He really did not have to go on about his ideology lol. He could have just said plus sized folks are not his primary target audience and that as a small business he wanted to focus on them
when I read “we believe in embracing the wolf in us” I instantly thought of the vine where a teen goes “in all aspects except physical, I am a wolf” then barks like a small dog
I feel like the marketing is simply misaligned with the slogan. The slogan says for people who 'want to take control' of their lives, but the marketing only shows people who (according to this ideal customer greg) 'is in control' of their lives. Also ookami is wolf, okami is proprietress or the nice old lady who owns and runs her inn so... ¯\_(ツ)_/¯
Andrew Tate's ideology is so viral, I would hate my siblings to have this mindset. Probably being a "high-value" and "wolf-mindset" male is so fantasised to the point it makes them social outcasts.
Is it wrong to be high value? Who doesn't want to be fit/rich/disciplined. If being those things means I'll be a social outcast then so be it, I don't want to be with low value people anyways.
@@efaesfefse9236 it’s not a bad thing to want to improve yourself mentally and physically, but letting the idea of being high-value get to your head too much and lead you to become arrogant and look down on others is not a good look. Basically just don’t take it too far
@@efaesfefse9236 Andrew Tate is not even about being "high-value", his whole mindset is just tryna be superior to the others especially women, he and his community always point out something goes wrong with themselves because of their questionable mindset and toxic masculinity but then somehow proceed to blame it on the women. Maybe your definition of "high-value" is different than mine, if it's about demeaning other human beings so that you can look "higher-value" then just go ahead.
He's fatphobic. There's sth about going from a "loser" to someone who's "in control" that makes u just HATE ppl who aren't doing anything to change themselves.
Honestly, I think it would make more sense to be angry at what this guy deem as "worst state" rather than his ads. His statement was that the promotional material was meant to display the "ideal" state and not "current state". To be fair, the models were also not scrawny guys which he said was his target audience so it doesn't make sense to say he doesn't cater to plus size people just because his ads doesn't show plus size people (I mean, looking at the size chart, he does provide up to XXXL).
personal viewpoint: i get targeting a particular niche for your brand, but practically insulting the general market for whom you do carry products is idiotic marketing. that's like saying, go ahead and make me go bankrupt.
2:01 Likely talking about himself, but that is also what a lot of young males are like in this day and age. There is no shame in admitting that you are a loser, it is the first step to change for the better. He didn't say anything discriminatory about fat people, they are just not his target audience. There are more skinny people than fat people and from a business perspective its better to target skinny people. Good on him for standing by what he said and not apologising. 10:03 Totally agree with everything he says. The term "toxic masculinity" is just what woke people say, not only is masculinity not toxic, it is also a good thing, but is severely lacking in men nowadays.
Sorry to butt in, but toxic masculinity isn't just for “woke people.” Toxic masculinity is referring to negative aspects of society's perceptions of what masculinity is. It's pretty much in a realm of its own and not actually masculinity. The biggest difference between the two is that toxic masculinity hurts other people (men, women, children, etc.), which is something masculinity does not do and is quite un-masculine. For example, a prime example of toxic masculinity would be Andrew Tate. Bro hates women, is violent, ultra-competitive. This comes from the idea that a masculine guy should be dominant. That idea by itself is not bad. However, Andrew Tate weaponises it by being sort of always on the offensive. This way, he can establish some sort of perceived dominance. Instead of being a nice person, bro takes a u-turn and just becomes awful. That is where toxic masculinity is. To be honest, I think that toxic masculinity is the best term that can describe stuff like this. It's a totally different form of masculinity. A subspecies, lol. As for the toxic masculinity being lacking in men, Andrew Tate just made a whole geberation of toxic men, so I think the world has had enough of them LOL There's a stark contrast between masculinity and toxic masculinity. There are tons of articles on Google. I'm not sure if I can link any because of UA-cam, but I will try. This article is by the Men's Resource Centre of West Michigan. I highly recommend it. It brings up other talking points, and there is a comments section. The author, Randy Flood, answers the questions himself. It's very insightful and educational. menscenter.org/toxic-masculinity/ By Medical News Today. Very comprehensive, good at making distinctions between healthy masculinity and toxic masculinity. www.google.com/url?sa=t&source=web&rct=j&url=www.medicalnewstoday.com/articles/toxic-masculinity&ved=2ahUKEwj0i6HZ97z8AhUB-3MBHUhnD9kQFnoECGoQAQ&usg=AOvVaw1mUGHUsf_UxnSP_9bL5S45 This is by Greenhill Recovery. It's about the differences between healthy and toxic masculinity. www.google.com/url?sa=t&source=web&rct=j&url=greenhillrecovery.com/toxic-masculinity-vs-healthy-masculinity/&ved=2ahUKEwj0i6HZ97z8AhUB-3MBHUhnD9kQFnoECDYQAQ&usg=AOvVaw3k6l3eEm0fouDv-jfz8zvW There are articles about it on webMD and Healthline as well, but I think these three are good for now. I hope this helps!
