CRYSTAL PEPSI Employee Training Video (1992)

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  • Опубліковано 28 вер 2024
  • After 26 years lingering in obscurity, here it is... the worldwide debut of the employee training tape for the launch of Crystal Pepsi! The video features two distinct sections: a documentary-style product backgrounder, then a series of sales roleplays for overcoming vendor objections.
    Our host opens things up by pondering what access to a crystal ball would be like. Curiously, the theme is promptly dropped in favor of examining consumer behavior and an exaggeration of Pepsi's fulfillment of their preferences. Throughout the accompanying video montage, flashes of several related brands' classic packaging (notably All Sport Body Quencher, Slice, Lipton iced tea and Ocean Spray) overshadow whatever message the voiceover is trying to convey. In contrast to earlier assessments, it is soon revealed that soft drink sales growth is, in fact, slipping. Pepsi's foolproof solution to the dilemma is to unveil new products. Suddenly, the crystal ball reemerges, only this time, a glass bottle of Crystal Pepsi appears inside - the future is now and it looks like a transparent cola.
    The MC touts the new carbonated beverage as a trailblazer, destined to succeed in the markets of today. Of note, he elects to refer to the product simply as "Crystal" almost exclusively from here on out. The volume of "clear"-oriented wordplay also quickly reaches the point of overkill, with the announcer using the phrase, ad nauseum, to express the new soft drink's unequivocal chances to succeed. Despite only being released in test markets to this point, Crystal is heralded as something that's "sweeping the nation." Supporting evidence only serves to prove that Crystal Pepsi is, get this... a cola, with Pepsi on the label and it's new. In an unexpected twist, we then join cola chemists at Pepsi headquarters, as they aim to discover the perfect pH for the soft drink - an experiment that is purported to have occupied a full year-and-a-half of their time. Testimonials, each from Pepsi employees, echo the drink's positive attributes, as they speculate on key differentiators of their company's newest offering. Further endorsements lead to the entire film's apex, as one of the talking heads, while commenting on the can/bottle design, asserts that "you look at it and you have to look twice and say, 'wow, that's a cola in there - I want to try that!'"
    The goal for Crystal is explained to not just be a sales boost for Pepsi, but rather a complete fundamental shift for carbonated soft drinks as a category. Taking that notion a step further, the announcer proclaims that the new beverage will be Pepsi's "flagship product" - bear in mind, this is coming from a company that is literally named after one specific, well-established product. Why such a bold claim? Well, according to three employees, the test markets went nicely, so, obviously, this will be their biggest, most successful brand to date. "Crystal is not a flash in the pan," according to an unnamed staff member, a claim that the host doubles down on, guaranteeing that it will be "around for a long time." Naturally, this sets the stage for a sales-oriented pep talk... after all, the future is CRYSTAL CLEAR!
    Now that we're acquainted with the brand, the next section of the video features a series of sales roleplays, designed to help us confidently highlight features & benefits and overcome customer objections. If you're playing along at home, make sure to "STOP TAPE" when instructed to do so and test your aptitude for representing the brand!
    For more on Crystal Pepsi, check out this review that I made for the 2018 re-release. The video features a full product history, complete with all the original can designs, plus a blind head-to-head taste test vs. regular Pepsi: • CTC Review #108 - Crys...
    If you're interested in this kind of stuff, please subscribe to the CTC UA-cam channel. We have already uploaded 800 commercials from the 80s/90s and reviewed over 1,000 new & limited edition foods.

КОМЕНТАРІ • 3,8 тис.

  • @redactedmcjoe1343
    @redactedmcjoe1343 5 років тому +2954

    How to say absolutely nothing in 16 minutes and 25 seconds.

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +416

      They say some stuff: it's clear, sales and profits and uhhhh… did I mention it's clear?

    • @fermiLiquidDrinker
      @fermiLiquidDrinker 4 роки тому +75

      Isn't that all corporate slosh?

    • @elmerjfapp5730
      @elmerjfapp5730 4 роки тому +39

      seems like they ask reasonable questions and then bepis says something like it'll sell and just put it up and it'll sell. well atleast we got to know how well it did

    • @Cheezburgercatz
      @Cheezburgercatz 4 роки тому +31

      welcome to corporate

    • @lol-de4lo
      @lol-de4lo 4 роки тому +11

      @@fermiLiquidDrinker no it's crystal corporate slush

  • @piggypoo
    @piggypoo 4 роки тому +1108

    This is like writing your essay and you're done by page 2, but the teacher requires 10 pages.

    • @Mandalore06
      @Mandalore06 4 роки тому +20

      EXACTLY! I hate wordy fluff. Make your point and be done.

    • @KyleTO7
      @KyleTO7 4 роки тому +6

      Or like writing a business plan

    • @KingofCrusher
      @KingofCrusher 4 роки тому +7

      Marketing people are some of the worst humans to ever exist, like you have to be a REAL piece of shit to go into marketing.

    • @unnamedchannel1237
      @unnamedchannel1237 4 роки тому +1

      Stephen Seehorn I’ll let our marketing manager know that when I get to work tomorrow, what should I tell HR when I go to see them after? Any advice ?

    • @davidw.montague5376
      @davidw.montague5376 4 роки тому +8

      @@KingofCrusher Many people have felt that way, but what we have found is that if you destructively irradiate the part of your frontal cortex responsible for moral reasoning you may become much less critical of people who work in marketing.

  • @АкакийАкакиевичБашмачкин

    I'm 5 minutes in but it only feels like 4 hours.

