Josefina's Hand-wound Fat '50s Pickups | Fender Custom Shop | Fender

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  • Опубліковано 2 жов 2024
  • Watch as Fender Custom Shop Master Pickup Winder Josefina Campos talks about her hand wound limited supply of Fat '50s Stratocaster pickups and how the legacy of hand-wound Fender pickups continues. Learn more here: bit.ly/josefina...
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    Josefina's Hand-wound Fat '50s Pickups | Fender Custom Shop | Fender
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КОМЕНТАРІ • 226

  • @fender
    @fender  6 років тому +29

    Want to see more from Fender? SUBSCRIBE and hit the BELL ICON to stay up to date on new videos from us!

    •  3 роки тому

      This is a Wonderful Lady who has the beauty of music in her Heart I started out when I was in Junior High school my parents gave me a Fender Stratocaster I'm 64 years young I still Practice and Study And play Blues guitar I'm the proud owner of a Fender Mexican Stratocaster with Fender Hot Noiseless pickups and a Fender Blues Junior IV Tweed amp with a Ibanez Sonic Distortion Mod this rig is a must for Blues Guitar This is the reason I subscribe to this Fender website I'm a bonafide certified Fender Stratocaster Junkie I get to do this practicing and studying and playing all day and night if I want Happily Retired from 20 years in the US Navy so my passion for Blues Guitar is I get to do this with this Wonderful Amazing instrument we call the Fender Stratocaster and Fender Telecaster

  • @johnnymossville
    @johnnymossville 6 років тому +55

    This is so cool. She is like a direct connection to Fender's entire history. Her teacher was a Leo Fender hire, and now hopefully she passes on her expertise to the next generation and we'll have that thread continue.

  • @FamilyKern
    @FamilyKern 6 років тому +114

    Nothing more powerful than story-telling. Who needs advertising when a story can be told.

    • @Gretev1
      @Gretev1 5 років тому +8

      This is advertising.

    • @TheEchelon
      @TheEchelon 5 років тому +6

      This is advertising dude....

    • @giulioluzzardi7632
      @giulioluzzardi7632 Рік тому

      Emotions are triggered by "Sincere" story telling, Josephina is telling us the story and the marketing people put it to good use. I hope they don't corrupt too many honest hard working people. Those pick-ups really do sound "Proper". Brava Josefina

  • @defeatglobalism6141
    @defeatglobalism6141 3 роки тому +20

    She makes the best sounding pickups.

  • @Dannys.channel
    @Dannys.channel 3 роки тому +14

    Josefina, I’m so grateful for your hard work. Thank you for everything you do ans for working hard with your heart in your work!

    • @bryantherocker
      @bryantherocker 2 роки тому +2

      MARKETING BS .... PUT A NAME THEN JACK UP THE PRICE, THOSE ARE 500 DOLLAR PICKUPS BTW

  • @grog5564
    @grog5564 4 роки тому +2

    I just received my Stratocaster from the Mod Shop w/Fat 50's. I thought my unique body type may have been the most well liked feature. Wrong, I love the tone. WOW. All of that tone with a mahogany body, natural finish, and a roasted maple neck. Black pick guard.

  • @freedomfromtyranny909
    @freedomfromtyranny909 3 роки тому +12

    She has a real passion for what she does. You can hear it in her work.

  • @pegassaso
    @pegassaso 6 років тому +96

    Muy bien Doña Josefina, orgullo latino

  • @mattluscombe2071
    @mattluscombe2071 6 років тому +1

    I have a Guitarguitar custom shop 59 're-issue with a set of Josephina's pickups in it. The sound is fantastic! The combination of the light body and compound radius neck with those glorious pups makes for a fantastic instrument. Thanks Josephina and Fender for making my dreams come true!

    • @jad.y
      @jad.y 4 роки тому

      Any chance its the one in fiesta red with gold hardware? Small world. I was just looking at it today.

