Logo is a 10/10, has a ship, with a C around it in the shape of a compass, with a basketball pattern acting as waves at the bottom of the ship. Perfect execution. Jerseys are simple but clean, solid 7-8/10, good to ditch the black.
The same thing happened last year at a Kings vs Lakers game. The Kings won against the Lakers in LA and for a lot of the last few minutes in the 4th quarter you you could hear the light the beam chant. Just shows the passion of the Kings fans at the moment.
@@goatmode7317growing up in la lakers are THE team but you ain’t going to no game without breaking the bank. My dad got Clippers tickets from work I’ll always have love for the team for that
As a San Diegan and Long Life Clipper Fan We definitely love it here! I’m so damn glad the Clippers continue to pay homage to their roots in the city! 🏁
I wish the Clippers would switch their colors to Orange and Blue from their San Diego Days. I feel like too many teams have the red, white, and blue colors. Other than that the rebrand is cool way better than their current branding.
This could be cool but OKC already has the blue and orange color scheme so even that wouldn't be too unique. Even more so since they're in the same conference and see each other several times per year.
I think the Clippers are the only team with a navy, baby and red colour scheme. The baby blue as a core color (it’s on every New Jersey) adds something different that the wizards, Sixers etc don’t have
It’s bc the Clippers themselves as an organization never referenced a ship of any kind for almost 40 years, the large majority of NBA fans are 30 and under so yeah. Its a given especially when the fanbase is dumb as hell.
I dig the rebrand, but to me it's always been weird that NY and LA have two teams, because you know there's always going to be one that's way more popular than the other. Most fans pick a team because it's their city. Well, if you've got two teams in a city, most fans are going to pick the one that has a bigger history of success.
As a New Yorker I root for the teams that play(ed) nearest to me (Jets/Giants is a toss up in that regard, but ppl are still aware of where those teams played historically and they often make their choice accordingly)
Personally, I like the jerseys, the logo is weird, but probably the best they have had in the past 35 years, overall I would be happy if I were a clippers fan
I hate this narrative so much. My dad was by the 02 and 03 FINALS and the place was empty lol. NJ was not it. Being second fiddle to the Knicks admittedly sucks but staying in NJ was not the answer.
Absolutely love the logo. So glad to see a team not extremely simplify their logo to the point it has absolutely no character (I’m looking at you raptors)
Clips fan since '06. Any new logo was going to be sight for sore eyes. This is the first logo in the teams history that leans into the name. Got folks that were grown that didn't know a Clipper was a ship so when I called the G-League team the Canoes, they were confused. The C logo without the boat in the middle has the biggest potential IMO
I’m your resident Clippers fan here, Kenny. It’s awesome. It gives me those vibes of that old San Diego Clippers logo with the sails. I wish we would have moved to San Diego because SD only has one prominent professional team.
call me a hater but if you showed me the logo without the text and asked me what it was for I would say "a cruise company? maybe Carnival cruise because of the C?" absolutely nothing about it reads sports logo to me- and even worse, it reads as a completely different industry. Uniforms look sick tho
i mean, idk if it s a clippers problem particularly---a while back when miami beat the lakers in la, you could hear the 'lets go heat' chants near the end of a ~20 point win
Kings fan here - We have a decent amount of Kings fans in LA so at times there will be a decent amount of noise for the Kings when we play both LA teams Same thing in NY because of the Rochester days
Jerseys are great, but the logo is mixed for me. I think it looks a little too corporate and minimalist like you said Kenny but not that bad and I like all the details and homages to the city of San Diego
The sad thing is Brooklyn was on the way of becoming a fun organization again. That team with Dlo, Levert, Allen, Harris, dinwiddie and Jared Dudley. Now they weren’t a contender obviously but the aura around the them was fun and exciting. Watching the bench celebrate and seeing the crowd actually root for them. It’s sad they gambled their cap space on Kyrie and KD, 2 stars who aren’t about franchise loyalty and were plagued by injuries.
Logo: Awesome, instantly a top 10 logo in the league Jerseys: Love em, they listened to the fans and brought back the red ones. Court: It looks cool, they actually have the nautical coordinates for the stadium I believe at the bottom that's really cool. Also to touch up on the "light the beam" chants that same thing happened when they played the Lakers last year. Kings fans travel will in California
I will say nets fans showed up when we were good and had kd, kyrie and even sometimes could be heard in msg when playing the Knicks. But rn this is the most miserable ass situation in the nba and u couldn’t catch me dead going to a nets game this year, any team can fill up the Barclays rn. I struggle to watch them on tv let alone go to a game and I’m a diehard fan lol
That white jersey is super clean. I actually like the blue one more than the red. The red one seems a little too saturated or something, kinda wish the script had a white outline.