    • @starkicker5623
      @starkicker5623 4 роки тому +15

      i made it 3 minutes and had to bail

    • @rickertonfickerton1268
      @rickertonfickerton1268 4 роки тому +8

      1 minute in and i’m bout ready to quit

    • @MrGoatflakes
      @MrGoatflakes 4 роки тому +3

      2:28 and I'm done and wondering why I miss the 80s and 90s 😋

    • @scurus11scurus
      @scurus11scurus 4 роки тому +6

      made it to 13min and now i have this nice full beard 👍

    • @kuantou
      @kuantou 4 роки тому +1

      @@starkicker5623 same lol

  • @profanegaming2829
    @profanegaming2829 5 років тому +902

    "My grandmother isn't doing so well." "I understand your concern for your grandmother. Thinking less about her and more about crystal Pepsi means more sales and profit."

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +66

      Sound like somebody got through all the role plays...

    • @ignoblesurfer6281
      @ignoblesurfer6281 4 роки тому +56

      "Chemotherapy is expensive and painful. Perhaps give ol' gramgram a cold slug of Crystal Pepsi instead."

    • @devinthierault
      @devinthierault 4 роки тому +3

      @@ignoblesurfer6281 Ever heard the story of the first chemotherapy? Ship full of chemical weapons sinks, survivors in the water got the first chemo lol

    • @shanewaters2489
      @shanewaters2489 4 роки тому +9

      try putting grandma in a cold barrel. It will maximize profits

    • @Torfins
      @Torfins 4 роки тому

      🤣🤣

  • @soul0360
    @soul0360 4 роки тому +271

    At a board meeting:
    "What... Our competitors have used cocaine, in their Cola"
    "Lets try Meth in ours".

  • @mesostinky72
    @mesostinky72 4 роки тому +131

    Store: But we don’t have any more free space near our cash registers...
    Salesman: What we found is 80% of the stores that sold this got more Profits. The other 20% mysteriously burned to the ground. How many cases would you like to order?

  • @BradTheProducer
    @BradTheProducer 6 років тому +819

    The Vaporwave scene is going to be mining this video for screenshots for years to come.

  • @MDK22420
    @MDK22420 4 роки тому +72

    "I run a small independent grocery store" Who's gonna break it to this guy that his grocery store is just a backdrop with merchandising shelves drawn on?

  • @dc345601
    @dc345601 4 роки тому +227

    Clearly Pepsi’s only sales tactic was to end every answer with “more profits” or “increased sales”

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  4 роки тому +20

      Someone watched the role play section.

    • @stonguse
      @stonguse 4 роки тому +7

      NPC dialogue

    • @sickbrain
      @sickbrain 4 роки тому +8

      @@ConsumerTimeCapsule I even stopped the video when they asked.

    • @sickbrain
      @sickbrain 4 роки тому +3

      It does sound like Oblivion

    • @finefatfly4019
      @finefatfly4019 4 роки тому +6

      Let me get this straight...increased sales AND more profits??!? SIGN ME UP!

  • @blackjesus804
    @blackjesus804 4 роки тому +182

    My friend got addicted to Crystal Pepsi drinking at least a 12 pack a day. Then they stopped making it and he died.

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  4 роки тому +58

      So did the sales and profits of your locally-owned grocery stores, then.

    • @Prototheria
      @Prototheria 4 роки тому +34

      @@ConsumerTimeCapsule That's because his friend stopped drinking it after he died, which reduced sales, which reduced profits.

    • @benvervoort4878
      @benvervoort4878 4 роки тому +14

      Your friend died as a hero.

    • @itsmebrittanyl
      @itsmebrittanyl 4 роки тому +3

      Cool story, bro!

    • @Humongous420
      @Humongous420 4 роки тому +11

      @@ConsumerTimeCapsule pretty sure their friend was actually on CRYSTAL METH...not Pepsi

  • @fearofchicke
    @fearofchicke 4 роки тому +206

    This seems more like a pitch video than a training video.

    • @matthews835
      @matthews835 4 роки тому +31

      They are training vendors on how to pitch it. Also, trying to pitch it to vendors at the same time. Nice to see sales haven’t changed in 30 years.

    • @dewdop
      @dewdop 4 роки тому +15

      @@matthews835 sales... Sales never changes..

    • @HighlanderNorth1
      @HighlanderNorth1 4 роки тому +2

      @@matthews835
      I dont know about ANY of that.... I'm just here for the kick-ass theme music! Only if it wasnt so heavy.... I think its "grindcore", or some other death metal subgenre. I usually prefer softer, cheezier theme songs in my early 90s soda sales training films! 😁

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  4 роки тому +10

      The first half is a backgrounder, then the second half is more of a traditional sales training. I bet the first half was played for investors or management types, too.

    • @alexdennery3375
      @alexdennery3375 4 роки тому +5

      *brainwashing

  • @ScottKorin
    @ScottKorin 4 роки тому +131

    "I've got no extra space for display"
    "YOU'LL DISPLAY IT AND YOU'LL LIKE IT! LET THE CUSTOMERS TRIP OVER IT FOR ALL WE CARE!"

    • @jimmyredd
      @jimmyredd 4 роки тому +7

      oh, you'll take the coldbarrell...

    • @bcelestial2378
      @bcelestial2378 4 роки тому +3

      It will lead to more sales and profit.

