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What's The PROBLEM With ITZY?
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- Опубліковано 8 кві 2023
- ITZY - From Gen4 pioneers to a slump in performance and loss of status?
ITZY was once the backbone of JYP's Gen4 girl groups, pioneering and shaping the K-pop industry. However, despite their explosive debut phase, ITZY is gradually fading away from the spotlight on the girl group scene
Despite a string of music releases, ITZY has failed to make any significant impact. In 2022, the group made two comebacks, but neither lived up to expectations.
In fact, they were not only unable to compete with their direct rivals, aespa, but were even overshadowed by their younger labelmates. What has happened to ITZY?
What's The PROBLEM With ITZY?
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#kpopnews #kpopopinions #itzy
People really wanted ITZY to stop making songs with lyrics "love myself, I'm confident, I don't care what others say" but that was one of the main reasons for ITZY's popularity, especially in Korea; many Koreans listen to ITZY's songs in search of that lyric that boosts their self-esteem (one of the reasons why Sneakers is ITZY's biggest domestic hit since Wannabe)
The problem is that the concepts they were given don't fit them. And I get it it's not their fault they are just given the songs to sing but how are you singing about loving yourself and wanting to be yourself when the members themselves go on these extreme diets to lose all this weight just to live up to the standards of the Korean beauty standards. You literally are contradicting yourself. Why sing about it if you're not going to be about it.
the funny thing is, IVE's kitsch (100++ PAKS) is PERFECT song for ITZY
No sneakers was a absolute flop...the teaser had a royal concept which made people think it will be 'Queen doesn't want a king' vibe...but rather it was like a song for a sneakers ad...
But tbh I liked the song, it's fun and joyful😊
@@cherissetillman8973 so was bts singing about love your self but jungkook was insecure about acne from teen and jimin is on diet and more+ that not point it's was good at love your self that what made them popular
The problem is you guys need to get a life and a job
JYP should promote the members' individual image and bring ITZY back into the Korean media. Release songs with the same 'I love myself' style that made people listen to ITZY to get a boost of self-esteem, release less comebacks per year but with higher quality, stop focusing on Japan and explore the west (with something that is not "Boys like you")
I actually likes Boys like you, but i know why people dislike it
@@Blanka767 it's cringe..
@@leahhhh7981 had to like, when you have lyrics like: “but do I look like your mummy” I had to rethink my musical taste 👅. And always the talk rap, like just give me an XG song at this point because JYP lyrics are not lyricing 😢😢😢
I wish they could do more mature concepts
Strongly agree with you. They should go back releasing songs with the "I Love Myself" concept. That's the concept that people loved them for, including myself. When they released Wannabe, their popularity skyrocketed. It only means that the said concept really fit them. Itzy was indeed a breath of fresh air. Let's hope to hear an "I love myself" releases from them again.
We need the old voice of this channel back
yes no shade to this one
Same
Yeah this need to be seen by the channel
Mean
Is it an AI or a person? cause I feel bad if it's actually a person. 😢
ITZY deserves more and it’s not too late to comeback with a bop I hope they JYP will make them rise and shine ✨
I hope so too but JYP needs a different approach to make this happen though.
Sadly it's 50/50, i don't think JYPE now really cares about songs charts, wether its a bop or bad song etc, as long as they can sell millions of albums its a win for them.
they must compose their own style not what jyp wants
Cheshire is bop and a half and the views confirm this.
Stupid group needs jyp to help them get good concepts. Too bad gidle better, they won PAK and rule charts by producing their music themselves from a small company
I still love Itzy, but I agree, the experimenting with their identity/style has been confusing. I especially loved "Mafia in the morning" and "Loco" because it was a more mature concept and it fit with their past style but then they released "Sneakers" and "Boys like you" which are so untypical for them and are songs I could've seen TWICE perform, but not ITZY. It seems like JYP just cannot find their identity or doesn't care to do so.
Sneakers is literally like Icy..
@@karinasnooodles_ Definitely not
@@karinasnooodles_ You're 100% lying to yourself. Sneakers was fun and catchy but it is lyrically and sonically a step down from icy.
@@wavzone sneakers is something you would expect them to do in their rookie years, but they already set the bar too high. It would have worked as a pre release
Their identity is "all in us"
For me, their sudden decline relies on one reason, and that is, their concept. People loved them because their first 3 songs talks about self-love and boosting your confidence, which is rare in Kpop nowadays. Personally, I've loved them because of that concept. But when they released Not Shy, I had this feeling that they're going to a different direction, and I was right. Their next releases until Cheshire sounds generic. It's not as captivating as their rookie days. I think people will lay their eyes on them if they will go back to their original concept. I hope the management will realize that.
I Mean , i felt everything was fine until LOCO. Sneakers was a big turn off, considering how ICY went. Cheshire felt like a turning point. Like of cheshire was released after LOCO it would have been received way better. but they went ahead and released Boys like you. if they had released Speakers(LYRE music demo) they would have gotten back their international fanbase
People grow up get over it
I dont rlly think thats the main problem, i think its bc of their identity; the thing that got my eyes in wannabe and dalla dalla was their unique style, bc you can change the music, the meaning but your style will remain there
Not only that, almost every group has gravitated toward “love yourself” concept in term of song concept.
Tbh im not the biggest fan of their comebacks ever since not shy, cheshire is fine but they need to top wannabe
Remember when the biggest 4th gen groups were ITZY, Everglow and IZONE? hahaha the 4th generation already has a nostalgic feeling
Yeah it feels like it happened 10+ years ago, not only 4.
Honestly every group is bound to be overshadowed. Aespa themselves aren't even in the spotlight now. Because of the abundance of girl groups debuting, you just can't avoid getting overshadowed. Itzy is just any other kpop group, they aren't Blackpink or BTS. Itzy just leaded the 4th gen because of the lack of girl groups in the past, they were also just new similar to the girl groups leading now. Time will tell if the recent girl groups will be able to maintain their momentum, which I highly doubt. So Itzy is still doing great.
