The Tech Revolution of Law Enforcement
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- Опубліковано 6 чер 2024
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In America, the police are a $100B annual business. Modern policing can be seen in the stream of viral police body camera footage that lands the Internet. Look at the top right corner of those videos and 10/10 times it will say Axon, the one company that has made this revolution possible.
In business theory, some say that companies are not about flawless execution or perfect prediction. They suggest that the most important ingredient to success is picking the right space. You tread water, develop expertise, and even make mistakes - but once the market moves in your direction, you can snowball that momentum into billions of dollars. In the 2000s, Axon was a struggling startup. Then in the 2010s, tailwinds propelled Axon, who had been building wearable cameras and software, into prosperity. Now in the 2020s, the company is a powerhouse where every single interaction with law enforcement every day is recorded with an Axon body-cam and stored in Axon’s cloud platform.
In this episode, we’ll cover the three eras of Axon and how this company in two decades transformed from a directionless startup into a hardware and software essential for revolutionizing law enforcement around the world.
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0:00 Capture Truth, Protect Lives
5:11 The Era of Blunders
15:56 The Era of Prosperity
23:28 The Era of Dominance
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0:00 Capture Truth, Protect Lives
5:11 The Era of Blunders
15:56 The Era of Prosperity
23:28 The Era of Dominance
Not needing
Would love u to dicuss about Nvidia and the AI Boom
Axon shows what we all know. The secret to success relies on luck and being in the right place at the right time. And a lot of hard work. And a lot of persistence.
And sometimes literal blood. Gotta love business I guess
The secret to success is jewury
Other secrets:
1. Listen to your customers. Better yet, understand what their problems are and help them figure out what it is they really need in order to solve their problems. Your solutions can then become your new revenue streams.
2. Learn from your mistakes and correct them. Mistakes then become opportunities.
@@royaltyblessed2454 if you work in law enforcement you will blood? You think this is some sort of gotcha? Congratulations on your lack of intelligence
“A company with fewer employees than Reddit” got me. Shows how bloated most of these tech companies are
Not exactly a fair comparison considering many of them are content janitors.
@@deus_ex_machina_ Yup...
True but Axon employs hundreds of people for cartridge and hardware manufacturing. Just saying there’s a lot of tech bloat that could unwind very quickly. Thousands of jobs in tech are just meeting attendance specialists (Lol)
@@deus_ex_machina_and bad content monitors at that
I think a lot of that, though, is a misunderstanding of employment in the tech in industry. I have worked in tech my entire life and a very common thing is outsourcing or contracting out of tasks. For example, Netflix only has a couple hundred employees but they have tasks that require thousands. So recruit your top talent in-house and everything else can be contracted out to a third-party Netflix core business back in the day was DVD shipping. How do you ship so many DVDs? Well you don’t you have some large company that sends mail do it for you all you do is make the deals and arrangements necessary to have licensing for said DVDs. Nowadays, it’s the same thing. Do you want to make a movie well, get some other production company to do it for you and slap your name on it
I want to point out, tasers are pretty innovative themselves.
The devices are set to pulse at a frequency that causes neuro-muscular interference, meaning the stopping power does not come from the pain but the fact the target literally can not move, regardless of state of mind, physical fitness or drug usage. That really sets them apart from generic electroshock devices, although they do require the two prong system.
Why do some people not get affected by tasers? Or is it just that both prongs didn't connect properly?
Neuromuscular incapacitation is caused by the distance between the two probes, the further the probes the better, if one or both do not strike the person it will not work as a full circuit is required
And that is also what makes them dangerous
@aljon5947 yes they can, but tasers are used as a in-between as far as risk vs reward, sure they can us OC but that person can most likely still fight, sure they can go hands on but does that person have a weapon such as a knife or a bat, or they can use a taser but is that person able to be tased? Are they wearing heavy clothing that the probes won't penatrate? Are they on a drugs that affect their nervous system? It's all questions you gotta ask
@@Pokerface303sometimes heavy drug or alcohol use can simply block the brain signals or something of that sort to not be affected by the taser.
On another note, they teach to "split the belt line" as in to get a probe above and below the belt for max spread and effectiveness. The taser are also programmed to automatically know which prong "A or B" is furthest away.
