everything that's asked, without question or doubt, even if it is the dumbest ideia you ever heard, they don't want you to be good, they want you to be obedient, because guys like this, that built themselfs up, think they got the secret recipe to sucess, and every decision they make, as dumb as it seens, is pure gold.
Why they get away with? Because sometimes, you work for a guy like this and need your job, so you'll run around fixing their mistakes and learning to work in the lackey mentality they instill in everyone.
Think Elon Musk, think Bill Gates, think presidents all around, these guys win, by chance (Sorry to tell you, sucess is as much chance and opportunity as it is effort) and think they won because they see the world differently, and there is not a single thing these guys agree on sucess, but they all think they got the magic recipe.
Don is the kind of guy to think on his feet, and altough he's not much of a team player, he's saved because he's good at his job, and Hilton don't want guys to think, he wants someone to agree and obey, because he thinks that his ideas will lead to an insight so magnificent that no one will believe it and only they can see it.
How do you say “home” on the moon? - Hilton. In keeping with Don’s theme of “(holiday) home away from home -- Hilton” theme.
Jon hamm is the sexiest. Man alive❤❤❤❤
This was showing how future forward Hilton thought and how Don was about the immediate. In advertising, both work. This really set up Don for his future and series finale ad, "I'd like to teach the world to sing" coca cola ad. This series was masterfully written, directed, acted, and wardrobe/set pieces.
In that respect Connie could have given him another chance and I imagine that Don probably would have only made a difference in his presentation with 'everywhere the moonlight touches.' Keeps the original's intention of how Hilton is everywhere across the globe with a promise/hint of places not on Earth where the moon's light touches.
Are there more scenes with Connie after this?
Great writing. And Acting.
Hilton
It's toasted.
This man just ❤️‘s the moon.
Someone else got it right eventually: Watch 2001: A space Odyssey
2001 is my fav movie of all time...and Mad Men is a favorite now....and even I could not make that connection...Bravo !!
Unless you’re in an advertising you don’t understand this need to give the client what they want and yet tell them what they need at the same time
Why is Connie wearing his hat indoors?
I’ve read the comments and they’re all very good. I’m torn between the two arguments that Connie is being manipulative and Don is thinking too small.
Connie says “you didn’t give me what I wanted and I’m deeply disappointed”
The only response I can think of is for Don to say,
“If you think my job is give you what YOU want, then you should be in MY business and I shouldn’t be here at all. My job is to find the deeper connection between your product and your customers that nobody else sees”.
That’s the end of the relationship with Connie but that’s Don’s way.
.... And when it comes to the Moon?
- Hilton, we dont have a problem
I was truly disappointed in Conrad, for not seeing the brilliance of this work. This would've been the "wassuuuup" ad of a lifetime.
In my younger days, my reaction to this kind of feedback from a client would have been to blame myself and wonder what I did wrong. Now, I would blame the client for setting unrealistic and poorly defined expectations, and wasting my and other people's valuable time. You don't want every client.
Esperaba comentarios en inglés pero hasta ahora anda.
Hilton tiene toda la razón. Fue claro en lo que quería, pero Don le dió algo totalmente distinto. Se supone que Hilton lo pidió porque la idea de la luna se alineaba a su visión de negocio, y en su lugar hubiese hecho lo mismo, que es rechazarlo.
Jesus Margarito No te das cuenta que solo uso a Don y el al final se dio cuenta. Cuando crearon su propia agencia podia haberlo contactado como cliente pero no fue asi por lo mismo.
El tio Hilton es un idiota engreído que solo usó a Don como hace la gente que está acostumbrada al poder. Qué idiotez.
Era un buen eslogan y se pudo adaptar a la Luna. Probablemente no necesitaba la publicidad en ese momento que no había ni Sheraton ni Marriot
A good lesson for creatives to separate your ego from your work. No matter how good you are, at the end of the day, you have to give the client what they want, even if you think it’s ridiculous, or not as good as your idea, or was poorly specified.
It's not that simple. If their campaign flops, it will tarnish their reputation. Other clients won't care that "this was what the customer wanted"
Did he get the moon?
Conrad Hilton is the great grandfather of Paris Hilton and Nicky Hilton.
I still don’t know. What he meant by wanting to have the moon
Don shoulda gave him the Jantzen Swimwear treatment. "How do you say unrealistic asshole who doesn't know a great ad when he see one? Hilton. Now get out!"
What kind of monster hard codes subtitles
Which girl’s name is Paris, Hilton.
How do men like Hilton become so successful when they sacrifice good councel for power trips?
Truly exceptional in every way.
First time Don got totally humiliated in a pitch. Hilton was a manipulative bastard though.
I love that Ad campaign! I lived overseas for many years and when I wanted some American love, I always looked for the closest Hilton, Marriott, Sheraton or other high scale hotel - for good food, clean rest rooms and peaceful sanctuary. Don knew what the American traveler wanted!
"Hilton. We're there for you, from New York to the moon."
It's not so hard to fit the moon into it. Make it a byword for universality.
It's not ideal, but it's workable.
Hilton's life, business experience and success is leaps and bounds beyond Don's. Don's success and experience in marketing is "big fish in a small pond" relative to Hilton's. Hilton has a level of knowing and expectation that transcends Don's self contained reality. Yet, Draper is too egocentric and short sighted to see, understand or appreciate that Hilton doesn't just represent new business, he/it represents the formidability and transcendence needed for Don to "unlock" his potential. Hilton saying that he wants the moon is Hilton's intent to challenge Don to come up with something truly extraordinary. Instead, Don goes through the motions as he normally would with any business and thinks his idea is great. But he missed the true essence of "the moon"--to honestly challenge himself, to go above and beyond his normal scope of work and create something truly exceptional... Hilton exceptional.