As a clips fan, this a dream come true been wanting a rebranding. The emphasis on naval ships was just what I hoped for. Hope our team grows into sum other fans could enjoy watching as well.
I'm a Clippers fan. (Ignore the pfp. It's a meme). I'm so excited for the Clips to have their own stadium! I was saying they needed that since before it was planned. Plus, l love the rebrand. Maybe the jerseys and court more than the logo, but nonetheless, a rebrand felt nice. It would be such a perfect storybook ending if we finally did it next year! Because, tbh I think that regardless this year is too soon but next year is possible.
I love the history behind the Clippers ship that used to be off the coast of San Diego where the team used to be and the name came from and all of that
As a Nets fan, everything you said about them when it comes to stars not wanting to come to Brooklyn because of what went down with Durant, Irving, and Harden, I 100% agree with and feels very true.
best thing for a clippers rebranding would be moving back to SD and having a city of their own. same with the having the whole state of NJ to themselves
I like the Clips rebrand a whole lot. And I’m a Lakers fan. I absolutely hate the current Lakers purple unis with the black down the side. Idk how you fuck up the most iconic jersey in the sport.
A win on multiple fronts: 1.) The full removal of the Clippers brand from the Sterling era: Those cheap looking fonts are gone. The branding is gone. Everything that reminds the fans of Sterling except the team name is gone. I truly don't think I need to say much more than this. Moving onto... 2.) The focus on the actual namesake, the Clipper (a kind of navy ship): It gives the club some semblance of identity. Perhaps their new mascot has some kind of synergy with this, like a sailor. 3.) The refocusing on navy as the base of the color scheme: For too long, everything, including the logo, seemed to try and be a poor-mans Lakers, which is also being rectified with a new, personalized arena. No longer will they be the second most popular team in their own building, let alone the city. By focusing on navy instead of white or red, something really seems unique about the Clippers. Which that brings me to... 4.) The name: Internal studies had shown that despite all of the pain and misery the franchise has provided the fan base, the Clippers was something that stuck, so much so that according to said studies, any name change would have brought a violently negative reaction. So it shows that yes, even though they technically don't have to do anything that the fans want, and they would have every excuse in the world to change the name that has been so far synonymous with nothing but failure, they didn't. Because that's what the fans wanted. That leads perfectly into the final point: 5.) Building the fan base for the future: The actual connection with the fans is important here in establishing an identity. Whereas the Lakers are Showtime, bright lights, glitz and glamor, stars at every game, the Clippers can do well to market themselves to a more blue-collared, Everyman type of person, particularly as the country continues to become more inhabited by immigrants who may not be able to afford to go to Lakers games. TLDR: The Clippers are doing everything right to distance themselves from being the Lakers little brother with this rebranding, and I like it.
I agree the current logo is ass but cmon, there are older ones that are better than this new stuff looking like a pop up clothing brand run from someones garage.
The logo would be better if it was a side view because then the sails of the vessel would be more discernable. From the front it's really hard to tell that those are sails, and it does look like a cruise ship. It's ok though. They needed a change.
Minimalist logos may get a bad rap, but as a graphic designer, its just easier to use in the digital age when it comes to using it in multiple methods as a simple vector. Logos are a painting, theyre a symbol for a brand.
Never seen your channel before, but I like that you talk about more than just the game, but also business, social implications, etc. Great commentary, subbed
Minimalistic logos make a lot of sense, when you consider the sort of stuff it gets printed on. I would say something about it being a circle, but circle logos for NBA teams make a lot of sense because of the logo branding you can fit in the middle of the stadium's court
On a side note,the "Clipper" name doesn't even make sense for LA as much as it does for San Diego,where they used to play. But I understand why they wouldn't change it atp
One thing with small market fans, they are some of the most critical but loyal fans out there. tbh if I was at that game last night I would have been chanting light the beam too after watching that performance against the kings lmao. As a Clipper fan this rebrand is a huge w, super excited to get my hands on some gear. Steve has doubled the value of the franchise over the course of his ownership, which has been huge for the organization as a whole. Despite the setbacks and injuries, the future is bright for the org.
every lakers fan hating on this but i love it, the logo is honestly nice fr and way better than before and the jerseys are clean with a nice font and better colors
Clippers fan here! I've been really hoping they would do a rebrand in preparation for the new venue and I am not disappointed. Love the fact that they are leaning into the nautical theme (I always have to tell people that a Clipper is a ship, now it's more obvious). I was fine with the Red White and Blue color scheme, but thought the shades needed a serious upgrade. Love the darker shades of the blue. Overall, it looks like an actual NBA franchise, unlike before.
