Watching people's vlogs of brand trips over the past 10+ years did not influence me to support a brand in any way. How about, like, a sale for the average consumer? Or maybe an inclusive range of foundation shades? They kind of just rubbed me the wrong way, I guess.
It's giving the mean girls in middle school telling you that you're poor because you went to your grandparents' house for spring break instead of being invited to Jessica's dad's house in Bora Bora.
Nothing makes people want to buy something more than a reminder that your purchase will be used to fund vacations and free gifts for rich influencers and celebrities
@@baTaTiyyaYes it is. And it’s our right to stop giving them give our money and put it somewhere else. It’s also our right to voice our opinion about something we don’t like.
True it's like taking from the poor to give to the rich - If you give out products for creators to try/wear ect they add value but this is like we could have sold it for cheaper or had deals/giveaways and promotions for all our customers or maybe even did some good by giving away make up to women's shelters or other people who would struggle to buy make up products instead of whatever this is. I know which one would make me have a better view of the brand!
@@FransceneJK98 exactly every day consumers purchases pay for private jets and water villas - we should all check for ethics and social good where we can
You know what would be a better marketing trip? Take these “influencers” to places where people really struggle, womens shelters or volunteering etc and donate products to them. It would help more people and send out a better message imo. Thats the kind of thing these companies should be doing rather than flaunting OTT trips.
They'd just use vulnerable people who require privacy and their dignity and exploit them, unfortunately. I'd love to see them all have a few perception altering experiences. I just can't trust them to be ethical in any environment, the narcissism is too high.
Forget the influencers - say that instead of an influencer trip this year all the money will go into donating make up to shelters and struggling people. You don't need to film it but say what happened and maybe some people will want to feedback and say thank you this really helped our: patients, service users, clients ect
You know what brand actually does this, Thrive Causemetics! They pass out makeup/hygiene items down on skid row etc and get little to no recognition for it. They don’t do it for the recognition, but it would be nice if more influencers even mentioned the brand. That’s a brand that gives a f***! And because of that I want to spend my money with them.
@@Piccolo...exactly, not enough aesthetic ig posts will come from doing such selfless things like that, and at this point I think most of these out of touch influencers wouldn’t come if invited
I think people are over the “look at rich people being entertained and given a bunch of gifts by a brand” days are over. Using a jet to take influencers but not having a good shade range or paying your employees more money. I would have rather they have taken their consumers on this trip.
Did you see the person they invited that was a regular Joe wasn’t allowed to go on the jet??? They flew them out separate on smaller flight and lots of flight changes… it’s gross .. it was like “hey you can come, but you can’t sit with us”. They’re not interacting with her either very well.. it’s sad
No what gets me is there is no such thing as makeup beauty influencers anymore so they invite anyone literally one of the girls said “idek how to do makeup, what is this?” Like huhhh
These types of trips definitely deinfluence me. It’s excessive just to be excessive and I don’t play into that sort of consumerism. This just reinforces it 👏🏼👏🏼👏🏼
Your comment about catering to the content creators is spot on; these trips are not about the consumer. They are about playing up to the people who will promote their products, sub-par or not.
What confuses me the most is at every corporate job I've had (which is only a few places to be fair), there'd be some sort of ethics guideline of how much you're allowed to gift to others. And I' m pretty sure if we didn't follow these ethics, we could have risked legal trouble for bribing. My companies did business to business sales and I wasn't in sales personally so I don't know the full picture, but I still don't see how these gifts to influencers aren't still related to those types of ethics. Is this not a form of bribing? Maybe the law just hasn't caught up with it idk
It gives me such an ick, especially thinking from an environmental standpoint. All the waste that is created, the multiple private jets, the lack of concern for the local environment. I'm over companies not giving a shit and being obvious about it.
Love how I'm only gathering from Isabella's commentary what Tarte even shills. That "gift" box they sent that woman and all of the clips Isabella showed gave ZERO clues as to what their company is about. If you were to ask me what Tarte sells, I'd guess "overly expensive vacations to overly wealthy white women". The few seconds of actual makeup content could have easily just been a run of the mill GRWM with absolutely no Tarte products and I would not have known the difference.
The creepy sweatsuit and matching shoe scene didn’t give you a clue? It certainly seems like they understood the assignment to embrace diversity more by…. Giving everyone the same clothes and luggage? Part of me would like to see them invite customers, but it sounds like their attempt this year was half hearted. They invited one woman a week before the trip. She did not have a passport. Presumably she would have had to get herself to LA and pay taxes on an extravagant trip. She would have to get time off work, possibly find people to care for pets or kids, etc.
omg this is such a good point! If they aren't doing make up content then its just a bunch of handpicked pretty young women in bikinis on an island presumably with Tarte corporate staff
@@chatterati I just watched Kylie’s newest on her Kiki Chanel page and she mentioned a toxic boy mom was invited on the tarte trip. Not even a make up influencer as far as I know, but I would not watch any influencer who exploits their children for views.
To be honest I cannot stand influencers. They try to convince you to buy expensive shit, living a life that’s unobtainable to most. They’re not relatable and I don’t care about them
Not to mention that most of them just flat out have a price. So you can't even trust that the product is any good. They'll say anything for the right cost.
@SaraSG1 and how much of what they're showing is even real? Not just for the camera. I'm just not interested. I've never had TikTok and never will for that matter, too
I think "influencers" are mainly marketing to kids and younger people who want to buy in to the lifestyle. I don't know any women above 25 who cares a fig about some pretty girl filming some expensive stuff on a brand trip after all it's not inspirational content when it's like this its unattainable and when you get a bit older and know how much things cost you know trips like this with all your friends in matching trainers ect are very very expensive without a corporate budget.
Tarte doesn’t care about the consumers. Tarte wants money. They’re not gonna take someone who won’t make them money on a trip. That’s why they won’t fly out smaller creators or normal people.
Every year is the same, the tarte trip gets exposed. But they do it all over again next year 😒 is really frustrating. But I guess influence culture is like that. Everyone forgets until next year
I really think their goal isn't good marketing they want the influencers to like them and promote them for free outside of the trips in hopes of getting invited. The marketing feels targeted to influencers so they'll do the marketing for them, not to consumers.
