I think as a UA-camr, you’d have to have a thick skin. You’ve managed to succeed at that. As a subscriber of yours from years ago , I’ve watched how you’ve handled the good, bad and the ugly with a positive outlook.
UA-cam started as a platform for fun and then it got "Monetized"! You are so honest about using your channel as a business, but some of them want us to believe otherwise. In real life, not many people buy a Hermes Bag every month, keeping up with that kind of lifestyle on camera can become overwhelming especially when it does not pay off. As usual your analysis is on point!!!
You are so right about formerly “stable” jobs. I got laid off after 40 years in a company that hired people in Singapore to do our former jobs. It’s a different world. I fortunate enough to be able to retire but the younger coworkers are in difficult situations now.
I was also struck by Jerusha's comment that becoming a content creator on UA-cam isn't something you can go to university to get a degree in. The oldest (and arguably one of the most prestigious) Schools of Journalism in Canada is at Carleton University in Ottawa. In addition to offering undergraduate degrees in journalism, communication, and media studies, the university also offers a degree in Media Production Design, which focuses on the creative digital industries, including UA-cam, podcasting, and so on. This isn't unique to Carleton University, either. Social media platforms are increasingly a huge component of many degree programs now, both in Canada and the United States. It's in the UK as well. Loved this video, Autumn.
Great video Autumn! I’m looking forward to giving my take on this. It baffles me why anyone wouldn’t want a content creator to earn something for their work, but support celebrities in other fields who are earning far beyond what we ever will.
It makes no sense. I do think it has something to do with it being a new profession. Once it's more established and normalized, I think those perceptions will largely disappear and it will be seen as any other job.
Just got to the end and realised you have listed UA-camrs ( incl myself) in your description - thank you, But also, this is my experience of the people I watch on UA-cam, not competitive, not toxic, and not scared to support each other.
I have no idea who the other content creators are but I really appreciate how you logically and intellectually address this topic. It’s very clear you are a person of character and class. Thank you for the effort you obviously put in to your content. Wishing you every success. 💕
Oh thank you so much for the call out Autumn. I really like when you do these "talk" videos. :-) They are always so well thought out and thought provoking. I can vouch that you are just the absolute kindest sweatheart non-toxic youtuber. :-) 💕💕
I have filmed my version of this, but i wish I had watched yours first so i could have shouted this out - I love how you dealt with the negativity towards luxury UA-camrs earning money from their videos, you handled this masterfully.
I wish you would have been one of my teachers growing up! Yes, I love handbag content, but listening to you talk and explain other "issues" is refreshing. Thank you Autumn. LKMH
This was a great video! You made some excellent points and your analogies were illuminating. I’m sorry to see Jerusha leave/ take a break, I do think she’s authentically burned out. But, like you, I call BS on the You tubers claiming to have had epiphanies and giving away all their stuff. They seemed phony to begin with and I’m sure their luxury wardrobes are in storage just waiting for the right moment to suddenly reappear because they had “second thoughts” or whatever story they’ll manufacture.
I am very impressed by the wisdom & clarity of your take on this, Autumn. As someone who does tend to resist change, it was enlightening to hear your tendency to embrace it. It's something I need to practice consciously & it helps to be reminded to go with what is. You've been transparent about the hardships you've endured. The silver lining is your practical wisdom. Many thanks!❤🌻
I don’t know who Jerusha is and I don’t follow any other luxury channels because I don’t have time and I find most luxury influencers annoying 🤷🏼♀️ I don’t leave mean comments I stop following anyone I don’t care for and find annoying.
Great video, Autumn! I enjoyed hearing your take on brand deals and “untrustworthy” reviews. I think part of the issue is content creators calling ourselves “content creators” instead of “influencers.” It’s a totally different mindset. I think it’s easy for content creators to forget that we aren’t just “creating content” but in fact influencing our viewers to make purchasing decisions that can easily cost hundreds or thousands of dollars. For most people, (myself included!) that is no small amount of money. Unfortunately, most people on social media aren’t as discerning as you are when it comes to brand partnerships and honest reviews. 😔
Yes yes! I agree this is a job! I didn’t use my degree at a full time job before retiring, but now I use my marketing degree! I learn new things all the time and it is so much work! I feel like we are the advertisers or commercials for companies. Inflation is a reason I am and will slow down my purchases! Great video Autumn! 🥰
This was perfection, Autumn! And thank you for the super kind shout-out. Zane and I got a good laugh when you said “yeah, that’s how business works.” I love it! Great video!
Very fair points. Luxury YT started as people who love handbags showing their collections and discussing their pieces for others who were thinking about buying. So there’s an expectation of authenticity and relatability, I think more than in other communities like say the watch community. I also think women have been socialized to not focus on themselves so having a YTer showcasing her expensive collection and making money from sponsors is jarring to some sadly.
Thank you for addressing Jerusha's video. I watched her video and was confused about her reasoning. I feel like her decision to step back has another underlying reason that we know nothing about. She must have a thin skin which you know doesn't work in this arena......thank you again.........Tammy
I‘m honored you listed me Autumn 🥰. I think a lot of the negativity results out of jelousy. People think it’s easy and just fun: „how unfair you even get money for it!“ If people knew, how many unpaid hours it takes, to even start earning a single penny on UA-cam, and how much work it is to keep growing a channel, they might think differently. Edit: why does this video just get recommended to me now? A month later? 😳 tought it was you newest upload 😂
Thanks for this video Autumn 😊 Really like your input on this topic. I’m fairly new as a UA-camr and I agree on many aspects. UA-cam takes a lot of work and sometimes people don’t realize all the effort and love we put into every video.
