Everything We Know About Steam Tags! [2020]

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  • Опубліковано 1 гру 2020
  • Are you getting the most discoverability out of your Steam tags? Steam allows you - and players - to add tags to your game to help with discoverability. Your tags impact where and how your game will appear to potential customers on Steam. Each game must have 5 tags - up to a maximum of 20.
    While they’re pretty simple and easy to add (there’s even a Tag Wizard to help you), getting the most out of your tags isn’t as straightforward as you might think. In this video we’ll go over the basics of Steam tags, show you why they matter for game discoverability, and finally take a look at Steam tagging tips from some bright minds in the gamedev industry.
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КОМЕНТАРІ • 70

  • @AskGamedev
    @AskGamedev  3 роки тому +7

    Thanks for watching! For more Ask Gamedev, check out Video Game Marketing Roadmap [2020] ►
    ua-cam.com/video/kFqpgqn1dEk/v-deo.html

    • @stevenkent5351
      @stevenkent5351 3 роки тому +1

      first off i would like to say THANK YOU! you guys rock with all of the help you have given. Second and this is more of a observation, wouldn't "Difficult" also be considered a poison pill tag? A "poison pill" is something that may drive away sales right? I ask this more out of curiosity than a criticism.

    • @AskGamedev
      @AskGamedev  3 роки тому +1

      @@stevenkent5351 Hey Steven - thanks so much! Good point on the "Difficult" tag. It definitely may drive away potential players. On the other hand, there is a type of player that loves "tough-as-nails" platformers like Spelunky and Super Meat Boy. I guess it would really depend on who you're trying to target.

    • @naveenk7342
      @naveenk7342 3 роки тому +1

      please add a video about how to publish your game on steam.

  • @Enexinity
    @Enexinity Рік тому +1

    Steam tags told me a lot, including that apparently Barbie Dreamhouse Party is a post-apocalyptic horror game. I'll have to try it out soon

  • @OnyeNacho
    @OnyeNacho 3 роки тому +8

    - "Don't use the tag "Indie"."
    Damnit.... Now I know I f**ked up.

  • @KrazyKain
    @KrazyKain 3 роки тому +9

    that's funny, The moment I saw this video in my feed I opened up my tags and thought to myself "oh, I don't have Indie, I should put that in" and you guys were like "NO! STOP!"... so I didn't

    • @AskGamedev
      @AskGamedev  3 роки тому +4

      Nice! Perfect timing! Glad we could help out.

  • @davecal1991
    @davecal1991 3 роки тому +1

    Thank you Gamedev, im setting up my steampage and this is super helpful!! Cant wait to be able to donate to you guys for all the help through this journey! :D

  • @Golemofstone
    @Golemofstone 3 роки тому +1

    Really insightful things in this video, Great work!

  • @rosse119
    @rosse119 3 роки тому +1

    Great video, just spent nearly an hour making my tags show similar games. Thanks as always for being awesome

  • @octaviosilva5808
    @octaviosilva5808 3 роки тому +3

    Thanks guys this video was incredible

  • @AngelStarStudios
    @AngelStarStudios 3 роки тому +7

    Thumbs up! Thanks to AskGameDev and Chris.

  • @noahhildebrandt4335
    @noahhildebrandt4335 3 роки тому +32

    "Stop using Indie to market your game, and if you were ever using Anime, may God help you..."

    • @RyuRamasama
      @RyuRamasama 3 роки тому +2

      what if your game is an Anime game? Guess all the Dragonball Z, Sword Art Online, and Naruto games need new tags.

    • @ArtofWEZ
      @ArtofWEZ 3 роки тому +2

      I don't even click a game unless anime is in first 5 tags lol

  • @BeeBlueBubble
    @BeeBlueBubble 3 роки тому +2

    Good quality video, thanks!

  • @PatheaGames
    @PatheaGames 3 роки тому

    All the valuable info. helped us a lot!

  • @morganvitale
    @morganvitale 3 роки тому +1

    Thank you for this video, it's a life saver! :)

  • @kunai9809
    @kunai9809 3 роки тому +1

    very informative, thanks!

  • @BramOuwerkerk
    @BramOuwerkerk 3 роки тому

    Great video, tags are very important I think

  • @hdhwkq
    @hdhwkq 3 роки тому +12

    Boi ur don't know how ur inspiring people to game Dev :D

  • @DSCharmander
    @DSCharmander 3 роки тому

    These are some good tips. Especially how to optimize your steam tags after you added them.