Those trips are so tone deaf to everyday consumers. And the environmental impact must be huge.... like all those branded decorations that will just be trashed, private jets, food waste.... ridiculous and frivolous, with no benefit that I can see
I can also see some influencers say that the brand trips were gifts and not a business transaction. Similar to how politicians will say how their donors gave them cars or trips.
Even since Tarte's embarrassing brand trip to Formula 1 in Miami, I cannot stand the brand and the ceo. They should stop with the brand trips (that I doubt help the sales of their products) and invest in someone to clean up their terrible reputation.
i will never understand why they send influencers on these trips instead of sending REAL regular people/users of their products. there is nothing that would influence me to buy things more than to see a person who has never experienced anything of the sort truly enjoy a well-deserved trip. there is so much they could do to make this great marketing; winning a spot on the trip, creating almost reality show-esque content so the public can see it, etc. these trips always made me so confused as to why we needed to see people who dont even buy the products but constantly get sent these things, have fun while many people who sometimes cannot afford these products have to just watch on the sidelines.
Watching videos from these superfluous trips gives me the same feeling that seeing Snapchat stories in high school gave me: Pretty mean girls that have all of the money and none of the consequences
I also don't understand what this does? Going to Bali, dubai etc a bunch of free makeup and crazy stuff. This reminds me of a millionaire bachelorette party where all the girls get a tote bag with goodies and do fun stuff together. How do they think flying to an exotic place giving everyone 1k worth of stuff will help marketing? They could choose a different more humble location and have the girls have "Make-up workshops" were they review the make-up and come up with make-up looks or have them work on shades or whatever.
It is so disconnected with their customers, the ones that actually pay and without the normal people, us, the customers, they would no have a brand to being with
I've always seen these trips as more of an industry event rather than marketing for consumers. Tarte brings large influencers on these outragously expensive trips because they want to have a more established connection with the influencers, hence why they get all these 'gifts' that have nothing to do with the brand. Once the trip is over, the influencers that went on that trip will be more willing to endorse Tarte, and it will make smaller influencers want to endorse Tarte too because then they have a chance of going on these trips. The only difference about the Tarte trips and other industries is that influencers are there to make content, so they end up showing off all the things they do or get. Another reason for the trips is that they want to enforce the image of the brand. All of the posts that the influencers make is showing off the lifestyle that Tarte wants consumers to believe they'll have if they use their products. It used to work a lot better back when they first started doing the trips, but now consumers understand marketing tricks so it doesn't work as well anymore (but it still works to a degree). Marketing managers are probably still a few years behind the consumers in my opinion so I doubt they'll be promoting these trips as heavily in the future, but they definitely will still be doing them.
Excessive is an understatement!! I will never ever buy anything from Tarte™ again.... This was gross... The spending is very unrelatable!! Great video beautiful!!! You looked sooo cozy comfy!!🩷🤍🩷
I actually just watched my first Tarte influencer Bora Bora vlog the other day because I've been dreaming of doing a solo vacation there and those vlogs popped up. While the one I watched featured a very thankful and gracious influencer (that I'd never heard of), I had no idea what/who Tarte was and she never explained it in the vlog, so until I just watched your video here, I had no idea what Tarte actually was!
Back in 2017-2018 I knew all of the influencers on these trips. I know none of these people on the current trips. Never been a fan of rich people getting free stuff and it's never influenced me to run out and buy anything.
It would be way better if Tarte did a competition for consumers to enter for a trip like this. Condition of them entering is then that they have to film & upload it, using the free camera…would do SO much more for the brand!
I can understand why their shape tape concealer was considered the gold standard at one point but with how orange the shades get after they oxidize and the shitty shade range you can get SO much better from other brands nowadays
I bought it 2 days after it launched. It was sold out almost everywhere. I hated it. Sold it on Mercari for twice what I paid in 2 seconds because I was still selling it for $50 less than anyone else 😂
Yeah, I agree. You already gave the brand your money so you might as well finish the product (if it works). And then you can decide to never support the brand again.
I think the difference is just how we view influencers nowadays because it used to be influencers were grateful because not many people could be influencers to begin with now anyone can get viral anyone can be an influencer, so they lose that gratitude they lose that shiny object or something that would’ve never been able to be reachable satisfaction, so I really think we all kind of play effect, but I think us as non-influencersthe less we praise them the more they will realize that they need to be humble again
Something really interesting to me about these types of “gifts” is that if this was a corporate to a decision maker for another company, it’s considered extremely unethical and bribery. I understand that the type of “contact” is different, but IMO there needs to be more regulation on stuff like this.
When you mentioned dystopian, it really does give those rich people being so far from reality vibes. The trip reminds me of the Capitol from the Hunger Games. I love your videos! ❤
When I used to buy so much makeup that were recommended by my favorite beauty influencers I did actual like most of the things. When they started posting the same products and they would finally talk about brand trips it really made me realize how they are getting all these perks while the consumers are the ones spending their money to keep up with the products and trends. I don’t even like wearing makeup anymore after my makeup over consumption 😂
I liked some tarte products when I first discovered makeup but the more I saw their trips, the less I was interested. Times have changed and Tarte never changes with them.
I agree, it’s excessive… outside of this trip, the people you see with mounds of boxes of PR to pple who have loads of money , it’s disgusting.. I’ve started blocking heavily because it literally makes me so mad of all the waste … I bought the shape tape, and I truly don’t think it’s great.. due to this trip, quality of product, I will not be purchasing anything further from them.
I’ve always felt like these trips are just to create fomo and jealousy. There’s nothing regarding these trips that is necessarily good marketing, I’m not buying makeup cause some influencer went on a private jet or villa over the ocean with it…. I’ll take my elf, chanel, or whatever tf makeup I already have it actually need on my own vacation as every other normal person does.