    • @Dasyati
      @Dasyati 4 роки тому +5

      @@jimmyredd You're gonna stick that barrel right next to the sandwiches so your customers can stand in line freezing their hand off with a sopping wet can of ice cold PROFIT

    • @coenjch
      @coenjch 3 роки тому

      What we have found in our test markets is that health conscious consumers love Crystal Pepsi’s you break it, you buy it marketing; which means more sales and more profits.

  • @rafindeed
    @rafindeed 4 роки тому +32

    when i imagined marketing gibberish, this is exactly what came to my mind but I didn't know it.

  • @MukbangMukbangMukbang111
    @MukbangMukbangMukbang111 4 роки тому +202

    “When you look at it you have to look twice. It’s like wow, that’s a cola in there, I want to try that.”

    • @Rekcuf690
      @Rekcuf690 4 роки тому +3

      He said it about 3 seconds before I read it...

    • @JdotCarver
      @JdotCarver 4 роки тому +2

      The acting was priceless. 😄

  • @curious-relics
    @curious-relics 5 років тому +279

    Merchant: I have a concern about doing the thing.
    Pepsi rep: I understand your concern about doing the thing. But you should do the thing, because there will be *More Sales and More Profits*

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +41

      You're hired.

    • @DoctorShocktor
      @DoctorShocktor 4 роки тому +1

      Yeah, that’s called sales and more importantly what a business owner does, not a job/cubicle slave. It’s how you get a bigger slice of the pie.

    •  4 роки тому +6

      @@DoctorShocktor you may have missed the point of the joke which was about the repetition of this vague claim for every concern.

    • @rovingenglishman
      @rovingenglishman 4 роки тому +3

      STOP TAPE

    • @Zeftax
      @Zeftax 4 роки тому +2

      It will appeal to the health conscious consumer.

  • @steadfasttherenowned2460
    @steadfasttherenowned2460 4 роки тому +32

    Usually when people say, "it tastes diffrent" means they don't like it.

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  4 роки тому +5

      Haha. Not to mention, it tastes practically identical to Pepsi.

    • @polyhistorphilomath
      @polyhistorphilomath 4 роки тому

      Consumer Time Capsule that in itself is not a selling point for many people.

    • @foylepoirot1437
      @foylepoirot1437 3 роки тому

      @@ConsumerTimeCapsule no, it didn't, lol

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  3 роки тому +1

      @@foylepoirot1437 It did. That's literally a main point of the video. It was caffeine free Pepsi with no food coloring. How does that not qualify as "practically identical"???

  • @LouisianaFarm
    @LouisianaFarm 5 років тому +162

    All the kids will be clearly hooked on crystal!

    • @bassbinrevival
      @bassbinrevival 5 років тому +11

      Meth

    • @gedaman
      @gedaman 5 років тому +8

      bassbinrevival Crystal Meth Pepsi - marketing genius idea

    • @uhhwhateverdude9463
      @uhhwhateverdude9463 4 роки тому +1

      It’s deff a meth have for the kids!

    • @mattnova18
      @mattnova18 4 роки тому +1

      Better than being hooked on coke?

    • @ens0246
      @ens0246 4 роки тому

      It's TIGHT TIGHT TIGHT!!

  • @BigRed40TECH
    @BigRed40TECH 5 років тому +420

    Crystal Pepsi was less successful than its little known cousin, Crystal Meth.

    • @Pacebeats
      @Pacebeats 5 років тому +15

      yeah pepsi pushed the wrong product

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +17

      Haha. Yeah, that Crystal is definitely here to stay.

    • @PAUL-eq6ot
      @PAUL-eq6ot 4 роки тому +12

      it contained 1% meth they coppied coke with the 1% cocaine

    • @PonderousProse
      @PonderousProse 4 роки тому +1

      I couldn't stop thinking about that everytine they referred to it by a name what also happens to shorthand for crystal methamphetamine.

    • @renebrown7394
      @renebrown7394 4 роки тому +3

      You,my friend, are correct.

  • @LunarDelta
    @LunarDelta 4 роки тому +663

    There's never been a product quite like Cripple Piss.

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  4 роки тому +40

      You got that right. Haha.

    • @jreiland07
      @jreiland07 4 роки тому +20

      A HOH SIS

    • @LinkMcStink
      @LinkMcStink 4 роки тому +35

      It would be nice to look at consumers' balls.

    • @D-Fens_1632
      @D-Fens_1632 4 роки тому +23

      I remember kinda liking it. It appealed to my needs as a health-concious consumer.

    • @Anarchist86ed
      @Anarchist86ed 4 роки тому +13

      100 nasty ass flavors.

  • @unexpecteditem7919
    @unexpecteditem7919 4 роки тому +12

    I think the idea that it's not a drink, makes it seem like it's a drink.
    Thanks, Scrotal Beverage Company!

    • @cellina.starfire
      @cellina.starfire 3 роки тому +4

      I wonder why a product that has fewer cats than the competition didn’t stay around.

    • @Wyldfyre.84
      @Wyldfyre.84 3 роки тому +4

      @@cellina.starfire Maybe because it brings rats to stores.

    • @djk1288
      @djk1288 Рік тому +3

      But how will Crystal Helpsi help increase help in my HELP?

  • @MrPresidentGeek
    @MrPresidentGeek 4 роки тому +11

    Store Managers: "I just don't know about Crystal Pepsi."
    Pepsi: "I understand, but just put it in your store. It'll increase sales and profits." *Stares at the managers with whirling eyes* "SALES AND PROFITS! SALES AND PROFITS!"