For example, if you have an X2 or taser with 2+ shots: youre on top of someone whose still thrashing about and you need to tase them. If you shoot it that close, the prongs stay next to each other and dont get a good shock. In such case, you shoot both cartridges, one shot on the torso, the other in the calf. The taser will send the shock impulse berween probe A on the torso, and probe B on the calf. Getting a full shock.
I like that the cartridges are purchased separately. In my agency, the officers who carry tasers have to qualify yearly which means shooting the taser at a dummy. So it’s not like Axon has to wait for the taser to be used in a live scenario for a cartridge to be repurchased.
Yup, they making money every time there’s a new officer cause like my agency each new recruit must feel what pepper spray and tasers feel like as well.
Body cams seem better for privacy than mass surveillance of the public.
True, but they certainly do both though 😅
Would you feel comfortable with facial recognition software in police body cams?
@@peterbrinkman6866 No, but at least less faces will be recorded and recognised compared to mass surveillance. It's a moot point either way since police can just ask for ID instead of bothering with facial recognition.
It amazes how quickly Axon created a real market for their products. I work in private security and tasers and body cams are also quickly becoming a standard for many of us.
All of u should have body cams. Not tasers. Get a real job
It's simple, Modern MBA drops a video and I watch. Top notch content keep them coming my man! I'll watch these over and over again.
👍
Who would have thought that in a country with guns available, there would be no real civilian market for lesser self defence options.
In inner cities those weapons would have a market but legislation disallows us to own anything. Here in NYC any stun gun , pepper spray or pocket knife could land you in jail. While the criminals run amuck with real firearms funneled from the south. Our line of self defense from a robbery or assault is… compliance and luck. Call the NYPD later also they can take your report and never follow up… assuming you weren’t killed in the commission of said crime. It’s comical😅
@@flashbaq23 Yea, simmilar here in the UK. Guns are effectively banned, but so is any other option of self defence with it. It's either all cowboy (which in that point, why have a tazer or pepper spray), or all banned (which you can't even use one without getting prosecuted). Police is the only real market for something like a tazer.
Body cams are great though. Police need them, and so do regular old security guards when some drunk is causing trouble.
@@flashbaq23 no im a new yorker and you can have a pepper spray, and a pocket knife if its below 3 inches.
Like he said, tasers are unreliable. Guns are cheaper and more reliable as self defense weapons.
@@flashbaq23simple solution: go buy a glock and a switch
In the UK something like 80% of Taser deployments are red dot challenge only, it's an outstanding tool and has doubtless saved hundreds of lives
The normal police in UK doesn’t even have firearms right?
@@ziginkillu no we don't carry a firearm, we don't carry taser universally either only parade a couple Taser authorised officers per team. The bog standard Bobby carries a baton, PAVA (pepper spray) rigid cuffs and a personal use emergency kit ( tourniquet, bandage etc)
I greatly appreciate good and accurate captions (and the content)
This channel is spot on with their content. It reels you in at the perfect time and at the perfect place.
Great overview but it misses Axons main competition, Motorola, who makes their money buying up competition, in this case Watch guard.
Anyone in the industry/law enforcement knows Moto is losing the body cam war. Radios will always be their primary business body cams are just simply another animal. And the watchguard takeover went about as poorly as it could possibly go. You can find tons of articles online of watchguard customers moving to Axon
@@AnaheimAngels1234 idk man, my agency (big, 2k BWCs deployed + entire fleet) is very happy with Watchguard. We might be one of the biggest deployments, especially since we are statewide jurisdiction.
Moto has a tendency to buy up any market disruptors instead of competing with them. They did it with Watchguard, Emergency Call Works, Vesta.
Don’t get me wrong Moto/WG is still big but they are hemorrhaging BWC customers. Penn State Troopers just chose Axon for a full change-over and they are like 5k officers. Tons of examples of that happening
Your agency is happy with WatchGuard/Moro because they really have not tried Axon. As someone who uses and collects cameras from both companies, Axon is better in pretty much every single catagory. Watchguard is no longer as good as they were. Downhill slope started when they were bought out.
always get so excited when I see a modern MBA video :)
I was waiting to see your personal experience in this video as some of your others videos 😂. Interesting video as always.
Louis Rossmann has shown how sus those NY government offices can be, and are. I'd take that conclusion from the data point (26:00) with a pinch of salt.
Pigs
Only 90K views and 327K subs? This video was very well made! You deserve more!