So I’ve never bought a tarte product in my life and I don’t know any of the beauty influencers. I only know Samantha Jo and mama Kelly and she doesn’t do beauty content. Apparently she did when she first started years ago but she basically just does vlogs now and she’s so relatable. She’s starting to reap the rewards of sticking to content creating and I’m so happy for her and proud of her and she has a wonderful relationship with her mom Momma Kelly who came with her and started her own unedited vlog channel for fun. They are the best people ever. They were so deserving of that trip and probably the most grateful. Samantha never thought she’d actually get to go but heard when someone else backed out and was kinda joking but also kind of hoping that Tarte would see her asking if she could go and they actually did listen and They got to go last minute. So while I agree that these types of trips are pretty crazy and annoying for the average person to care what’s going on, I think they did the right thing by inviting Samantha Jo. She’s not rich rich even though she’s making more now because she’s becoming more popular but She’s still a regular person and so sweet and kind, she deserved to have her moment there with her mom. Her mom is having her 50th birthday and isn’t doing very well health wise and this was lovely gift that they got to share in together and they were absolutely glowing the whole time. She also said that one of the planes was broken right before the trip started and that’s why they had to find new ways for them to get there and that totally sucked but it wasn’t tarte’s fault, it was something that happened last minute with the airline.
Tarte trips are so icky. I avoid their products like the plague (even if it has great reviews) because these events just leave such a bad taste in my mouth 😬
One thing to keep in mind is that these sort of brand trips and PR packages have existed for decades, it just used to be something that was offered to the staff of women’s magazines and similar media outlets so it wasn’t really visible.
Seconding this!! I wonder if all the people taking Scentbird sponsorships know that Mariya is also selling courses and workbooks to help people activate their etheric angel wings and charging people $125,000 to stay at her home for three days and receive personalized energy healing and learn about their past lives. My favorite piece of Mariya lore is that you can't prevent cavities with good dental hygeine if you're not also cleaning up the dark karma from your ancestors. There's so much to talk about.
I feel like I’m the only person on the internet that’s not mad at rich people for being rich lol. Idc how they spend *their money.* People get millions of views showing their luxury lifestyle so there’s a market for this content. It’s not my cup of tea, I don’t follow them, and I usually scroll past it when it comes up on my timeline. No big deal. I *love* accounts like Jimmy Darts who donates to kind everyday people and many big brands have partnered with him. I’ve donated many times to the go fund me’s as well. No one’s forcing us to watch the “out of touch” content, I don’t get why so many people are doing these video essays.
I am a person who has never bought tarte, but I will say they did have some raffles/giveaways (like a normal customer was able to go on a tarte trip) and did invite smaller creators (100K ish), but I think inviting more up and coming creators like someone with 10K who they may have sent 1 PR package to and really liked would have been better. So I do agree that they could do better and help people that actually need/would appreciate this stuff. In terms of the charitable outreach, I have seen one video where tarte sent a whole bunch of makeup products to this family who was making Easter baskets for teen girls in foster care. This video came out after you uploaded though so obviously you would not have known. But yeah I think brand trips should do things like that like clean the beaches, make Easter baskets for those who need it, help in a women's homeless shelter. People want to do these things, but as someone who has been on "alternative spring breaks" where you travel somewhere to help out, it is draining. So probably a mix of helping people and fun experiences. I agree it feels a little tone deaf with the current climate and how aware the western world is of atrocities happening and they can do better.
Never been fond of brand trips. I get it in a sense but as a regular every day person, it’s annoying and kind of condescending to see influencers and famous people get all this free stuff when they can already afford to buy it. As a consumer, seeing the trips has never inspired me to try a new product or try a brand, I like good old fashioned marketing or commercials instead
If you haven't watched the documentary Fake Famous I highly recommend it. They pick 3 people and actively try to make them social media influencers It's fabulous.
From a marketing perspective, this is the smartest way for Tarte to do their trips. To make the "reality" portion of it, they would need a production team. That's money spent that is not being put back into the business. The goal with these trips isn't to get the influencer's followings to buy Tarte (that's too vague), although I'm sure it does help in that regard that they have millions of eyes on these videos. The influencer is the target market. Young, rich, white woman, whose career is her face. They are more likely to see these gifts, fall in love with Tarte for a while, and buy and buy for years to come. Not to mention, it will inspire influencers just like them that are NOT on the trip to buy Tarte and love Tarte PUBLICLY so they get an invite to next year's trip. Free marketing.
It wasn't just skinny white women there this time, thank goodness. And I think it is to get the influencers to like them so they give them free promotions but that means that the creators followers ARE buying tarte. Why would the only care for influencers to buy their stuff. It's a snowball effect. Influencers promote in hopes to get invited. The ones invited promote because it's what they're supposed to do for being invited and gifted so much. And then the followers buy the stuff they may have never been introduced to before without their fav content creator.
It really is smart marketing. Especially when now a whole bunch of commentary channels and drama channels make videos about it every year. Which puts more eyes on it.
Wow I never knew or thought about the creators having to pay taxes. This trip really does look like girls bragging and showing off their wealth. I would love to go on a brand trip that is more of a mission trip. Let’s go build houses, clean water, give food, and raise money for others. Don’t even get me started on all the stuff creators get and waste because they don’t think to give it away.
It’s just so much junk that you can buy for half the price in a drug store. NO one will convince me that you can’t find makeup for MUCH less money . All the junk they gave those influencers will end up in landfills. We used to get so much stuff when my husband worked at a high level in corporate America … all that stuff t-shirts, leather jackets, and other stuff with the brand stamped on it was not wearable. There seriously cannot be 1,000,000 ways to make concealer.
I get why “flex culture” if you will is definitely out of touch but politely, I don’t see how taking an expensive trip is offensive. The insulting part about broke people when most people ARE broke now yeah. Is this marketing tactic out of touch and tone deaf to today’s economic reality? yes and yes. But **the trip itself** being offensive and problematic are a bit much in my opinion. Just because a lot of people are struggling doesn’t mean people that are well-off can’t have fun (i’m NOT talking about billionaires here by the way) Like if you get to fly in a private jet to bora bora and get free stuff, good for you. Separate thing: I agree with the point that it’s frustrating to see expendable funds not used on people that are in dire situations. But tarte is doing this to promote their brand. They’re not automatically entitled to have a charity expense in their company’s expenses. This is just my opinion of course, and I’m open to discussion if you or anyone in the comments feels there’s something i’m not really seeing here
As someone who has a 6 figure business and runs ads, a trip is 150% less money than running ads. Even if you set your budget. The budget you need to reach who you need is astronomical.