  • @javierf55
    @javierf55 6 років тому +97

    Hello Josefina, I have a Stratocaster American Standard 2013... Happy client of fat 50s, thanks for making the best!!!

    • @reviewforthetube6485
      @reviewforthetube6485 6 років тому +5

      Javier Fernandez do you have the fat 50s hand wound or just the fat 50s she only makes 300 of the hand wound fat 50s

    • @MrVicontvirtuo
      @MrVicontvirtuo 6 років тому +1

      Im too_)))

    • @molinamusic5110
      @molinamusic5110 5 років тому

      I have a 2012 fender a. strat stand.how do I know if she made them??

    • @elcentinela1000
      @elcentinela1000 5 років тому +3

      Jean Chunga take a look underneath the pup (at the base) if you find her name written down on it (by hand with a marker) and the date of manufacture, well... I think that pretty much answers your question...

    • @pablonazar5993
      @pablonazar5993 4 роки тому +1

      She has a group of work and she checks the end, its not single handle from her

  • @juniorgorini5963
    @juniorgorini5963 Рік тому

    Thank you for your passion work Josefina, you are the best! 💫💫

  • @federicovalverde2192
    @federicovalverde2192 4 роки тому +1

    Just bought these pickups, they’re amazing! Orgullo latino

  • @OffBelay_
    @OffBelay_ 5 років тому +18

    I love the humanity that Fender has behind their instruments and history.

    • @thefrates23
      @thefrates23 2 роки тому

      So much better than the robots over at Gibson 😈😈

  • @pedrotrus
    @pedrotrus 4 роки тому +1

    Josefina is a star!

  • @stephandelaney4097
    @stephandelaney4097 11 місяців тому +2

    She made my pick ups !!? Dope.
    2013 Std. USA Strat

  • @submissivelover
    @submissivelover 6 років тому +127

    Wow, what a great woman.

  • @zionguetta
    @zionguetta 5 років тому

    Just bought a 57' Strat with 50's handwound pickups. Sounds great!!

  • @john564holloway
    @john564holloway 6 років тому +29

    There's a Fender Jaguar and there should be a Fender Josefina...Awsum resume!...

    • @maraviyoso8473
      @maraviyoso8473 5 років тому +1

      Actually, that'd be a great idea.

    • @U2BER2012
      @U2BER2012 5 років тому +2

      I like that ! Perhaps build a line of pinewood strats, jaguars, jazzmasters using her pickups? They already build pinewood teles.

  • @miguelvelasquez9150
    @miguelvelasquez9150 2 роки тому

    This awesome. Fender showing the people behind the guitars and their origins. Pretty cool that she started the day I was born too lol

  • @semperfidelis2150
    @semperfidelis2150 4 роки тому +8

    Now they're a much sought after, collectors item.

  • @jephthah007
    @jephthah007 5 років тому +12

    Cool story. But I'm a technical guy. A pickup is literally a few thousand turns of wire around a set of magnets. If you know the secret of great pickups, why not make ALL pickups that way?

  • @TheForce_Productions
    @TheForce_Productions 4 роки тому +1

    And who make that ugly plastic nuts? ☝😣

  • @braddietzmusic2429
    @braddietzmusic2429 5 років тому +16

    She seems like a nice lady. It would be nice to meet her one day.

  • @johnnymcquinn6025
    @johnnymcquinn6025 4 роки тому +2

    I love Fender. Leo wanted instruments in hands of players. I wish they would remember this, only 300 from the custom shop, yep that won't drive the price up of already high prices. I'm not a hater, bought Custom Shop Nocaster pickups recently....love them in my Tele. I am a engineer, would work for Fender. But sometimes it seems like they cut till it hurts....

    • @FraterL
      @FraterL 4 роки тому

      BIGGIN mcquinn it’s because she winds them by hand.

  • @legallyresistingtyranny5901
    @legallyresistingtyranny5901 6 років тому +37

    I wish I could afford one.