The video at 33:23 was an absolutely insane one. Was a rescue operation that took place in a party goer saturated river, where they had to expertly manoeuvre around people for something like 5 minutes, maybe more.
The video I was talking about
ua-cam.com/video/sYykZmy6ao4/v-deo.html
That x26 changed my life, good to know the business story behind it, thank you!
Great video as always
Quite the catalog.📄
7:17 Tasers. ⚡🔫
17:07 Bodycams. 📹👮
26:50 Plate readers. 🚗📹🚓
👍
love your analysis
This was surprisingly a good video content.
nice video, one of your best
Great content!
Will you do a Modern MBA on the Titan submersible, and extreme tourism, such as Space travel? Thank you.
Btw, really loving the nice bodycam footage shown throughout the video.
Excellent episode ☺️
Really liked this one
❤ I love this channel. I can’t get enough. I think this is my favorite video here, so far.
I would love a presentation on The Trade Desk ($TTD).
love your channel, no background music nice
Need to add in a way for the on/off switch to be remote then they might actually be useful
More Modern MBA, more better day :) !
0:25 you summed up america a little to well.
i wish axon would come to indonesia. making the police more of a public servant helping the people rather than a walking fine collector.
05:50 On the left, the story of Polish immigrant, Robert Dziekański, was quite a deal, especially that after some time Canada refused to cooperate with Poland about the case (even though initially they were).
Great video. I don't even care about this topic and I listened to the entire thing.
Curious to know ballpark of cost? 200 hours x $100/hour (conservative guess maybe) = $20k?
Fantastic!
Amazing
Thanks!
Thank you Luke for your generosity and support!
have you interviewed anyone from Axon for this video? this is really impressive.
Fun fact: a lot of this information is incorrect one being axon is the only used bodycam. There is a lot of different companies on of which houston police uses Motorola watchguard.
12:13 Is that where you should aim these things?
LOL so glad to know I wasn't the only one who caught that.
Ironic that it was shown with the subtitle "The Era of Blunders"
⚡️🥜⚡️
30:32 yes, that’s where they aim
I love ur videos but pls switch the thumbnail I didn't know it was one of ur videos at first😂
The channel needs a recognizable format for thumbnails. A specific font and color for the text would help, or a logo that stands out...something.
Every video that is posted gets recommended to me and I keep ignoring it because I don't care about the topic referenced in the thumbnail. When I get tired of Google pushing me to it to me. I start to say don't recommend channel before I realize who it is.
I've unsubscribed a few times because I see the image in my sub feed.
Policing as a service
PaaS
Nonsensical symmetric stick placement? Your thumbs are not in the same position?
I'd love to see your thesis on gigacloud one day. Keep an eye on it 😉
The comment that "small agencies" aren't interested in body cameras I'd say is false.
While Axon certainly holds many larger agencies. They aren't the go to company for many smaller agencies.
The technology they're bringing to law enforcement does enable accountability and transparency which is exciting. However, I fear it will also enable a surveillance state, especially if the feds get direct access to municipal records. I feel quite conflicted.
One could argue we already live in a surveillance state. It may not all be unified yet but the individual pieces are there to assemble a very accurate picture of things/people/situation, at least here in America. Our fellow humans in China can't be so fortunate to live in a system that's fragmented like ours when it comes to surveillance.
It seems to be the catch 22 with surveillance in general TBH. It is the certainly of being caught that prevent crime, but what is a crime varies more than it should...
Our country is already on it's decline, frankly, there's nothing we can do.
@@marfman21 Sure is with that attitude
@@sIoshaWhat rock of denial are you living under? 😂😂
"In western Europe (...) you see mass surveillance everywhere you go." Meanwhile in Germany the privacy law is so deap inbetted into the culture and law, that filming in public can be a crime and even Google Street view is not widely available, because privat citizens could sue Google, for not pixeling everything properly.
As a rule of thumb. In Germany, filming a person, or a persons belongings, including for instance his car or his home, the person has to give you consent to film or to take a picture. There are exeptions, but I wouldnt count on them, if you havent done proper research first. The government also has to obey these rules, meaning public cameras or police body cams would be highly illigal.
So how does the German police holds itself accountable? Easy, they never act alone. There are always at least 2 police officers together on any given time. Most of the time them being three people, one being an apprentice, that drives along for at least 3 years, until him being promoted to a proper police officer. Also undervover cops are always at least 2 people.
