Freight broker cold calling script. Everything you need to know!
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- Опубліковано 26 чер 2024
- What should you say when you're making cold calls? Is there a magic script that gets everyone to say yes? We get asked these questions every week from our listeners. Join us at Freight 360 where we'll give you an approach that you can use on a consistent basis to close more customers.
0:00 Intro
0:58 Challenges
1:38 Objectives for cold calls
2:15 What's in it for them?
3:15 Tips that work
3:57 Role play of call
4:55 Your secret weapon
6:12 Energy, tone and rate of speech
7:01 Operational questions to ask
7:50 Other types of questions
8:18 "Closing" thoughts
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This works, I got 5 customers in one month with tips of this script I’m only 5 weeks in. Thank you for this valuable information 🙌🏼
That's fantastic to hear! Keep up the great work.
Congratulations!
Wow that’s amazing!
@@shaziabellamy7654 thank you 🙏🏼 I worked as a sub agent for a different company. So I had some insight on what companies were looking for and who to contact. If you can’t get a shipping manager, talk to sales. I got 2 customers email from the sales department and asked the sales rep if I could use them as a referral. Which helps you seem less cold and more warm in the sales call or email.
@@Freight360 thank you for the great tips! I love all of the video and information you post.
Thank you Ben, good content🙌 enjoyed listening and took note of your advice.💜
Thank you for that piece, as a logistics officer, its been so resourceful. God bless
Ben, this information is gold, thank you.
Thank you Ben! Very informative. I was another same old podcast repeating the same thing as the others. No! You had me jumping up for pen and paper to take notes! Thank you again I truly appreciate your tips!
Thanks for the feedback Nikki!
This is about the 100th video I've watched on the trucking industry and in 5 mins you've accomplished more
Appreciate the feedback!
Thank you Ben 🔥 loved this video
Glad you enjoyed it!
Wow! This is gold! Thaks!
I've been in sales for 40+ years, mostly person to person. This is good advice regardless of what or how your selling.
Thx Gerald! Anyone in the business for 4 decades has learned a thing or two. 😉
Appreciate the help
Thank you, subscribed
Appreciate the support!
very positive and honest approach to doing business.
Thanks for the comment Eddie!
These are absolutely the best cold call tips I've ever been given. Never would have thought of any of this stuff if it weren't for this video.
Thanks for the feedback Elaine!
Excellent video!
Thanks Terri!
Very informative thank you
Glad it was helpful!
Thank you for your tips never found anyone as good as you so far who is so great at tips Thank a lot
Thanks for your support!
Love this video
Thx Adrian!
This is an great video. If you’re new this will help you 10x using a script similar to this.
Thanks!
Thank you very much for sharing and explaining how to start working for beginners.
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Reply
No problem! Make sure to hit the subscribe button.
this man took NLP training lol it works
It was helpful.
Thanks for watching!
Only feedback is instead of asking “do you” open the question with a who what when where why, avoids a potential no option. If it’s a do you it’s not open ended
Freight 360 is my favorite Podcast. It would be great on UA-cam if y’all did a live call and let us watch and get some pointers from it.
We'll put this on the schedule! Thx for the suggestion.
thanks ben
Np !
I want to point out the difference between your videos and the other freight broker videos. The other guys just go over sales calls and the basic issues. But you guys go over real life scenarios . Your personal experiences . I watched your video where you worked with Alcoa and the bubble wrapping and reducing their claims. Well I have a confession here. I BORROWED that sales point from you and used it on a Aluminum Manufacture . He was saying WOW !!!1 what a great job you must of done. and now my packet is going through their corporate for approval. So, I thank you very much for the ideas you guys provide. Since I am cdl driver and driven flatbed. I know how to haul and I can go into detail with the shipper. I make them envision the story I tell them.. You guys made a Midwest friend here. I have allot of leads if you need any. I hope that I gear something back on the approval of my company. You guys are the best and thank you again
Glad it's been helpful Dan. Congrats on the new customer!
@@Freight360 You guys provide so much insight . This customer is giving me ine hell of a chance. Amd she sounds cute on the phone. Lol. She says i do these few loads good then in a few months iI will have the chamce to bid on 10 to 20 loads a day
@@danjones9489 that’s outstanding!