I agree. Ill be curious to see if newjeans and Ive will maintain their momentum/popularity in the next couple of years especially with Yg new gg and SM new gg coming. Only time will tell if they have longevity.
It all depends on the company. What songs they give them and whether they are the main priority or not.
Unless your a group like (G)i-dle who are directly involves in their music. Stability and longevity will be tough.
For example: Ive's new comeback was not as successful as before as the public taste has declined because they kinda know what it will sound like.
But the Pros for Itzy, Ive etc... is that their album sales are good as they have large fanbase.
why include aespa? they’re getting 850k daily streams for a soundtrack no promotion or music video .. not even comparable to chesire 600k debut 💀
aespa>>>tokio dome, 2 million seller, nice comparisons
@@leave8729 Ok? They still currently aren't in the spotlight. I never said anything about being successful, and I mean they technically aren't in the spotlight, Girls didn't do that well and wasn't a big hit, it did well with the sales obviously but it still didn't turn out to be a hit like Tomboy nor Love Dive. Their comeback taking way too long doesn't help aswell. It's seriously been 9 months and people are literally mad at SM for hiding Aespa, I know they're on a tour but they should've started it much earlier. Groups that are actually in the spotlight are the most talked about and the groups I always see being a hot topic are IVE, NWJNS, and LSRFM. With all of their proper comebacks being a hit, either domestically or internationally, everyone is anticipating for them.
I am feeling bad for all the old 4th gen girl groups like ITZY, AESPA & EVERGLOW their companies are not focusing on them . Despite we all know these three are the backbone of 4th gen . Who make the 4th Gen popular before this new groups. Give them a record breaker comeback now.
Sm is focusing on Aespa
Sm is mostly focusing on aespa
!!
They got us through Lockdown, and deserve better.
@@Sam-gi8if 💀💀 they got the least comeback out of all active SM groups
people always seem to say this, but they just finished their tour they’re not going anywhere 😭
I like all their songs. It's so good that they try something new but the meaning of their songs doesn't change
it's good to try new things but it must be in a better way honestly cuz they deserves better than that I only can blame jyp for oppressing them and the girls must talk for themselves to get better music just look at their mind blowing performances and covers just why wasting such talent jype 😢
Itzy are about to release 2 albums this year I read somewhere. Blackpink had me fall in love with k-pop in general but Itzy were the group who I deeply and truly felt connected with. They just finished their world tour a day ago. Also, check out the views on those MVs that the uploader bashed. Cheshire currently has 120 million views and sneakers has 131 million views. They ain't going down anytime soon. 😃The reason one can feel ITZY are fading away is because the k-pop industry is crazy abundant of girl groups during these days. The girls scene in k-pop is living its best life. It is much more lively than it was back in ITZY's debuting time.
Omg… I’m in the same place as you gurl… you’re so right
Yes, they're are just so many GG now that you can choose whoever you want to listen too. MIDZYS will always support. No worries here.
Those views are massive underperformance. You're not being realistic. There's a clear decline in viewership for both Itzy and Twice.
@@Arcessitor Listen, not every track becomes such a massive hit as Wannabe or Loco. 'Cheshire' was released 6 months, 'Sneakers' was released 10 months ago. 'Cheshire' is just below the 130M mark, 'Sneakers' already passed it. These 2 songs aren't Itzy's most famous songs but they even got more views than NewJeans' 'OMG' and 'Ditto'. So I have no idea what kind of crack some of you guys are on but you should lay off of it.
Those are mostly ads views the first day was 6.2 million views that says alot
I just discovered Itzy during Sneakers era, they are very talented. I will continue supporting them no matter what! Go Itzy! ❤
@Lilac_Clouds_YT fr it wasn't as bad as people made it seem
@Lilac_Clouds_YT lmao like its not my favorite but I'm always listening to it, it's fun and catchy
I hate Sneakers but i Love everything Else they did, i will Always be a midzy💕 itzy is still great,people Just Love to hate
@@greenthinggg exactlyyyy like why is it hated so much i actually love it. Same to boys like you, it’s so good
@@MiL4a ikr like Even the mv is fun to watch
Raise a hand if you’ll support Itzy no matter what! ✋🏻
Forever ✋
Forever hope a new comeback
@@audreyhepburn2308 not soon tho, they should rest atleast for a month now.
Forever
Me
I think the decision to choose "weak" songs for 2 consecutive comebacks had its consequences. The songs were not necessarily bad, they're truly catchy but whether everyone admits it or not, there were stronger songs in their recent album/s that could have been used as comeback songs or title tracks. "Racer" is one or even "Free Fall". I can say the management might have attempted to add a little change to the sound of Itzy, but the risk didn't pay off positively as we see it. Regardless, it's not yet too late! Hopefully they rise again 😢
I mean Cheshire wasn't necessarily weak. but it wasn't promoted as much as they were on a world tour. Sneakers was promoted 10 times more than Cheshire
Notice how ya'll didn't mention that they managed to get a million sales with 2 albums in one year that supposedly was their flop era?! And the fact that they sold out their concert dates within 10 minutes with 40k still waiting to buy tickets?! They sold out arenas in Philippines two nights in a row for crying out loud. They also signed several new brand deals this year alone. They have the record for longest charting album on billboard amongst 4th generation girl groups and are the second longest charting girl group on billboard after Blackpink..and that song that was considered a flop or kidz bop charted at number 4 on melon and was the highest charting song from JYPE in 2022..and it out charted Girls by Aespa. They were special guests at IU and Psy's concert last year. These are just a few of things they have just achieved. Their company didn't even let them go to variety shows or radio programs to promote Cheshire and they still managed to win at music bank which is impressive!! So many people write these girls off so quickly. Just goes to show that ya'll were never really fans anyways.
Cause people will use the word "flop" when they didnt like a CB despite the numeric success of it, this goes for any group they deem "flop". This channel just click bait the people here without looking in actual facts nor have a valid writing that can backup their claims. Kids this days.
Im quoting the desc. "but were even overshadowed by their younger labelmates".
As much as I like O.O and NMIXX, their debut didnt out chart SNEAKERS for weekly nor monthly.