I like seeing channels I follow grow to the point that they are receiving offers to work with brands to advertise goods/services. It takes a lot of work to get a channel to the size that this starts to happen - it’s a real milestone 🏆
Fabulous points Autumn. Love your perspective on this. There is definitely a different view from people when it comes to luxury. It’s strange as we see marketing in so many walks of life that people don’t mind. It’s so true x I also agree that there should not be an issue for someone to make money from UA-cam. As you say it’s a business like any other. Education channels don’t seem to get the same negative thoughts on this compared to luxury. Thank you for the shoutout x
Thanks, Deb! I know people do get annoyed with marketing in general, especially in the States where we get a constant barrage of it, but it's an important part of how businesses get paid and ultimately how employees earn a living.
It’s never worth it to associate yourself with toxic people. All it does is bring negativity to me which in turn makes me physically ill (makes my Crohn’s disease flare). Thankfully with age I’ve been able to step away from anyone who brings negativity into my life. Being on UA-cam can bring out the haters but you have to know your own worth and just to ignore. It mostly comes from jealousy and their own feelings of inadequacies. As with any career the more successful you become the more negativity is thrown at you.😢 Autumn you are a very intelligent woman and I always love listening to your views on different topics.🥰 Thanks for sharing.
That's a great goal. I'm constantly trying new things but I think for the most part they're subtle so they're not things people will notice. But I'm always learning and trying to grow.
Very well spoken, Autumn! I joke that Im in my luxury era because my kids are adults now, and I can finally splurge a little on myself. But other than Coach, i really dont do handbags, i subscribe to your channel because i like your intelligent, calm demeanor!
I love this video, such a very well thought out video! I also am honored to be tagged❤. As you know, you were the first luxury UA-camr I watched and encouraged me to start buying these things I love (bags) and being confident to do that; and how to do that on a budget. Your authenticity as a creator also inspired me to start my channel. I started for fun during COVID with no expectations but of course; I’d love for it to generate income someday- and I think That’s fair of all or most of us. I love how much you put into your channel!🎉❤
Fantastic talking points❤ a lot of these topics are fascinating and give so much food for thought to those who have a hard time understanding why the content creating luxury handbag space exists. The UA-cam space and business model is evolving in ways creators cannot predict or determine equally. It is very interesting that there are creators who are supposedly giving up the luxury handbag hobby. I think you are absolutely correct that it’s a business move on their part due to the economy. The fact that ANYONE finds real self identity validation from owning luxury items is shallow and banal… but I know it happens. If you find a healthy level of joy, accomplishment in them…that validation can be valid. Everything can be enjoyed and appreciated in healthy approaches 😃
In the operating room I loved change…thrived on surprises…the more challenged I was in a day..the better I felt. So, I’m going for it on UA-cam for the challenge of doing everything myself and resting sponsorships that are already coming in….but being placed in the trash can 😊
Have you ever consider doing a podcast - Autumn’s Perspective - where you opine on topics, luxury related or not? You have a gift, my friend. Pointed but not preachy. I think you’d be amazing. Great video!
Great video Autumn. The only thing I would add is that UA-camrs are providing a service and we as consumers have to keep that in mind so that we can filter things for ourselves. For example an art UA-camr will try and review every paint out there, and I find myself having to actively remind myself that I don't need EVERY paint, or makeup product, or handbag, or whatever the case may be. Like you said with the camera UA-camr that might not own every camera, but the additional piece is that even if they do that doesn't mean they would own every camera if they didn't have a youtube channel about cameras. I think this is why some of my favorite videos are "if I could only have X number of something what would I choose." Great topic. I agree that things constantly evolve and that we need to give people the space to evolve as they see fit or to take a break when they need it. xoxo
Excellent point, Jill. (Side note: In my head I wanted to call you Jillifer. That's weird.) I should have thought of that. I need to start running my notes by you before filming. ;) If I didn't have this channel I'd still love bags and have lots of them but I doubt I'd have as many as I have now.
Your content is so thought provoking and genuine. Thank you for always giving such creative analogies that put things into such clear perspective. You have such an unbelievable gift as a storyteller. We love your channel so much and have been watching for years. So glad you’ve decided to do this full time (even if it’s not a permanent thing). It shows in each video how much time and energy you put into your channel to provide such insightful and thoughtful content to us.
Excellent points that you pointed out that people should use more critical thinking on their own part rather than projecting onto a UA-camr. I agree with everything you said. Great video 😊
I really enjoyed this very balanced evaluation. I have only watched 3 of Jerusha's videos. Each one contained a prolonged rant which made it obvious that she wasn't really enjoying UA-cam. I think it takes a very confident intelligent person like yourself to recognize the motivation behind negative comments and not be strongly affected by them.
I so enjoy your "talk" videos! Your opinions are well thought out, interesting, intelligent as well as entertaining! I love watching the handbag videos but also look forward to your "talk" videos! I made dinner while watching this one! I love supporting you and your ever growing business ❤️
The best analysis ever! Absolutely find myself agreeing with everything. I think that UA-camrs are held to a different standard because virtually all channels start as amateur. So viewers think it is easy. It is not easy though! I think some of the people selling their collections are doing so for financial reasons rather than any moral epiphany! They most likely find themselves short of money. (Not thinking of any specific individual. A general observation.) Thank you for another magnificent video.
Interesting perspective! I’m fairly new to UA-cam and still figuring out my direction. I love sharing luxury purchases but I realize lately, my Amazon shares does better than luxury. I’m going to have to remember to not put the pressure on myself and ignore any negativity:)
You always have a spot-on take on things and the ability to exceptionally verbalize it - those two qualities aren't always found together. Great video Autumn!
Some great points here Autumn, I totally agreed with your views on this topic, especially around needing a degree to be a UA-camr. Makes me think about people who started PR companies before that was a thing, which was also laughed at, and now you can do a masters in Communications!
The "youtube is not a job" was the point I disagreed with the most in her video as well. Jobs change with society. My job didn't exist 20 years ago. But I love my field and can't imagine not doing it.