    • @john23del
      @john23del 6 років тому +1

      Same man

    • @GeriDoc8
      @GeriDoc8 4 роки тому

      They're like $200 right?

    • @corymichael2583
      @corymichael2583 4 роки тому +1

      @@GeriDoc8 - More like $4-500. Kind of ridiculous, actually.

    • @salatieljyrustumanan4929
      @salatieljyrustumanan4929 4 роки тому

      @@corymichael2583 well, they are made in the most taditional manner and sound good, so that's expected

    • @corymichael2583
      @corymichael2583 4 роки тому

      @@salatieljyrustumanan4929 - I get it. But there are so many boutique makers hand winding pups that sound fantastic for half the price that these are collectibles more than anything IMO.

  • @trevorgwelch7412
    @trevorgwelch7412 6 років тому +6

    Best Guitars on the Planet Super Amazing Pick Ups .

  • @charlespatrick8650
    @charlespatrick8650 6 років тому +6

    thanks for all of your hard work and dedication Josefina 🙃

  • @dog61
    @dog61 6 років тому +4

    I love this because the pickups are truly hand crafted and made by someone who really loves her jobs. Awesome.

  • @SilentNightBodomNight
    @SilentNightBodomNight 4 роки тому

    Much respect to Josephina!

  • @3rdmm
    @3rdmm 6 років тому +22

    What a sweet girl.

  • @rabendranath
    @rabendranath 6 років тому +6

    Great video, speaks a lot about the company's values towards its people. Well done Fender.

    • @CarlosGutierrez-sc1yj
      @CarlosGutierrez-sc1yj 6 років тому

      That´s why Fender is in bussines and going strong....and what is a Gibson anyway??? LOL

  • @BoogyWoogyCreep
    @BoogyWoogyCreep 3 роки тому +1

    "There was a real buzz when they came out". He wasn't kidding. That's why I switched to humbuckers.

  • @Not.The_Gallery
    @Not.The_Gallery 5 років тому +4

    Muchas gracias por su labor, Josefina! 🙌

  • @brittenmusic6923
    @brittenmusic6923 2 роки тому

    Wonderful ❤...Now does this remarkable lady hand wind Jazz Bass pickups?

  • @GuitarLen75
    @GuitarLen75 6 років тому +14

    Latina women are the sound of Rock N Roll !

  • @samiam9059
    @samiam9059 6 років тому +4

    Now that was a great video and education! thx

  • @felipefarias7654
    @felipefarias7654 4 роки тому +3

    Rabea Massad compared these pickups against some of the best boutique pickup builders and imo (and most of the comment section) the Josefinas were the best!

    • @ΟΟύτις
      @ΟΟύτις 3 роки тому

      Compare with common Chinese and there is no difference.

  • @monzo9999
    @monzo9999 6 років тому +22

    She's the embodiment of women power when it comes to guitars,I am buying a set I'm hooked up with their fat sound

    • @reviewforthetube6485
      @reviewforthetube6485 6 років тому

      Gerard Cortes like she said tho she only makes 300 of each kind of pickup she makes the hand wound ones you can get fat 50s but its hard to get your hands on her hand wound fat 50s

    • @monzo9999
      @monzo9999 6 років тому

      Oh really?........ thanks for the information

    • @maxheavner6392
      @maxheavner6392 6 років тому

      Michael Ward do you know how you could try to find them? Just watch reverb for them?

    • @treatb09
      @treatb09 6 років тому

      let us know how much you got ripped off

  • @andreasalerno38
    @andreasalerno38 6 років тому +1

    I have a 2012 American Standard Stratocaster, and the Fat 50s are for me the best pickups for a Stratocaster. I don't like the Custom Shop 69' even if they have much fame because it has more treble and is able to break up the amp first.

