Ep. 13 - Supply Chain Media & Events

Today we spend some time discussing marketing and communications with Gary Master, CEO of AGiLE Business Media & Events. Our conversation with Gary is timely given that AGiLE coordinates CSCMP’s EDGE Supply Chain Conference & Exhibition™, just a few weeks away.
We start the episode learning how Gary had hopes of using his economics degree to run the Fed but ended up taking part time job with a supply chain consulting firm which he eventually took over and ran for a number of years. Over time, he and partners Jim Indelicato and Mitch MacDonald noticed a lack of media coverage for distribution centers and teamed up to start a media company centered around DCs, in the middle of a recession!
Other topics covered include the challenges and opportunities in the changing landscape of media and events, including the shift from print to digital, measuring marketing impact, the need for speed (and accuracy) in media communication with a cautionary note about AI in media. Gary revealed that his most memorable conference moment was when Pfizer spoke about what it took to distribute Covid-19 vaccines: "Some people didn't get toilet paper. Some people didn't get their wipes when they needed it, but we did it. The vaccinations went out."

[@annasmith8177]

Good job.