Mastering Digital Marketing: Strategies for Success | Professor Gustavo Mosquera

FIU Master of Science in Marketing program's webinar: Mastering Digital Marketing: Strategies for Success. Our guest speaker, Professor Gustavo Mosquera, shared insights on how to succeed in the digital marketing landscape of that time.
In this video, you will :
Learned how to guide potential customers from likes to conversions
Generated higher user satisfaction and increased advocacy for compounding growth
Stayed up-to-date with the latest digital marketing trends and techniques
Asked Professor Mosquera questions about the Master of Science in Marketing program and learning experience at FIU.To learn more about how Florida International University and all the Master programs in business, visit business.fiu.edu/graduate/
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[@AnthonyMiyazaki]

Gustavo Mosquera teaches from the perspective that all marketers should embrace: focusing on the results of their marketing efforts from a financial perspective. If it costs money to market, then there needs to be a sufficient and acceptable outcome, whether that's profit, persuasion, conversions, etc.