  • @AndyHappyGuy
    @AndyHappyGuy 3 роки тому +11

    Why can’t I stop hearing hearing “it would be nice to look at consumers’ balls” at the start XD.

    • @oliss10
      @oliss10 3 роки тому +1

      There you are! i scrolled way to long for this...

    • @cellina.starfire
      @cellina.starfire 3 роки тому +1

      Our customers are looking for a product that will bring rats to their stores! Eh eh eh!

  • @jmcclain8237
    @jmcclain8237 3 роки тому +14

    " Here at Pepsi, we've literally ran out of ideas so in a moment of desperation, we asked the janitor what he would do to make Pepsi better. After farting and scratching his balls, he said to take the color out. Soooo, that's what we did ".

    • @bigbowlowrong4694
      @bigbowlowrong4694 5 місяців тому

      That’s highly unfair, you simplified the process way too much. They also made the flavor worse.

  • @krunkle5136
    @krunkle5136 5 років тому +69

    Whoever leaked this must've been threatened to be shot if they did.

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +29

      The guy that sold this tape to me like 16 or 17 years ago is a saint and you know it.

  • @zakesters
    @zakesters 4 роки тому +57

    I feel bad for whoever had to make those hand-drawn store and warehouse backgrounds. So much effort into making something not very good and used for such an inane purpose...

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  4 роки тому +9

      I've thought about that many times. A truly thankless job.

    • @DoctorShocktor
      @DoctorShocktor 4 роки тому +3

      It’s called doing it cheap because nothing better was needed, it’s just a dumb corporate piece. This is how ya makes the monies.

    • @jonathantan2469
      @jonathantan2469 4 роки тому +3

      It's the same today. Spending countless hours on videography, graphics, animation, art, design, post-production, etc. to create ads for stuff... some of which you know is useless or untruthful. All to convince the consumer that buying your client's product will somehow Elevate Their Consciousness or Make The World A Better Place.
      Consider that if you think of going into the creative industries. That's why I decided to go into engineering instead...

    • @FIXTREME
      @FIXTREME 4 роки тому +1

      It's not like these guys do it for free or fun, they're making money 🤑

  • @vhsreviver2486
    @vhsreviver2486 5 років тому +9

    Great tape. Glad it was able to be preserved and enjoyed for years to come.

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +4

      I'm so happy to do it. Can't imagine how the internet survived without it.

  • @thatquietkid
    @thatquietkid 6 років тому +25

    9:20 and 9:30 you can just faintly hear the director saying Action, this is a well put together tape

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  6 років тому +6

      I can't even count how many times I've watched this and I never noticed. Nice work!

    • @tonymp
      @tonymp 5 років тому +8

      How the hell did you even notice that?

    • @roddydykes7053
      @roddydykes7053 4 роки тому +2

      Tony must’ve had headphones

    • @DoctorShocktor
      @DoctorShocktor 4 роки тому

      Corporate vids often have rock bottom budgets and the latest idiot marketing director or assistant just gives the job to the lowest bid. Welcome to America!

    • @HissCranson
      @HissCranson Рік тому

      Got another one, you can hear "cut" at 11:50
      At at 12:16 the same direction from 11:50 says "now"

  • @YDSTE
    @YDSTE 5 років тому +37

    My dad worked for Pepsi during this...he said it was SUCH a flop

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +9

      Yeah, it was a horrible failure, but it's relaunches during the last few summers have done fairly well.

    • @YDSTE
      @YDSTE 5 років тому +4

      Yeah I noticed they had a v2.0. Sometimes it just takes a little practice I guess. They were just ahead of their time

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +7

      It was mostly a nostalgia play. I know that I was a big fan of Crystal Pepsi (obviously, given that I have the training tape) and I was happy to get another taste. That said, the formula was different than the one profiled here.

    • @rkmugen
      @rkmugen 5 років тому +1

      @@ConsumerTimeCapsule
      Speaking purely about the taste, there was nothing wrong with the original formula. At least, when compared to the 2016-2017 version, it didn't use GMOs. That said, I am glad I still have my stash of 2016's! But what I really want is a return of Crystal Pepsi, Pepsi Blue, AND Josta..... at the same time!

    • @D-Fens_1632
      @D-Fens_1632 4 роки тому +1

      If only they'd had a recent model to follow of a huge, well established cola brand making a new recipe only to be met with anger and rejection.

  • @fotolabman
    @fotolabman 4 роки тому +7

    "Crystal has generated the kind of following that guarantees that it will be around for a long time"
    Narrator "It was not around for a long time"

  • @cosmicjustice4139
    @cosmicjustice4139 4 роки тому +7

    Feels like I'm watching Rick's interdimensional cable ads

  • @joseespinosa7500
    @joseespinosa7500 4 роки тому +1

    Sales training to overcome objections. Summary: "I understand you concerns but this will sale like our other non clear beverage"...wow...amazing.

  • @meeklet
    @meeklet 5 років тому +8

    I actually remember exactly where I was the first time I tried a Crystal Pepsi. I was 14 years old and I was taking a CPR/first aid certification class so that I could get more babysitting gigs in my neighborhood.
    Unrelated: I love how all of the Pepsi reps in the role plays (except for the lady) are pitching it like they have a gun held to their heads. 😂😂

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +1

      My first Crystal Pepsi was at a "Lil Peach" convenience store with my dad. I literally can't remember if I ever had another one after that (until it came back), which was their main problem. Tons of one time buys, very few repeat buys. And, yeah, those role plays are tough to watch. Haha.

