Hypnotize - Notorious B.I.G

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"Hypnotize" by The Notorious B.I.G. is an iconic hip-hop track that captures the essence of the '90s hip-hop elite. Let's dive into the meaning and context behind this mesmerizing song:
Catchy Hook and Flashy Ways:
The song features one of the catchiest and most effective hooks in hip-hop history, with Pam Long from the group Total singing:
Biggie Smalls (short for The Notorious B.I.G.) was at the pinnacle of the rap game when he released this track. His verses are filled with clever rhymes extolling his talents, but Pam Long succinctly captures it all:
Sampled from Herb Alpert's "Rise":
All the music in "Hypnotize" comes from a sample of Herb Alpert's 1979 hit "Rise."
The sample isn't the trumpet; instead, it's a section of the groove with a sultry bassline and guitar stab. Biggie's producers-Puff Daddy, Deric "D-Dot" Angelettie, and Ron "Amen-Ra" Lawrence-layered, affected, and looped it into the hypnotic track.
This was a significant moment because hip-hop had already extracted samples from obvious sources like James Brown and P-Funk, but "Rise" remained untapped. Clearing the sample was a boon for Biggie.
Why "Rise" Was Chosen:
Puff Daddy chose the "Rise" groove because it reminded him of the summer of 1979 when he was around 10 years old.
During that summer, "Rise" was a huge hit everywhere in New York, along with Chic's "Good Times." These songs were the soundtrack for kids dancing and roller skating.
When Puff played the loop for Biggie, the rapper smiled and hugged him. Biggie's version of "Rise" climbed the charts, reaching number one.
Randy Badazz Alpert (Herb Alpert's nephew) explained:
Legacy and Tragic Timing:
"Hypnotize" was released on March 4, 1997, just five days before Biggie Smalls was killed in a drive-by shooting.
It became the first single from his second album, "Life After Death," which was released posthumously on March 25 and debuted at number one.
The song itself hit number one on May 3 and stayed there for three weeks.
During Biggie's funeral procession in Brooklyn, "Hypnotize" blared from a nightclub's speakers, turning mourning into a celebration of the rapper's life.
In summary, "Hypnotize" is an anthem of luxury, a braggadocious celebration of Biggie's lifestyle, and a testament to the magnetic pull of his personality and lyrics. It encapsulates the high life of '90s hip-hop and the street savvy that propelled Biggie to legendary status.
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