Narratives: tools of manipulation or the future of communication?

In a world where story and narrative are often used interchangeably, understanding the distinction between them is crucial for organizations aiming to build compelling and authentic connections with their stakeholders.
At SimplyIC 2024, Frank Wolf, Co-founder and Chief Strategy Officer of Staffbase, presented this keynote session on the strategic use of narratives. He shared practical examples from his life, showing how narratives have profoundly changed his mindset.
Frank explained how narratives can guide organizational direction, bridge the gap between awareness and action, and generate tangible business outcomes. He concluded that narratives will be the future of communication in internal communications, becoming even more critical than AI.
To learn more about how narratives can transform your internal communications, watch Frank Wolf's full presentation and discover the future of strategic storytelling.
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Staffbase is the fastest growing employee communications cloud, equipping many of the world’s leading companies with solutions to inspire every employee with motivating communication. With almost 3,000 customers, Staffbase helps organizations such as Adidas, Alaska Airlines, Audi, Blue Apron, DHL, and Whataburger to inspire their people to achieve great things together. Staffbase connects companies with their employees through a branded employee app, intranet, email, SMS, digital signage, and Microsoft 365 integrations, all of which can be managed through a single platform. In 2023, Staffbase was named a leader in the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Staffbase has also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Please visit staffbase.com for more information.