Those are BIG questions! Consumers can be influenced by packaging material as it relates to sustainability or personal preference (color, texture, weight, etc). And yes--brands consider materials based on what has already been mentioned, but they also consider cost implications for the materials they use. Thanks for the comment, Tim!
How does packaging materials play into consumer purchases?
Do brands actually look at materials?
Those are BIG questions!
Consumers can be influenced by packaging material as it relates to sustainability or personal preference (color, texture, weight, etc).
And yes--brands consider materials based on what has already been mentioned, but they also consider cost implications for the materials they use.
Thanks for the comment, Tim!