People even like to clown SNEAKERS when in reality its their biggest earning CB out of everything thus far, this show how dedicated their actual fans rather than focusing in streams. Cause in reality streams doesnt pay your idol, sales is what keeps going for any group plus ITZY just concluded their very first world tour, dont forget the brand deals after this. There is no problem with ITZY, but the problem lies within this people who thinks they know best lol.
Lastly idk why people like to pit AESPA and ITZY to one another, it shows how these TOKEN STAN care much about the novelty instead the group itself.
Again love these GGs and Im glad I didnt listen to this kind of stuff online cause it definitely ruined the fun for people.
Still flops surviving cuz of their big fanbase
@@joicelovespink979 So going with this thought of yours, we can say that any group with huge a followers is a flop. Yes or no? Regardless of whether you stan a group or not.
people say they “flop” cause maybe tiktok doesn’t like them but these girls are so popular they don’t need an app to go viral they have already made a name for themselves and that is success
I will always be with Itzy no matter what
I really miss old itzy era
me to
by old do you mean Dalla Dalla - Not Shy
Wannabe era !
Do u think the old Itzy era will bring success in today's world?
Dalla dalla - wannabe, iconic songs and choreos
They debut very strong, it's hard to maintain the kind of popularity that they manage to get fast
The market is too saturated rn and kpop fans are fickle with who they Stan and bounce from group to group with each new debut.
bro you are weird. People being open minded is a problem now?
There is no problem with ITZY. They can’t stay at their peak forever.
I hope that Itzy comes back with an innovative comeback with a genre that they haven’t tried before
They deserve so much better! There are so many groups in the 4th gen and Itzy are slowly starting to fade away! I wish that when they have a comeback they can come back even better than before! 💗
Just bought an itzy album last week at target cause twice doesn't exist on the shelves. Both sneakers and cheshire are growers...both over 100 million views now. Love their music and will continue to support them.
Holy cow i didnt realize they can reach those numbers basing how Beboss talks abt them and how other Kpop stans also talks abt them which nade me believe they only get atleast 40 - 70 million views but 100!? I think Itzy isn’t declining or Fading away anytime soon
Their views do not reflect on charts tho. It's easy to have views especially with the amount of ads jyp use.
@@hallooos7585 they're just picking back up in the US. All kppp groups have a 2.0 version once they hit the west.
@Everythingz charts are one thing. Sales of albums merch and concerts are another. Kpop is at the beginning stage in the west. Look at how blackpink and twice did. Itzy concerts will sell out...no worries mate.
@Everythingz127 And charts do not automatically reflect "flopping" of a group or a specific song, there's album sales, concert sales, and streaming. No one really cares about song charting especially in Korea
I HOPE JYP DOES THEM RIGHT THIS YEAR..
I want a dark concept from them so badly! (Kind of a continuation of Mitm but not exactly) They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa, and I think this theme and concept really suits them. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity, because for now it feels like JYP panicked because their popularity is declining and rushing them to make comeback after a comeback.
2022 was such a hole of itzy’s career :( I hope their next comeback will go back to their roots
Wrong. Checkmate over 1 million in 6 weeks, Sneakers charted in Korea for over 6 months. Chesire over 1 million sold in 4 weeks. Sold out world tour, that ended yesterday. ITZY is fine. Toxic channels like this only exist to feed negativity to fans who are already toxic.
@@incheonguy album sales aren’t everything.
@@incheonguy Album sales dont say anything.
@@incheonguy I agree. People are more excited about new groups coming out now, but Itzy is still on top as usual. And how long can the groups that they are interested in stay at the top? There is different between "Popular And Legendary."💅
@@incheonguy I didnt talk about sales, I talked about my feeling towards itzy in general. I always get excited when itzy comes back, but you have to agree their last 2 come backs just doesn’t feel like itzy, I used to steam itzy songs all the time, but i rarely stream these two. It just my opinion as a fan, and I agree these kinda videos are toxic as hell lol
I’m just now getting into ITZY and I like the girls I hope they can gain their momentum back
Let's just keep supporting ITZY, they are leading the 4th gen. ITZY HWAITING! 🔥
Yeah but if JYP don't put more work into Itzy then other 4th Gen groups are going to take over and Itzy is that girl group forreal and don't want them to get let down
I love them but are they really?..
4th gen has many talents girl groups
And they're all gems
❤
@@anobody5195 no itzy only
@@hongsamstan sure
@@hongsamstannumbers do not lie.
The only think I can say, as a Midzy, that Itzy had never failed me and I still watch the videos when they were all together having fun, laughing and Ryujin vs. Chearyong savage feuds. Overall, I will always remain forever loyal to them and cross my 🤞 that they will somehow get together again and make promotions.
ITZY ISN'T LOSING POPULARITY OR GOING DOWN IT'S THEIR SONGS
Itzy has the title of the 3rd biggest girl group
Why is dancing skills not a prominent thing to make a great idol? MYGOD. If ITZY is strong in dancing then I suggest that they focus on that. Make music videos with awesome choreography. Dance like no other girl group can make. I love Itzy so much. Protect IZY #ProtectItzy
Its not enough when other groups that almost all members are all-rounders.
@@OYJluv itzy is 3/5, dare I say even 4/5 all rounders it’s just JYP and DIV2 really ain’t doing em any good :( yeji is ace all rounder it girl material and just good at everything in general, yuna is such it girl material and is such a great dancer and rapper her vocals are also good (and she’s super creative like she paints and draws lmao sorry she’s my bais I could go on and on about her), ryujin has such a unique concept and presence with her whole tomboy vibe and her vocals are honestly underrated if you hear her covers on live that one time, lia’s OSTs always pop off and chaeryeong has been dubbed one of the best 4th gen dancers for a long time they just aren’t being utilized correctly, tho I do think they should be pushed to be more active in their music making maybe
@@OYJluv Most Itzy members are well rounded enough to go solo.. Look at how Yuna had everyone stunned by her solo stage and had everyone wanting her to go solo even though "she's not an all rounder cuz she can't support"... she's well rounded enough to go solo... Yeji is an all rounder, Chaery is also well rounded... and Lia and ryujin as well... I just feel like ppl always talk bad about their skills just for attention but Itzy are a very talented grp...
