Some points from the video: The main idea is to test your waters first before putting the big budget into your launch, check some metrics and the category nature first by small inventory and mini launch (though the actual aim is a big launch of $50k+ but you can test at around $10k as an example) We analyze during the initial phase of launch something like - maybe if we had come up with more variations, then it could have been a success - we did sourcing at a higher rate, it should have been a lesser cost - or maybe product quality/design needs some tweaking which you didn't notice earlier. Any of these or other reasons can put a large inventory at risk. We analyze a couple of metrics over a period of 4-6 weeks. 1- Brand metric tab from the advertising console shows the customer conversion of our brand as compared to category top and category median. We aim for the category top always. So that we can get 40-60% organic orders. 2- CPC: we do try to reduce CPC in 4-6 weeks what is CPC and its trend. 3- Ranking potential: Not easy to analyse on main KW due to limited inventory, but we go for a bit more specific design-related kw, usually mid-tail. So we analyze the potential of getting ranked at that kw, and then we understand our product's potential of getting ranked. - we analyzed our PPC: Organic order ratio that went from 60:40 to 70+:30- for 2-3 weeks and now its 50:50 from past 2 weeks. So we found that our particular design is worthwhile and offers better utility for customers, and they are willing to buy. And it is worth investing in the ranking part. 4- Price point, we initially plan the price, but then we check the price and test the water here. 5- Product quality validation: by doing vine reviews 6- Some niches do have a high return rate. So we do analyze this in our mini launch too. We are in a better position and have practical experience with our product launch. We have our unit economics of a product (selling price, landing cost, advertising cost etc). We analyze pattern/trend where simple components of this unit economics are moving. CPA = cost of product acquisition (CPC * no of clicks required for order)..shows advertising cost What are unit economics, and what is the cost of advertising, what are the trends of both? Overall, it is not about just whether should we launch or not launch; rather, it is more about launching a product with better knowledge of market-related and product-related metrics.
Good Effort, from last couple of months PPC orders of a stable products are increasing and Organic orders are decreasing while we can't blame the ranking as ranking is improving as well, our products appears 2nd or 3rd Place organically over most of the keywords. Can you please suggest how can we increase ratio of organic orders while maintaining the velocity (When we lower the sales drop which disturb ranking as well) ?
Some points from the video:
The main idea is to test your waters first before putting the big budget into your launch, check some metrics and the category nature first by small inventory and mini launch (though the actual aim is a big launch of $50k+ but you can test at around $10k as an example)
We analyze during the initial phase of launch something like
- maybe if we had come up with more variations, then it could have been a success
- we did sourcing at a higher rate, it should have been a lesser cost
- or maybe product quality/design needs some tweaking which you didn't notice earlier.
Any of these or other reasons can put a large inventory at risk.
We analyze a couple of metrics over a period of 4-6 weeks.
1- Brand metric tab from the advertising console shows the customer conversion of our brand as compared to category top and category median. We aim for the category top always. So that we can get 40-60% organic orders.
2- CPC: we do try to reduce CPC in 4-6 weeks what is CPC and its trend.
3- Ranking potential: Not easy to analyse on main KW due to limited inventory, but we go for a bit more specific design-related kw, usually mid-tail. So we analyze the potential of getting ranked at that kw, and then we understand our product's potential of getting ranked.
- we analyzed our PPC: Organic order ratio that went from 60:40 to 70+:30- for 2-3 weeks and now its 50:50 from past 2 weeks. So we found that our particular design is worthwhile and offers better utility for customers, and they are willing to buy. And it is worth investing in the ranking part.
4- Price point, we initially plan the price, but then we check the price and test the water here.
5- Product quality validation: by doing vine reviews
6- Some niches do have a high return rate. So we do analyze this in our mini launch too.
We are in a better position and have practical experience with our product launch. We have our unit economics of a product (selling price, landing cost, advertising cost etc). We analyze pattern/trend where simple components of this unit economics are moving.
CPA = cost of product acquisition (CPC * no of clicks required for order)..shows advertising cost
What are unit economics, and what is the cost of advertising, what are the trends of both?
Overall, it is not about just whether should we launch or not launch; rather, it is more about launching a product with better knowledge of market-related and product-related metrics.
(Y)
Excellent knowledge ❤
King of amazon ❤️
You are my best and best best fav person ❤️
Wow, thanks!
Most awaited video..Thank you sir
Good Effort, from last couple of months PPC orders of a stable products are increasing and Organic orders are decreasing while we can't blame the ranking as ranking is improving as well, our products appears 2nd or 3rd Place organically over most of the keywords. Can you please suggest how can we increase ratio of organic orders while maintaining the velocity (When we lower the sales drop which disturb ranking as well) ?
Improve the Conversion of listing
Sir please make more and more videos....
Suggestion: Please edit your videos with 1.25 or 1.5 speed 😊
Okay thanks
can you please share link to find overall category matrices of brand ?
What is meant by market depth?
total revenue generated in one month
Could you please share this sheet?
sir apka latest course udemy pr kab aa raha hai?
No new course is coming for now
Sir what tools do you use to manage bulk launches
Helium10
cpc is high.. I guess this product belongs to gated category?
Nope
Which screen recording software is this?
Camtasia
I wanna learn from UPSCALE valley but fee is too much high
Kindly reham krain @owais Amin
You can learn from udemy course that is affordable
Can you share udemy link here?