  • @gamedevstanislove
    @gamedevstanislove 3 роки тому +1

    Very useful! Thank you very much!

  • @1lsgaming27
    @1lsgaming27 3 роки тому +1

    I'm a mobile dev but still watching this! Gotta learn from anywhere

  • @conq1273
    @conq1273 3 роки тому

    Everday i watch this channel is a step forward to making my own game

  • @omerfarukbykl6097
    @omerfarukbykl6097 3 роки тому +2

    Hey hey, i am early. Cool topic btw

  • @itsME-dc4vm
    @itsME-dc4vm 3 роки тому +2

    Nice ;D

  • @belkacemF
    @belkacemF 3 роки тому +1

    i have an exam tomorrow and i am watching this....btw nice video

  • @cythh9924
    @cythh9924 3 роки тому +3

    Uh well I have a question.. Why don’t you have 1mil subs?

  • @naveenk7342
    @naveenk7342 3 роки тому +1

    add a video about how to publish your game on steam.

  • @johnleorid
    @johnleorid 3 роки тому +1

    When I use the steam search, I always search for "Indie" "Action" "3D" + whatever I feel like playing.
    If a game doesn't have the "indie"-tag, will it still show up? Never checked that.

  • @DreadKyller
    @DreadKyller 3 роки тому

    Sometimes I search specifically for "Indie" to find games that aren't made by studios backed by large publishers. So not sure I'd say completely remove it, maybe if you have space left out of the 20 maximum tags, putting a tag like indie near the bottom, omitting it if you have other tags you wish to prioritize.

  • @ItzRyanF00
    @ItzRyanF00 3 роки тому +1

    Can you plz run us through the PlayStation progress??

  • @V3ntilator
    @V3ntilator Рік тому

    I have categories like Balls, Metal, Ray Tracing etc. and those categories will never work in a dynamic collection as the categories don't exist on Steam.
    In fact "Steam Deck, Verified + Playable" is the only Dynamic i use.

  • @coolnamesTV
    @coolnamesTV 3 роки тому +1

    took Indie out of the lists...thanks! 😏

  • @000Gua000
    @000Gua000 3 роки тому

    4:25 More like this used to work like this a year ago. Now more like this feature only super popular games.

  • @howtomarketagame
    @howtomarketagame 3 роки тому +4

    Hi Chris Zukowski from article here. Ask Me Anything

    • @AskGamedev
      @AskGamedev  3 роки тому +2

      You talk a lot about discoverability and what genres of games are overcrowded. If you had to give some suggestions to indie devs on genres that have lots of opportunity, what would you recommend?
      Thanks for your great content Chris. We love your newsletter and the value you bring to the community.

    • @howtomarketagame
      @howtomarketagame 3 роки тому +3

      @@AskGamedev Strategy games, building games, crafting games, basically anything where there is a lot of creating and stats. Also horror games strangely! Note these are not like math equations a building horror game will not make you 1 billion dollars.

  • @sparkg9246
    @sparkg9246 3 роки тому

    also put a viedo on pixel game vs vector graphics game vs 2d game vs 3d game

  • @sparkg9246
    @sparkg9246 3 роки тому

    can you give ideas for making a good game

  • @DEADMANPLAYS
    @DEADMANPLAYS 3 роки тому +1

    I'm new to gamedev

  • @Arganoid
    @Arganoid 3 роки тому

    Should indie and action be removed even if they aren't in the top 5?

  • @HelperWesley
    @HelperWesley 3 роки тому +2

    This is something I'm always worried about when I launch a game honestly.
    "Does my game count as casual? Or platformer? If I pick both will people get confused?....."

  • @rolandkatsuragi
    @rolandkatsuragi 3 роки тому

    So a Castlevania inspired game could go:
    Retro
    Horror
    Classic Difficulty
    Platformer
    Multiple Characters
    2D
    Demon Hunter
    Singleplayer
    Adventure
    Action

    • @TheMeanArena
      @TheMeanArena Рік тому

      Then comes along some random idiot in the community and adds, "funny", "stupid", "racing", "sports" etc. Such a dumb idea to let the entire community edit a products tags.