    • @thecianinator
      @thecianinator 4 роки тому

      That's what people look like when they're reading off a cue card.

    • @yellowblanka6058
      @yellowblanka6058 Рік тому

      That's probably because they did, and a voice in their ear-piece: "Just remain calm....face the camera and...push...the....Pepsi....we have people watching your home"

  • @zacharyblaircox
    @zacharyblaircox 3 роки тому +2

    This video was uploaded with the most thorough description. It's one of my favorite writings I've ever read.

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  3 роки тому +1

      Thank you so much! It needed a proper description. I hope most folks take the time to read it.

  • @guildrich
    @guildrich 4 роки тому +54

    1992: _"Crystal (Pepsi) has generated a following that guarantees that it will be around for a LOOONG time."_
    2019: What Crystal Pepsi?

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  4 роки тому +11

      It's more popular now than it was then... not that that's saying much.

    • @DrGalazkiewicz
      @DrGalazkiewicz 4 роки тому +2

      Wrong not even 1995.

    • @lynn3310
      @lynn3310 4 роки тому +1

      Lol they did rerelease it for a little bit. I think they did it last year? Sometimes I still occasionally see it.

    • @KevinLSX619
      @KevinLSX619 4 роки тому

      @@lynn3310 yeah I think I saw it at walmart 1 month or 2 ago

    • @shanewaters2489
      @shanewaters2489 4 роки тому

      i buy it when I see it. it's just Pepsi without the food dye. all pops should be clear.
      If it had caffeine it would sell but then it would just compete with regular Pepsi

  • @Tech20590
    @Tech20590 4 роки тому +17

    Has the LA Beast seen this video yet? He’s the crystal pepsi man!

  • @Kelly-hh7jz
    @Kelly-hh7jz 4 роки тому +7

    Peeling the foam labels off of those glass bottles was so satisfying

  • @LouisianaFarm
    @LouisianaFarm 5 років тому +38

    Stop the tape. Yeah, but.. more profit and more sales.

  • @MsNooneinparticular
    @MsNooneinparticular 5 років тому +52

    "But the REAL success of Crystal is the repeat business." Hahaha, you can say that again.
    So many lolzy meth references here. It's like they predicted the future. "Crystal Methsi".

  • @aholegunner
    @aholegunner 4 роки тому +6

    I wish they would bring it back!

  • @Mark3O9
    @Mark3O9 4 роки тому

    A 15 second ad for NEW CRYSTAL PEPSI is more than enough to convince me to buy this product... but 16 minutes is just torture.

  • @davidmeyer6908
    @davidmeyer6908 3 роки тому +2

    "All that I want is a Crystal Pepsi to share with you..."

  • @RoosterMontgomery
    @RoosterMontgomery 2 роки тому

    Those 2-liters are a thing of beauty. If only we could have them back! Cannot wait for the 2022 return.

  • @FoxxMulderr
    @FoxxMulderr 5 років тому +90

    Back in the day, cola had cocaine in it, so crystal should have meth in it.

  • @abelstrd
    @abelstrd 4 роки тому +5

    "An alternative uh...beverage!"

  • @krystianhinz4575
    @krystianhinz4575 4 роки тому +15

    Crystal Pepsi Training Video: *Exists*
    Vaporwave artists:
    It's F R E E R E A L E S T A T E

  • @JP-wx6uh
    @JP-wx6uh 4 роки тому

    Man I fell asleep watching a totally unrelated video and woke up and this video was playing. How did the UA-cam algorithm take me here???

  • @tannerg4511
    @tannerg4511 4 роки тому +1

    Im so glad Crystal Pepsi is still around! It really revolutionized soda.

  • @ThatcherChannel
    @ThatcherChannel 4 роки тому +9

    how the hell does it take anyone 16 minutes and 25 seconds to explain the premise of crystal friggin pepsi

    • @vanillacokejunky
      @vanillacokejunky 4 роки тому +1

      each minute drives increased traffic, which will in return see a spike in sales, which translates to more profit

    • @Platypi007
      @Platypi007 4 роки тому

      @@vanillacokejunky well played

  • @ThisFinalHandle
    @ThisFinalHandle 4 роки тому +2

    It's perfectly clear what I need to do. Subscribed.

  • @ninyaninjabrifsanovichthes45
    @ninyaninjabrifsanovichthes45 4 роки тому +5

    There's never been a product quite like Cripple Piss. A HoH SiS.

    • @richardgadberry8398
      @richardgadberry8398 3 роки тому +3

      Well, it was sew in lowdium, had fewer cats, and it was fucking free.

  • @funkmonster
    @funkmonster 4 роки тому +2

    My wife just died and my store is going bankrupt! Plus my store is literally 20 square feet.
    That’s why you really want a Cold Barrel in your store. If people buy a bag of chips they’ll buy a crystal Pepsi and that equals more profits for you.

  • @jdisdetermined
    @jdisdetermined 4 роки тому +10

    They lost me at caffeine free..

  • @douglasramsey8028
    @douglasramsey8028 3 роки тому +1

    Two years later: "Crystal WHO!?!" -PepsiCo

  • @jordanhanna2891
    @jordanhanna2891 Рік тому

    I started working in sales at Pepsi in 2005, by then we just put in the contract you have to accept all new innovation products. Good times.

  • @yeshuayeeyee7430
    @yeshuayeeyee7430 4 роки тому +1

    I love how you can hear "action" multiple times lol

  • @jasonyoung1569
    @jasonyoung1569 4 роки тому +1

    I thought I was clicking on an old SNL skid... but now I'm thirsty, and scared 90's haircuts will come back.