I miss the travel vlogs! I was so excited when you moved to Oregon, thinking there would be so many videos seeing the sights with you and Paul. They were great! Miss Paul!
I think what is happening with is You Tube is a wonderful opportunity to make money with what you love doing. It is a great form of teaching people different subjects. Also a chance for some to get together as some people have become friends over YT. Luxury is fine, but I can't see carrying A purse on my arm that is the cost of my car! Some people have worked hard to get where they are, and some were born into it. We are so materialistic. They're just things, you can't take it with you. I admire people that do YT. It's lots of work!!! I wouldn't begin to know how to edit on the PC.
Apologies for not responding right away. Here's the direct link to all the planner pages I currently offer. www.autumnbeckman.com/shop/my-handbag-collection-organizer There's a note on the website about delayed shipping. I should be able to start shipping orders again this week.
I only have an issue when somebody abuses my trust. I am going to share a story about a beauty influencer who has been around for years. Not long ago, she created a texting list. I signed up because, sure, I have watched her for almost a decade and she earned my trust. It turned out the list was to sell expensive products, and the texts actually came more than one a day. That was an abuse as far as I was concerned, and I unsubbed. I realized she underwent a major change after a huge ordeal in her life. She survived, so good on her, but she brought a new, religious focus to some of her videos, and that is a hard pass for me. After so many years, to bring something new into the mix was not something I could handle, and so I stopped watching her altogether. Too bad, because she is embracing turning 40 soon and had she focused on that exclusively rather than trying to sell me expensive and questionably efficacious things while also proselytizing, I would have given her a chance. I wish her well, but my religion does not include proselytizing, so when other people do that to me, I just cannot handle it.
Always appreciate your perspective. Very fair and thoughtful. Overall, I think people are unreasonably critical of other “everyday “ people and fashion related topics. When a celebrity were to be in the same situation they wouldn’t think about it the same way since they are a celebrity and not a “real” person.
I've been meaning to say Amber....you are so astute and thoughtful about any topic you choose to talk about. You are an excellent essay writer and presenter. All that teacher education, I guess. 😉 Keep it up.
Always enjoy watching your channel because you’re kind and down to earth. Jerusha was also one of the good ones. I can probably guess which influencers you stay away from because I got the Ick factor when watching them and unsubscribed. As you said, you don’t need to call anyone out, just don’t associate (or in my case, watch & subscribe) to them. People’s true nature really does come through and you just gotta see it and block/unsubscribe and move on to the good guys with ❤
This is a such a good video, Autumn! I have a big luxury bag collection, but like many others, I stopped watching hauls regularly. I know which bags work for me and which ones don't. And with the current economy, I frankly can't afford it. Here is why I think the luxury community has a certain reputation. 1. Some viewers see luxury handbags as extra, so to compare it to loving Target (the example used in the video) may not work for them. People don't buy luxury bags from Target, but I could be wrong. I am an international viewer and we don't have Target here. 2. Viewers see the life style of UA-camrs and don't want to support them. Again, it is about those items and bags being luxury. They are not necessaries; hence some viewers may feel resentful. They can't afford such an easy life, why should they help support others' lifestyles? They resent the idea of helping pay for the luxury items. It has an element of jealousy here. 3. As for sponsored content, yes, there is a mistrust. Viewers may perceive UA-camrs as being unauthentic, even deceitful. They are being paid to promote a product, so of course, they are going to sing its praise. Famous people have more power and they have the money, even though they are paid. See the paradox here!! ;) 4. As for whether a UA-camr keeps the item/bag, there was a time when a few UA-camr would constantly buy bags and return them just to create a false persona--extremely rich lifestyle--when they didn't have that kind of life. It again created mistrust. 5. Some viewers may perceive being a UA-camr as not having a job. It's not a real job for them, so UA-camrs shouldn't have to gain an income from their videos. Very faulty thinking, of course! I've put some thought to all the things you mentioned in the video, and I support any video by at least liking it. My rationale is that a UA-camr spends hours thinking, planning, filming, editing, so the least I could do is hit the "like" button. Keep on going and creating!! Love from Canada!
As always, Autumn, this is a well thought out and well presented video. I’ve noticed over the last year or so a few content creators announcing their departure from you tube, for various reasons but with a general underlying theme and then a few months later, voila, they’re back with big announcement videos letting everyone know. Needless to say, I’m suspicious now of these departure videos and frankly, don’t watch them. But I wasn’t necessarily following most of the creators anyway. Their channels have a vibe I don’t connect with. I don’t even know who the big content creators are, but I’m pretty sure I’m not subscribed to them. I think the majority of viewers see this as a hobby. I respect and understand that it’s not, or may not be, but I think that’s one of the obstacles content creators face. At least for now. That may change. Who creators choose to align themselves with is going to play into their own reputations. That’s life. We’re all taught as kids to pick your friends carefully, because who you associate with is going to reflect back on you. If a creator accepts a fee or product from a particular company, they’re going to be associated with them whether they ultimately use or keep the product or not. Or align themselves with the company’s philosophy or business plan. That may be a hard concept for people, especially younger generations, to realize or accept. But it’s just the way it is. I appreciate your hard work with your videos, and even more so, your ethical approach to your topics. Have a good week💕
I 💯💯 agree with everything you said about this subject. 😂 Autumn and what I’ve seen is that the Luxury house’s strategy of raising prices so high has worked incredibly well for their business by both excluding out the masses and turning off people who watched the influencers who created the highest demand for their products,also it has worked against the resale market which isn’t that much of a deal these days and can’t sell their products anymore! I would love to hear your opinion about this topic ❤
You are spot on, Jerusha has a polarizing personality, either people really like her get her humour and see that she really does not take herself that seriously and a lot of what we see on camera is a "bit" ...for the camera, but some people truly absolutely seem to be enraged by her videos.