  • @zeferinolee4969
    @zeferinolee4969 3 роки тому

    "Adventure" used to describe a genre (see for example adventuregamers.com ), sadly it has been emptied of meaning by stretching the literal meaning of the word and adding anything to the tag. Nowadays it's easier to find "Adventure" games in Steam by using "Story Rich" + "Puzzle".
    Something similar is happening with "FPS", people are adding games that are not shooters, poisoning the tag and forcing users to use "First person" + "Shooter" for a meaningful search.

    • @TheMeanArena
      @TheMeanArena Рік тому

      Because allowing everyone to edit the tags of a companies product is the fucking dumbest idea I've ever heard of. It is like nobody who created the tag system out of an entire company thought hey, people will abuse this and make tags for games that have nothing to do with the game. It isn't the developers adding those unrelated tags.

  • @ArtofWEZ
    @ArtofWEZ 3 роки тому

    I don't even click a game unless anime is in first 5 tags...

  • @dustypants9326
    @dustypants9326 3 роки тому

    ngl, i search the indie tag on steam :P

    • @stevenkent5351
      @stevenkent5351 3 роки тому +3

      I think the point is that its a non descriptive tag that wont assist you in defining your game in the algorithm, not that people don't search indie as a tag.

  • @vell3445
    @vell3445 3 роки тому

    Pixelgraphic_indie_rogulike
    These r most tags I search

  • @omerfarukbykl6097
    @omerfarukbykl6097 3 роки тому +1

    subtitles are cursed

    • @AskGamedev
      @AskGamedev  3 роки тому

      Thanks for the head's up! They should be fixed now :)

  • @anarcus
    @anarcus 3 роки тому

    Why is "anime" tag a poison pill?

    • @stevenkent5351
      @stevenkent5351 3 роки тому +2

      As i see it, a poison pill is something that may turn people off to your game. Many people who don't watch anime think poorly of it. Remember this video is more about casting the largest net not hyper focusing on a niche. *Edit* Keep in mind that early on in the video they did say " don't use these tags *unless* it is something that is a core component of your game (i think that was the quote)"

    • @howtomarketagame
      @howtomarketagame 3 роки тому

      Anime is very divisive. Some people love it, some people hate it. It is fine to use if your game is Anime! Just don't add it unless your game is such because you might be scaring off a big population of Steam.

  • @someone-js6pg
    @someone-js6pg 3 роки тому +2

    I don't like how people stray away from indie games for the soul reason of them being indie games, I mean its not a genre or even an artform its litterly just the way it was made

    • @stevenkent5351
      @stevenkent5351 3 роки тому +2

      But that's not necessarily true, its a muddled term. Indie to a laymen means pixel art or retro, not how it was funded. So you can't reall blame a non game developer for misunderstanding that nomenclature.

    • @howtomarketagame
      @howtomarketagame 3 роки тому +1

      It has nothing to do about the fact that they are "indie" it is just a Steam Algorithm thing.

    • @johnleorid
      @johnleorid 3 роки тому

      I think it's the same with indie books, indie film and indie music. It's just low budget and it could be trash. AAA can be trash too but it will most likely be beautiful looking trash and thats what some people care about.
      Or maybe they just looked at steam, found a game that looked nice, was tagged indie but was not finished and then think all indie games are like this.
      IDK whats the specific reason or even the most common one, but I can understand that some people think that indie means, it's a bad low budget game.
      I thought the same about B-Movies until I stumbled up on some awesome ones, like "Synchronicity", "The Signal", "Cube".

  • @kasquez
    @kasquez 3 роки тому

    I don't see why "Anime" is a bad thing. Anyway, is obvious that "indie" is a waste of a tag, it says nothing about the game itself.

    • @howtomarketagame
      @howtomarketagame 3 роки тому

      Anime is very divisive. Some people love it, some people hate it. It is fine to use if your game is Anime! Just don't add it unless your game is such because you might be scaring off a big population of Steam.

  • @alphaanar2651
    @alphaanar2651 3 роки тому +1

    l am 216th

  • @gnd-tmr1106
    @gnd-tmr1106 3 роки тому

    I wish know why the devs what make porn/hentai games don't use terms "hentai" and "porn" in yours games. Why use "anime", "nudes" and anothers types terms if can be more literally and objective with "hentai/porn" tag.
    Wish also know why Steam users need active "block violence" first to active "block porn" in the end. No make sense this.

  • @moyoos843
    @moyoos843 3 роки тому

    hi , gift me games on steam