@@heylilpissbaby2099 why do you leave ryujin out of it girl material talk when even this video is saying she & yuna have most it girl potential
@@hepteropterix yeji has improved vocally
And I think they might improve more bc they are done with the world tour
With the girl group scene moving so fast, it feels like you have to make comebacks like TWICE or be on another level of popular to stay afloat. The beginning stage also seems to be incredibly important- you only have one chance to really catch the public’s attention and make them feel excited for your group.
this year started good with promoting each members with modeling I hope jyp gonna continue like this
There is no decline, kpop scene lately have mostly girl groups debuting and making comebacks, it is hard to keep up with previous standards they make for themselves, they are doing well, just look how fast their concert tickets sold out.
PS : please don't compare them to aespa, that group is a ghost lately
she’s an aespa fan, maybe an sm fan too 😅 no wonder why they really tryin to bring down itzy because they know itzy is a powerful group. other kpop groups right now cannot match itzy’s charm, itzy isn’t even tryin hard, they are doing fine.
@@mbsc86 this is so true
aespa maybe in their Ghost era but their current OST for Tetris albeit unpromoted is rising steadily in Spotify and is predicted to enter Spotify Global Top 200. They went from having 4.8M monthly listeners to 6M in a span of 10 days and is currently gaining 150k-180k monthly listeners in the last six days.
@@mbsc86 and at the end of the day it’s still Aespa that is thriving and playing shows in massive venues - while itzy is playing in smaller venues for their WORLD TOUR.
@@aqsah14 are they having world tour? i guess not yet right, not an aespa fan and sm but i dont hate their artists.
I think itzy girls are really talented I will keep stanning them
Itzy were the OG's of Gen 4
Hope they get back on top where they belong ♥️💯
The problem is that jyp is not making good music!! Look at NMixx all that talent
The song that made me got into itzy is literally Cheshire. It was one of the song that made me get hooked into K-pop, Itzy's other songs and especially JYP's groups. Kinda sad that others actually didn't ended up liking Cheshire...;-;
Nope. I really like Cheshire!!!
I really hope they will be managed better this year, their music are good and they have a lot of fans, but they deserve much more consideration
I honestly loved both sneakers(released on my bday) and Cheshire sneakers gives me old itzy vibes abt loving urslef I just feel like with all these new groups debuting ofc the eyes are going to turn into them just hope this next comeback itzy can rise
I want a dark concept from them so badly! (Kind of a continuation of Mitm but not exactly) They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa, and I think this theme and concept really suits them. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity, because for now it feels like JYP panicked because their popularity is declining and rushing them to make comeback after a comeback.
@@olyatelalim104 YES I would love to see them do a concert like that
Itzy is one of my favourite kpop girl group!
So we are just going to ignore that both sneakers and Cheshire made Itzy a 2 million seller within a few months from each other behind bp?
I feel like it just comes down to quantity over quality, Itzy has proven time and time again to be strong in all areas required to be an idol. However, with multiple comebacks in such a short period of time, it’s hard for Itzy to continue to grow and expand their sound. That’s why a lot of fans feel like their songs feel flat.
The idols themselves are super tired cause of their schedule, there was this clip of Yuna resting her head on her knees sitting on a chair during a break of an online fan meet that went viral… I really felt bad for her and could only imagine what the other girls were going through…
Jype srsly needs to care about their artists, like the girls in Itzy and Nmixx both are very talented… but due to poor planning and execution of their theme/concept and songs, they are struggling to keep up with the rest of gg groups like Newjeans, Le sserafim, I’ve etc. that are legit topping in both domestic and international charts.
I want a dark concept from them so badly! They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity, because for now it feels like JYP panicked because their popularity is declining and rushing them to make comeback after a comeback
i love itzy's songs from dalla dalla to mafia in the morning. but the real challenge for 4th gen groups are longetivity which 3rd gen groups has.
aside from tough competition. people nowadays are hard to please and are only hyped at the 1st 2 yrs. also people focus on breaking records now. before quality of music are the main push for everything but now it should ve atleast youtube friendly (visually aesthetically pleasing) , spotify friendly or tiktok viral.
hoping they can bounce back.
I really want jyp to let them release the songs they wrote and composed together. Yeji said in an interview that she wishes these songs would be in the next comeback since jype didn’t let them release it before. The fact that they want to release their song since not shy era but their company don’t let them. Itzy is the only group in jyp that they don’t let them release song wrote and composed by idols. Instead they give them songs that don’t fit for their voices. It’s really unfair
JYPE is totally sabotaging them
Nmixx in their 1st year of activities released a Christmas song, ITZY a 4 year old group : none
Same with music projects. Every big group from JYPE uploads covers, etc, while ITZY can't even post their dancing viedos on yt
That already says a lot
@@roline.c it’s so unfair it’s like Itzy is just a preparation for nmixx. And what makes me worried is that both got7 and Itzy were/are under div2 and everyone knows how it end up for got7
yea ryujin said she wanted to release her mixtape if allowed.. but that was in 2020 so u can guess itzy are not allowed. div 2 is doing a horrible job with them.
@@itzyisuntouchable sorry out of topic question,what are the difference between mixtape & self-produced song?
ITZY is out giving the world a concert. And now that they are done with that they can focus on resting and then focus on music. ITZY is a global brand. :P
I don’t get videos or articles like this. They still have more views, streams and sales than 95% of groups out there. What expectations?
Honestly, I am not official member of their fandom, but I really like their music and stage presence.
They were overshadowed by their label mates? I had to search for which group we are talking about and they barely have 100m views on one song.. with no impact on scene. So who did overshadow whom? Maybe they are good, but as a kpop fan.. I didn’t hear much of then. But Itzy for sure!