  • @jimmybuckets5863
    @jimmybuckets5863 Рік тому +1

    If Crystal Pepsi was so profitable you would think they could at least afford to hire some competent actors, or film more than one take. I love the guy at 8:51 “looking for an alternative…uh, beverage”

  • @h4nj0hn
    @h4nj0hn 4 роки тому +12

    Sounds like he's talking about meth

  • @helioselexandros
    @helioselexandros Рік тому

    When i was a kid i was obsessed with Crystal Pepsi when it came out.

  • @crescentfresh8001
    @crescentfresh8001 4 роки тому

    The perfect hip beverage for the 90s! By 1996, I bet Crystal Pepsi will utterly dominate the soft drink market! Look out, world... here comes Crystal Pepsi!

  • @polskadiamond1678
    @polskadiamond1678 6 років тому +23

    I'm drinking a Crystal Pepsi while watching this video, satisfying as hell..

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  6 років тому +4

      An experience 26 years in the making.

    • @MrGabito88
      @MrGabito88 6 років тому

      Me too

    • @tangerinetech5300
      @tangerinetech5300 5 років тому +8

      Where the hell are you people getting crystal pespsi

    • @latishabrooks9046
      @latishabrooks9046 4 роки тому

      Tangerine Tech that’s what I wanted to know also !!!! WTH ????? 😂😂😂😂

  • @Ghostguy693
    @Ghostguy693 4 роки тому

    Oh man, I feel like this Crystal Pepsi thing is _really_ gonna take off! Definitely here to stay.

  • @ericbeltrami2718
    @ericbeltrami2718 4 роки тому

    I was 13 when this came out. August 92 vacation trip with the family to Disneyland in a giant Ford ecoliner. Good memories.:-)

  • @saturnine156
    @saturnine156 4 роки тому

    I got to three minutes while reading the comments and thought most assuredly it had to be almost over.

  • @cwesley2005
    @cwesley2005 4 роки тому

    1992: A whole new Cola Experience! A clear cut success!
    Me in 1993, 'where is all the crystal Pepsi?'

  • @TangoCharlieAlpha
    @TangoCharlieAlpha 4 роки тому +8

    "........it looks like a beautiful package!"
    Me: hehehehehehehehehe

  • @chrise3801
    @chrise3801 4 роки тому

    I'll always remember crystal Pepsi from when I was a kid

  • @maxmyzer9172
    @maxmyzer9172 4 роки тому +4

    10:42 "is it here to stay?" *avoids question*

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  4 роки тому +1

      They say it's here to stay a few times in the tape. I wonder how that turned out.

    • @janeblogs324
      @janeblogs324 4 роки тому

      You forgot Stop tape directly after lol

  • @technokid666
    @technokid666 3 роки тому +2

    This all started with the meat slicer guy from Old Country Buffet. Now I’m here. Lol

    • @Sereous313
      @Sereous313 3 роки тому +1

      I've seen u on every video, its been reassuring. I feel like you're still going down the rabbit hole.

  • @Mike-pj1kv
    @Mike-pj1kv 3 роки тому +2

    I don't think this much about a car before I buy it. But a soft drink, this is a big decision.

  • @sjengplantaz583
    @sjengplantaz583 4 роки тому +3

    Thanks for this video. I'm finally gonna beat Brenda at sales and profits!

  • @mrpeterwaltermayhewjrusmc8690

    We need this brand again

  • @blacksmithsforge640
    @blacksmithsforge640 5 років тому +10

    We. Need. Chadtronic.

  • @CS-np2oo
    @CS-np2oo 2 роки тому

    I remember this coming out when I was 16.
    I recall thinking if I should save a couple of bottles because I wasn't sure how long it would be around.
    I'm 45 and everytime I mention it someone my age they don't remember it.
    I did like it !
    Everytime I hear Van Halen - Right Now, I immediately think of the release commercial for this product.

  • @whizkid235
    @whizkid235 4 роки тому +1

    Those salesmen went on to be the top most elite salesmen of our generation

  • @littlehoot1234
    @littlehoot1234 4 роки тому

    The amount of 90s in this video is TOO DAMN HIGH

  • @A5hunter
    @A5hunter 4 роки тому

    I liked how it tasted when it came out in the 90s and few years ago. Wish it stay around.

  • @rem145
    @rem145 4 роки тому

    They need to bring this back for like a month for fun

  • @SuperCatman
    @SuperCatman 3 роки тому +1

    I can't wait to try the new Cripple Piss!

  • @SmithMrCorona
    @SmithMrCorona 4 роки тому

    Pepsi: If you can see through it, 'health conscious consumers' will buy it.

  • @ChrisLeeW00
    @ChrisLeeW00 4 роки тому +358

    "I have legitimate concerns about Crystal Pepsi"
    "Sales and profits, sales and profits, sales and profits"
    "Okay, you've convinced me"

  • @aloafofwholemealbread2elec726
    @aloafofwholemealbread2elec726 4 роки тому +198

    "Can this product help me get my religious boating trip business off the ground?"
    "You'll have more sails and extra prophets"

  • @elscotto80
    @elscotto80 5 років тому +1233

    So clear, I can't see it anymore

  • @LABEAST
    @LABEAST 6 років тому +636

    Amazing throwback!!!

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  6 років тому +52

      Glad you checked it out, Beast!

    • @gregmott1821
      @gregmott1821 6 років тому +16

      The Beast brought me here. Have A Good Day!!!