The craziness of this all, i bet those creators who they sent on the trip doesn't even really use their products. Yeah for a few reels and posts, but were these die-hard fans who you could go back to their first videos era and see them talking about how much they love tarte products. I doubt it 😅!
When we thought content creators were “normal people” it was wow now influencer lives are exposed and it’s a lucrative job it’s absolutely excessive and disgusting when this level of PR happens.
They should do a Teaching With Tarte trip and give the opportunity to some underpaid, overworked teachers. Or Take Care With Tarte and treat some healthcare workers. Anything besides throwing money at already rich people.
Not to mention Avery Woods was on this trip aka a woman who exploits her daughter online (aka inappropriate videos of her toddler with unsettling amounts of saves) and then openly made a video admitting she loves her son more. But that’s neither here nor there…
I think in 2015-17 it was popular because we also had multiple big creators that we all followed on the same trip, like it was fun to see them interact and it was a bit more of a reality show. Now the influencer world is so oversaturated, they’re indistinguishable from each other and so is their content- it’s all just low effort vlogs
I’m not sure why that influencer is feigning surprise over the shoes. Feet come in various sizes; Tarte isn’t going to guess the sizes to provide her+her friend, so the brand would have had to reach out to her first and inquire sizing, therefore she’d know she was going on the trip. Right?
What is crazy to me is how quickly money will change people. Unless these influencers grew up extremely wealthy, then they are just recently getting a taste of what it's like to be very wealthy and clearly it's very quickly gone to their heads
I don’t have a TikTok so maybe that’s why I haven’t heard of these trips until now. I have been a pretty loyal Tarte user for quite sometime though because my skin is very sensitive and their products typically don’t cause me any issues. These trips are gross…and it’s really turned me off from buying from them now. I only shop their products directly on their website and I noticed the prices have been pretty high lately but I think this may have just been it for me. I’m sure there are other makeup brands that I can use. Also my first thought was big shampoo MLM vibes.
Rlly sucks seeing all these influencers going on rlly expensive trips and stuff while the majority of people are making financial sacrifices everyday just to make ends meet and I didn’t realize how out of touch it was until recently when my dog hurt her knee and turns out she needed a surgery (she got the surgery but it was vry difficult for my family to fund it and we had to make a lot of sacrifices financially) which would have cost abt as much as one night of one of these influencers staying in the overnight bungalows… just rlly puts things into perspective
why would the influencers invited have to pay taxes on everything given in the trip if they aren't employees of the company? are they under contract with the company or something so it would be counted as wages or bonuses?
Everyone is just butthurt it's not them on those trips, at least it's influencers yet no one bats an eye when it's a celebrity. These brands have professionals on their teams & obviously they are still doing this because it's working or else they would stop.
I didn't even know this happened anymore (these trips) until I seen a video yesterday from Kiki Chnl on toxic boy moms and one of those moms that exploits her daughter, but protects her son, is on that trip. Kendall rich was talking about it (sticking up for the woman, I can't remember her name) and then Kiki mentioned confirmed this toxic boy mom chic who makes the WORST videos with her little girl in them... Like in poses no little girl should be in on social media, if you get what I'm saying (with hundreds of people, prob preverbs, saving them 🤦♀️) I'm currently watching Jasmine Noors latest video, lol, but excited to watch this one.
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Watching people's vlogs of brand trips over the past 10+ years did not influence me to support a brand in any way. How about, like, a sale for the average consumer? Or maybe an inclusive range of foundation shades? They kind of just rubbed me the wrong way, I guess.
Exactly 👏🏼
So true - it really shows how luttle they value their customers
Yes, all of this and more
Seriously! So out of touch
Factssss
It's giving the mean girls in middle school telling you that you're poor because you went to your grandparents' house for spring break instead of being invited to Jessica's dad's house in Bora Bora.
i’m over watching rich people being spoiled by huge corporations. it’s not motivating - it’s annoying
Nothing makes people want to buy something more than a reminder that your purchase will be used to fund vacations and free gifts for rich influencers and celebrities
You're buying a product and it's their right to do what they want with their money
@@baTaTiyyaYes it is. And it’s our right to stop giving them give our money and put it somewhere else. It’s also our right to voice our opinion about something we don’t like.
The Tarte trips definitely influenced me… to never buy anything Tarte ever again
Agreed
YES 💯
Fr Because we know it’s going towards these lavish trips and not the products!
True it's like taking from the poor to give to the rich - If you give out products for creators to try/wear ect they add value but this is like we could have sold it for cheaper or had deals/giveaways and promotions for all our customers or maybe even did some good by giving away make up to women's shelters or other people who would struggle to buy make up products instead of whatever this is. I know which one would make me have a better view of the brand!
They really did 🫶 I had the sea setting mist from years ago I just finished and have plenty of others to replace it with
Yeah it is honestly insulting when people literally can’t buy eggs because they’re so expensive and they’re over here in private jets. It’s not cute.
We fund Tarte. We need to stop buying their products when they waste money like that
Fr if anything good came out of covid it's that no one wants to see people flaunting their wealth anymore.
@@FransceneJK98 exactly every day consumers purchases pay for private jets and water villas - we should all check for ethics and social good where we can
You know what would be a better marketing trip? Take these “influencers” to places where people really struggle, womens shelters or volunteering etc and donate products to them. It would help more people and send out a better message imo. Thats the kind of thing these companies should be doing rather than flaunting OTT trips.
Most influencers are too narcissistic for that
They'd just use vulnerable people who require privacy and their dignity and exploit them, unfortunately. I'd love to see them all have a few perception altering experiences. I just can't trust them to be ethical in any environment, the narcissism is too high.
Forget the influencers - say that instead of an influencer trip this year all the money will go into donating make up to shelters and struggling people. You don't need to film it but say what happened and maybe some people will want to feedback and say thank you this really helped our: patients, service users, clients ect
You know what brand actually does this, Thrive Causemetics! They pass out makeup/hygiene items down on skid row etc and get little to no recognition for it. They don’t do it for the recognition, but it would be nice if more influencers even mentioned the brand. That’s a brand that gives a f***! And because of that I want to spend my money with them.