It might not be that his ideology is popular, it’s just a lot of people don’t care that someone else can’t fit into the clothes they want to buy. So long as the clothes look good.
Curious question - if you're plus sized, why do you even want to waste money on athleisure wear? just wear some cheap stuff and buy the nice stuff only once you're at your target goal. Unless of course you want to stay plus sized and only look like you exercise but not really have an end goal.
im fat and work out so to give u some insight into my thought process, i’d want to buy athleisure wear because it makes me feel more confident to work out plus it helps me feel less of an outcast. i feel empowered by what i wear, so when i wear athleisure, i feel more motivated to stick to my fitness goals. it doesnt matter that it wont fit properly after i lose weight because if it helps put me in the right mindset to be more active, it’s not a waste of money long term. also i wont lose weight so fast like dropping a size in a month what haha i’d probs be wearing those clothes for at least a year (i go slow and steady :))
Quite possibly the densest comment I've seen here - - do you honestly think that looking good while being active should only be for people who look a certain shape? You DO realise fashion is an industry that seeks to make people look good or better regardless of who they are, where they are and what they're doing, right?
Honestly, it’s embarrassing the way he fumbled the bag. While plus sized people might not be your target audience at the moment (financial constraints or what not since it’s a new brand) you don’t go on social media telling them how they are not the intended audience and how it’s not for them. Like that’s a future target audience right there, and as a business if you cater to more people you make more money. Fatphobe or not, he’s foolish and instead of just staying silent, he gave the audience a diary entry. No one cares about that
I mean.... I get what you're saying but catering to more people doesn't necessarily mean more money and to cater to more people, you also need to be a huge franchise which maybe for this guy will take at least another 15years minimum if he gets lucky. An example would be Victoria Secret, they only started having plus size in recent years and all along their targeted audience were these skinny ladies and it never failed to make them money cause they had a strong branding. Even after the plus size opens up, their main source is still from their main stream skinny girls lingerie. But of course this guy's marketing strategy was all over the place and made no sense.
@@jadekai8208 Victoria’s Secret’s target audience was not skinny women, that was just the fantasy they produced but their target was all women tbh, and tbh this dude just doesn’t want to admit that altho they’re apparently selling plus sizes they don’t want to feature a plus size model bc it doesn’t fit with his Greg aesthetic
While I get that the owner might not like the idea of having plus size models deter his brand's image - he definitely should've just kept that to himself and not bring up some lame excuse to defend his ideals. Abercrombie and Fitch's CEO did the same thing, and where are they now?
im a fat person that had experience working out in the gym with a lot of fit macho guys before. trust me, i almost cry because of the amount of stares and possible gym people with this kind of toxic mindset. i was too paranoid so i go to the gympod instead. so saying fat people don't go gym or workout is not true. if he were able to respond kindly and professionally, he would have gotten more support from the community and he wouldnt be in this mess.
