Purpose-Driven Business and Bookkeeping (HOW TO BUILD A PURPOSE DRIVEN BUSINESS) Jasper Steinhausen.

The Bookkeepers' Podcast: Building a Business with Purpose with Jasper Steinhausen
In this episode of The Bookkeepers' Podcast, Jo and Zoe are joined by Jasper Steinhausen, founder and CEO of Business with Impact. Jasper is a leading business consultant who helps SMEs in the manufacturing space achieve profitability through sustainability. He has worked with over 100 companies, guiding them through green transformations that not only benefit the environment but also boost business results. Jo, Zoe, and Jasper dive deep into the importance of building a business with purpose and how aligning business goals with a meaningful impact can lead to success and fulfillment.
Throughout the episode, Jasper explains how businesses can connect their operations with a higher purpose, creating lasting impact both internally and externally. Jo and Zoe also reflect on their own business journey, sharing how Jasper helped them discover their deeper purpose and how it has influenced their approach to The Bookkeepers’ Podcast.
Discussion Highlights:
Jasper’s Background and Approach to Sustainability
Jasper shares his extensive experience in sustainability and how he has helped companies in the manufacturing sector transition to more environmentally-friendly and profitable business models. His approach is rooted in finding alignment between a company’s strengths and a larger purpose, which can lead to a powerful, long-lasting impact.
Finding Purpose in Business
The conversation turns to how businesses, especially SMEs, can find and align with a greater purpose. Jasper emphasizes that every business, regardless of industry, has the potential to contribute to something bigger. The key is to identify where a business’s core strengths intersect with a meaningful cause that resonates with its leadership and team.
Jo and Zoe’s Journey to Purpose
Jo recalls a personal conversation with Jasper that completely shifted her view on the purpose of The Bookkeepers’ Podcast. She initially thought her mission was to help bookkeepers and small businesses succeed financially, but after deeper reflection, she realised the real drive was to improve the lives of the children of the business owners they serve. Zoe shares a similar story, reflecting on how her own background influenced her desire to create meaningful change through their work.
The Ripple Effect of Business Impact
Jasper explains the ripple effect that businesses can create when they operate with purpose. By focusing on making a positive impact, companies can not only improve their own success but also influence their clients, communities, and even global causes. Jo and Zoe discuss how their partnership with B1G1 has helped them track and measure the positive impact of their work on a global scale.
Practical Ways to Build Purpose into Business Operations
Jasper offers practical advice for business owners looking to integrate purpose into their operations. He highlights how bookkeepers, in particular, have a unique opportunity to create direct impact by helping their clients identify inefficiencies and adopt more sustainable practices. He encourages listeners to ask simple, thought-provoking questions that can lead to significant changes in a business’s approach.
How to Find Your Own Purpose
For listeners who are unsure of how to define their own business purpose, Jasper suggests using resources like Simon Sinek’s Start with Why. He explains that discovering your purpose is a process that requires self-reflection but can ultimately provide a powerful source of motivation and clarity in your business decisions.
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Be sure to check out Jasper’s website www.bwimpact.com/moreimpact for a free chapter of his book and other valuable resources. Don’t forget to subscribe to The Bookkeepers' Podcast, leave a review, and share this episode with other business owners and bookkeepers looking to build purpose-driven businesses!
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About our Sponsor
This episode of The Bookkeepers' Podcast is sponsored by Xero. Find out more at: www.xero.com/u...
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Disclaimer
The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or