The trade-offs of mindless consumerism | Amazon Woman

A peculiar and riveting digital experiment, in Amazon Woman the artist Anna Vasof trades her own head with parts of everyday objects, including a smartphone, a teabag and a vacuum cleaner. More than just a bit of mindless (and indeed, headless) entertainment, the piece provides an amusingly surreal commentary on our age of all-consuming consumerism.
Directed by Anna Vasof (annavasof.net/)
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Amazon Woman offers an amusingly surreal take on mindless materialism and instant gratification readymade for our age of inexhaustible online shopping. For the piece, the Vienna-based multimedia artist Anna Vasof creates a series of ‘head-missing magic tricks’ wherein she digitally trades her own head with parts of everyday objects, including a smartphone, a teabag and a vacuum cleaner. Filmed during lockdown periods in 2020 and 2021 - a time when dependence on Amazon.com was at an all-time high for many people around the globe - each vignette is entertaining yet also somewhat discomforting, hinting at the trade-offs inherent to all-consuming consumerism.

[@dr.shrustinugganatti7862]

Wondering why there are no likes and comments 😮!!!!!

[@dr.shrustinugganatti7862]

Anyways I'm the first here 😂!!!

[@deepakmishra3233]

god forbid someone watch this while high

[@curiouslyunruffled]

This is so cool, thanks for sharing! The brilliant concept truly forces one to think about the long-term effects of mass consumerism and maximalism. We need to be so much more mindful on an everyday basis indeed!