@@Piccolo...exactly, not enough aesthetic ig posts will come from doing such selfless things like that, and at this point I think most of these out of touch influencers wouldn’t come if invited
Also gifting canon cameras to TikTok creators who only film vertically on their phones? It makes no sense.
most of these creators can buy a camera easily and film with it. So I thought that PR was so pointless.
TY for pointing out the vertical, that drives me nuts 😂 I was surprised she knew what it was
I think people are over the “look at rich people being entertained and given a bunch of gifts by a brand” days are over. Using a jet to take influencers but not having a good shade range or paying your employees more money. I would have rather they have taken their consumers on this trip.
Seriously
No, the influencers are still making tons of money and getting all the freebies-stop supporting them
Did you see the person they invited that was a regular Joe wasn’t allowed to go on the jet??? They flew them out separate on smaller flight and lots of flight changes… it’s gross .. it was like “hey you can come, but you can’t sit with us”. They’re not interacting with her either very well.. it’s sad
That’s just All sorts of wrong.
Probably couldn't pay the jet taxes
No what gets me is there is no such thing as makeup beauty influencers anymore so they invite anyone literally one of the girls said “idek how to do makeup, what is this?” Like huhhh
These types of trips definitely deinfluence me. It’s excessive just to be excessive and I don’t play into that sort of consumerism. This just reinforces it 👏🏼👏🏼👏🏼
Tarte has had so many problematic influencer trips that at this point I don’t even know why they are still trying 💀
Idk either! I think they’re betting on influencers still liking them and promoting them on the small chance they’ll get invited on the trips
...or the marketing team _also_ go on the trips. To...*coff coff* supervise...
Your comment about catering to the content creators is spot on; these trips are not about the consumer. They are about playing up to the people who will promote their products, sub-par or not.
What confuses me the most is at every corporate job I've had (which is only a few places to be fair), there'd be some sort of ethics guideline of how much you're allowed to gift to others. And I' m pretty sure if we didn't follow these ethics, we could have risked legal trouble for bribing. My companies did business to business sales and I wasn't in sales personally so I don't know the full picture, but I still don't see how these gifts to influencers aren't still related to those types of ethics. Is this not a form of bribing? Maybe the law just hasn't caught up with it idk
It gives me such an ick, especially thinking from an environmental standpoint. All the waste that is created, the multiple private jets, the lack of concern for the local environment. I'm over companies not giving a shit and being obvious about it.
Love how I'm only gathering from Isabella's commentary what Tarte even shills. That "gift" box they sent that woman and all of the clips Isabella showed gave ZERO clues as to what their company is about. If you were to ask me what Tarte sells, I'd guess "overly expensive vacations to overly wealthy white women". The few seconds of actual makeup content could have easily just been a run of the mill GRWM with absolutely no Tarte products and I would not have known the difference.
The creepy sweatsuit and matching shoe scene didn’t give you a clue? It certainly seems like they understood the assignment to embrace diversity more by…. Giving everyone the same clothes and luggage? Part of me would like to see them invite customers, but it sounds like their attempt this year was half hearted. They invited one woman a week before the trip. She did not have a passport. Presumably she would have had to get herself to LA and pay taxes on an extravagant trip. She would have to get time off work, possibly find people to care for pets or kids, etc.
omg this is such a good point! If they aren't doing make up content then its just a bunch of handpicked pretty young women in bikinis on an island presumably with Tarte corporate staff
@@chatterati I just watched Kylie’s newest on her Kiki Chanel page and she mentioned a toxic boy mom was invited on the tarte trip. Not even a make up influencer as far as I know, but I would not watch any influencer who exploits their children for views.
To be honest I cannot stand influencers. They try to convince you to buy expensive shit, living a life that’s unobtainable to most. They’re not relatable and I don’t care about them
Agree and they don’t typically do anything that matters.
Not to mention that most of them just flat out have a price. So you can't even trust that the product is any good. They'll say anything for the right cost.
@SaraSG1 and how much of what they're showing is even real? Not just for the camera. I'm just not interested. I've never had TikTok and never will for that matter, too
I think "influencers" are mainly marketing to kids and younger people who want to buy in to the lifestyle. I don't know any women above 25 who cares a fig about some pretty girl filming some expensive stuff on a brand trip after all it's not inspirational content when it's like this its unattainable and when you get a bit older and know how much things cost you know trips like this with all your friends in matching trainers ect are very very expensive without a corporate budget.
@@SaraSG1yeah they’re just sales people! They lie to make sales. I don’t trust hardly anyone anymore
sorry but the matching sweatsuits and sneakers is giving cult vibes 😭💀 looks like heavens gate tbh
Glad I'm not the only one who thought that! 😅
And the women ALL look the same!!!
Tarte doesn’t care about the consumers. Tarte wants money. They’re not gonna take someone who won’t make them money on a trip. That’s why they won’t fly out smaller creators or normal people.
Please spill all the tea on tarte! Here for a deep dive on the brand 👍
Every year is the same, the tarte trip gets exposed. But they do it all over again next year 😒 is really frustrating. But I guess influence culture is like that. Everyone forgets until next year
I really think their goal isn't good marketing they want the influencers to like them and promote them for free outside of the trips in hopes of getting invited. The marketing feels targeted to influencers so they'll do the marketing for them, not to consumers.
Those trips are so tone deaf to everyday consumers. And the environmental impact must be huge.... like all those branded decorations that will just be trashed, private jets, food waste.... ridiculous and frivolous, with no benefit that I can see
Oh no, BeneFit is a totally different brand! 😅
@@steffymuze I struggle with reading tone, but I'm assuming that's a pun. In which case I appreciated it lmao
I can also see some influencers say that the brand trips were gifts and not a business transaction. Similar to how politicians will say how their donors gave them cars or trips.
Even since Tarte's embarrassing brand trip to Formula 1 in Miami, I cannot stand the brand and the ceo. They should stop with the brand trips (that I doubt help the sales of their products) and invest in someone to clean up their terrible reputation.
i will never understand why they send influencers on these trips instead of sending REAL regular people/users of their products. there is nothing that would influence me to buy things more than to see a person who has never experienced anything of the sort truly enjoy a well-deserved trip. there is so much they could do to make this great marketing; winning a spot on the trip, creating almost reality show-esque content so the public can see it, etc. these trips always made me so confused as to why we needed to see people who dont even buy the products but constantly get sent these things, have fun while many people who sometimes cannot afford these products have to just watch on the sidelines.