I've participated in the Nordstrom sale promotions the past few years but I only show things I would actually use or buy and they're typically not the same as most other Nordstrom promo videos. I don't do much with Amazon because they pay so little. I'm surprised so many people do.
@@AutumnBeckman I am surprised they don’t pay well, I though that if people bought any Amazon products even if you did not advertise, you still get the commission as long as they have clicked on your Amazon link but may be wrong.. anyhow, keep doing what you are doing, you have a niche following 👍
That's true yes, but the percentage they pay (percentage of the total sale) is so low that I haven't found it worth it, personally. And they've lowered their percentages over the years. Here's a list of what they pay per category. If you're a gamer or into beauty products (I promote neither) it's worth it. Otherwise, not so much. affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ
Holy smokes you are legit a smarty smartington Autumn! Wow, your knowledge base is on another level! Such a thought provoking vlog! You would excel as a guest speaker at conferences filled with people anywhere, any time! Well done!
I think UA-cam can be a wonderful career if you are willing to put in the time and hard work. There’s no denying that it takes a lot of work to become a successful channel. I started my channel for fun and definitely not for the money……thank goodness or I’d be broke.😂 I admire people who are dedicated and treat it like a 9-5 job. I think had UA-cam been a thing when I was younger I would have loved to have done it on a full time basis.
Autumn, great video, as usual. You always keep it real!! I have always also enjoyed your collaborations, such as with Yota, and Winnie Bee. Any plans in the near future for more collaborations. You guys keep it fun!
I’m into planning and planners bigtime and I could have just made my own inserts…but..I chose to order and use yours because I support your channel by choice ❤and want you to succeed 😊
I thinkJerusha had lost the enjoyment of doing UA-cam content, she had lost the love for it. Why keep doing something you don’t enjoy. She made the video to explain that to viewers instead of just disappearing like so many channels do. Shame because I really liked her vlogs especially the ones with her mum in them. I think a lot of people got jealous of her as she could afford to buy so many expensive bags. Don’t think she is thin skinned as some commenters have said. I think she would rather spend time with her young family than spend hours editing and creating videos when she had lost the passion for it. Hope she comes back one day.
Enjoyed this take on the subject. You discuss interesting topics other than oh look at this bougie bag I just got. You have yourself another subscriber!
I think it's great that the negative comments don't get you down. However, even though others may know, or not, that the commenter is saying more about themselves than the UA-camr, I can see how it still could hurt some people. UA-cam can be very toxic depending on the type of content one produces. Some of the commentary channels for instance - they have been dealing with things like doxxing or false copyright claims from other UA-camrs. 3 of those and your channel is gone, and good luck getting YT to listen or care. I know this video is about luxury content, just saying YT is sometimes very toxic and comments can wear people down emotionally. As far as Target, people go there for things they need (maybe) and some feel handbags are frivolous. Even though they watch videos about bsgs!
Excellent video. And yes, it IS a job. It's a lot of work to do social media and do it well. I've had blogs over the years and it too is a lot of work. However, I think a lot of people who do a good job tend to reach a state of burnout at some point and I really think that's where she is at. It makes me sad that she even said that because she's trying to point out that negativity is why she is taking a break, yet she threw probably one of the most negative comments ever out there! Not cool throwing people under the bus.
This is a very well rounded and well thought out response. I've done a lot of research on successful YT channels. You either have to be educational or entertaining. The successful channels are both. I completely agree that being a content creator is harder than it looks. Unfortunately luxury YT is one of the hardest since it's such an expensive "hobby" or "passion" Thanks for sharing!
That may have been a bit rude of me but it's a trend that really bugs me. Why not just be honest about it? Again, I'm speculating that they're not but it just seems awfully coincidental that it's happening to so many people at the same time.
I think as a UA-camr, you’d have to have a thick skin. You’ve managed to succeed at that. As a subscriber of yours from years ago , I’ve watched how you’ve handled the good, bad and the ugly with a positive outlook.
Thanks so much. I appreciate that. ;)
UA-cam started as a platform for fun and then it got "Monetized"! You are so honest about using your channel as a business, but some of them want us to believe otherwise. In real life, not many people buy a Hermes Bag every month, keeping up with that kind of lifestyle on camera can become overwhelming especially when it does not pay off. As usual your analysis is on point!!!
You are so right about formerly “stable” jobs. I got laid off after 40 years in a company that hired people in Singapore to do our former jobs. It’s a different world. I fortunate enough to be able to retire but the younger coworkers are in difficult situations now.
Thanks for the shoutout Autumn - you’re definitely an example of YT done right!
I was also struck by Jerusha's comment that becoming a content creator on UA-cam isn't something you can go to university to get a degree in. The oldest (and arguably one of the most prestigious) Schools of Journalism in Canada is at Carleton University in Ottawa. In addition to offering undergraduate degrees in journalism, communication, and media studies, the university also offers a degree in Media Production Design, which focuses on the creative digital industries, including UA-cam, podcasting, and so on. This isn't unique to Carleton University, either. Social media platforms are increasingly a huge component of many degree programs now, both in Canada and the United States. It's in the UK as well. Loved this video, Autumn.
Well said (from a fellow Canadian) 🇨🇦 👏🏼👏🏼
Very well said. This is why you stand out from the crowd and you deserve your success.
Thank you. That's really sweet. ;)
Great video Autumn! I’m looking forward to giving my take on this. It baffles me why anyone wouldn’t want a content creator to earn something for their work, but support celebrities in other fields who are earning far beyond what we ever will.
It makes no sense. I do think it has something to do with it being a new profession. Once it's more established and normalized, I think those perceptions will largely disappear and it will be seen as any other job.
@@AutumnBeckman I agree
Just got to the end and realised you have listed UA-camrs ( incl myself) in your description - thank you, But also, this is my experience of the people I watch on UA-cam, not competitive, not toxic, and not scared to support each other.