My brother was grossly obese as a young teen. I got him a pair of Lotto runing shoes from Queenway. And ran with him. All the while insulting him. Telling him to give up. I know how his stupid brain works. He got gold in his IPPT on enlistment. When encouragemt don't work. Try humiliation.
He is killing his own business! Today’s market is one of “inclusion and social responsibility”. As a entrepreneur he has A LOT to learn. You have customers/earning opportunities telling you they are interested in your product and you tell them… “My product is for wacky young misogynist”. What 😮 nonsense lol 😂
Isnt that what true strength is and not using steroids/ being malnourished??? The pic of being jacked with muscles are mostly said to be be people who cut themselves on eating isnt it??? Also sumo wrestlers are strong as well, not because they eat, but they excercise as well
@@yuki97kira exactly, it's okay to be a bit bigger, it's all relative to the person itself and it's a mistake that we have a specific body type to follow imo
It’s so weird when people talk about a gap in the market and then refuse to address actual gaps. If all you want is profit, then why aren’t you attracting new customers?
I do plus size lingerie modelling as a volunteer model and sometimes I wonder what brings people to not cater to plus size/fat people when it’s a huge industry nowadays. And as if fat people don’t work out 😂 there’s plenty of options out there so he’s just gonna lose his customers 🤷🏼♀️😊
People have long memories. He's making his product discriminatory against a segment of society. It's so easy to go to a brand that targets all segments. Let's see how long he lasts.
I think he wants his brand to have an exclusive image of fitness, hence only fit models are used. There are brands out there that would rather burn their unsold product then sell it at a discount. XXXL size is not necessarily for fat people but also those with bigger build or like loose clothing. 🤔
The solution is to not leave money on the table. If the brand has sizes that can fit plus models, you should have models that fit the clothes. I came into the video thinking he only had a small range like having a S-M-L-XL range that are very small increments and don't relate to real sizes. You don't need one in every size but a couple models and noting the size they are wearing is fine. That way the person can posit, "Oh I'm not as big as the XX person, I'll get XL instead" or "My build is like that person so I can buy stuff that looks good on them." Athleisure is worn by people who don't work out or while they aren't working out.
Nothing wrong with not wanting to have plus size models representing your brand but the way he is vocalising his reasons sounds like 14 year olds who just graduated from Andrew Tate academy
Sorry he opened his mouth with stupidity and people will respond with their dollars AND their voice. And he offers the sizes up to XXXL - so as Yolo says… Make it make sense 😂
Are you really surprised he thinks this way . I watch Asian tv all the time , I rarely watch America tv. Every show I watch that had a obese person, they fat shamed them . I watch in subtitle and they call them fatty, show them eating all the time like animals, call them ugly I can go on . So I assumed that’s how most feel about obese people. I’m trying to think about if I ever seen a overweight person in a show that didn’t get shamed ( Asian Tv) . I’m like , this must be the norm for them bcse I never read anything about fat shaming being wrong in their tabloids . I watch C-Drama , K- Drama you name it I’m watching it . If shows in the US constantly fat shame their actor on shows they will be called out for it . If you are against this type of behavior call out the industries . This guy fat shaming is wrong but he’s a product of his environment, can be mad at him . Speaking from a obese point of view,.
As someone who studied market all I have to say is if he is studying any of my diploma course and he use his essay he show in his TikTok for his report in any of his marketing courses he is going to fail.
Kind of make sense. The end game is always to become fit and "sexy", so the marketing has to be aspirational. No one aspires to be a plus size despite all the body positivity movement, so why would he use a plus size model? That's literally the starting point for many people.
Its idiotic thinking. EVERYONE wants to workout or in the case of women, want to look like they workout. There are plenty of companies that know this and are flourishing. It's his loss.