  • @self4autism333
    @self4autism333 4 роки тому +1

    now that's a woman, passion. When you put something more than technique into a pickup, you get more than a pickup, and it makes more than just sound. thank you for being so giving when you make these pickups. you're the one now.

  • @74dartman13
    @74dartman13 6 років тому

    It's so great to see someone that loves their job and loves doing the best they can do. Taking so much pride in their work is awesome! She seems so happy too! She's a very skilled person with a lot of experience. Something you don't see much of these days. Companies don't keep people that long and they move overseas. It's nice to see it!I was layed off twice because companies moved. I hope she and the others at the factory can stay as long as they want to!☺

  • @gato_urzua
    @gato_urzua 4 роки тому +1

    Grande tia josefina.. yo feliz con mis fat50💪💪❤❤

  • @TheFarout69
    @TheFarout69 4 роки тому +2

    I love it when the plan comes together. Passed down secrets of the masters themselves. Josefina Fat 50's. It's even got a Mojo ring to it.

  • @willmagli
    @willmagli 3 роки тому

    This is the same Fat 50's used on David Gilmour's Black Strat, neck position?! Or The Black Strat use the regular Fat 50's?

  • @carlosegtrs5308
    @carlosegtrs5308 6 років тому

    Going to order for the shop

  • @Fingertipsable
    @Fingertipsable 5 років тому +5

    Do you really believe this hype?

  • @bobbys4327
    @bobbys4327 2 роки тому

    Looks like not only a screw holding the pickup, but the grey stuff must be double stick tape of some sort.

  • @peterhedrich7653
    @peterhedrich7653 Рік тому

    so it´s good a human is not a machine and there must be a difference in the Wiring and that what a Pickup does -so thank you for the Information and succsses for your Work no doubts you will have that All the best toYou

  • @JohnPArgueta
    @JohnPArgueta 4 роки тому +1

    Awesome. Great story with just enough tone sounds to make people want more. Question. Did she mean 300 are made per year or 300 overall?

  • @KunchangLeeMusic
    @KunchangLeeMusic 6 років тому

    Wow great story

  • @audiomonster303
    @audiomonster303 2 роки тому

    i BET SHE HAS HEARD ALOT OF PICKUP LINES IN HER DAY....lmao!

  • @lovepraisechristthelord5668
    @lovepraisechristthelord5668 3 роки тому

    Please Sweet Jesus in Heaven, let me get a Fender Custom Shop guitar in 2021.

  • @rcjstudio7060
    @rcjstudio7060 4 роки тому

    Great story 👍🏼

  • @TomTobin67
    @TomTobin67 6 років тому

    She is awesome

  • @PauloSilva-gr5tz
    @PauloSilva-gr5tz 3 роки тому

    400€ for this PUs???
    Really not worth... Much to much!!!

  • @manifestgtr
    @manifestgtr 6 років тому +4

    Great to know that my favorite strat pickups are made by a cool person to boot.
    The first time I played a set of fat 50s in the 4 position, I said “yup...” and that was that. They’re in all my performing and recording strats now. People can crow about Lindy’s pickups, Bareknuckle, Suhr...I’ve played them all and they’re all great. But the fat 50s are only set that ever made me go “yup...” after the first chord with that chewy, recognizable, easy to dial in sound.

  • @modestoney1577
    @modestoney1577 6 років тому +2

    kudos to this wonderful woman

  • @jorgemellooliveira9611
    @jorgemellooliveira9611 6 років тому +1

    lindo trabalho OK

  • @ΟΟύτις
    @ΟΟύτις 3 роки тому

    There is no difference with common Chinese pickups.Sorry.

  • @Chris_mueller
    @Chris_mueller 2 місяці тому

    Loved that one. And it’s cute. Thanks Josefina

  • @kathrinunbehaun5404
    @kathrinunbehaun5404 3 роки тому

    it is only manipulation abigal a josefina are not special .stop kidding the young people

  • @natethebesttt
    @natethebesttt 2 роки тому

    I have a framed photo of Josefina and Abigail in my studio.