I have no idea who the other content creators are but I really appreciate how you logically and intellectually address this topic. It’s very clear you are a person of character and class. Thank you for the effort you obviously put in to your content. Wishing you every success. 💕
Oh thank you so much for the call out Autumn. I really like when you do these "talk" videos. :-) They are always so well thought out and thought provoking. I can vouch that you are just the absolute kindest sweatheart non-toxic youtuber. :-) 💕💕
I have filmed my version of this, but i wish I had watched yours first so i could have shouted this out - I love how you dealt with the negativity towards luxury UA-camrs earning money from their videos, you handled this masterfully.
I wish you would have been one of my teachers growing up! Yes, I love handbag content, but listening to you talk and explain other "issues" is refreshing. Thank you Autumn. LKMH
That's so nice. Thank you. :)
This was a great video! You made some excellent points and your analogies were illuminating. I’m sorry to see Jerusha leave/ take a break, I do think she’s authentically burned out. But, like you, I call BS on the You tubers claiming to have had epiphanies and giving away all their stuff. They seemed phony to begin with and I’m sure their luxury wardrobes are in storage just waiting for the right moment to suddenly reappear because they had “second thoughts” or whatever story they’ll manufacture.
Yes, totally agree
I am very impressed by the wisdom & clarity of your take on this, Autumn. As someone who does tend to resist change, it was enlightening to hear your tendency to embrace it. It's something I need to practice consciously & it helps to be reminded to go with what is. You've been transparent about the hardships you've endured. The silver lining is your practical wisdom. Many thanks!❤🌻
I don’t know who Jerusha is and I don’t follow any other luxury channels because I don’t have time and I find most luxury influencers annoying 🤷🏼♀️ I don’t leave mean comments I stop following anyone I don’t care for and find annoying.
Great video, Autumn! I enjoyed hearing your take on brand deals and “untrustworthy” reviews. I think part of the issue is content creators calling ourselves “content creators” instead of “influencers.” It’s a totally different mindset. I think it’s easy for content creators to forget that we aren’t just “creating content” but in fact influencing our viewers to make purchasing decisions that can easily cost hundreds or thousands of dollars. For most people, (myself included!) that is no small amount of money. Unfortunately, most people on social media aren’t as discerning as you are when it comes to brand partnerships and honest reviews. 😔
Yes yes! I agree this is a job! I didn’t use my degree at a full time job before retiring, but now I use my marketing degree! I learn new things all the time and it is so much work! I feel like we are the advertisers or commercials for companies. Inflation is a reason I am and will slow down my purchases! Great video Autumn! 🥰
This was perfection, Autumn! And thank you for the super kind shout-out. Zane and I got a good laugh when you said “yeah, that’s how business works.” I love it! Great video!
Very fair points. Luxury YT started as people who love handbags showing their collections and discussing their pieces for others who were thinking about buying. So there’s an expectation of authenticity and relatability, I think more than in other communities like say the watch community. I also think women have been socialized to not focus on themselves so having a YTer showcasing her expensive collection and making money from sponsors is jarring to some sadly.
Thank you for addressing Jerusha's video. I watched her video and was confused about her reasoning. I feel like her decision to step back has another underlying reason that we know nothing about. She must have a thin skin which you know doesn't work in this arena......thank you again.........Tammy
I‘m honored you listed me Autumn 🥰.
I think a lot of the negativity results out of jelousy. People think it’s easy and just fun: „how unfair you even get money for it!“
If people knew, how many unpaid hours it takes, to even start earning a single penny on UA-cam, and how much work it is to keep growing a channel, they might think differently.
Edit: why does this video just get recommended to me now? A month later? 😳 tought it was you newest upload 😂
THIS is why you were the first UA-camr I ever subscribed to. Considered thoughts and no sensationalist drama. 🙌🏼 Thank you for the shoutout, too! 💕
Thanks for this video Autumn 😊 Really like your input on this topic. I’m fairly new as a UA-camr and I agree on many aspects. UA-cam takes a lot of work and sometimes people don’t realize all the effort and love we put into every video.
Absolutely!
I like seeing channels I follow grow to the point that they are receiving offers to work with brands to advertise goods/services. It takes a lot of work to get a channel to the size that this starts to happen - it’s a real milestone 🏆
Fabulous points Autumn. Love your perspective on this. There is definitely a different view from people when it comes to luxury. It’s strange as we see marketing in so many walks of life that people don’t mind. It’s so true x I also agree that there should not be an issue for someone to make money from UA-cam. As you say it’s a business like any other. Education channels don’t seem to get the same negative thoughts on this compared to luxury. Thank you for the shoutout x
Thanks, Deb! I know people do get annoyed with marketing in general, especially in the States where we get a constant barrage of it, but it's an important part of how businesses get paid and ultimately how employees earn a living.
It’s never worth it to associate yourself with toxic people. All it does is bring negativity to me which in turn makes me physically ill (makes my Crohn’s disease flare). Thankfully with age I’ve been able to step away from anyone who brings negativity into my life. Being on UA-cam can bring out the haters but you have to know your own worth and just to ignore. It mostly comes from jealousy and their own feelings of inadequacies. As with any career the more successful you become the more negativity is thrown at you.😢 Autumn you are a very intelligent woman and I always love listening to your views on different topics.🥰 Thanks for sharing.
Excellent as always ✨ Thanks for being here Autumn 👜
I have no goals except to get better
That's a great goal. I'm constantly trying new things but I think for the most part they're subtle so they're not things people will notice. But I'm always learning and trying to grow.
Very well spoken, Autumn! I joke that Im in my luxury era because my kids are adults now, and I can finally splurge a
little on myself. But other
than Coach, i really dont do handbags, i subscribe to your channel because i like your intelligent, calm demeanor!