While I agree that he should have been more tactful and not showcase his ideal go-to type of size for advertising his clothing brand, what I do not agree with is how so many people keep harping on about the owner/brand being fatphobic or fat-shaming. Before you starting feeling self-righteous, I myself have been obese since I was a kid. I know firsthand what it is like to be made fun of, fat-shamed, even laughed at by people I thought were my friends. I still am obese to this day, but I took the proactive step to start exercising and can finally fit into smaller sized shirts. All these woke nonsense about how you should be content with your overweight body, you guys need to wake up. Science itself has proven that you are much more likely to die earlier when you are fat/obese than if you are on the other end of the scale. And you ultimately have the final choice; if you feel offended, then don't buy from the brand. All these influencers promoting their self-righteous views of how it is ok to be satisfied with your plus-sized body, when you should be using whatever influential power you have (however miniscule) to promote healthier lifestyles to your followers. This is a new clothing brand that just opened less than 2 years ago, and you people find it totally acceptable to rag on the brand just because the owner doesn't conform to your woke ideals of having plus-sized models. And you wonder why more foreign brands are imported. Lol.
I don’t think you understood the criticism - having plus size models isn’t mandatory but it makes sense for plus size ppl interested in buying from the brand if they can see what the clothes look like on a bigger body
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clothing brands stop being problematic challenge
(99% find this possible!11!!11!!!)
He really did not have to go on about his ideology lol. He could have just said plus sized folks are not his primary target audience and that as a small business he wanted to focus on them
i think this is a better phrasing!
he needs a pr team. full stop
Yup, he could just say, " Sorry, that is not our target audience." as a short text comment. People would just move on somewhere else.
when I read “we believe in embracing the wolf in us” I instantly thought of the vine where a teen goes “in all aspects except physical, I am a wolf” then barks like a small dog
I was reminded with "inside you are two wolves..." Thing..
I feel like the marketing is simply misaligned with the slogan. The slogan says for people who 'want to take control' of their lives, but the marketing only shows people who (according to this ideal customer greg) 'is in control' of their lives. Also ookami is wolf, okami is proprietress or the nice old lady who owns and runs her inn so... ¯\_(ツ)_/¯
1:57 This is not a marketing pitch. It’s fan fiction about himself.
He’s projecting so hard it’s funny
OMG THIS IS SO TRUE 😂😂
😂😂😂
The minute he says “high value” guy and I’m already off him and sus of him being an incel
And… later he basically confirms that he is one 😂😂😂
It's giving Andrew Tate energy lol
It’s sad that all these young Singaporean incels are flocking to Andrew Tate like moths to a flame.
Yeah 100%
@@MuseHathor word.
Andrew Tate's ideology is so viral, I would hate my siblings to have this mindset. Probably being a "high-value" and "wolf-mindset" male is so fantasised to the point it makes them social outcasts.
Is it wrong to be high value? Who doesn't want to be fit/rich/disciplined. If being those things means I'll be a social outcast then so be it, I don't want to be with low value people anyways.
@@efaesfefse9236 facts. why the fuck would you be fat if you had the choice to be fit
@@efaesfefse9236 it’s not a bad thing to want to improve yourself mentally and physically, but letting the idea of being high-value get to your head too much and lead you to become arrogant and look down on others is not a good look. Basically just don’t take it too far
@@efaesfefse9236 you already are low value with that mindset.
@@efaesfefse9236 Andrew Tate is not even about being "high-value", his whole mindset is just tryna be superior to the others especially women, he and his community always point out something goes wrong with themselves because of their questionable mindset and toxic masculinity but then somehow proceed to blame it on the women. Maybe your definition of "high-value" is different than mine, if it's about demeaning other human beings so that you can look "higher-value" then just go ahead.
Uh...is that "greg" a marketing strategy presentation or a roleplay sheet
😂
BUT WHY IS EVERY FATPHOBE’S ARGUMENT RELATED TO THAT ONE MUKBANGER?!
Especially when Nikocado made himself that way by choice as a method actor.
@@Santiago-in1xf he stopped cos he was gna die
Bro really said: let's encourage ppl while bring toxic
He's fatphobic. There's sth about going from a "loser" to someone who's "in control" that makes u just HATE ppl who aren't doing anything to change themselves.
