Facebook Ads aren't working. What can you do?
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- Опубліковано 6 чер 2024
- Meta Ads aren't performing like they used to. These are the 3 things I'm talking about every day to help get my clients on the right path in 2024...
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📕CHAPTERS:
00:00:00 - 00:00:50 Facebook Ads aren’t working like they used to.
00:00:51 - 00:01:13 The 3 things you can do to get performance up THIS WEEK
00:01:14 - 00:04:00 What are the things you CAN control? LEVERS FOR PERFORMANCE
00:04:01 - 00:06:35 What are things you CAN’T control? (But can plan for)
00:06:36 - 00:10:03 Brands that have these 2 things are succeeding in 2024
00:10:04 - 00:14:39 How you can be more strategic with your creative strategy
Sometimes I’m afraid that these kinds of videos will be too high-level and not tactical enough. But I wanted to give some insight into real conversations I’m having with brands right now in April 2024. The solution isn’t always as easy as “test this creative” or “try this account structure”.
If you’re having big problems with your performance on Facebook Ads today, your focus should not be on the button pushing inside of Ads Manager.
It should be about if you’re actually well positioned to succeed on this platform in 2024. Many brands are not.
This video was awesome. I really want to grasp and learn your creative and ad strategies
Thank you for making this video. You're the only creator making content addressing the issue and not just trying to sell us a course. Everyone else ignores it or says "make more ads" "your product sucks" "your landing pages sucks" etc. Hundreds of conversions daily to zero is not normal. The trust and transparency is appreciated.
This video took too long to come out. Was waiting for one of the major industry leaders like you to talk about it
I also made some videos about that earlier. A lot of people are sleeping on my content.
They don’t talk about it because they sell courses. We are talking about this issue since 9 months now, specially after Feb 14 the ads just went down the rabbit hole. Frankly most of the “gurus” on UA-cam are nothing more that a little bit upper amateurs aiming at selling courses or consulting. Dara is one of few I still respect and have desire to listen because of her creative strategy skills.
@@MartinBenesCreative that's true. I personally just follow dara, charley t and nick theriot. Who do you recommend following?
@@purpose6113 It depends on the level you are in right now. I find Berry Hott has great knowledge. The others I learn from are not on YT, they are mostly affiliates in specific forums. Nick is also good, talks about real stuff and not for the sake of just selling courses.
After Feb 14 ads went down the rabbit hole. Mostly because as every year at the end of Q1 Meta releases updates and this mess with the algo. They should get to normal soon. The problem is that the new normal is not the great normal as it used to be.
Finally someone made a video and pointing out this topic!
Loved this format! Thanks Dana
I liked this format Dara, simple and relaxed. Was nice to see you talking about more holistic things to like budgeting/expenses as managing your cash flow right now is really important.
Thank you! I know this is out of the norm, but I might do more of these!
@@DaraDenney for sure, it's also nice to know if other people are having general performance issues compared to past results, kind of good bad news in a way. You get in a vacuum running a brand, so I think its important to have context on what the market is feeling. I'm putting more efforts into google and social organic, releasing more new tshirts (but calculated limited quantity runs) to stay in front of people and give them a reason to buy. I"m also trying to be strategic about which designs I release, really thinking through what nerves can I hit right now to get people to buy. So generally, just more calculated than ever but also not holding back trying to move the brand forward and push design so I can be known as the brand that never stops innovating in my space. I'm launching tik tok as well, will dip my toe in there, we'll see what happens. Look forward to your next videos.
My facebook ads work incredibly well at $100 a day. But if I start the campaign at $200 a day, it does like 5x worse. Maddening.
Same , any solution to this? Besides just creating another ad?
this is definitely happening to me too lol. too scared to scale up any more than $100
This video was super valuable and insightful, thanks for sharing. Also, this video setup is legit, the video looks great.
I love this so much. I learned a lot. Thank you, Dara.
Glad it was helpful!
how are you rapid format testing? I recall you do abo's and then 2-3 variations per adset. Would the 2-3 variations each just be a small tweak like a different headline or a compltely different ad but still the ad concept you are testing?
I really needed this video at this point, Thank you so much Dara.
Please is there any media buying community, one can join, to share ideas, unburdening and getting great results as media buyers.
Thank you for sharing your thoughts Dara. Embracing a strategic mindset is indeed essential and often serves as a cornerstone for ongoing success. This approach helps us make more informed decisions, anticipate challenges, and seize opportunities effectively. By consistently applying this level of strategic thinking, we can better navigate complex situations, adapt quickly, and achieve our goals more efficiently. Your emphasis on being strategic resonates deeply as we strive to enhance our capabilities and drive positive outcomes.
Great video Dara!
