Customer Cohort and Retention Analysis | How to Calculate Retention Rate

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  • Опубліковано 6 вер 2024

КОМЕНТАРІ • 23

  • @AbenezerTecha
    @AbenezerTecha 7 місяців тому +1

    Thank you!
    Linson, We can abbreviate the formula for Cohort performance like this: Cohort Performance =
    VAR CohortDate = MIN(DimDate[Start of Month])
    Return
    CALCULATE(
    [Active Customers],
    REMOVEFILTERS(DimDate[Start of Month]),
    DimCustomer[First Transaction Month]=CohortDate
    )

  • @marcoschuurman4667
    @marcoschuurman4667 10 місяців тому

    Thanks so much for the thoughtful video series here. Definitely came in super handy when excel couldn't handle multi-column array calculations for 1M+ rows. Never thought I'd learn PowerBI at 10pm on a Monday but here we are

    • @linsonabah
      @linsonabah  10 місяців тому

      I'm glad you found this useful

  • @nikitatimoshenko2991
    @nikitatimoshenko2991 Рік тому +1

    Thank you for the video, inspiring and full of useful insights!

  • @sakshiarora4246
    @sakshiarora4246 4 місяці тому

    Hi
    Thank you for making these videos. They are very helpful.
    Dont know why for me the measure of
    Cohort Performance =
    VAR _minDate = MIN(DimDate[Start of Month])
    VAR _maxDate = MAX(DimDate[Start of Month])
    RETURN
    CALCULATE(
    [Active Customers],
    REMOVEFILTERS(DimDate[Start of Month]),
    RELATEDTABLE(DimCustomer),
    DimCustomer[First Transaction Month]=_minDate
    )
    is not working
    It is giving me different results than the one you have.

  • @user-qj2mw2bn5o
    @user-qj2mw2bn5o 5 місяців тому

    How can i be so proficient using DAX 😢? Can I feel like knowing DAX would enable gain analyse data like a pro

  • @seyiabayomi
    @seyiabayomi Рік тому +1

    Thanks for this great video.

  • @michaelcai4439
    @michaelcai4439 11 місяців тому +1

    Nice video again. When you overlay two tables it's indeed very pretty but when you're working with lots of data there's a scroll bar on both tables and they won't sync when you want to scroll downwards. Is there a way around it?

    • @linsonabah
      @linsonabah  10 місяців тому

      Good point! Unfortunately, there is no way around this. Alternatively, you can just plsit the visual and plot the new users as a trend in a different space.

  • @soul52133
    @soul52133 5 місяців тому

    Hello! Thank you for such a usefull video. I have a question: is that true to count retention trend this way? I mean, for example, when we talk about 24th month we see only "december 2009" cohort = 20% of retention rate. But on a trendline we see the % close to 0. That's because trendline calculate average between all cohort-months, even if they are not exist for 24th month. So, could you please answer, I'm not sure that this provide us the true results for business.

  • @evandrocarmo7113
    @evandrocarmo7113 6 місяців тому

    Nice video.

  • @Marcooow1
    @Marcooow1 7 місяців тому

    Thank you so much for this it is very helpful!! One question, when I make the matrix with my own data and put in the Cohort Performance measure every single field in the matrix just shows exactly the same number (the amount of customers in the first month). Do you have any idea why this might be? I havent been able to figure it out yet...

    • @linsonabah
      @linsonabah  5 місяців тому

      hmmm. You must have gotten something wrong along the way. It will be hard to help without seeing your file.

    • @omarmagdy8882
      @omarmagdy8882 День тому

      Did You Solve It?

  • @hiteshjoshi3148
    @hiteshjoshi3148 Рік тому

    Hello Linson Sir, I hope you doing well and thanks for the video. I have a question what does active customer mean in your report does that mean a customer who have bought the product more than one time in his first transaction month. Like suppose if i am buying a product in 2009 and then i buy in 2011 will i will be counted as an active customer, Like what are the parameters in your report whom do you consider as an active customer.
    Thanks, Love from India to NIgeria

    • @linsonabah
      @linsonabah  Рік тому

      Thank you @hiteshjoshi3148. For this project, Yes. For subscription based business or other model of businesses the approach will be different. The approach used by this project isn't the best. For a real online store, for example, there will be predefined business rules that will guide or define some of the metrics [active, lost, resurrected, returning).

  • @clifordakoyo406
    @clifordakoyo406 Рік тому

    can you use quickmeasures to solve this