I love this video, such a very well thought out video! I also am honored to be tagged❤. As you know, you were the first luxury UA-camr I watched and encouraged me to start buying these things I love (bags) and being confident to do that; and how to do that on a budget. Your authenticity as a creator also inspired me to start my channel. I started for fun during COVID with no expectations but of course; I’d love for it to generate income someday- and I think That’s fair of all or most of us. I love how much you put into your channel!🎉❤
Fantastic talking points❤ a lot of these topics are fascinating and give so much food for thought to those who have a hard time understanding why the content creating luxury handbag space exists. The UA-cam space and business model is evolving in ways creators cannot predict or determine equally.
It is very interesting that there are creators who are supposedly giving up the luxury handbag hobby. I think you are absolutely correct that it’s a business move on their part due to the economy.
The fact that ANYONE finds real self identity validation from owning luxury items is shallow and banal… but I know it happens.
If you find a healthy level of joy, accomplishment in them…that validation can be valid. Everything can be enjoyed and appreciated in healthy approaches 😃
In the operating room I loved change…thrived on surprises…the more challenged I was in a day..the better I felt. So, I’m going for it on UA-cam for the challenge of doing everything myself and resting sponsorships that are already coming in….but being placed in the trash can 😊
I love a good challenge. I love learning and problem solving, especially when I can search for creative solutions that I haven't seen others do.
Have you ever consider doing a podcast - Autumn’s Perspective - where you opine on topics, luxury related or not? You have a gift, my friend. Pointed but not preachy. I think you’d be amazing. Great video!
Great video Autumn. The only thing I would add is that UA-camrs are providing a service and we as consumers have to keep that in mind so that we can filter things for ourselves. For example an art UA-camr will try and review every paint out there, and I find myself having to actively remind myself that I don't need EVERY paint, or makeup product, or handbag, or whatever the case may be. Like you said with the camera UA-camr that might not own every camera, but the additional piece is that even if they do that doesn't mean they would own every camera if they didn't have a youtube channel about cameras. I think this is why some of my favorite videos are "if I could only have X number of something what would I choose." Great topic. I agree that things constantly evolve and that we need to give people the space to evolve as they see fit or to take a break when they need it. xoxo
Excellent point, Jill. (Side note: In my head I wanted to call you Jillifer. That's weird.) I should have thought of that. I need to start running my notes by you before filming. ;) If I didn't have this channel I'd still love bags and have lots of them but I doubt I'd have as many as I have now.
Your content is so thought provoking and genuine. Thank you for always giving such creative analogies that put things into such clear perspective. You have such an unbelievable gift as a storyteller. We love your channel so much and have been watching for years. So glad you’ve decided to do this full time (even if it’s not a permanent thing). It shows in each video how much time and energy you put into your channel to provide such insightful and thoughtful content to us.
Excellent points that you pointed out that people should use more critical thinking on their own part rather than projecting onto a UA-camr. I agree with everything you said. Great video 😊
I really enjoyed this very balanced evaluation. I have only watched 3 of Jerusha's videos. Each one contained a prolonged rant which made it obvious that she wasn't really enjoying UA-cam. I think it takes a very confident intelligent person like yourself to recognize the motivation behind negative comments and not be strongly affected by them.
I so enjoy your "talk" videos! Your opinions are well thought out, interesting, intelligent as well as entertaining! I love watching the handbag videos but also look forward to your "talk" videos! I made dinner while watching this one! I love supporting you and your ever growing business ❤️
The best analysis ever! Absolutely find myself agreeing with everything. I think that UA-camrs are held to a different standard because virtually all channels start as amateur. So viewers think it is easy. It is not easy though! I think some of the people selling their collections are doing so for financial reasons rather than any moral epiphany! They most likely find themselves short of money. (Not thinking of any specific individual. A general observation.) Thank you for another magnificent video.
Interesting perspective! I’m fairly new to UA-cam and still figuring out my direction. I love sharing luxury purchases but I realize lately, my Amazon shares does better than luxury. I’m going to have to remember to not put the pressure on myself and ignore any negativity:)
You always have a spot-on take on things and the ability to exceptionally verbalize it - those two qualities aren't always found together. Great video Autumn!
Some great points here Autumn, I totally agreed with your views on this topic, especially around needing a degree to be a UA-camr. Makes me think about people who started PR companies before that was a thing, which was also laughed at, and now you can do a masters in Communications!
The "youtube is not a job" was the point I disagreed with the most in her video as well. Jobs change with society. My job didn't exist 20 years ago. But I love my field and can't imagine not doing it.
I miss the travel vlogs! I was so excited when you moved to Oregon, thinking there would be so many videos seeing the sights with you and Paul. They were great! Miss Paul!
I think what is happening with is You Tube is a wonderful opportunity to make money with what you love doing. It is a great form of teaching people different subjects. Also a chance for some to get together as some people have become friends over YT. Luxury is fine, but I can't see carrying A purse on my arm that is the cost of my car! Some people have worked hard to get where they are, and some were born into it. We are so materialistic. They're just things, you can't take it with you. I admire people that do YT. It's lots of work!!! I wouldn't begin to know how to edit on the PC.
Where do you sell your planner, would like to buy one.
Apologies for not responding right away. Here's the direct link to all the planner pages I currently offer. www.autumnbeckman.com/shop/my-handbag-collection-organizer There's a note on the website about delayed shipping. I should be able to start shipping orders again this week.