Stay mad
When you take marketing101 in college and stopped there lol
I can't understand a word the founder is saying without reading the captions.
Honestly, I think it would make more sense to be angry at what this guy deem as "worst state" rather than his ads. His statement was that the promotional material was meant to display the "ideal" state and not "current state". To be fair, the models were also not scrawny guys which he said was his target audience so it doesn't make sense to say he doesn't cater to plus size people just because his ads doesn't show plus size people (I mean, looking at the size chart, he does provide up to XXXL).
‘Male Lifestyle Brand’ screams Red Pill Recruitment. “Let’s wear black and be miserable while making everyone miserable as well.”
2:10 I don't want to be his dream customer 🤣🤣🤣
personal viewpoint: i get targeting a particular niche for your brand, but practically insulting the general market for whom you do carry products is idiotic marketing. that's like saying, go ahead and make me go bankrupt.
Hahahah I followed this dude briefly on tiktok but quickly unsubscribe when he constantly boasts about going to the gym at 4.30am like what evennnn
Thank Goodness for this video because all you have to do is mention the word ‘fatphobic’ or ‘ableist’ and they prove your point 99.99% of the time.
fatphobia doesnt exist. not wanting to be a fat fuck is a natural human occurrence.
Dude literally could have just kept his mouth shut. It would have cost him NOTHING just to move along without saying anything. 🙃
Troll of a comment question and zero PR in responding like, excuse me, just because it is social media don’t mean* you don’t filter, hello! QC please
Yeolo when cover Jonathan and Sgt Clement?
bro dont know his PEEL structure la
I don't want this brand in kl
Wolf or Colored Wolf I wonder..
ARGG IM LATE BUT HI
it's giving andrew tate
Oh I actually early for once
but half his models are females?
lol exactly
2:01 Likely talking about himself, but that is also what a lot of young males are like in this day and age. There is no shame in admitting that you are a loser, it is the first step to change for the better. He didn't say anything discriminatory about fat people, they are just not his target audience. There are more skinny people than fat people and from a business perspective its better to target skinny people. Good on him for standing by what he said and not apologising.
10:03 Totally agree with everything he says. The term "toxic masculinity" is just what woke people say, not only is masculinity not toxic, it is also a good thing, but is severely lacking in men nowadays.
Sorry to butt in, but toxic masculinity isn't just for “woke people.” Toxic masculinity is referring to negative aspects of society's perceptions of what masculinity is. It's pretty much in a realm of its own and not actually masculinity. The biggest difference between the two is that toxic masculinity hurts other people (men, women, children, etc.), which is something masculinity does not do and is quite un-masculine.
For example, a prime example of toxic masculinity would be Andrew Tate. Bro hates women, is violent, ultra-competitive. This comes from the idea that a masculine guy should be dominant. That idea by itself is not bad. However, Andrew Tate weaponises it by being sort of always on the offensive. This way, he can establish some sort of perceived dominance. Instead of being a nice person, bro takes a u-turn and just becomes awful. That is where toxic masculinity is.
To be honest, I think that toxic masculinity is the best term that can describe stuff like this. It's a totally different form of masculinity. A subspecies, lol.
As for the toxic masculinity being lacking in men, Andrew Tate just made a whole geberation of toxic men, so I think the world has had enough of them LOL
There's a stark contrast between masculinity and toxic masculinity. There are tons of articles on Google. I'm not sure if I can link any because of UA-cam, but I will try.