Watching videos from these superfluous trips gives me the same feeling that seeing Snapchat stories in high school gave me: Pretty mean girls that have all of the money and none of the consequences
I also don't understand what this does? Going to Bali, dubai etc a bunch of free makeup and crazy stuff. This reminds me of a millionaire bachelorette party where all the girls get a tote bag with goodies and do fun stuff together.
How do they think flying to an exotic place giving everyone 1k worth of stuff will help marketing?
They could choose a different more humble location and have the girls have "Make-up workshops" were they review the make-up and come up with make-up looks or have them work on shades or whatever.
Yeah, but neither are anything without that fake image
@@gansz_lol that fact that an event like this would make so much more sense 😂
It is so disconnected with their customers, the ones that actually pay and without the normal people, us, the customers, they would no have a brand to being with
I've always seen these trips as more of an industry event rather than marketing for consumers. Tarte brings large influencers on these outragously expensive trips because they want to have a more established connection with the influencers, hence why they get all these 'gifts' that have nothing to do with the brand. Once the trip is over, the influencers that went on that trip will be more willing to endorse Tarte, and it will make smaller influencers want to endorse Tarte too because then they have a chance of going on these trips. The only difference about the Tarte trips and other industries is that influencers are there to make content, so they end up showing off all the things they do or get.
Another reason for the trips is that they want to enforce the image of the brand. All of the posts that the influencers make is showing off the lifestyle that Tarte wants consumers to believe they'll have if they use their products. It used to work a lot better back when they first started doing the trips, but now consumers understand marketing tricks so it doesn't work as well anymore (but it still works to a degree). Marketing managers are probably still a few years behind the consumers in my opinion so I doubt they'll be promoting these trips as heavily in the future, but they definitely will still be doing them.
Excessive is an understatement!! I will never ever buy anything from Tarte™ again.... This was gross... The spending is very unrelatable!! Great video beautiful!!! You looked sooo cozy comfy!!🩷🤍🩷
It might just be my age, but I was cringing with some of the tiktok being shown in this video 😂
I know it's my age but they're STILL cringey 😅
I actually just watched my first Tarte influencer Bora Bora vlog the other day because I've been dreaming of doing a solo vacation there and those vlogs popped up. While the one I watched featured a very thankful and gracious influencer (that I'd never heard of), I had no idea what/who Tarte was and she never explained it in the vlog, so until I just watched your video here, I had no idea what Tarte actually was!
tbh Isabella herself is the sort of creator i would be happy to see have an influence on my young niece. Not so much the unethical scammy types.
Back in 2017-2018 I knew all of the influencers on these trips. I know none of these people on the current trips. Never been a fan of rich people getting free stuff and it's never influenced me to run out and buy anything.
It would be way better if Tarte did a competition for consumers to enter for a trip like this. Condition of them entering is then that they have to film & upload it, using the free camera…would do SO much more for the brand!
I can understand why their shape tape concealer was considered the gold standard at one point but with how orange the shades get after they oxidize and the shitty shade range you can get SO much better from other brands nowadays
My $5 e.l.f. one is better. Shape Tape was like blending paint. Thick paint.
I bought it 2 days after it launched. It was sold out almost everywhere. I hated it. Sold it on Mercari for twice what I paid in 2 seconds because I was still selling it for $50 less than anyone else 😂
The way I hope you cover some of these topics bc I already know I’m not the only one judging 😭
I do think it's idiotic to throw product away that you already spent your money on. That's my opinion respectfully.
Yeah, I agree. You already gave the brand your money so you might as well finish the product (if it works). And then you can decide to never support the brand again.
I love the robe!!! I feel like I’m just chilling with a bestie gossiping 😊❤️
I think the difference is just how we view influencers nowadays because it used to be influencers were grateful because not many people could be influencers to begin with now anyone can get viral anyone can be an influencer, so they lose that gratitude they lose that shiny object or something that would’ve never been able to be reachable satisfaction, so I really think we all kind of play effect, but I think us as non-influencersthe less we praise them the more they will realize that they need to be humble again
This style of over the top influencer marketing trip is out of touch and outdated
Right? I was honestly shocked this is still going on.
Something really interesting to me about these types of “gifts” is that if this was a corporate to a decision maker for another company, it’s considered extremely unethical and bribery. I understand that the type of “contact” is different, but IMO there needs to be more regulation on stuff like this.
When you mentioned dystopian, it really does give those rich people being so far from reality vibes. The trip reminds me of the Capitol from the Hunger Games. I love your videos! ❤
omg pls do a deep dive into the tarte brand!!! also just discovered the channel and loving binging it atm :)
When I used to buy so much makeup that were recommended by my favorite beauty influencers I did actual like most of the things. When they started posting the same products and they would finally talk about brand trips it really made me realize how they are getting all these perks while the consumers are the ones spending their money to keep up with the products and trends. I don’t even like wearing makeup anymore after my makeup over consumption 😂
I liked some tarte products when I first discovered makeup but the more I saw their trips, the less I was interested. Times have changed and Tarte never changes with them.
Thanks for covering this. I had no idea and won’t buy Tarte in the future.
As a smaller creator I could not agree more! Well said! ❤ thank you for taking the time to make this video and help be a voice for smaller creators!
Same here! I am climbing slowly and seem to be stuck at 4k 😂
They think it’s giving ‘opulent and luxurious’ but it’s so excessive that it just reads tacky, like those ‘smart home’ ppl
Topicals is my favorite brand trip. They actually give back during their trip and support the local economy. ❤
I agree, it’s excessive… outside of this trip, the people you see with mounds of boxes of PR to pple who have loads of money , it’s disgusting.. I’ve started blocking heavily because it literally makes me so mad of all the waste … I bought the shape tape, and I truly don’t think it’s great.. due to this trip, quality of product, I will not be purchasing anything further from them.
I’ve always felt like these trips are just to create fomo and jealousy. There’s nothing regarding these trips that is necessarily good marketing, I’m not buying makeup cause some influencer went on a private jet or villa over the ocean with it….