This does multiple things. Fist, they can hold each other accountable. Each day you drive with a diverent colleague, so there is no corrupt collusion between cops. Secound, the cops are safer, because for instance in a traffic stop, one officer approaches the car from each side, the drivers side officer doing the talking and the checking of the papers, and the passenger side officer looking to the window and keeping his partner safe. This tactic is what you will always see with German police. Multiple police officer, never one alone, one does the talking, the others look out for potential threats.
Looking at the numbers you see, that the system works. In the year 2021, German police killed 8 people, in the ENTRIE COUNTRY. 8! In 2022 it was 11. And in 2020 15. A police officer firing his gun makes national news here, thats how rare it is! Compare to the 1097 people killed by police in the USA last year.
One factor on this topic might be the gun laws in Germany. They are way more strict. A person can posess guns for sporting purposes or for a collection, but wearing a gun in public is highly illigal. Pretty much no civilian in Germany carries any type of weapon, thats why the police officers dont have to fear for their lifes simply becuase they check an ID or something.
Secound factor is probably that the war on drugs in way different here. A addict or a consumer is very often not seen as a criminal, but a medical patient, that has to be treated. The criminal people that get locked up are often dealer or smugglers. This way, not every pothead gets send to prison. Very often they just take your weed and call it a day.
All in all, the Police is seen very positivly here in Germany. Most people have the opinion, that the police is a friend and a helper that you can rely on. You never have to be afrait that the police will kill you or write you down for a crime that you have not comitted. Even though, arguably Germany has some very police unfriendly laws, for instance running from the police is not illigal in Germany.
To drive this home, there are actually some music artists in Germany that have a song about how great the police is. I get that this sounds probably silly for a American, but its real.
ua-cam.com/video/PNjG22Gbo6U/v-deo.html
Yeah - compating the UK & western Europe to China was a wild comparison.
Wow, that’s such a great system
great detail, the german system seems to work
@@unicodefoxaverage American worldview lol. The American brain cannot comprehend that the USA are the dystopia
Keep it up
I imagine that the only thing tasing a bear would achieve is making it extremely pissed off
last time i was this early i then got asked to just be friends
not me panicking over micro plastics after watching this !!!!
Tasers have probably saved more civilian and officer lives than any other single tool in history.
Not nearly as many as guns have.
@@MigwelpNope, normal officers shouldn’t have guns.
Yes they should
@@Migwelplol. You know what actually saves lives? Training. Something US cops lack
Is it bad that I already knew it was axon when the thumbnail or title didn’t say anything about it😮
Id never bet my life's safety on a tazer. It fails too often and its a one shot tool
You a beast bro
Man when they tazed that bull...
did you just call the bill of rights archaic right off the bat?
Another S tier video from Modern MBA
Babe wake up, Modern MBA just uploaded a new video
This was incredibly high quality information and presentation about $AXON.
Western Europe has stricter privacy rules than the usa lol
When you begin to pick apart how someone researched for a script for a video like this, you start to learn how they with MBAs probably think. Why bother with an expensive degree just for pedigree...
Unless the competition of your peers presents an opportunity to grow your mind or perspective with others with extensive business experience. And meet new people to become friends with...
Why would you list west europe as countries with alot of surveillance? We litterally have half of the cctv cameras per 100 people than the US.
Transients wouldn't be in the larger cities if the rural areas would do their part.
And now comes gun-cams too.
do one on gas stations and hotels
I skipped 5 minutes to actually get into the video and realized this is about Axon, who really made the worst audio cameras that I can even think of aside from the PXL2000. I don't want to know anything more about what that company makes because it reminds me of FLIR, who buy up other companies to continue to sell outdated stuff at a premium price.
This is a smoothbrain take. Axon cameras have the BEST audio on the market, bar none. Are you sure you arent confusing them?
I know we have our history but I live in Kenosha and did NOT expect to see our police department in your video lol
Kyle Rittenhouse did a good policing the community.
14:00 "take down a bear in the middle of winter" bears hibernate during winter so....
In spite of being part of the surveillance industrial complex, what a win for Capitalism!