This article is by the Men's Resource Centre of West Michigan. I highly recommend it. It brings up other talking points, and there is a comments section. The author, Randy Flood, answers the questions himself. It's very insightful and educational.
menscenter.org/toxic-masculinity/
By Medical News Today. Very comprehensive, good at making distinctions between healthy masculinity and toxic masculinity.
www.google.com/url?sa=t&source=web&rct=j&url=www.medicalnewstoday.com/articles/toxic-masculinity&ved=2ahUKEwj0i6HZ97z8AhUB-3MBHUhnD9kQFnoECGoQAQ&usg=AOvVaw1mUGHUsf_UxnSP_9bL5S45
This is by Greenhill Recovery. It's about the differences between healthy and toxic masculinity.
www.google.com/url?sa=t&source=web&rct=j&url=greenhillrecovery.com/toxic-masculinity-vs-healthy-masculinity/&ved=2ahUKEwj0i6HZ97z8AhUB-3MBHUhnD9kQFnoECDYQAQ&usg=AOvVaw3k6l3eEm0fouDv-jfz8zvW
There are articles about it on webMD and Healthline as well, but I think these three are good for now.
I hope this helps!
You sound woke yourself here. Toxic masculinity is toxic. Period. The way you and him becomes defensive here says alot.
this guy’s business is booming. Hate him all you want but apparently his ideology is much popular.
It might not be that his ideology is popular, it’s just a lot of people don’t care that someone else can’t fit into the clothes they want to buy. So long as the clothes look good.
Never even heard of him until i saw this video.
Good for the owner for not bending the knee to the woke mobs
triggered.
Curious question - if you're plus sized, why do you even want to waste money on athleisure wear? just wear some cheap stuff and buy the nice stuff only once you're at your target goal. Unless of course you want to stay plus sized and only look like you exercise but not really have an end goal.
The financially free part is dumb though, if he wanted his customers to be 'financially free' there would be almost no customers
im fat and work out so to give u some insight into my thought process, i’d want to buy athleisure wear because it makes me feel more confident to work out plus it helps me feel less of an outcast. i feel empowered by what i wear, so when i wear athleisure, i feel more motivated to stick to my fitness goals. it doesnt matter that it wont fit properly after i lose weight because if it helps put me in the right mindset to be more active, it’s not a waste of money long term. also i wont lose weight so fast like dropping a size in a month what haha i’d probs be wearing those clothes for at least a year (i go slow and steady :))
Quite possibly the densest comment I've seen here - - do you honestly think that looking good while being active should only be for people who look a certain shape? You DO realise fashion is an industry that seeks to make people look good or better regardless of who they are, where they are and what they're doing, right?
Honestly, it’s embarrassing the way he fumbled the bag. While plus sized people might not be your target audience at the moment (financial constraints or what not since it’s a new brand) you don’t go on social media telling them how they are not the intended audience and how it’s not for them. Like that’s a future target audience right there, and as a business if you cater to more people you make more money. Fatphobe or not, he’s foolish and instead of just staying silent, he gave the audience a diary entry. No one cares about that
I mean.... I get what you're saying but catering to more people doesn't necessarily mean more money and to cater to more people, you also need to be a huge franchise which maybe for this guy will take at least another 15years minimum if he gets lucky.
An example would be Victoria Secret, they only started having plus size in recent years and all along their targeted audience were these skinny ladies and it never failed to make them money cause they had a strong branding. Even after the plus size opens up, their main source is still from their main stream skinny girls lingerie.
But of course this guy's marketing strategy was all over the place and made no sense.
@@jadekai8208 Victoria’s Secret’s target audience was not skinny women, that was just the fantasy they produced but their target was all women tbh, and tbh this dude just doesn’t want to admit that altho they’re apparently selling plus sizes they don’t want to feature a plus size model bc it doesn’t fit with his Greg aesthetic
Founder gives off ‘listens to Andrew Tate’ vibes. Oof behavior.
Oh he's definitely a Tate simp, no doubt.
While I get that the owner might not like the idea of having plus size models deter his brand's image - he definitely should've just kept that to himself and not bring up some lame excuse to defend his ideals. Abercrombie and Fitch's CEO did the same thing, and where are they now?
im a fat person that had experience working out in the gym with a lot of fit macho guys before.
trust me, i almost cry because of the amount of stares and possible gym people with this kind of toxic mindset.
i was too paranoid so i go to the gympod instead. so saying fat people don't go gym or workout is not true.
if he were able to respond kindly and professionally, he would have gotten more support from the community and he wouldnt be in this mess.
