How Blue Tokai Brought Specialty Coffee to India

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  • Опубліковано 29 жов 2024

КОМЕНТАРІ • 81

  • @goodboid
    @goodboid Рік тому +51

    I run a multi roaster cafe in Bangalore. Matt is really underselling how important Blue Tokai was and is to the specialty coffee space in India. And he has done it all with effortless charm and good humor. I would go so far as to state, that the business of specialty coffee in India would have tuned out very different, if anyone else would have led the charge. It's not just him, but people at his company are as much a pleasure to interact with. Open with information as all get out. In my cafe we meet roasters and producers all the time, and everyone we speak to has great things to say about Matt and his company. What I really appreciate about BT, is that even though they have over 60 outlets across India, they still run it like a small intimate neighborhood operation. A lot of "big" businesses need to learn a thing or two from them.

    • @notshaurmal
      @notshaurmal Рік тому +1

      Facts. I have commercially been buying from him and he is my UNI alumni. The man is a legend.

    • @alrex123
      @alrex123 9 місяців тому

      Do you have any advice for someone looking to get into coffee roasting?

    • @SochofBhartiya
      @SochofBhartiya 8 місяців тому

      Now it has 96 and within a month it will cross 100

  • @d-k-1
    @d-k-1 Рік тому +35

    Yo anyone else feels like ordering from blue tokai while watching this?
    I always feel like ordering the product that's being talked about on millionare Mondays.
    I appreciate the product so much more knowing the back story.
    Ive orderd from Biggies, samosa party, California burrito and now blue tokai.
    These episodes are the best marketting strategy lol 🎉

    • @backstagewithmillionaires
      @backstagewithmillionaires  Рік тому +13

      Trust me, even being the one conducting the podcast I feel like ordering later on 😂 am thinking to go in and buy a bag of French press grind coffee from Blue Tokai soon. The personal connect I feel with the brand once I've hung out with the founder and heard their story is strong. It's like, "I know the person who owns this restaurant 😎" -Caleb

    • @friedsugar2701
      @friedsugar2701 Рік тому

      Why do we as Indians try to be so oversmart? He's not trying to shove or promote any product. This is an interview of a successful startup, not a product.

  • @sahilagar
    @sahilagar Рік тому +7

    I started ordering their beans for my Hario V60 and was very happy to see their store in Mumbai, took my parents for their tasting menu. Have been a customer for over 6 years now

    • @alrex123
      @alrex123 9 місяців тому

      How's the Hario?

  • @mrchatterjee_
    @mrchatterjee_ Рік тому +10

    Imho their coffee is by far the best among all the commercial coffee brands. You can distinguish between coffee beans. Third wave and Starbucks prices are pretty much the same now. Blue tokai needs to up their game for sure!

  • @piyushsinha786
    @piyushsinha786 Рік тому +2

    Big fan of your work request you to include more pictures of the location in which the cafes has been set up so that the viewer gets to know the background and experience it. Thanks for amazing stuff 😊

  • @tejasudha
    @tejasudha Рік тому +2

    Last time I came to India was prepandemic and Im in India now in 2023, I see lot of change in coffee culture.

  • @muskmadness1
    @muskmadness1 8 місяців тому +1

    Blue Tokai is by far the best brand I can find in India, I have been drinking it for about 3 years now

  • @RajatBajaj
    @RajatBajaj Рік тому +36

    Free marketing for 'Third Wave Coffee'

  • @vishwa_tennyson
    @vishwa_tennyson Рік тому +4

    You guys are more valuable than a MBA school

  • @AryanGupta-o2n3x
    @AryanGupta-o2n3x Рік тому +2

    I DAILY go to a cafe and work, spend minimum 50prs per day,,,gotta say, blue tokai is my fav

  • @thinkingcitizen
    @thinkingcitizen 8 місяців тому +1

    excellent founder, excellent interview

  • @princeranjan_in
    @princeranjan_in Рік тому +1

    This Podcast was amazing simply... learned a lot😌❤😁😀

  • @markusknight
    @markusknight 2 місяці тому

    I live abroad but visit my family in India 2-3 times a year. I always leave the country with a big bag of Blue Tokai beans 😊