Itzy has achieved and broke so many records but it doesn't mean it can't be achieved by other gg of course records are there to be broken itzy is still doing great but if itzy want to maintain their heat and success jyp need to give them suitable music mitm loco did well on international market sneakers did well on korean market I have to agree itzy needs more promotion chesire was nice but still it didn't did well as expected I hope this year jyp will give them a good music and promote them well
It sold over a million copies. Don't get your misinformation from English twitter or toxic channels like this. EACH ITZY album has outsold the previous albums. They keep increasing in sales. Checkmate over 1 million in 6 weeks. Chesire did a million in 4 weeks. Only Blackpink sold more albums than ITZY (girl groups) in 2022.
@@incheonguy the video is about 'declining' popularity ... especially in Korea
@@Dino-pk5hc Cheshire didn't do well in korea cuz Knets didn't know about it... Jyp dropped 1 concept photo on insta calling it "promo" and recently Cheshire entered back on a chart in Korea which means Koreans are STREAMINGGG... it's just jype doing them bad and Sneakers... Koreans LOVED that! Top 5 on all kcharts and Iu and Psy fans were all singing along to the song... Itzy is still growing in popularity interantionally and domestically but especially in Japan... it's really noticeable there
I hope itzy's new comeback is gonna be a big hit cause sneakers we're good be not that good. Cheshire was good enough but I hope their next comeback is gonna be fire and stand out their visual , voice , rap and dance. I love itzy and I'm for sure a midtzy
We al have expectations from itzy after every cb😭it’s bc we know they are talented and can do better!!
I think they will do really well if the cb has a dance break.. like wannabe, loco and so on..
and it might be a full album
Am wishing the best for my girls
I want a dark concept from them so badly! They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity
The fact that Cheshire got 6.6 mil views in a day is because of youtube crashing constantly while everyone was trying to stream. A lot of views were deleted too
Sneakers was the biggest grower for me. I absolutely hated it when it released. MONTHS later, catching music show performances and Ryujin's cute reactions at the college show? I was like, "This isn't so bad..." Shortly after that... "Puuut my sneakers on, hana dul ready get set go..." 🎶
Which one? Can you give a link?
@@Ryanapitupulu Ryujin at the college performance? ua-cam.com/video/-Uiy5Ty8dE4/v-deo.html Her reaction to when the crowd started singing the chorus was cute ☺
fun fact: all ITZY members sing better than Jimin
No one cares
@@mar7534 no one asked
Even when he's not the point of discussion you still think about him,, fan behavior??😂😂
fun fact: Nmixx and aespa's worst vocalists can outsing Itzy's best vocalist
U think u slayed?
However For Midzy, Itzy Is Always On the Top ♡
They should have continued with their old songs like
It's not too late
Even if they like their old one
They can get it back
Last songs I liked from was Mafia one
Do u think the old Itzy era will bring success in today's world?
I think more nature concepts will suits them more something similar to gidle or everglow
@@Razan_Selma Yeah, agreed! They didn't establish their theme yet and the sound lost uniqueness. That's why I want a dark concept from them so badly! (Kind of a continuation of Mitm but not exactly) They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa, and I think this theme and concept really suits them. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity, because for now it feels like JYP panicked because their popularity is declining and rushing them to make comeback after a comeback.
@@olyatelalim104 💯 agreeeeee
jyp failed to seize the huge momentum ryujin gave the group with her mega viral popularity in wannabe era. instead of seizing it & realizing her insane it girl potential, he shoved her to the back, cut her lines & took off her center in not shy comeback & never promoted her when literally everyone was interested & in awe with her. unlike ive who pushes wonyoung & promotes her raising her popularity & helping ive thrive. itzy could have had that with ryujin but jyp entertainment always has had issues with her. even now mistreating & disrespecting her positions & making no use of her popularity, even cutting her screentime in music videos altho they should rather augmentate it considering her popularity & stan attracting ways. even itzy’s most popular & famous performance mama 2021 had her at the very forefront. so i think the first step to strengthening itzy again is bringing her back to the light 🤷🏻♀️
It’s not itzy faults. When itzy first drop. It wasn’t a large variety of gen 4 girl groups. Now we have a large variety. Even smaller companies girl groups are thriving. Thier songs are doing great. I didn’t understand your video. Comparing their records sells to some groups who only sell 1500 records. Itzy is doing good 500000 records sold is good. Bottom line there nothing wrong with itzy at all. We just have a large variety of girl groups now. Everyone wants to support everyone unlike previous gen girl groups.
In conclusion, JYPE needs to take a long hard look at ITZY, let the girls focus on solo projects, acting, hosting etc, and also let the girls be more expressive in their songs, both Lia and Yeji have shown their vocal skills, Yuna and Ryujin have shown their rap skills, and let's not forget that Chaeryeong has an amazing voice when left to shine (BLY high note for example) I feel as though JYPE should let ITZY do something that nobody is expecting, to really reclaim top spot, they have the potential to be amazing again, and I personally will always love ITZY, but there are many fierce competitors, JYPE needs to see this and throw whatever is needed at ITZY to put them on top again
I'd like to see Yeji and Ryujin sub unit
Tbh itzy did 4th gen more popular and they were really great in 2021 but since so many girlgroups are debuting jyl did a mistake with nmixx cause JYP has so many girlgroups.........itzy draged me into 4th gen they were the first artist i listen to them i remember in 2021 they were on promoting mitm on inkigayo thats how i discover itzy
Aespa had "Next level"
Itzy had "Wannabe"
Ive have "love dive "
New jeans have "hybe boy , OMG, DITTO "
Leserafeme have "anti fragile"
(G)I-DLE have "Tomboy"
Itzy has "Dalla dalla, ICY" and Notshy as well if we are talking about Korea... Dalla dalla and ICY almost got a PAK in korea... if it wasn't for MELON... both songs would've gotten a Pak... it also make alot of noise... if we are talking internationally then that's "Loco and Mitm" Loco was number 1 on 5 diff billboards... and that really made the group stay charting on billboards even if they have a lack of promo
aespa has savage too. It was the 1st 4th gen song to have RAK, PAK CAK
@@goldengoldie7465 nop, if we count in that way then, aespa had savage, blackmamb, ive had eleven, after like, they all were blockbuster, but here we are counting only magnam.