My brother was grossly obese as a young teen. I got him a pair of Lotto runing shoes from Queenway. And ran with him. All the while insulting him. Telling him to give up.
I know how his stupid brain works.
He got gold in his IPPT on enlistment.
When encouragemt don't work. Try humiliation.
@@tomeu9872i think u abit insane la 😊
He is killing his own business! Today’s market is one of “inclusion and social responsibility”. As a entrepreneur he has A LOT to learn. You have customers/earning opportunities telling you they are interested in your product and you tell them… “My product is for wacky young misogynist”. What 😮 nonsense lol 😂
Does he not know anything about PR or marketing???😭 but hey, theres no such thing as bad publicity right?
dude hasnt seen those body builders with dad bods
Isnt that what true strength is and not using steroids/ being malnourished??? The pic of being jacked with muscles are mostly said to be be people who cut themselves on eating isnt it??? Also sumo wrestlers are strong as well, not because they eat, but they excercise as well
@@yuki97kira exactly, it's okay to be a bit bigger, it's all relative to the person itself and it's a mistake that we have a specific body type to follow imo
It’s so weird when people talk about a gap in the market and then refuse to address actual gaps. If all you want is profit, then why aren’t you attracting new customers?
"the only person who can cancel me is god" ME AND YEOLO MADE THE SAME FACE
having Tommy Shelby as a dream state is such a huge red flag lmao
He could've just said no and went about his damn business instead of going on some tangent about the ideal/dream state and whatnot.
He should enroll in Hustlers university....🙄
😂😂😂
Just my 2 cents for that new birdie, not all questions should and must be answered; especially when you know it will start some possible controversies
So this is what happens when you watched too much andrew tate, noted
I do plus size lingerie modelling as a volunteer model and sometimes I wonder what brings people to not cater to plus size/fat people when it’s a huge industry nowadays. And as if fat people don’t work out 😂 there’s plenty of options out there so he’s just gonna lose his customers 🤷🏼♀️😊
Keep your chin up... all 3 of them
This is so weird lmfao. He implies that fat people cannot want to work out
i have a marketing degree, this is not proper marketing 😭
The owner's tiktok feels like James Charles' apology video 😂
bro what was that whole Greg segment 😂
That's next level story telling
You are everywhere
People have long memories. He's making his product discriminatory against a segment of society. It's so easy to go to a brand that targets all segments. Let's see how long he lasts.
He got that Andrew tate mindset lmaoooo
Just another alpha male in 2023
I think he wants his brand to have an exclusive image of fitness, hence only fit models are used. There are brands out there that would rather burn their unsold product then sell it at a discount. XXXL size is not necessarily for fat people but also those with bigger build or like loose clothing. 🤔
He lost me at “high value” man lol
The solution is to not leave money on the table.
If the brand has sizes that can fit plus models, you should have models that fit the clothes. I came into the video thinking he only had a small range like having a S-M-L-XL range that are very small increments and don't relate to real sizes. You don't need one in every size but a couple models and noting the size they are wearing is fine. That way the person can posit, "Oh I'm not as big as the XX person, I'll get XL instead" or "My build is like that person so I can buy stuff that looks good on them."
Athleisure is worn by people who don't work out or while they aren't working out.
He is just trying to prove to sg or the world that he is good in english but actually he is not.
Wow this dude works out at my gym. Big nope
Your gym? Or the gym you workout at? Unless youre implying that u own the gym😜
Nothing wrong with not wanting to have plus size models representing your brand but the way he is vocalising his reasons sounds like 14 year olds who just graduated from Andrew Tate academy
If don't agree with the brand/founder, just don't buy from them. Vote with your dollar.