"America [...] has archaic legislation"
Courts and congress pass new laws or revise old ones all the time (many of which are bad or too business friendly I concur). American laws are not uniquely archaic
From marriam webster
"Archaic: of, relating to, or characteristic of an earlier or more primitive time"
Just because American laws are new or have been recently revised doesn't preclude them from being considered archaic. They may be new laws, but can still be considered "of, relating to, or characteristic of an earlier or more primitive time"
@@ChuCannon that's fair enough, however even then a lot of laws and court judgement disliked in the modern era would look alien to earlier eras of american lawmaking
In the video when MBA mentions archaic laws he puts up a cartoon of "we the corporations"; as an exemple citizen united as a ruling came in 2010 and would not be self-evident to Americans of 200 years ago, who had different ideas of what corporations were
@@marshallzzz shut up
...and the constitution? = Archaic af.
@@ChuCannon he said "archaic" because he was doing a typical "America bad" spiel that's like crack mentally unstable terminally online people. Trying to say he was aiming for accuracy is like saying a monkey hollering at another monkey is an example of a public debate.
ooh that's going to be a divisive one isn't it
Yup just gotta wait for the “they/them” creatures to get triggered 😂
I can already hear ACAB gender fluids coming
so far so good
@@jdan6122 Actually it's more likely that "thin blue line" types will be 'triggered' by the focus on accountability.
@@deus_ex_machina_ Nope, just the dems who assume everything and never get the full story.
The reason why you won’t find a taser at a German police officer
🎥
While this was an informative video, I feel like at some points you presented a biased version of events and the language that you used carried certain assumptions which misrepresent reality. Namely any time you mentioned "police brutality". You only presented one half of the story as if it was the unequivocal "correct" perspective. I watch this channel for informative video essays, not moral browbeating, and the script veered that direction several times.
You also failed to mention arguably the most important function of body cameras, which is to protect police officers/agencies from fraudulent claims of brutality/misbehavior. Before claims of "he his me for no reason" or "he was unarmed" would have to be fought in court for a lengthy period of time, wheras now with the ubiquity of body cameras, those claims are more easily disproven, and save court resource, as well as (largely) prevent manufactured media outrage about specific events (like in the case of George Floyd, for instance)
The algorithm sure didn't like the video, huh? Usualy Modern MBA's videos get pushed immediately on my front wall, this time it took two weeks to be shown.
“Killings by law enforcement”
Like civilians aren’t doing stuff like pointing guns at them, running at them with knives, etc💀
Often they don’t actually
@@MaticTheProto visit PoliceActivity
The most important ingredient to success in business is to have an ignorant customer base.
We don't see less people getting dead. We do see executives, investors and laywers getting more rich.
the blanket statement at the beginning is simply not true for western europe, cameras and surveillance differs significantly between european states, that is simply lazy exaggeration, to make the US seem better.
Imagine if all levels of government had to wear body cameras while working.
It wouldnt get released.
Then organized crime would have an advantage.
Could do with a better thumbnail I think
That’s QUITE the take buster
Until the police decide to turn off the body cams to avoid accountability, which they have done on countless occasions.
Exactly what I thought. If you see something, do NOT be discouraged to record because every angle matters and it's possible their angle doesn't even exist.
Nope. Name some of these "countless occasions"..
Name the occasions.
@@ItsTrizzy262name the occasions.
Countless? They surely you can provide a few examples.
This is heavily politicized. And you reveal your strong bias 58 seconds in the video. Good job.
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Axon IS NOT the ONLY bodycam out there there is hundreds of companies 8 times out of 10 its axon 1 time out of the its motorola other times its some other company
It drives me crazy that you keep saying "tasered". The verb is "tased".
You wouldn't say, "I printered a paper the other day", you say "I printed a paper the other day". Likewise with taser.
decent video, i appreciate the variety of law enforcement as background footage. however, you definitely have a one sided opinion of police as evident by your script.
Imagine saying there is more surveillance in western europe than in USA. It is literally a huge problem that we get surveillanced BY USA event though we live in different countries. There is a reason why we have a law prohibiting companies from USA to buy our personal data without consent
⚡️
I like how for the first 45 seconds he just roasts the shit out of America lmao
Great sign that the video is going to be shit and is made by a guy who thinks he's a genius
This feels a tiny bit like an infomercial.
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Babe wake up…Modern MBA dropped.
Honey, wake up. Modern MBA posted