What Is Yakisugi? What is Shou Sugi Ban? | Nakamoto Forestry

Nakamoto Forestry is here to answer the question: What is Yakiugi? What is Shou Sugi Ban?
See why we can't get enough of charred siding and what makes our siding stand apart.
Nakamoto Forestry is the largest producer of yakisugi in the world and has now expanded distribution to North America with inventory in Portland, Oregon. Our four mills in Hiroshima and Tokushima operate custom automated lines to produce high-grade and affordable product. In Japan we have owned and managed large tracts of forest for decades, using the logs our harvest teams bring in to mill the most consistent yakisugi available anywhere. We would like the international community to appreciate that Japan has always had a large domestic forestry industry, one that has ingrained respect for the forest fiber with which we shelter ourselves.
Footage is from our mill in Hiroshima, Japan and our production facility in Portland, Oregon, USA.
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[@outsideln]

Everytime I hear someone say shou sugi ban on youtube my gag reflux kicks in. Shou sugi ban is just a product name made for western customers, not the real thing.