Sorry he opened his mouth with stupidity and people will respond with their dollars AND their voice. And he offers the sizes up to XXXL - so as Yolo says… Make it make sense 😂
bro im soooo early
Are you really surprised he thinks this way . I watch Asian tv all the time , I rarely watch America tv. Every show I watch that had a obese person, they fat shamed them . I watch in subtitle and they call them fatty, show them eating all the time like animals, call them ugly I can go on . So I assumed that’s how most feel about obese people. I’m trying to think about if I ever seen a overweight person in a show that didn’t get shamed ( Asian Tv) . I’m like , this must be the norm for them bcse I never read anything about fat shaming being wrong in their tabloids . I watch C-Drama , K- Drama you name it I’m watching it . If shows in the US constantly fat shame their actor on shows they will be called out for it . If you are against this type of behavior call out the industries . This guy fat shaming is wrong but he’s a product of his environment, can be mad at him . Speaking from a obese point of view,.
10:16 hahahah some unoriginal Andrew Tate shit
when someone who has no clue about marketing do marketing
honoured to be watching this under 1k views
Is this some sort of alpha male fashion brand wannabe?
I find it very stupid and the mindset is outdated
He took classes with andrew tate?
Poor Greg X'D
Boycott this brand.
0:36 that food looks nice
Heard somewhere that cillian Murphy (Thomas Shelby) actually workout and consume meats to fill in his role as Thomas Shelby (he's vegetarian)
As someone who studied market all I have to say is if he is studying any of my diploma course and he use his essay he show in his TikTok for his report in any of his marketing courses he is going to fail.
Stop saying you don't have to subscribe to the channel!!! You have to do it guys!!!!
He have is crap in PR and PR is important for alot of companies he is bound to fail if he continues like this
I think my classmate did a story article last year where this person was his profile... omg lmao
I'm the 400th like!
I'm gonna edit it based on my opinion
Dancers wear oversized clothes so that may be why
Negative words cannot be used in marketing
I *was* going to get a tee from the brand, then this debacle happened. A bit embarrassing to walk around in one now. 😅
Kind of make sense. The end game is always to become fit and "sexy", so the marketing has to be aspirational. No one aspires to be a plus size despite all the body positivity movement, so why would he use a plus size model? That's literally the starting point for many people.
Its idiotic thinking. EVERYONE wants to workout or in the case of women, want to look like they workout. There are plenty of companies that know this and are flourishing. It's his loss.
@@sunrae7680 as mentioned in the video, this clothing brand does sell plus size, they just don't use plus size models.
@@Phlegm_Thrower then why does he goes on a tangent on toxic masculinity crap?
CB la, ppl are too soft nowadays. Everything also get triggered
Why should any company use plus size models? Are they cheaper than regular sized models?
While I agree that he should have been more tactful and not showcase his ideal go-to type of size for advertising his clothing brand, what I do not agree with is how so many people keep harping on about the owner/brand being fatphobic or fat-shaming.
Before you starting feeling self-righteous, I myself have been obese since I was a kid. I know firsthand what it is like to be made fun of, fat-shamed, even laughed at by people I thought were my friends. I still am obese to this day, but I took the proactive step to start exercising and can finally fit into smaller sized shirts.
All these woke nonsense about how you should be content with your overweight body, you guys need to wake up. Science itself has proven that you are much more likely to die earlier when you are fat/obese than if you are on the other end of the scale.
And you ultimately have the final choice; if you feel offended, then don't buy from the brand. All these influencers promoting their self-righteous views of how it is ok to be satisfied with your plus-sized body, when you should be using whatever influential power you have (however miniscule) to promote healthier lifestyles to your followers.
This is a new clothing brand that just opened less than 2 years ago, and you people find it totally acceptable to rag on the brand just because the owner doesn't conform to your woke ideals of having plus-sized models.
And you wonder why more foreign brands are imported.
Lol.
So have you been picked yet?
I don’t think you understood the criticism - having plus size models isn’t mandatory but it makes sense for plus size ppl interested in buying from the brand if they can see what the clothes look like on a bigger body