Great insights on navigating the shifting landscape of Facebook ads! Focusing on what can be controlled and preparing for external factors is key to adapting and thriving in any advertising climate. 👍
Finally someone who talks about meta problems at the moment, this is more oriented to brands all ready exist, imagine who try to get in the market, so disappointed at this stage
Are you from the US? I'm from Denmark and we're currently not experiencing big problems with Meta. Sure there are some issues here and there but I'm curious if the issue is biggest in North America.
@@erikfriis5571 yes, US market
@@erikfriis5571 i also expirence issues on my ad accounts, I have some in the EU.
Great and insightful ❤ thanks
Nive video, very nice information , about DPA , do u recommend me to have it on a different ASC or all kind of ads in Just unique campaign? Thanks , i Just want to scale and spend more budget...keep doing these videos..
I thought I was losing my mind but I did notice a decline in meta ads. Glad to know i was right
Great Video!
One of the best videos in years, this video is a testament that most of the time, the problem with your ads..probably has nothing to do with your ads and no amount of testing will turn this around. You must ensure that anything that could be a potential bottleneck is dialed in:
-Market awareness stage
-Sophistication level
-Positioning
-Offer
-marketing angles
-CRO & Landing pages
-much more.....
amazing amazing video you make dara. can i ask u how about online casino brand strategy ?
Curious to hear if you've noticed the new audience features in ASC?
Thank you for this! I paused my account and shift to TikTok and am doing much better.
Same here, I will try ticktock now
why did you pause your fb ads?
@@Nick_Dara_Alex_Barry_uglyAds its not performing how it should and i was just wasting money
Bad timing.... Tiktok ban incoming
@@TheSupremeMojoZ you still have a whole year to make money
Great video,Dara! I have a question related to Facebook Ads..I offer a variety of family gifting products, including Mother’s Day and Father’s Day gifts,gifts for sons, granddaughter,goddaughter,gifts from baby bump, and graduation gifts on my Shopify store. Each gift box contains a necklace and a thoughtful message card, priced between $40 to $90, including shipping. I exclusively sell to customers in the USA. Should I opt for broad targeting or interest targeting? The interests I am thinking to target include Macy’s, Nordstrom, engaged shoppers, online shopping, gifts, and flowers, all relevant to potential gift buyers.
I would love to know the financial impact it had on Meta, is there anyway to find it like their monthly revenue for last few months?
Valuable content 🔥🚀.
Help, Dara, does political spending affect media buying outside the US?
Glad to see public faces mentioning this, but I have to say the content of the video isn’t really actionable, a bit disappointing. It may be insightful, inspirational.. but in reality we already do all these things daily as founders on smaller brands. Meta may be fixed tomorrow, or next year, we need to switch tactics, not someone who tell us to switch tactics :/
I was expecting more insight on alternate strategies like some tactics via physical mail campaign, email marketing tactics, partnerships with brands, affiliates, referral , brand ambassadors.. we all know we need to rethink our strategy, but we could use a little help on some out of the box strategies that have worked for others. As someone who work with multiple companies, you must have seen various tactics.
I really don’t mean this in a bad way, just sharing what I was expecting from this video title
It’s pretty challenging to a small new company like mine selling novelty in the form of food!
just started a business about 5 months ago, lost all my profits, and lost $4500 USD sincer then because of facebooks stupid ai
Do you think its because of AI usage? Because my Ads are really radicaly bad since some months as well. Did you find a solution?
@@imovie65 it’s terrible. Don’t let anyone tell you otherwise but there is nothing you can do about it.. you can try changing your creatives, campaign structure, but in the end we just gotta wait it out sadly
I lost 120k this year already. Facebook is bad bad
@@muhhby312 you must have a huge business because one of my partners owns 3 international businesses and he has lost just over 70k. What is your business about I’m curious
Losing money is part of business, try again and don’t stop. Maybe consider trying tiktok organic advertising and re-uploading on all platform
13:00 convince that theyre right solution rather than awaring someone
Loved this. We were spending about $30,000/day and had to cut budgets in half because of meta :(
We are seeing some slow wins but good to know this is not unique to us.
Do you own an agency?
Yes girl, talk away without polish🎉
there are a lot of problems with meta now, really fed up with it
it's not the platform, or the AI. it's competition. Meta has reached its maturity/ saturation stage. Sellers have to be very good to win, meaning their business need to be solid BEFORE they come to Meta. Meta is an amplifying tool. if your product is targeting an untapped market, you get amazing result. If you are one of many, you are out of luck
Whats the facebook bug?
major performance instability
1st again😊
Good Job
@@jasonchong7352BKL
Don't rely on one ad platform. Google is still the king.
Dont agree! Facebook ads are delivering consistent results for us since we’re doing the One Campaign Strategy
Same here. Performance is solid and consistent
I know a lot of brands that are having trouble… but they’re still using interests, LAL and TOF, MOF campaigns 😅
I'm curious, what's the one campaign strategy?
@@deanklingl The One campaign strategy is not a magic bullet. Think bigger.
Solid 💪🪨