The small touches are crazy good, the overall look is clean, and, more importantly, they’re leaning into an identity instead of every team having a basketball logo (clippers, Lakers, Nets, 76ers, pistons, etc). Love this rebrand.
As a clipper fan since 2014 I like it only because it’s not the clip art logo ballmer gave us when he got here. The new logo is just ok. My friend called it LA Carnival Cruise
kenny so real for mentioning the old logos, that early 10s milwaukee bucks deer being gone for the foreseeable future still stings, same goes for the old grizzly and the old hawk for atlanta. the rebrand is okay, the logo make the clippers look like a ruise ship operation which is kinda funny, i thought the dark blue jerseys looked the coolest out of the bunch but to each their own mister kenny 🫡
Clippers Fan I agree with your logo take. The global logo is where it's at. I feel different about the court, not a fan. Let's see what the lighting does. I'm not a fan of the jerseys, they look dated. The rebrand merch is giving... Abercrombie and Fitch. Let's see what the numbers do. After that clip against the Kings, there better be a win against the Lakers tomorrow or the marketing strategy will look like a fail. I would love to have known the timeline for doubling the fanbase. Great video, thank you.
I love the rebrand! Some people don't like the jerseys. I personally really love them, especially the red. Going for this navy vibe, it's so cool, especially moving closer to the coast and whatnot. I don't disagree with you. We have to market better and maintain all-star priorities. However, we have been significantly better than the Lakers in recent years. Always winning games against them and sure they won a recent chip in 20', but it's time we turn that around. I can't wait and I love the logo! Maybe it coulda been different, but regardless, this is pretty cool, and I'm all in for it! New stadium, colors, logo, jerseys, it's just fun!
It’s also important to know how important winning is for the future, because some other teams got picks and stuff and they can afford to fail their run, but LAC cant
I like it. The logo is mid, but the jerseys are pretty good. A lotta teams nowadays try to be simple with their unis but some teams like the Cavs and the Jazz are too simple to the point where they're bland(especially the Jazz.) The Clips jerseys are simple but they at least have some good design on the side panels to spice things up. I'd give the jerseys an 8.2/10
As a clippers fan I love it. I agree the logo is ok I’m glad they added a ship and I love the script font. I really they should have switched it up and leaded away from LA and into Southern California I think it’d help shake the little brother mentality to lean into more of the Anaheim San Diego and Long Beach market but that was never going to happen.
"Colour on colour" often looks weird without "outline/trim/border". Red font on navy/navy font on red woukd look better with with outline Sad they make kits like games with "5 slot" limitations - it's either "first idea" or "quit halfway through good idea".. 😂
Not for nothing but getting star players to sign is only ever going to be a thing for signature franchises - Lakers, Celtics, Knicks (according to the media, lol), and recently the Heat. It's not like the Raptors have become a destination since winning the chip. Extenuating circumstances like Lebron going back to the Cavs aside, the only way these other teams get superstars is by trading for them or drafting them. Maybe you can get a couple of guys if you clear out your whole cap like the Nets did but where did that get them? I like the new Clippers jerseys but I'm getting sick of the circle logos. And isn't a clipper a ship with sails?
I like your take Kenny! I've done a deep dive video on this new logo as well and I agree that it has some good bones but I think there are way too many concepts cramped into one monogram. The rest of the assets look decent though. @Brand2Thrive
As a Clippers fan since 06, this is a much needed rebrand and I think B+ is a fair score. Love that they went for the nautical theme. Always had to explain what a Clipper was to family and friends lol I also appreciate your fair and apt analysis about about the team. You were objective about the facts but I also appreciated hearing your perspective as well. Lastly, Clippers fans are not delusional. We know that LA will probably never be a Lakers town and we're completely fine with that because that's not what we're after anyway. We just want to win one 🤞. Anyway nice work! Subbed and looking forward to hearing more content!
Looks like a logo for a travel agency, not a basketball team. I also never liked the name even though I know it's referring to a boat and not toenail clippers. I would have changed the name, but I was also hoping that when Steve Ballmer bought them he would take them to Seattle and restore the Sonics since he lived in Washington working at Microsoft... Logo and name aside, the court and jerseys are fine.
I think I would like the Clippers logo better if the compass crosshair was at more of angle. I think that would go hard. Not every logo has to be perfectly symmetrical and profile pic friendly.