And this is why I watch. Thoroughly researched, excellent points, I am learning all the time. You just get better and better. Thank you
I only have an issue when somebody abuses my trust. I am going to share a story about a beauty influencer who has been around for years. Not long ago, she created a texting list. I signed up because, sure, I have watched her for almost a decade and she earned my trust. It turned out the list was to sell expensive products, and the texts actually came more than one a day. That was an abuse as far as I was concerned, and I unsubbed. I realized she underwent a major change after a huge ordeal in her life. She survived, so good on her, but she brought a new, religious focus to some of her videos, and that is a hard pass for me. After so many years, to bring something new into the mix was not something I could handle, and so I stopped watching her altogether. Too bad, because she is embracing turning 40 soon and had she focused on that exclusively rather than trying to sell me expensive and questionably efficacious things while also proselytizing, I would have given her a chance. I wish her well, but my religion does not include proselytizing, so when other people do that to me, I just cannot handle it.
Always appreciate your perspective. Very fair and thoughtful. Overall, I think people are unreasonably critical of other “everyday “ people and fashion related topics. When a celebrity were to be in the same situation they wouldn’t think about it the same way since they are a celebrity and not a “real” person.
Your necklace is gorgeous. I couldn't stop looking at it.. where did you get it from?
Thank you. It's a retired style from Alexis Bittar. go.magik.ly/ml/1xyu9/
@@AutumnBeckman Wow, such prompt reply. Thanks. Also, loving your Coach series. Very informative and entertaining. ❤️
I've been meaning to say Amber....you are so astute and thoughtful about any topic you choose to talk about. You are an excellent essay writer and presenter. All that teacher education, I guess. 😉 Keep it up.
I mentioned it on my live on 6/2. Thanks for the video. 😊
Always enjoy watching your channel because you’re kind and down to earth. Jerusha was also one of the good ones. I can probably guess which influencers you stay away from because I got the Ick factor when watching them and unsubscribed. As you said, you don’t need to call anyone out, just don’t associate (or in my case, watch & subscribe) to them. People’s true nature really does come through and you just gotta see it and block/unsubscribe and move on to the good guys with ❤
Great video friend ❤ thank you for the shout out!!!
Thanks for the honest viewpoint on this current topic. Well thought out as usual. You are one of genuine people. ❤
The way you approach your videos is so appealing. You deserve all your success my friend. ❤
Such an articulate and well thought out video!
This is a such a good video, Autumn! I have a big luxury bag collection, but like many others, I stopped watching hauls regularly. I know which bags work for me and which ones don't. And with the current economy, I frankly can't afford it.
Here is why I think the luxury community has a certain reputation.
1. Some viewers see luxury handbags as extra, so to compare it to loving Target (the example used in the video) may not work for them. People don't buy luxury bags from Target, but I could be wrong. I am an international viewer and we don't have Target here.
2. Viewers see the life style of UA-camrs and don't want to support them. Again, it is about those items and bags being luxury. They are not necessaries; hence some viewers may feel resentful. They can't afford such an easy life, why should they help support others' lifestyles? They resent the idea of helping pay for the luxury items. It has an element of jealousy here.
3. As for sponsored content, yes, there is a mistrust. Viewers may perceive UA-camrs as being unauthentic, even deceitful. They are being paid to promote a product, so of course, they are going to sing its praise. Famous people have more power and they have the money, even though they are paid. See the paradox here!! ;)
4. As for whether a UA-camr keeps the item/bag, there was a time when a few UA-camr would constantly buy bags and return them just to create a false persona--extremely rich lifestyle--when they didn't have that kind of life. It again created mistrust.
5. Some viewers may perceive being a UA-camr as not having a job. It's not a real job for them, so UA-camrs shouldn't have to gain an income from their videos. Very faulty thinking, of course!
I've put some thought to all the things you mentioned in the video, and I support any video by at least liking it. My rationale is that a UA-camr spends hours thinking, planning, filming, editing, so the least I could do is hit the "like" button.
Keep on going and creating!!
Love from Canada!
As always, Autumn, this is a well thought out and well presented video. I’ve noticed over the last year or so a few content creators announcing their departure from you tube, for various reasons but with a general underlying theme and then a few months later, voila, they’re back with big announcement videos letting everyone know. Needless to say, I’m suspicious now of these departure videos and frankly, don’t watch them. But I wasn’t necessarily following most of the creators anyway. Their channels have a vibe I don’t connect with. I don’t even know who the big content creators are, but I’m pretty sure I’m not subscribed to them. I think the majority of viewers see this as a hobby. I respect and understand that it’s not, or may not be, but I think that’s one of the obstacles content creators face. At least for now. That may change. Who creators choose to align themselves with is going to play into their own reputations. That’s life. We’re all taught as kids to pick your friends carefully, because who you associate with is going to reflect back on you. If a creator accepts a fee or product from a particular company, they’re going to be associated with them whether they ultimately use or keep the product or not. Or align themselves with the company’s philosophy or business plan. That may be a hard concept for people, especially younger generations, to realize or accept. But it’s just the way it is. I appreciate your hard work with your videos, and even more so, your ethical approach to your topics. Have a good week💕
I 💯💯 agree with everything you said about this subject. 😂 Autumn and what I’ve seen is that the Luxury house’s strategy of raising prices so high has worked incredibly well for their business by both excluding out the masses and turning off people who watched the influencers who created the highest demand for their products,also it has worked against the resale market which isn’t that much of a deal these days and can’t sell their products anymore! I would love to hear your opinion about this topic ❤
As alway, thoughtful, fair, and kind.
Great video Autumn. You’re always thoughtful and considered…….which I appreciate as I tend to react off the cuff.
Jerusha has a strong personality and that can prompt nasty people to comment. I find her fun and refreshing. I will miss her
You are spot on, Jerusha has a polarizing personality, either people really like her get her humour and see that she really does not take herself that seriously and a lot of what we see on camera is a "bit" ...for the camera, but some people truly absolutely seem to be enraged by her videos.
I literally have 7 Parisa Wang bags because of you. Your channel is the absolute best
Very good video. I have seen the shift from luxury videos from some of the youtubers to more Amazon, Nordstrom affiliate shopping videos.