@@blink_____jenniequeen6670 but it hasn't as impact as next level.
They were doing so well but now I don't know what happened to their songs. Many gg are outshining them like le sserafim, new jeans, g idle, ive. They aren't in competition now.
They are definitely going downhill, or at least losing ground to fast to the newer groups like New Jeans, Le Sserafim and IVE. I don't see how they can recover though, since the people that would be responsible for their resurgence are the same people responsible for the their decline in the first place.
I don‘t want ITZY to fall behind 😭🫶🏻
Same
They are sooo talented funny and kind
But groups like Ive and nj are tough competition 😭
@@mapendoketia6468 Yeah 😭
@@mapendoketia6468 itzy have more loyal fanbase than Ive n new jeans, they just need one good song and all fans gonna eat up like crazy
@@ratangarg3821 trueeee
me tooo
First of All before all promotions and anythings, JYPE need to build a solid concept, images, and identity for ITZY. On 4th Generation, having cool concept, great images, and strong identity is a must and you will never survived with all of them.
For excample, their direct rival aespa. aespa is the perfect example of the mistreated and unpromoted group. they can having 2 months straight with no activities especialy during 2022. The only reason they are still relevant is they have the biggest and the most loyal fandom among 4th Generation Girlgroups that they got from their uniqueness. Their fandom paid for the experiences of their incridible and well-executed concept. That also the reason why they can't be denied by non-fans because everytime something related to AI or Futuristic things, people will remember of aespa because aespa successfully built strong identity. even if you are promoted so bad but you are totally stand out with no efforts among the industry, you will always be save.
Itzy actually has the biggest and most solid fanbase in the 4th gen gg. N by the way you have a point, they need to stick with one concept.
Yeah, agreed! They certainly didn't establish their theme yet and the sound lost uniqueness. That's why I want a dark concept from them so badly! (Kind of a continuation of Mitm but not exactly) They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa, and I think this theme and concept really suits them. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity, because for now it feels like JYP panicked because their popularity is declining and rushing them to make comeback after a comeback.
i love itzy, they are still my no. 1 kpop group 🥰
You’re being too dramatic, wonder why itzys sales are drastically growing and they are still doing well? Because they are still big and growing bigger. The only thing itzy has lost is the spotlight in the korean GP, which they can get back to if JYPE decides to promote them there better. What itzy needs is individual promotion , promoting the members individually and gaining more fame. Less comebacks thus comebacks with higher quality. Itzy isn’t overshadowed by aespa, they are pretty much on the same level right now. Newjeans and IVE are young groups who are the main attention of the korean gp right now, we don’t know if they will have longevity like itzy. Just be patient
Itzy more popular than aespa
@@rihembensalem1526 you’re funny 😂
Many points were made but using aespa’s Girls as a strong competitor against itzy was delusional lmao
They should have used Illusion. It's a bside without MV but it had more longevity than Sneakers.=Based on Melon Chart Top 1000, Circle Chart weekly index points. And Hold on Tight is smashing in Spotify right now which Itzy fails to do with Boys like u, Sneakers and Cheshire.
Girls Still won over shitkear on circle chart 😂
Mafia and Loco achieved great succes actually.But everything went downhill after that
Internationally yess while sneakers did well in Korea.. but overheated bu i fans
The Cheshire was loved by international fans but didn’t do well
.. which is understandable bc it wasn’t really promoted that well bc of the world tour
I love their songs. Beats are unique. Those who appreciate their music are those who seek for something new. Not westernized sound just Kpop sound with a twist.
It is a Western sound. EDM and hip hop, same as all KPop. What are you even talking about.
What I've noticed is that something is really really wrong with jyp's composers these days. Itzy, twice and stray kids used to get AMAZING songs at a time. Wannabe, mitm, icsm, feel special, more and more, alcohol free, god's menu were all bops. But then suddenly they started becoming cliche. I mean what in joio siwa is pUt mY sNeAkErS oN? Why did they name twice's album "formula of love" and then kept singing "love aint no science" throughout the song? Why was nmixx's debut so messy? I used to love twice so much but after the feels they didn't get any decent songs. Moonlight sunrise and set me free was an improvement but not their best. Itzy was also at it's peak during wannabe but after loco they started fading away. Jyp is doing terrible and other groups like newjeans, ive and lesserafim are setting the standards too high for kpop audience.
I agree they need to fire composers instantly
@@ratangarg3821 yes i agree with you like now i can expect what skz will do for the next comeback
1. The best thing about SKZ is that they have complete control over what they release, because JYP clearly knows no one can produce SKZ music other than 3RACHA. So there is not much outside involvement in their Discography
2. I mean TWICE Between 1 & 2 album was a BOP. I think their album quality keeps going up everytime despite the concept change. idk How much involvement TWICE has in their releases , but they should let TWICE have 80% involvement in terms of music and concept
3. ITZY should have released sneakers as a pre release, since the girls wanted to release it. But their english song should have been more like their debut era songs. Cheshire was more of a mature concept. It would have been more well received but JYP didn't promote it enough like sneakers
@@mans5676 idk much about skz but as a once, i was disappointed in all the releases between the feels and moonlight sunrise. Sorry but talk that talk and scientist was kinda cringe. "A to Z", "One to ten", license, minus" "you got a crush on me, you gotta fall for me" like bruhhh how old are they? What was the person who wrote the lyrics even thinking? Icsm, more and more, feel special, what is love, cheer up and many more were just such good songs but all of a sudden their songs started going down hill.
@@yurika_edits I think scientist was like a throwback their early eras. I mean TTT was a good song. 1 to 10 (its a reference to song). I mean 2nd gen Kpop had some cringe lyrics but made it work out. I mean lyrics which can sound cringe can change into something iconic. I mean if you see the themes formula of love and Between 1&2. they were dedicated to their Fanbase ONCE.