"Maybe Kawhi Leonard is not a good model"
The casual roast goddamn 🤣🤣
love it. they needed a rebrand. the logo isn’t amazing but the themes are great
It looks more like a company logo than a sports team logo.
The global logo (the one with the ship) is OK in my opinion, I like the ship being in it. Now, the LA/Clippers/Los Angeles logos all look phenomenal
Ngl I would like the logo more if the ship is smaller. Rn it just looks too compacted
far better than the bullshit they been using the last couple years
Prolly still the best clippers jerseys oat which says a lot about the clippers
some of the lob city era jerseys were a crime against humanity😭😭
Exactly what I was thinking when I saw the new Jerseys lmao 😂
No probably about it. Clippers have so many jerseys that should be considered war crimes 😭
2019 City edition was cool but only bc it literally had no logo 🤣
dont ever disrespect the buffalo braves jerseys like that ever again
Logo is a 10/10, has a ship, with a C around it in the shape of a compass, with a basketball pattern acting as waves at the bottom of the ship. Perfect execution. Jerseys are simple but clean, solid 7-8/10, good to ditch the black.
Jerseys been getting tooooo simple imo
Ngl I didn’t know what a clipper was. Now we know it’s a boat but they put a ship in the logo 😭
Logo is terrible
@@3selfnah have you seen the ist jerseys they tried to much
At least they jersey ain’t as plain as the Utah Jazz
The same thing happened last year at a Kings vs Lakers game. The Kings won against the Lakers in LA and for a lot of the last few minutes in the 4th quarter you you could hear the light the beam chant. Just shows the passion of the Kings fans at the moment.
Light the Beam is such genius marketing
As an actual Clippers fan, I love the rebrand!!!!!!
Clippers fans exist!??
Yeah number two right here @@goatmode7317
I did love the black LA jerseys, but I'll sacrifice them if it means we get this rebrand
@@goatmode7317growing up in la lakers are THE team but you ain’t going to no game without breaking the bank. My dad got Clippers tickets from work I’ll always have love for the team for that
@@goatmode7317 Low-hanging fruit
SAN DIEGO STAND UP, we love it around here
As a San Diegan and Long Life Clipper Fan We definitely love it here! I’m so damn glad the Clippers continue to pay homage to their roots in the city! 🏁
@@thomassd12 exactly, the navy life and honor here is one of the biggest parts of the city, being part of a navy family i love it.
bro repping san diego
@@E4MBdamn right mf
@@E4MByou must’ve never been
I wish the Clippers would switch their colors to Orange and Blue from their San Diego Days. I feel like too many teams have the red, white, and blue colors. Other than that the rebrand is cool way better than their current branding.
This could be cool but OKC already has the blue and orange color scheme so even that wouldn't be too unique. Even more so since they're in the same conference and see each other several times per year.
@@jlee0799 Still better than 4 teams having the same colors. At least the SD Baby Blue would be a different shade of blue from the Knicks and Thunder.
I think the Clippers are the only team with a navy, baby and red colour scheme. The baby blue as a core color (it’s on every New Jersey) adds something different that the wizards, Sixers etc don’t have
I’m a fan of the rebrand. So funny how half of NBA twitter doesn’t know what a clipper is😭
It’s bc the Clippers themselves as an organization never referenced a ship of any kind for almost 40 years, the large majority of NBA fans are 30 and under so yeah. Its a given especially when the fanbase is dumb as hell.
The closest hint they gave was the Nautical uniforms. Other than that, the organization wasn't giving fans much to work with to figure that out.
You could say the same about wth a Laker is. How much of their fanbase remembers their minnesota era lmao
@@105anthonyThe Lakers are pretty explanatory tbh. The team was originally in Minnesota which has a lot of lakes so they were the "Lakers"
@@105anthonyeven if you didn't know the history. Lakers = lake
I dig the rebrand, but to me it's always been weird that NY and LA have two teams, because you know there's always going to be one that's way more popular than the other. Most fans pick a team because it's their city. Well, if you've got two teams in a city, most fans are going to pick the one that has a bigger history of success.
I swear I think people forget Orlando is also in Florida 🤣
Plenty of fans enjoy copping tickets for 40 instead of 200
@@Cashmoneez There’s a big difference between multiple teams in one state and multiple teams in one city
It's because the market can support it. Dallas can probably support two NFL teams too. London has several soccer teams.
