CommerceTools Acquires Frontastic - What Does It Mean For Headless Ecommerce

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  • Опубліковано 20 січ 2025

КОМЕНТАРІ • 7

  • @marcelfahle
    @marcelfahle 3 роки тому +2

    That was a fantastic and on-point analysis, John. I work at frontastic and found the channel through this video. Subscribed! 🙂

  • @richardwhiteway461
    @richardwhiteway461 3 роки тому +1

    Brilliant John, thank you for this. I was talking to Kelly this week and he mentioned this acquisition. I thought at the time, that’s interesting, I need to find out more so this video was perfect timing.

  • @timbenniks
    @timbenniks 3 роки тому +5

    Great video! I share your opinion. I think it’s a good business decision to be able to show the capabilities of commerce tools. Also the content editor experience is great.
    However, the frontastic tech is too restrictive. Way to opinionated. Classic vendor lock-in and roadmap constraints. Also, try to run a speed test on the portfolio projects on their site. The scores are so deep in the red I’d suggest rebuilding the sites.
    If I was in need of an accelerated go to market and I wouldn’t care about the developers building the front end, and performance doesn’t matter, use frontastic. Funny enough that’s a surprising amount of customers!

    • @GoingHeadlesswithJohn
      @GoingHeadlesswithJohn  3 роки тому +1

      Thanks Tim great feedback and insights as ever. I think we are going to see more composable frontends and Frontends as a service. But what really cool is MACH and Headless is really taking of and hopefully we see the death of the Monolith and not just new ones appearing in different layers.

  • @spooxwebagency
    @spooxwebagency 3 роки тому +1

    Great video, thank you. I like the way you take into account the mid market and how Frontastic can help them make the step towards headless and composable commerce based on Mach Alliance principles. I just want to add that Commercetools is now the owner, so they are not vendor agnostic anymore. This will have an impact on future strategy & development and support from other vendors. Magento was one of the last ecommerce players begin acquired by Adobe. The next wave is composable frontend, the head for headless and if possible personal so we can talk about experience and DXP.

    • @GoingHeadlesswithJohn
      @GoingHeadlesswithJohn  3 роки тому +1

      I agree we will see more composable front-ends but what going to be interesting is how they embrace SSG and SSR. Also I'm interested to see what happens when we get atomised content completely personalized on the fly. Will Composable frontends, and existing delivery models hold up. Its going to be a very interesting couple of years I think. Thankyou so much for you insightful comment.