I’ll take my elf, chanel, or whatever tf makeup I already have it actually need on my own vacation as every other normal person does.
So I’ve never bought a tarte product in my life and I don’t know any of the beauty influencers. I only know Samantha Jo and mama Kelly and she doesn’t do beauty content. Apparently she did when she first started years ago but she basically just does vlogs now and she’s so relatable. She’s starting to reap the rewards of sticking to content creating and I’m so happy for her and proud of her and she has a wonderful relationship with her mom Momma Kelly who came with her and started her own unedited vlog channel for fun. They are the best people ever. They were so deserving of that trip and probably the most grateful. Samantha never thought she’d actually get to go but heard when someone else backed out and was kinda joking but also kind of hoping that Tarte would see her asking if she could go and they actually did listen and They got to go last minute. So while I agree that these types of trips are pretty crazy and annoying for the average person to care what’s going on, I think they did the right thing by inviting Samantha Jo. She’s not rich rich even though she’s making more now because she’s becoming more popular but She’s still a regular person and so sweet and kind, she deserved to have her moment there with her mom. Her mom is having her 50th birthday and isn’t doing very well health wise and this was lovely gift that they got to share in together and they were absolutely glowing the whole time. She also said that one of the planes was broken right before the trip started and that’s why they had to find new ways for them to get there and that totally sucked but it wasn’t tarte’s fault, it was something that happened last minute with the airline.
Tarte trips are so icky. I avoid their products like the plague (even if it has great reviews) because these events just leave such a bad taste in my mouth 😬
Yep. I could not seem to get off their damn email list from years ago despite unsub and I was so annoyed I just started reporting as spam.
The matching sweats remind me of an episode of King of the Hill where Peggy and Luann get recruited into a curly sorority 😬
Girl yes yes deep dive the brand can’t wait for u to break it down
One thing to keep in mind is that these sort of brand trips and PR packages have existed for decades, it just used to be something that was offered to the staff of women’s magazines and similar media outlets so it wasn’t really visible.
I need a deep dive into scent bird CEO😆
Seconding this!! I wonder if all the people taking Scentbird sponsorships know that Mariya is also selling courses and workbooks to help people activate their etheric angel wings and charging people $125,000 to stay at her home for three days and receive personalized energy healing and learn about their past lives. My favorite piece of Mariya lore is that you can't prevent cavities with good dental hygeine if you're not also cleaning up the dark karma from your ancestors. There's so much to talk about.
I feel like I’m the only person on the internet that’s not mad at rich people for being rich lol. Idc how they spend *their money.* People get millions of views showing their luxury lifestyle so there’s a market for this content. It’s not my cup of tea, I don’t follow them, and I usually scroll past it when it comes up on my timeline. No big deal.
I *love* accounts like Jimmy Darts who donates to kind everyday people and many big brands have partnered with him. I’ve donated many times to the go fund me’s as well. No one’s forcing us to watch the “out of touch” content, I don’t get why so many people are doing these video essays.
I am a person who has never bought tarte, but I will say they did have some raffles/giveaways (like a normal customer was able to go on a tarte trip) and did invite smaller creators (100K ish), but I think inviting more up and coming creators like someone with 10K who they may have sent 1 PR package to and really liked would have been better. So I do agree that they could do better and help people that actually need/would appreciate this stuff.
In terms of the charitable outreach, I have seen one video where tarte sent a whole bunch of makeup products to this family who was making Easter baskets for teen girls in foster care. This video came out after you uploaded though so obviously you would not have known. But yeah I think brand trips should do things like that like clean the beaches, make Easter baskets for those who need it, help in a women's homeless shelter. People want to do these things, but as someone who has been on "alternative spring breaks" where you travel somewhere to help out, it is draining. So probably a mix of helping people and fun experiences.
I agree it feels a little tone deaf with the current climate and how aware the western world is of atrocities happening and they can do better.
your energy makes me so happy
Girlie your makeup looks so good!
Never been fond of brand trips. I get it in a sense but as a regular every day person, it’s annoying and kind of condescending to see influencers and famous people get all this free stuff when they can already afford to buy it. As a consumer, seeing the trips has never inspired me to try a new product or try a brand, I like good old fashioned marketing or commercials instead
If you haven't watched the documentary Fake Famous I highly recommend it. They pick 3 people and actively try to make them social media influencers
It's fabulous.
From a marketing perspective, this is the smartest way for Tarte to do their trips. To make the "reality" portion of it, they would need a production team. That's money spent that is not being put back into the business. The goal with these trips isn't to get the influencer's followings to buy Tarte (that's too vague), although I'm sure it does help in that regard that they have millions of eyes on these videos. The influencer is the target market. Young, rich, white woman, whose career is her face. They are more likely to see these gifts, fall in love with Tarte for a while, and buy and buy for years to come. Not to mention, it will inspire influencers just like them that are NOT on the trip to buy Tarte and love Tarte PUBLICLY so they get an invite to next year's trip. Free marketing.
It wasn't just skinny white women there this time, thank goodness. And I think it is to get the influencers to like them so they give them free promotions but that means that the creators followers ARE buying tarte. Why would the only care for influencers to buy their stuff. It's a snowball effect. Influencers promote in hopes to get invited. The ones invited promote because it's what they're supposed to do for being invited and gifted so much. And then the followers buy the stuff they may have never been introduced to before without their fav content creator.
It really is smart marketing. Especially when now a whole bunch of commentary channels and drama channels make videos about it every year. Which puts more eyes on it.
Wow I never knew or thought about the creators having to pay taxes. This trip really does look like girls bragging and showing off their wealth. I would love to go on a brand trip that is more of a mission trip. Let’s go build houses, clean water, give food, and raise money for others.
Don’t even get me started on all the stuff creators get and waste because they don’t think to give it away.
Forgot to mention,the NYT wrote an article about the trip. It’s an interesting read, especially the comments from the founder.
When she started saying “they should invite smaller creators” I’m like girl is this your way or convincing Tarte to bring you next time hahaha 😂
trust me even if they did id decline asap lol hell no
It’s just so much junk that you can buy for half the price in a drug store. NO one will convince me that you can’t find makeup for MUCH less money . All the junk they gave those influencers will end up in landfills. We used to get so much stuff when my husband worked at a high level in corporate America … all that stuff t-shirts, leather jackets, and other stuff with the brand stamped on it was not wearable. There seriously cannot be 1,000,000 ways to make concealer.