And I feel Their TTs lost GP appeal, but their discography quality went up instead
According to the Circle chart (formerly known as Gaon chart), ITZY's 6th mini-album, 'Cheshire,' accumulated over a whopping 1 million sales since its release on November 30, 2022. This marks the girl group's 2nd album to be a 'million-seller,' joining their 5th mini-album 'Checkmate.'
In addition, ITZY has become the second ever K-Pop girl group to have multiple albums exceeding 1 million copies sold on the Circle chart, after BLACKPINK
This is what I mean. People are so easy to judge them. While the fact they are so far from declining. LOL
@@KrisnaAtmo-bu4nz exactly
they will be fine, they just finished their WORLD tour, but their next comeback is VERY crucial ......
I honestly feel like their songs “boys like you” and “sneakers” really negatively impacted their progress. They were both so lyrically bad, and I think people dropped off and we’re not interested in Cheshire, which was not a bad song at all, but it wasn’t strong enough to help them recover. I also think they don’t have a clear image. For example Blackpink is known as a sassy, girl crush group. Ive has a classy and elegant style, Aespa has this quirky AI theme, Twice are like soft girly. Itzy don’t have a set theme.
I want a dark concept from them so badly! (Kind of a continuation of Mitm but not exactly) They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa, and I think this theme and concept really suits them. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity, because for now it feels like JYP panicked because their popularity is declining and rushing them to make comeback after a comeback.
@olyatelalim104 I agree, they would really suit like the dark villan theme, and there are different ways you could play on the villain theme. Idk why they've not been given a sense of direction. I feel like Nmixx is ending up in the same category.
Seems like Gen 4 will be led by 3 power Girl Groups - (Ive, Le sserafim & NewJeans). These 3 are way to strong and public favourite girl groups. If you ask any korean they no more mention aespa, Itzy but Le sserafim, ive & newjeans. The reason these 3 have made huge impact is their uniqueness -
1. IVE - Royality, Elegant
2. NewJeans - Y2K with modern touch
3. Le sserafim - Powerful, Confident, Supermodel. (Different from girl crush)
Aespa's futuristic avatar concept is pretty unique too, but newer groups already coming out with this concept, aespa can only hold onto the spotlight if they comeup with good songs now. Their songs are not as impactful as before and becoming boring. Jyp lacks extremely in concept, and they can not differentiate their 3 girl groups image now. Unfortunately, they all sound & look same to me. I thought itzy will be different but no. That's why they are fading away. If you see two HYBE gg le sserafim and NewJeans they have their own significant style that keeps them separate from each other. But that's not the case with jyp.
With aespa they need a viral hit everytime to maintain that position as most of the people are into the concept but not much into the music. Don't say that listen to b side, because very few gen pop does that except their core fandom
@@Ankit-uv3yp they have the strongest core fandom among 4th gen ggs that's why they are able book big venues like (jamsil arena, Tokyo dome, super Saitama arena) which other 4th gen ggs lack. Most 4th gen ggs only book 1k-5k. Tbh not just in 4th gen, this also holds true for most girl groups who are popular but that doesn't have a strong core fandom.
Even tho they're a niche group who makes experimental music. They are still able to compete the top girl groups spot and maintain their popularity. I don't expect them to be massive in Spotify since not everyone will like their music although they're pretty good in Spotify for someone who doesn't make GP friendly music.
and right now their unpromoted OST for Tetris movie Hold on Tight is currently rising in Spotify and even surpassed Ive's Kitsch and Newjeans Zero despite with MV in their TENTH day. Of course Kitsch have more yesterday because they just released their full album yesterday but yk what I mean.
@@Chiaroscurokk don't include zero here that's a coke song, and it's doing good even just being an ad song
@@Ankit-uv3yp idk but Hold on Tight is still able to reach 1M streams daily in their update yesterday despite the song having only 4M Playlist reach while I expected Zero to have better streams because it had a music video and has a playlist reach of 25M. ---21M difference from aespa.
Forgot to add but Hold on Tight was not played in the movie.
I don’t care what you say midzy’s will continue to support itzy lol
They are always my fav girl groups no matter what
People are so easy to say Itzy is flooping. They put bad words and bad mouthed. While if you see their sales and popularity, they are REALLY OKAY, especially on international market and Japan market. Your judgment only for local chart and so on. Honey wake up, they sell more than 2 million physical album and maintaining a very long position on Billboard chart side by side or following the mega group, Blackpink. Find another sources, LEARN many sources, before you put them down.
Oh let me add your knowledge that in 2022,they reach the most followers in many social media plattforms among the other girl group. So the improvement of their new fans are not a joke.
Itzy peaked when there is lack of 4th gen ggs. Things changed after aespa debut. 2021 overshadowed by next level. 2022 taken over by love dive. Now nj is dominating. Jype should reduce itzys comebacks. They should provide quality over quantity. Most of their achievements done by wannabe era. A good solid comeback is needed.
Actually Itzy kept breaking records.. it's just that Midzys don't brag about it.. like LOCO was the only 4th gen song in 2021 to get an all kill on billboards... in 2022 they were the first 4th gen gg to become double million sellers and first Jype gg to become million sellers... in 2023 they set a record as the first kpop gg to have their debut song reach 200 Million streams on spotify... they also were the first jype artist to have a Korean album chart on a Japanese chart and they are also the longest charting gg on billboard alongside blackpink (which shows their albums charting has longevity) Itzy have a strong fanbase that no matter how much twt stans talk about them... they are never leaving!!
itzy literally had 2 back-to-back million sellers for checkmate and cheshire. Sneakers charted well. They just finished a world tour, they have a string of impressive brand partnerships, and have solo magazine shoots for April issues of Vogue, Elle, W Korea, Marieclaire and Cosmo. They’re doing fine.
That's jyp buying their cds like hybe did with lesserafim
@@sm1417where would they even get money for that❓
@@ktsme2009 They have money because of twice. They bring a big amount of
@@sm1417 but isn't twice also not doing well lately?..