  • @Rich6Brew
    @Rich6Brew Рік тому

    Managed to mention "vintage-sounding" and "articulate", so they must be good.

  • @MegaChoo2
    @MegaChoo2 9 місяців тому

    Love her wry little smile when she says “only three hundred, no more.”

  • @CentaurusRelax314
    @CentaurusRelax314 6 років тому +9

    Kind of a slap to the face of the xenophobics who are dismissive of Fender's MIM products.
    Very cool that these women 'behind the scenes' - Josefina, Abigail, plus MJ Juarez at Seymour Duncan are so integral to the sound of music in the world. Very cool that they're getting credit now.

    • @peacefulruler1
      @peacefulruler1 5 років тому +5

      CentaurusRelax314 these are American Fender products made by legal American citizens of Mexican ancestry. Not sure what you’re referring to but the fact that there are legal American citizens of Mexican ancestry isn’t an argument for not controlling our borders or screening who comes into our country.

    • @CentaurusRelax314
      @CentaurusRelax314 5 років тому

      peacefulruler1 Where TF did you find an argument about ‘border control’ in what I wrote? Christ. My ‘statement’ was about gear snobbery. Yeah, you’re right-you don’t know what I’m referring to. STFU and keep your MAGA ignorance out of it.

    • @mate0107
      @mate0107 5 років тому +1

      @@CentaurusRelax314 This is not MIM. This is Fender Custom Shop USA!!

    • @CentaurusRelax314
      @CentaurusRelax314 5 років тому

      @@mate0107 I know that. I guess you didn't understand my point.....

    • @mate0107
      @mate0107 5 років тому +1

      @@CentaurusRelax314 I think you don t understund your own point. And there is diff between min and american fender. One of those diff are pickups, too

  • @sandyhodson4934
    @sandyhodson4934 3 роки тому

    Sounds good but I mean at her age she hand wire for the world I mean really

  • @christianjimbomb8204
    @christianjimbomb8204 3 роки тому

    Josephine a could you wind me some telecaster pickups your strat pickups turned out very good. Thank you

  • @denverrandy7143
    @denverrandy7143 Рік тому

    That's so Awesome!!!I definitely want some fat 50s...Man, Abigail's hand wound I hear are Awesome!!!

  • @joelmiddaugh8229
    @joelmiddaugh8229 6 років тому +4

    Like a beautiful seamstress...what a dream of a blue collar job to work in the Fender factory, even if you don't play guitar.

  • @TAWTAW-hf3xw
    @TAWTAW-hf3xw 6 років тому

    I want some!

  • @christopherkahn6522
    @christopherkahn6522 2 роки тому

    I have owned many generations of American Standard Stratocasters and the first gen Professional Stratocaster. While the pickups are consistently great, and V-Mod pickups particularly sweet sounding, Custom Shop Fat 50's are my favorite Strat pickups. They are articulate, dynamic and have a clear vintage flavor.

  • @emmanuellehuu8818
    @emmanuellehuu8818 6 років тому +1

    We love you josefina :)

  • @raoulduke806
    @raoulduke806 6 років тому +1

    hand wound? how much time she spends wounding each pickup?

    • @lazaglider
      @lazaglider 6 років тому +1

      Raoul Duke The winding itself takes only a couple of minutes.
      Beware of ‘boutique’ pickup wonders charging huge amounts for pickups. Chances are there is someone else making the same thing for half the price. Without throwing negativity on this video, it is worth noting that there is a good amount of snake oil involved in selling pickups.

  • @mojo9291
    @mojo9291 Рік тому

    Those pickups sounds great.

  • @sevenof42
    @sevenof42 2 роки тому

    What kind of winder is that, please?

  • @jeremywong9145
    @jeremywong9145 6 років тому +1

    Who makes the 60s pickups?