I've participated in the Nordstrom sale promotions the past few years but I only show things I would actually use or buy and they're typically not the same as most other Nordstrom promo videos. I don't do much with Amazon because they pay so little. I'm surprised so many people do.
@@AutumnBeckman I am surprised they don’t pay well, I though that if people bought any Amazon products even if you did not advertise, you still get the commission as long as they have clicked on your Amazon link but may be wrong.. anyhow, keep doing what you are doing, you have a niche following 👍
That's true yes, but the percentage they pay (percentage of the total sale) is so low that I haven't found it worth it, personally. And they've lowered their percentages over the years. Here's a list of what they pay per category. If you're a gamer or into beauty products (I promote neither) it's worth it. Otherwise, not so much. affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ
@@AutumnBeckman i hear you ..iguess it is a number’s game might be profitable for someone with 1 million + followers.
Yes, yes, and yes to everything you shared!!
Another great video. I also didn’t agree with all of Jerusha’s comments but I can understand she’s tired of filming videos after 14 years on You Tube.
Super great video, Autumn
Very well said & i totally agree with you.
Holy smokes you are legit a smarty smartington Autumn! Wow, your knowledge base is on another level! Such a thought provoking vlog! You would excel as a guest speaker at conferences filled with people anywhere, any time! Well done!
You are so incredibly intelligent Autumn and l love listening to your videos. I wish you continued success and happiness!
Thank you for a thoughtful and thought provoking video. Peace and Love...Suz What ☮️💛
I think UA-cam can be a wonderful career if you are willing to put in the time and hard work. There’s no denying that it takes a lot of work to become a successful channel. I started my channel for fun and definitely not for the money……thank goodness or I’d be broke.😂 I admire people who are dedicated and treat it like a 9-5 job. I think had UA-cam been a thing when I was younger I would have loved to have done it on a full time basis.
Another great video, Autumn. Very well articulated.
Really good points 👏 I was thinking 🤔 what a coincidence that it seems everyone is having the same epiphany at the same time.
Autumn, great video, as usual. You always keep it real!! I have always also enjoyed your collaborations, such as with Yota, and Winnie Bee. Any plans in the near future for more collaborations. You guys keep it fun!
I have a collaboration coming up this Saturday with David of David's Closet.
Bravo 👏👏. Well said!
Im using your organizer to get ahold of my collection ❤
I’m into planning and planners bigtime and I could have just made my own inserts…but..I chose to order and use yours because I support your channel by choice ❤and want you to succeed 😊
I really appreciate that. Thank you so much. :)
it so so high school we respect each other more power too you
I thinkJerusha had lost the enjoyment of doing UA-cam content, she had lost the love for it. Why keep doing something you don’t enjoy. She made the video to explain that to viewers instead of just disappearing like so many channels do. Shame because I really liked her vlogs especially the ones with her mum in them. I think a lot of people got jealous of her as she could afford to buy so many expensive bags. Don’t think she is thin skinned as some commenters have said. I think she would rather spend time with her young family than spend hours editing and creating videos when she had lost the passion for it. Hope she comes back one day.
I think you're the real deal who is certainly very professional ❤
Do you make an Hermes Scarf Tracker, lol?
💚💚💚💚💚for the information and algorithm.👍👌
That’s so true …I’m always thinking about you tube ❤
It never ends! 🤣
Enjoyed this take on the subject. You discuss interesting topics other than oh look at this bougie bag I just got. You have yourself another subscriber!
You're a fine human being Autumn.
Smart Autumn…great take on it with the camera analogy 😊
Thanks! 😊
Fabulous video Autumn!
Thank you. :)
I think it's great that the negative comments don't get you down. However, even though others may know, or not, that the commenter is saying more about themselves than the UA-camr, I can see how it still could hurt some people.
UA-cam can be very toxic depending on the type of content one produces. Some of the commentary channels for instance - they have been dealing with things like doxxing or false copyright claims from other UA-camrs. 3 of those and your channel is gone, and good luck getting YT to listen or care.
I know this video is about luxury content, just saying YT is sometimes very toxic and comments can wear people down emotionally.
As far as Target, people go there for things they need (maybe) and some feel handbags are frivolous. Even though they watch videos about bsgs!
Great video and valid points 😊💚💚
Great video, thanks.
Glad you liked it! Thank you. ;)
My favorite video of yours !
Thank you. :)
I just found another tuber to follow…hi @AllOverDori This is how I find channels…in other videos 😜
I absolutely loved this video 🎉🎉🎉
Excellent video. And yes, it IS a job. It's a lot of work to do social media and do it well. I've had blogs over the years and it too is a lot of work. However, I think a lot of people who do a good job tend to reach a state of burnout at some point and I really think that's where she is at. It makes me sad that she even said that because she's trying to point out that negativity is why she is taking a break, yet she threw probably one of the most negative comments ever out there! Not cool throwing people under the bus.
I spammed the hell out of you chat on this one….but hey…I’m supporting you😊❤😂😊🎉
I noticed! And I figured that's why you did it. Thank you. :)
I miss the 'What's in my bag?' videos - the OG
Great video too 🥰
Great Video ❤
Thank you!
❤❤❤
This is a very well rounded and well thought out response. I've done a lot of research on successful YT channels. You either have to be educational or entertaining. The successful channels are both. I completely agree that being a content creator is harder than it looks. Unfortunately luxury YT is one of the hardest since it's such an expensive "hobby" or "passion" Thanks for sharing!
lol! We all call bull on it
That may have been a bit rude of me but it's a trend that really bugs me. Why not just be honest about it? Again, I'm speculating that they're not but it just seems awfully coincidental that it's happening to so many people at the same time.
Absolutely! Girl you got it right …these people want their own “ brand” of luxury goods…I don’t
☺☺☺