@@Freight360 Ben and Nate. Consider me a part of your network. Lol. Im a fan of the vids and anyway I can give back. Let me know
Thank you Ben. I am a new broker and I will like to hear more about the proper way to approach customer and what are some other questions we could ask . Thanks in advance
Absolutely! We'll get that on the recording schedule.
"This is Millie with MM Logistics, can I talk to XXX in shipping to ask them about setting up for shipment" ... that's it. Your goal is to get the shipper manager on the phone. Once they are on the phone. Talk to them about you and ask if you can have a small lane to quote. That's that. literally. It's how we get ours in more than half the time most take trying to call.
@@REVerbtalk this is helpful. I’m a new broker. Please let me know if you do any consulting.
@@REVerbtalk straight to the point! I like it. I’m gonna try it tomorrow
💯
V v v good
Thanks!
Who is it you want to speak to when calling shippers, etc? Do you ask to speak with someone in sells or just someone in shipping? Thanks.
you want to speak with shipping or someone in transportation.
I love these videos and they are great help. I have a question though how do I break in? how do I tell them I found their contact information ? I would not want some guy/gal calling me pretending they know me. I am just looking for that Hello, I a and I got your contact information by???? of do I just go into the conversation?
The small talk at the beginning of the call is very important. You'll want to use something that fits why you identified them as a prospect in the first place. A great place to start is going through BOL's you've picked up from or delivered to. You can start the call with, "We share a mutual customer that we've been working with. And we thought it was worth a conversation since we're currently delivering/ or loading out of your facility."
Chin up also changes voice dramatically,
Great tip!
thanks for the video, please tell me to find a job Freight Broker with no work experience, wherever they are looking for experience.
Total Quality Logistics is a great company that requires no experience! I love it. (If that’s even what you’re asking)
I think TQL may offer sub par training and not great business practices / habits to fall into . However it probably depends on the branch and the manager of the TQL office. I personally did it R+L Carriers/Paramount Logistics. You get to learn the asset side as well as the brokerage side and they start off about 40 K a year versus TQL is in the low 30s from what I recall years ago
Thank you I learn a lot from this video. Can you cold call one shipper and post it 😊
We’ll put this on the recording schedule!
I cold call this shipper and she give me her email and I emailed her few times and she told me she will let me know when she have something. But I know she have a lot of loads going on. How can I convince her to work with me? Or give me a line to quote? Thank you.
@@livesgoodnur2053 reach out to us for group coaching. These are the scenarios we discuss and work on.
Info@Freight360.net
@@livesgoodnur2053 you'll want to continue to follow up and build additional rapport. Also, make sure you're asking operational questions so that you're finding a need that you can service. Check out some of our other prospecting videos for a list of questions to ask.
What operating system do you use to find prospects? I have my own lead gen but would like to find more prospects.
Zoominfo, Rocket Reach, LinkedIn Sales Navigator, Search, ShippperCRM.
@@Freight360 I was previously working for TQL and they had the best load manager TMS system! Every company and phone number was in that system
So brokering is basically sales. ABC…I always ask for the sale within the first few minutes lol
ABC as long as you've established rapport!
what do you recommend in a simple way if you dont know anything about freight brokering to get a client?
Study and look for a mentor to work with. There are a lot of free resources at www.Freight360.net
@@Freight360 ok thank you
How do you feel about hiring telemarketers for cold calling for carriers and shippers
We’ve never seen it work long term. It’s a relationship business. People will only open up and work with people that they connect with. Put the time in building those relationships one by one. It’s hard work. But it’s effective and builds a strong foundation for a profitable business.
@@Freight360 do you still offer monthly payment for your training program
@@nah6305 yes
What was your approach when you were starting out cold calling, with no trucks in the area?
Technically, that’s exactly what you have once you get your license and DAT access. It’s a license to access the open market of trucks!
@@Freight360I’m wondering should I get dat, I currently have Truckstop
Yes! a lot more carriers use DAT. Better rate info as well. use the link below for 10% off all year. @@TBb____
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NOW GOD GAVE ME A BIG MOUTH AND SMALL EARS. AM I SCREWED?
You'll just have to put forth twice the effort! 😆😉
@@Freight360 thank you guys for the answering my questions. You have made a Midwest friend.
No disrespect, but the lighting in this video really needs some work. The green on face w/ purple background is kind of unnerving.
Non taken. We've adjusted the lighting in later videos.
@@Freight360 Great and informational video by the way
I semt you all a email today.