  • @trevorgwelch7412
    @trevorgwelch7412 6 років тому +1

    They Should Allow Her to Assemble The Entire Guitar And Autograph It , Perhaps Put Her Custom Design on a Stratocaster . She Is A Beautiful Women. 🌹🌹🌹🌹🌹🌹

    • @JackstandJohnny
      @JackstandJohnny 6 років тому +1

      Trevor Graham Welch Thats like suggesting an electrician build an entire house.

    • @AlienSexGod
      @AlienSexGod 6 років тому

      If you like fatties!

    • @trevorgwelch7412
      @trevorgwelch7412 5 років тому

      JackstandJohnny , not really building an electric guitar can be assembled by just about anyone. Chinese Strats are getting better, about $200-50

  • @giulioluzzardi7632
    @giulioluzzardi7632 2 роки тому

    Josefina is the "Heart" of Fender! Have you people at Marketing drawn a "Fender" Family tree yet?

  • @nonyaanon6801
    @nonyaanon6801 2 роки тому

    You Have done really great iconic work josephina. I am purchasing a set of these. Thank You.

  • @MikeHackard
    @MikeHackard 4 роки тому

    See @ for a current Fender Strat giveaway

  • @redduketeleman
    @redduketeleman 3 роки тому

    Bought a custom strat from GuitarGuitar in the UK a few years ago. It has Josefina's in them. Suggest you try them if you get a chance.

  • @amaurypm8338
    @amaurypm8338 3 роки тому

    Fender me regalaría una guitarra Fender soy pobre

  • @puroreyes
    @puroreyes 3 роки тому

    Wow never knew that latina woman does this tremendous pickups que Arriba la raza 👏

  • @jeffersonbancolita6787
    @jeffersonbancolita6787 3 роки тому

    The name of my mother is josefina..

  • @johnvonhelsing6913
    @johnvonhelsing6913 6 років тому +4

    Excellent work.Thank you very much and kind regards from Germany.

  • @darrenc8776
    @darrenc8776 6 років тому +1

    Fantastic going to get a set!!!

  • @jfusion3000
    @jfusion3000 5 років тому

    Just a question for the great lady can she or does she make jazz pickups for bass guitar 5 string if she does could she do a set for me?

  • @trevorpeters4358
    @trevorpeters4358 3 роки тому

    The people make fender the best.

  • @claudetam4744
    @claudetam4744 4 роки тому

    wanna ask those who own her the pickups she made, any big difference in the tonality honestly?

  • @edalvarez8901
    @edalvarez8901 2 роки тому

    What a beautiful soul. I’m putting some of her pickups in my strat!

  • @lambda3374
    @lambda3374 3 роки тому

    omg how people are credulous

  • @rennysambouw8720
    @rennysambouw8720 3 роки тому

    IM From INDONESIA👍👍🤝

  • @growfarbeyond
    @growfarbeyond 5 років тому

    She is maxican.. Soo basically ur getting a maxican strat!!!

  • @julianrodolfo
    @julianrodolfo Рік тому

    I love you Josefina

  • @pacodelux7
    @pacodelux7 3 роки тому

    which is the best setting hight for this best fat 50 ??
    best regards from italy

  • @LeeHoMusic
    @LeeHoMusic 3 роки тому

    story behind stuff you make is amazing especially instruments, guitars. I love Fender guitars. When I was a teenager I fell in love in Fender Stratocaster, I continue this for 30 years, now I've discovered Telecasters which is my second love. Thank you all Fender team for making such great instruments, my honour to mr Leo.

  • @hchoe741
    @hchoe741 4 роки тому

    Josefina from Fender vs MJ from Seymour Duncan

  • @mattyredrock
    @mattyredrock 6 років тому

    So Awesome!

  • @trevorgwelch7412
    @trevorgwelch7412 5 років тому

    Truly Amazing and Best in the world. Nice Lady .🌹

  • @rob7335
    @rob7335 3 роки тому

    i need a set HELP