START UP Webisode - SURI

As we wrap up #EarthMonth, we'd like to celebrate by highlighting one of the many small businesses focused on sustainability. 🌎
Every year, our toothbrushes end up in the landfill and in our oceans. This inspired Gyve Safavi, co-founder and CEO, and Mark Rushmore, co-founder behind SURI (short for "sustainable rituals") to create more sustainable personal care products. SURI was also part of the Amazon Launchpad Sustainability Accelerator, which is designed for early-stage startups building products with their environmental impact in mind.
Learn more about their journey and future plans in the video below.
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