    • @YakovGYP
      @YakovGYP 6 років тому +8

      Thanks for your efforts in bringing it back recently, even if it was for a short time. I was able to grab a 20oz bottle and greatly enjoyed it. I'm 38 now but it took me back to when I was around 12 years old. I miss Crystal Pepsi.

    • @borischervenkov3047
      @borischervenkov3047 6 років тому +4

      Was wondering when you were going to comment beast.

    • @saywhatiwant2076
      @saywhatiwant2076 6 років тому +4

      Have a good day!!!! I'm binge watching your video's right now. Oh and F U youtube for jacking around with LA beast's views!!!

  • @dhgbfhhhg8d412
    @dhgbfhhhg8d412 4 роки тому +825

    This is why I pay for internet access.

    • @rebibotic
      @rebibotic 4 роки тому +6

      I liked this so much I made it into a full terrible 80's song ua-cam.com/video/WtJnQ5jTDT0/v-deo.html

    • @AB-gc3mr
      @AB-gc3mr 4 роки тому +2

      To true endless

    • @rizzo-films
      @rizzo-films 4 роки тому +11

      The World Wide Web (WWW) will be big one day. Better get on it early.

    • @joshuarankin1905
      @joshuarankin1905 4 роки тому +4

      STOP TAPE... Me Too!

    • @Waynerking
      @Waynerking 4 роки тому +1

      Money well spent for sure.
      This is what I would buy a time machine for, how many cases of Crystal can I bring back for you?

  • @aussierule
    @aussierule 4 роки тому +469

    "Crystal has generated the kind of following that guarantees it'll be around for a LONG time" 😢

    • @madally2009
      @madally2009 4 роки тому +8

      Niver heard of this pepsi obviously niver made it to the UK or did not make it

    • @aussierule
      @aussierule 4 роки тому +14

      @@madally2009 It ran from 1992-1994 appearing 'briefly' in the UK according to Wiki. It was a short lived but good soda.

    • @suburbanking9148
      @suburbanking9148 4 роки тому +2

      I remember seeing crystal a few years ago

    • @blaketundra3216
      @blaketundra3216 4 роки тому +3

      We're still talking about it

    • @gwockamol
      @gwockamol 4 роки тому +2

      Absolutely insane. I read your comment and as I was reading it, THE GUY SAID EXACTLY WHAT I WAS READING!!!!! It was like a quarter of a second off, but still pretty much on point to exactly as I was reading. So weird.

  • @ScottKorin
    @ScottKorin 4 роки тому +716

    Me: *scroll scroll scroll"
    UA-cam: you wanna watch a Crystal Pepsi training video?
    Me: I mean...

  • @contactwide
    @contactwide 5 років тому +450

    "Certainly not a flash in the pan."
    "Guaranteed it will be around for a long time."

    • @ConsumerTimeCapsule
      @ConsumerTimeCapsule  5 років тому +108

      Don't question the tape. Crystal Pepsi will live forever.

    • @thecianinator
      @thecianinator 4 роки тому +29

      "Crystal is certainly not a flan. It's a brand. It's a brand of flan. They ask for flan and they're buying a brand of flan again and agan."

    • @DM-mj8nr
      @DM-mj8nr 4 роки тому +14

      i feel like if they marketed it as a limited time offer (then expanded if it was successful) it would’ve done much better and not harmed the brand as much

    • @azeleapark
      @azeleapark 4 роки тому

      😂😂😂😂😂😂😂

    • @LatitudeSky
      @LatitudeSky 4 роки тому +9

      To be fair, it was back on the market in 2018-2019 and may still be around in 2020. It was unique enough to be hard to forget.

  • @GuentherVanRaven
    @GuentherVanRaven 4 роки тому +337

    After watching this I feel confident enough to sell any bullsh*t.

  • @OldManTheseDays
    @OldManTheseDays 4 роки тому +84

    “We at Pepsi understand our customer. And our customers want Cola. That’s why we developed a cola that isn’t a cola at all. It will be around forever.”

    • @Hotlog69
      @Hotlog69 3 роки тому +9

      Y'see, jazz is like Jell-o pudding... no, it's actually it's more like Kodak film... no, actually Jazz is like the new Pepsi - it'll be around forever. Hehehehehe

    • @OldManTheseDays
      @OldManTheseDays 3 роки тому +2

      @@Hotlog69 🤜🤛

  • @spicyroads
    @spicyroads 4 роки тому +404

    There’s a “crystal” product that’s been selling well for 25 years but it’s not a Pepsi

  • @DeadlyCornbread
    @DeadlyCornbread 3 роки тому +57

    15:08 “times are tough now. I just don’t think crystal will sell well in my store” this man was a prophet.

  • @tomashize
    @tomashize 4 роки тому +265

    The longer this goes on......the longer it goes on

    • @Platypi007
      @Platypi007 4 роки тому +10

      The longer it goes on means increased sales and profits for you!

    • @cheesefries7436
      @cheesefries7436 4 роки тому +5

      It's the newest addition to the Pepsi lineup, and its new.

    • @watteef5267
      @watteef5267 4 роки тому +1

      STOP TAPE .... now more time has been spent

    • @JulianPard
      @JulianPard 4 роки тому

      That’s like saying “last night in the Bronx 5 people were killed by a fire in the Bronx that killed 5 people”

    • @LoneCrusader
      @LoneCrusader 4 роки тому

      Underrated

  • @mojo3898
    @mojo3898 4 роки тому +170

    The real Pepsi challenge is being able to sit through all 16 minutes of this.