  • @PratikDaga23
    @PratikDaga23 Рік тому +19

    “Third Wave” in the title, no pun intended 😂

  •  Рік тому +2

    Wow 😮 thank you

    • @MJZero7
      @MJZero7 Рік тому

      Bandwagon spotted

  • @HarshaVardhan-nv9is
    @HarshaVardhan-nv9is Рік тому +2

    Hey, just curious. Is the first producer / estate owner in the discussion Kerehaklu from Chikmagalur? :)

    • @backstagewithmillionaires
      @backstagewithmillionaires  Рік тому +1

      From what I could find from research, the estates were M.S. Estate, Karadhikhan Coffee Farm, and Veer Attikan. But there may have been others! -Caleb

  • @jagtaphimanshu09
    @jagtaphimanshu09 Рік тому +1

    Keep doing you are doing, great work

  • @usernamecopied1693
    @usernamecopied1693 Рік тому +1

    Just brought espresso machine to sell during festival. Nagaland .

  • @sarthak.agrawal.272
    @sarthak.agrawal.272 Рік тому

    Caleb. I think your question should be more brief and less and more of the guest speaking. Just a suggestion, btw lovely podcast

  • @amolnakashe441
    @amolnakashe441 Рік тому +4

    I thought this was a japanese chain of cafe.. my myth just got busted

  • @TCFD1
    @TCFD1 Рік тому +1

    Ordered a Vietnamese Cold Brew after watching this. On the 240 rupees Blue Tokai earned Caleb should receive a share😂

  • @harshitofood4367
    @harshitofood4367 Рік тому

    I have a Blue Tokai bag beside me as I am watching this!

  • @sudipdas9389
    @sudipdas9389 Рік тому +1

    What are we comparing with ? is the caption serious? Blue Tokai is miles above Starbucks, which tastes like burnt beans. Blue Tokai is one of, if not the best coffee brand I have experienced and I am a coffee nerd.

    • @backstagewithmillionaires
      @backstagewithmillionaires  Рік тому +2

      A lot of Indian people who have never heard of Blue Tokai will be very surprised to know that it's better than Starbucks. Many non-coffee nerds think of Starbucks as the gold standard of coffee - I know people personally who think drinking coffee there makes them a connoisseur, so this video is mainly targeted at those people. -Caleb

    • @sudipdas9389
      @sudipdas9389 Рік тому +1

      @@backstagewithmillionaires I get your point but I still disagree. I would urge you to think that coffee culture in South India was already quite good (home coffee) and I don’t think they have ever considered Starbucks a gold standard, but then again I am speculating knowing the background. Whilst the rest of India realizes that it just a chain. I am also Indian and in daily conversation nobody considers Starbucks in the same league as specialty coffee, may be comparisons with Coffee Day might have been made. I just think you should’ve chosen a better title. But I get that you want people to click on the video. Hence, I can totally understand. Thanks for answering though, highly appreciated!

  • @that-plane-guy
    @that-plane-guy Рік тому +1

    Do Third-Wave coffee

  • @luckyfriend007
    @luckyfriend007 Рік тому

    this could be a netflix series

  • @Kalyanii
    @Kalyanii Рік тому +2

    I love this channel

  • @GameplusnewzZz99
    @GameplusnewzZz99 Рік тому +1

    Bro iski kya garrantee hai ki yeh starbucks se best hai kyunki bolne mein karne mein diff hota hai

  • @Healnovaoriginal
    @Healnovaoriginal Рік тому

    Is it easy to get fssai license in gudgaon delhi?

    • @alrex123
      @alrex123 9 місяців тому +1

      Yes. You can do it online

    • @Healnovaoriginal
      @Healnovaoriginal 8 місяців тому

      @@alrex123 thank you very much

  • @umareddy35
    @umareddy35 Рік тому +2

    I know this is a podcast but try including some relevant pics or small video clips to make it more interesting for the viewers. While listening to this podcast I kept imagining how they must have set up office in their in-laws home, so relevant pics or small video clips kind of help.