@@ktsme2009 digitally. But they are selling big venues
This lady don't have a clue! The world tour that itzy did was a massive success! And they also have several massively successful videos.
ngl, sneakers was pretty terrible and cringe, and i don’t even know what cheshire sounds like off the top of my head. i don’t follow kpop too closely anymore and i thought it was just me not being able to keep up with them anymore when i wasn’t really hearing much from them over the past little while. i still think, “wannabe”, was their last truly great single. i really liked, “swipe”, a lot, too, though .
Ya'll acting surprised but the itzy situation is everything wrong with kpop right now all these new sensation girl groups will have the exact same thing happen to them they blow up right at their debut and dominate the industry for about a year then they fade and a bunch of new groups will debut its basically just like fast fashion
New Jeans will never plummet. That's a fact lol. Literally the Nation's new GG. And they are all still teens.
I don’t think ITZY are in any trouble. It’s natural for popularity with the public to decline, especially with so many new GG in 2021, 2022 and now 2023. They have a solid fan base and can sell out concerts. In a few years time the same situation will occur with todays most current popularity gg’s such as NJ and IVE. It’s just how K-POP moves
Twice is definitely JYP wife. Itzy is JYP side chick.
they went from effortlessly badass music to cringe kidz bop music
The problem with their success is their songs. Itzy has full of talented girls, but the producers keep on focusing on making the song for TikTok. They create it focusing on making it TikTok viral- hence the easy dance steps and songs that don’t have the same vibe from their old songs.
It is not that complicated. Their past songs were just not good. The melody and vocal arrangment is so amature. Seems like they realized that with Nmixx as well with ugly vocal arrangement in their past songs (nothing to do with the girls but the person that lead the producer and songwriter, probably JYP)
the current 4th gen leaders are aespa, ive, newjeans, g(idle) and lesserafim. itzy is slowing down real fast comparing to these groups.
if they can't rule a generation being from a big three, i wonder what the future holds for itzy
*itzy's last comeback had 1 win only, and not even competing with older groups. even less known 4th gen girl groups like fromis_9 managed to win 5 times in the same year
In my opinion, it was the drastic change in sound. When they released the song blah blah blah, and boys like you I was like wth is this, the lyrics were very childlike. I still love them though
Aespa being the main comparison is laughable. Pick a better group as a headline standard like NewJeans. Every 4th gen girl group hasn’t been able to hold the crown of being the unanimous dominant group for more than 2 years since their debut. Maybe the problem is the attention span of us fans. We’re like ants caught up in the moment we just rush to the next sugary source
Then there's Leserrafim,New jeans, fifty fifty, NMIXX finding their groove, and upcoming girl groups from yg and sm. This 4th gen is only crazier. JYPE need to hlp Itzy find their identity music wise. But I truly feel that itzy will do something special soon, they just need that one bop. And there's no doubt they're the best dancers in 4th gen😁
Itzy already have an identity it's just that they need to update in a better way like how Twice did with fancy
@@ratangarg3821 but that's what I said , "music" wise they need to find their identity because everything lately has been kind of confused. Concepts have been all over the place.
I agree that their music has been a bit different in 2022 but there is always time for a second chance. Cheshire was honestly very catchy and unique, so were the other songs on the album. Lets just hope that they will have a successful comeback this year which will impress even non kpop fans and midzys. We love you, itzy. No matter what, we'll support you.
atp jype doesn't give a f@ck about charts, what matters is sales, charts don't pay salary, itzy has a loyal fandom and will continue to grow in sales whatever achievements come will be a consequence of hard work…
Their direction is all over the place. They seem like they're getting harder and more mature with In The Morning, then have a song like Boys Like You just released. And some title tracks also have weak, underwhelming choruses like Not Shy, Crazy In Love and Cheshire. Also Ryujin and Yuna have proven high rap ability, JYP just seems to rarely use it. I'd say IVE are slowing down in title track strength too after the first two.
I want a dark concept from them so badly! (Kind of a continuation of Mitm but not exactly) They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa, and I think this theme and concept really suits them. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity, because for now it feels like JYP panicked because their popularity is declining and rushing them to make comeback after a comeback.
Cheshire hit like 50 million views on day 1 what are you talking about?
it didn't even hit 9M
@@sofiamorango yeah I misremembered
For me Itzy & G-Idle are still the only 4th gen GG which I like the most...and I still believe that they will have the longevity to keep on being the strong 4th gen GG for a long time...the only problem is JYP is kinda sucks in term of creating song, and it happens with all their GG, such as Twice, Nmixx, n Niziu...they need a really good producer or a freedom to write their own song just like G-Idle n Mamamoo
Would be good if itzy do a different concept like gidle’s 😭
Literally my fave groups
@@mapendoketia6468 I want a dark concept from them so badly! (Kind of a continuation of Mitm but not exactly) They would slay so hard with a song like Venom (by Skz) or Salty&Sweet by Aespa, and I think this theme and concept really suits them. I feel that people are so ready to support them and return back their fame, but they really have to be careful this comeback and choose quality over quantity, because for now it feels like JYP panicked because their popularity is declining and rushing them to make comeback after a comeback.
Idc they r still my fav gen 4 group
Even tho gg like new jeans le sserafim and IVE caught my attention no one had the effect itzy had on me new jeans is good but overrated le sserafim is getting attention not over at all IVE is good when it comes to songs but the girls need to improve they r talented no doubts but the girls r lacking
Itzy isn't lacking in talent even if there vocals r weak their dance and their sp is soooo powerful and their rap is good too😶😐
I hope you won't get this wrong but although ITZY is a 4th gen gg, they are not a new girl group that means somehow they had done hits which cemented their status. They also recently concluded a world tour and a double million album seller in a single year. Idk what basis you have to say that they are gradually fading when they are making music for their established market. To also say that they are gradually fading away from the spotlight on the gg scene is just stating the inevitable. Well you can't please everyone at all comebacks you release and to be on top with new groups debuting almost every 4-6 months, it's very very challenging. I think KPop is evolving on a very fast pace now that more and more listeners are being drawn. They're doing good. REAL Master Performers althroughout.
Sadly this is happening right now 😢as a midzy I can feel it