    • @yellowblanka6058
      @yellowblanka6058 Рік тому +1

      Anybody who was able to sit through this/actually interested should be on a watchlist.

    • @aguyandhiscomputer
      @aguyandhiscomputer Рік тому +5

      ​@@yellowblanka6058 I'm heading back to the Wendy's training video.

    • @lashaydagoddess-topic8053
      @lashaydagoddess-topic8053 Рік тому +2

      It's easy I'm watching this while drinking a Pepsi 😂

    • @Rountree1985
      @Rountree1985 Рік тому +1

      @@yellowblanka6058 how could anyone not sit through this entire video? Only weirdos would choose not to watch this.

  • @banemonster
    @banemonster 4 роки тому +301

    "Crystal Pepsi doesn't taste like any other clear drink, it's got a different taste" hahhahahhaa

    • @gbales84
      @gbales84 4 роки тому +25

      None of those reviews were positive lmao

    • @robdajuiceman1328
      @robdajuiceman1328 4 роки тому +11

      Almost like Pepsi or something

    • @timotheus2003
      @timotheus2003 4 роки тому +17

      I remember thinking it tasted like a sweeter, maybe just smoother sprite lol

    • @ChrisLeeW00
      @ChrisLeeW00 4 роки тому +21

      "It's the first new soft drink in awhile to fly the Pepsi banner, and it's new" 1:52

    • @robdajuiceman1328
      @robdajuiceman1328 4 роки тому +4

      @@ChrisLeeW00 best selling point of all time

  • @Mandalore06
    @Mandalore06 4 роки тому +116

    12:08 "I understand space is an issue. What I'd like for you to do is throw out your entire stock of Coca Cola products. This will increase profits for Lord PEPSI.

    • @Gojoe107
      @Gojoe107 4 роки тому +2

      And become part of the Pepsi people!!!!

    • @Hotlog69
      @Hotlog69 3 роки тому

      That would be Saint Pepsi. 😜

  • @jonnda
    @jonnda 4 роки тому +220

    “Crystal Pepsi is not a flash in the pan”
    ...I’m glad I was alive to drink it as a kid, and as an adult during both pan flashes.

    • @user-73a
      @user-73a 4 роки тому +8

      fuck you

    • @CleanupKrew7
      @CleanupKrew7 4 роки тому +23

      @@user-73a Wow, come down there Crystal Pepsi man.

    • @yodiggitty8225
      @yodiggitty8225 4 роки тому +10

      I missed it both times

    • @jonnda
      @jonnda 4 роки тому

      @@yodiggitty8225 I'm sorry to hear that. Why or how did you miss the rerelease?

    • @yodiggitty8225
      @yodiggitty8225 4 роки тому +5

      @@jonnda it came out the first time a decade before I was born, and the second time I just didnt care enough to try it

  • @tpte
    @tpte 4 роки тому +243

    "Crystal Pepsi is good because it is new. Now let's listen to some upbeat music."

    • @maxheadrum9030
      @maxheadrum9030 4 роки тому +3

      It really didn't taste like anything

    • @stoneage8593
      @stoneage8593 4 роки тому +2

      „Human music... i like it!“

    • @Cheeseburger.Launch.Sequence
      @Cheeseburger.Launch.Sequence 4 роки тому

      I didn't have the remake Crystal Pepsi a dew years ago but the original was actually not bad. Kinda over sweet I guess.

    • @charlesalberti563
      @charlesalberti563 4 роки тому

      @@Cheeseburger.Launch.Sequence never had the original but I had the remake last year and it was good

    • @uhhhno4699
      @uhhhno4699 4 роки тому

      Caffeine free cola without caramel color, still not a terrible idea. I mean, it’s perfectly clear that crystal flew right of the shelves. No one has anything like it.

  • @weswanders
    @weswanders 4 роки тому +214

    But I don't want to murder my family
    STOP TAPE
    But I don't want to murder my family
    I understand your family is at a premium in your life. But market tests show replacing your family with cold barrels will increase beverage sales, which will lead to more sales, which will lead to more profits.
    DING

    • @nicktrue7915
      @nicktrue7915 4 роки тому +1

      LOL this comment needs a thousand likes

    • @EA-qb6il
      @EA-qb6il 4 роки тому +1

      /resume tape

    • @sethjohnson411
      @sethjohnson411 4 роки тому

      Omg

    • @PwnzorFTW
      @PwnzorFTW 4 роки тому

      This comment had me chuckling uncontrollably for a solid minute

    • @deusexaethera
      @deusexaethera 4 роки тому +1

      What is this comment spoofing?

  • @ryanh8764
    @ryanh8764 6 років тому +238

    "it doesn't taste like any other clear drinks that I've ever tasted. it's got a different taste."

    • @fanboysreign
      @fanboysreign 6 років тому +30

      Yeah...Ass Flavor

    • @alex-nh4np
      @alex-nh4np 6 років тому +19

      Its supposed to taste brown

    • @D-Fens_1632
      @D-Fens_1632 4 роки тому +25

      Then they made the black guy imply that it was better because they took the dark out of it.

    • @PixelSubstream
      @PixelSubstream 4 роки тому +1

      How many different clear drinks could there possibly be

    • @0lyge0
      @0lyge0 4 роки тому +3

      @@D-Fens_1632 ikr I actually thought at first he said "it's a whiter drink" instead of lighter. He also says it with all the enthusiasm of someone being held against their will.