  • @Amazing_sid
    @Amazing_sid Рік тому +2

    I feel like you are doing some kind of promotions😅

    • @d-k-1
      @d-k-1 Рік тому +1

      Ikr. I feel like ordering too. 😂

    • @backstagewithmillionaires
      @backstagewithmillionaires  Рік тому +4

      We're actually in the middle of a QSR/cafe/brewery season, and all 10 podcasts are sponsored by Explorex. So not really promoting Blue Tokai, but yes there is some promotion during the sponsored segment for sure. Hope you enjoy the video and try a cup of Blue Tokai nonetheless 🙂 it's genuinely good coffee. -Caleb

    • @friedsugar2701
      @friedsugar2701 Рік тому +1

      Why do we as Indians try to be so oversmart? He's not trying to shove or promote any product. This is an interview of a successful startup, not a product.

  • @Bruh-ui9lo
    @Bruh-ui9lo 6 місяців тому

    I work at blue tokai lol

  • @chandrakantprasad9672
    @chandrakantprasad9672 Рік тому +3

    Never heard of it. Starbucks is overprices anyways

    • @VitaminVS
      @VitaminVS Рік тому +5

      I am using it since 3 years, they are good..

    • @dilsere1775
      @dilsere1775 Рік тому +1

      Bro starbucks has it's own customer base and they swear by their service ( I haven't been to starbucks yet not will go in near future)

    • @jigsaw2281
      @jigsaw2281 Рік тому

      Or coffee itni ghtiya kya btau

    • @jigsaw2281
      @jigsaw2281 Рік тому

      ​@@VitaminVSghtiya h taste...baki imported maal h acha to lgega hi indians ko colonial hangover mindset ki wjh s

    • @Dara_107
      @Dara_107 Рік тому

      @@jigsaw2281it’s an Indian brand though?

  • @pranitamorisetty6217
    @pranitamorisetty6217 Рік тому +4

    Went to Blue Tokai in Kempegowda International Airport. They gave a coffee which was so hot that it burnt all our tongues. When asked for a new paper cup to cool it down, they refused saying that it counts in their books and I have to buy another. Hated the whole experience. Coffee with taxes was almost 200 rupees.

    • @rollsroyce4249
      @rollsroyce4249 Рік тому +9

      You should have waited till it cooled down.

    • @d-k-1
      @d-k-1 Рік тому

      Lol yeah what he said ^

    • @backstagewithmillionaires
      @backstagewithmillionaires  Рік тому +11

      Next time try ordering a cold brew - hot coffee is usually served hot. Also it's specialty coffee at the airport. I'm surprised it was only Rs. 200, rent at BLR is expensive. -Caleb

    • @jaynesteinmetz6315
      @jaynesteinmetz6315 Рік тому +1

      Maybe give them another try... their cafes have been great with very helpful staff.

    • @pranitamorisetty6217
      @pranitamorisetty6217 Рік тому

      @@rollsroyce4249 Sure, if you ask my pilot to wait and halt the plane.

  • @Obelixlxxvi
    @Obelixlxxvi Рік тому

    Highly overpriced. And I can do my favourite roast at home for far less.

  • @redblazer29
    @redblazer29 Рік тому +1

    Third Wave Coffee is wayyyy better than Blue Tokai and it's not even close.

    • @Docta123
      @Docta123 8 місяців тому

      Depends on which one you tried.
      And depends on your personal taste.
      Trying best of third wave and w8rst of blue tokai doesn't actually summarise the argument

  • @GameplusnewzZz99
    @GameplusnewzZz99 Рік тому +4

    You just manupulating people to trust their brand and get scamed

    • @d-k-1
      @d-k-1 Рік тому +5

      Really? I think this series is a genuine interview trying to show the challenges faced by an entrepreneurs

    • @backstagewithmillionaires
      @backstagewithmillionaires  Рік тому +9

      I'm legitimately just a big fan of Blue Tokai. Have been drinking it since 2017 when I lived in Delhi and was never disappointed. Many fond memories at their Koramangala location in Bangaluru too. Where's the scam? 😂 -Caleb

    • @ojasmishra1507
      @ojasmishra1507 Рік тому

      You seem like a bot comment from a jealous competitor lol or you're just a bitter person overall who believes everything is a scam

    • @friedsugar2701
      @friedsugar2701 Рік тому +3

      Why do we as Indians try to be so oversmart? He's not trying to shove or promote any product. This is an interview of a successful startup, not a product.

    • @friedsugar2701
      @friedsugar2701 Рік тому +2

      Focus on the concept of coffee and startup. Why are you so stuck up??