Ohhh she's back always love your content
I get why “flex culture” if you will is definitely out of touch but politely, I don’t see how taking an expensive trip is offensive. The insulting part about broke people when most people ARE broke now yeah.
Is this marketing tactic out of touch and tone deaf to today’s economic reality? yes and yes. But **the trip itself** being offensive and problematic are a bit much in my opinion. Just because a lot of people are struggling doesn’t mean people that are well-off can’t have fun (i’m NOT talking about billionaires here by the way) Like if you get to fly in a private jet to bora bora and get free stuff, good for you.
Separate thing: I agree with the point that it’s frustrating to see expendable funds not used on people that are in dire situations. But tarte is doing this to promote their brand. They’re not automatically entitled to have a charity expense in their company’s expenses.
This is just my opinion of course, and I’m open to discussion if you or anyone in the comments feels there’s something i’m not really seeing here
😂 my friend, your video, starting with you in that specific position had me thinking I was on the wrong website lol
“why hello there sailor!” 😂😂😂
LMAOOOOO 😂😂 hey sometimes I gotta show the intro clips before I get into the real goods lol
As someone who has a 6 figure business and runs ads, a trip is 150% less money than running ads. Even if you set your budget. The budget you need to reach who you need is astronomical.
The craziness of this all, i bet those creators who they sent on the trip doesn't even really use their products. Yeah for a few reels and posts, but were these die-hard fans who you could go back to their first videos era and see them talking about how much they love tarte products.
I doubt it 😅!
When we thought content creators were “normal people” it was wow now influencer lives are exposed and it’s a lucrative job it’s absolutely excessive and disgusting when this level of PR happens.
They should do a Teaching With Tarte trip and give the opportunity to some underpaid, overworked teachers. Or Take Care With Tarte and treat some healthcare workers. Anything besides throwing money at already rich people.
LOVE the eyelashes girl. Thank you for slaying AND being informative 🩷
Soooo, they are gifting those rich people Air Jordans, a Camera, a Bag and sooo much cosmetic and that should make me wana buy their concealer more???
Not to mention Avery Woods was on this trip aka a woman who exploits her daughter online (aka inappropriate videos of her toddler with unsettling amounts of saves) and then openly made a video admitting she loves her son more. But that’s neither here nor there…
Brand trips are soooo 2015. People are struggling to pay for housing and groceries… READ THE ROOM
When Tarte decided to make every.single.product include the name “shape tape”, you just knew they were going downhill fast.
Thanks for making these videos, they’re always so well done, and so perfect to have on in the background while I’m drawing 💐 big appreciate your vibe
I think in 2015-17 it was popular because we also had multiple big creators that we all followed on the same trip, like it was fun to see them interact and it was a bit more of a reality show. Now the influencer world is so oversaturated, they’re indistinguishable from each other and so is their content- it’s all just low effort vlogs
I’m not sure why that influencer is feigning surprise over the shoes. Feet come in various sizes; Tarte isn’t going to guess the sizes to provide her+her friend, so the brand would have had to reach out to her first and inquire sizing, therefore she’d know she was going on the trip. Right?
Tarte trips have always rubbed me the wrong way. It's throwing the fact that they bought off these influencers in our faces.
Eye makeup is so pretty in this video! Or maybe it’s your usual look but the hair back brings it out? Either way sending love ❤ great video
What is crazy to me is how quickly money will change people. Unless these influencers grew up extremely wealthy, then they are just recently getting a taste of what it's like to be very wealthy and clearly it's very quickly gone to their heads
Influencers is a dying industry. The market is moving towards people who are real and authentic now, on top of the financial pressure.
I don’t have a TikTok so maybe that’s why I haven’t heard of these trips until now. I have been a pretty loyal Tarte user for quite sometime though because my skin is very sensitive and their products typically don’t cause me any issues. These trips are gross…and it’s really turned me off from buying from them now. I only shop their products directly on their website and I noticed the prices have been pretty high lately but I think this may have just been it for me. I’m sure there are other makeup brands that I can use. Also my first thought was big shampoo MLM vibes.
*Rich* people getting *free* things has always been weird to me
Personally I'd love to see a deep dive of Tarte from you, but also I just love watching any content from you so XD
Rlly sucks seeing all these influencers going on rlly expensive trips and stuff while the majority of people are making financial sacrifices everyday just to make ends meet and I didn’t realize how out of touch it was until recently when my dog hurt her knee and turns out she needed a surgery (she got the surgery but it was vry difficult for my family to fund it and we had to make a lot of sacrifices financially) which would have cost abt as much as one night of one of these influencers staying in the overnight bungalows… just rlly puts things into perspective
Love finding good creators when they’re smaller, I thought you would have way more subscribers!!! Loving it so far💜💜💜
I’m sick of seeing all these celebrities, influencers and people with a lot of money, getting extravagant gifts. Get this shit out of our faces
why would the influencers invited have to pay taxes on everything given in the trip if they aren't employees of the company? are they under contract with the company or something so it would be counted as wages or bonuses?
Everyone is just butthurt it's not them on those trips, at least it's influencers yet no one bats an eye when it's a celebrity. These brands have professionals on their teams & obviously they are still doing this because it's working or else they would stop.
100k is PEANUTS to brands like this. I know for a fact when I worked in corporate beauty that brands with pay 50k+ for an internal PowerPoint….
I didn't even know this happened anymore (these trips) until I seen a video yesterday from Kiki Chnl on toxic boy moms and one of those moms that exploits her daughter, but protects her son, is on that trip. Kendall rich was talking about it (sticking up for the woman, I can't remember her name) and then Kiki mentioned confirmed this toxic boy mom chic who makes the WORST videos with her little girl in them... Like in poses no little girl should be in on social media, if you get what I'm saying (with hundreds of people, prob preverbs, saving them 🤦♀️)
I'm currently watching Jasmine Noors latest video, lol, but excited to watch this one.
I saw an "influencer" react the exact same way for a different brand last week. This is so fake and will turn me off of a brand.