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VIDEO MARKETING
The ultimate guide to UA-cam descriptions
Posted July 14, 2020
Written by Christie Passaris
On this page
What is a UA-cam description?
What’s the difference between a UA-cam channel and a video description?
How to write successful UA-cam descriptions
Creating a UA-cam video description template
How to add a description to a UA-cam video
How to add a description to your UA-cam channel
Start writing a UA-cam description today


Want to optimize your UA-cam descriptions? Whether you’re creating a UA-cam video or channel description, well-written descriptions can help to increase your channel awareness, subscribers, views, and watch time. And with billions of videos watched on UA-cam daily, descriptions can even boost your chances of being noticed in UA-cam’s algorithm.
Read on to explore the different UA-cam descriptions and how to write the best UA-cam video and channel descriptions.
What is a UA-cam description?
What’s the difference between a UA-cam channel and a video description?
How to write successful UA-cam descriptions
Creating a UA-cam video description template
How to add a description to a UA-cam video
How to add a description to your UA-cam channel
Frequently asked questions
What is a UA-cam description?
A UA-cam description explains to viewers and subscribers an insight into your UA-cam channel or video upload. There are two different types of UA-cam descriptions:
UA-cam channel descriptions
UA-cam video descriptions
What’s the difference between a UA-cam channel and a video description?
UA-cam channel descriptions and UA-cam video descriptions can easily get confused. A channel description explains what the UA-cam channel is about, and a video description describes what’s in the individual UA-cam video.
UA-cam channel description
Subscribers and viewers can find a UA-cam channel description in the About tab on a UA-cam channel homepage. UA-cam channel descriptions usually include:
About the channel
What the genre or style is
What viewers and subscribers can expect to see
A video publishing schedule
Social media handles
Website links
Any important news


UA-cam video descriptions
A UA-cam video description is the text below each of your videos. Viewers can read UA-cam video descriptions by clicking on the ‘See more’ button below the video. These video descriptions usually include:
A short explanation of what the video is about, including relevant keywords
Links to any resources mentioned in the video
Affiliate links
Website links
Social media handles
Ask the viewer to subscribe
Chapters and timestamps


How to write successful UA-cam descriptions
UA-cam descriptions, including all the right elements like informative text, links, buttons, and timestamps, can help viewers discover your videos, and increase your subscribers, views, watch time, and more.
1. Do keyword research
Always make sure to add 1-2 relevant keywords to both your UA-cam channel and video descriptions. Make sure to repeat keywords at least 2-3 times. This can help reach higher search volumes in the UA-cam algorithm for viewers and even help brands find your channel. You can also add these keywords to your UA-cam tags.
If you’re unsure where to find keywords for your UA-cam channel, check out your competitors and see what’s working for them. You can also use tools like Google ads keyword planner and Google trends.
2. Keep descriptions short and sweet
Sometimes viewers, subscribers, and brands don’t have time to read a lengthy UA-cam description. You can write up to 5000 characters (about 800 words) for both UA-cam video and UA-cam channel descriptions. We recommend focusing on the first 125 characters to capture your audience's attention above the fold for better click-through rates.
3. Know your audience
Write UA-cam descriptions in relatable, familiar language to your subscribers. Make sure you’re not just writing for UA-cam’s algorithm, and avoid click-baiting viewers. Personalizing descriptions in a ‘human’ voice can engage viewers and create brand authenticity.
4. Include a strong call to action
UA-cam descriptions should always include a call to action. Ask your viewers to subscribe, comment, like, and read more. You can also include affiliate links, social media handles, more videos, and website links for viewers to click. The more accessible you make your UA-cam descriptions, the higher the chance viewers will click through.
Creating a UA-cam video description template
If you’ve never created a UA-cam description, start off with a default description template. You can set up a default description to include settings, categories, titles, and basic metadata to be automatically added to the description of each video. This will save time and repeating information such as your social links. Be sure to customize each video description (especially those first 3 lines)

[@user-dw2fz3vp6j]

Dair kha

[@Asad-pv8tp]

mashallah

[@ArshadKhan-ly3hd]

Zahir mashokhel Grat singar

[@shakirwafa7592]

Da tablamar me der laje yara

[@NasirKhan-xm7vj]

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