How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. PST.
While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. The three topics we’ll focus on are:
The importance of staying focused and how to say no.
Ways to scale that don’t include rampant inefficiency and burn.
How to build operational excellence into your organization at different stages of the growth curve.
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[@upstartfenix]

Best part about this presentation: there’s nothing too groundbreaking, he’s politely reminding you to just block and tackle really well.

[@ElricLegloireOutbound]

Kyle knows how to drive GTM efficiency in sales. Here are my 6 key takeaways from him on scaling outbound:
1. Data-driven ICP definition
2. Invest in high-quality prospect data.
3. Optimize BDR to AE ratio
4. Focus on operational excellence.
5. Implement strong performance management.
6. Align sales compensation with customer outcomes.

[@willrickard709]

This is a great presentation. Can you share the link to your notion so I can access those MBR and other templates? Cheers

[@sguploads9601]

amazing presentation. thats gold.

[@johnbatdorff4282]

How do I get a copy of the Notion Doc talked about in this episode?

[@laurentlemaire]

Yep, I'd be interested as well

[@barbarakilpatrick3859]

does ssa str use police coding?

[@upstartfenix]

He’s oddly likable. Uncommon amongst cros.