As a New Yorker I root for the teams that play(ed) nearest to me (Jets/Giants is a toss up in that regard, but ppl are still aware of where those teams played historically and they often make their choice accordingly)
As a Warriors fan, love that Navy Blue they’re using because like you said they’re buying into their roots and name!
2:47 I’m kind of surprised Kenny doesn’t have a Christoper Emmanuel Paul Clippers jersey
I’ve literally been thinking how they should bring those old clipper font jerseys back. But definitely need the powder blue!!
I really thought the name clippers referred to barber clippers 😭
Damn near most the teams in the league needs to rebrand especially the jazz
Personally, I like the jerseys, the logo is weird, but probably the best they have had in the past 35 years, overall I would be happy if I were a clippers fan
Right?? The jerseys go hard but that logo is 🚮🚮🚮 imo
Nets should have stayed in Jersey. They were so loved here.
Agreed. They moved to ny to play second fiddle forever.
Made for a fye Jay z line tho
@@TheManFromJerz201 This is what I've been saying for the past 11 seasons. This is coming from a Sixers fan by the way.
I hate this narrative so much. My dad was by the 02 and 03 FINALS and the place was empty lol. NJ was not it. Being second fiddle to the Knicks admittedly sucks but staying in NJ was not the answer.
@@johnhale3 It's not like Brooklyn better. I'd rather have empty seats than to have a trash team on the court
Absolutely love the logo. So glad to see a team not extremely simplify their logo to the point it has absolutely no character (I’m looking at you raptors)
And the jazz too
Ya as a raptors fan i agree.. its a joke.. we had one of the best logo's.. and our own colour with purple.. and we changed both. So dumb
Back to purple 💪
Clips fan since '06. Any new logo was going to be sight for sore eyes. This is the first logo in the teams history that leans into the name. Got folks that were grown that didn't know a Clipper was a ship so when I called the G-League team the Canoes, they were confused. The C logo without the boat in the middle has the biggest potential IMO
I’m your resident Clippers fan here, Kenny. It’s awesome. It gives me those vibes of that old San Diego Clippers logo with the sails. I wish we would have moved to San Diego because SD only has one prominent professional team.
Anything over the minimalist bs tbh
Every day we get away from the simplistic nba the better. Tired of nba teams being like "we need a logo. Well our letter are LA and C so done"
call me a hater but if you showed me the logo without the text and asked me what it was for I would say "a cruise company? maybe Carnival cruise because of the C?" absolutely nothing about it reads sports logo to me- and even worse, it reads as a completely different industry. Uniforms look sick tho
i mean, idk if it s a clippers problem particularly---a while back when miami beat the lakers in la, you could hear the 'lets go heat' chants near the end of a ~20 point win
They better win something with all this money they spending 😂😂😂😂
The new logo is better than the current won, and the jerseys are the best in this franchise’s history
Kings fan here - We have a decent amount of Kings fans in LA so at times there will be a decent amount of noise for the Kings when we play both LA teams
Same thing in NY because of the Rochester days
Yeah LA has a lot of transplants
The Clippers still have some support in Buffalo for the same reason.
Nah most king fans are up north
F the kings they suck
Jerseys are great, but the logo is mixed for me. I think it looks a little too corporate and minimalist like you said Kenny but not that bad and I like all the details and homages to the city of San Diego
The sad thing is Brooklyn was on the way of becoming a fun organization again. That team with Dlo, Levert, Allen, Harris, dinwiddie and Jared Dudley. Now they weren’t a contender obviously but the aura around the them was fun and exciting. Watching the bench celebrate and seeing the crowd actually root for them. It’s sad they gambled their cap space on Kyrie and KD, 2 stars who aren’t about franchise loyalty and were plagued by injuries.
Logo: Awesome, instantly a top 10 logo in the league
Jerseys: Love em, they listened to the fans and brought back the red ones.
Court: It looks cool, they actually have the nautical coordinates for the stadium I believe at the bottom that's really cool.
Also to touch up on the "light the beam" chants that same thing happened when they played the Lakers last year. Kings fans travel will in California
Logo looks like it belongs in the MLS, which isn't exactly a good thing, jerseys fire tho
2:35 What do you mean, "he is not enthousiastic"? He is brimming with youthful exuberance and radiates Happiness!!! Just look at him!!!
It looks dope as hell and it will fit well in their new arena
I will say nets fans showed up when we were good and had kd, kyrie and even sometimes could be heard in msg when playing the Knicks. But rn this is the most miserable ass situation in the nba and u couldn’t catch me dead going to a nets game this year, any team can fill up the Barclays rn. I struggle to watch them on tv let alone go to a game and I’m a diehard fan lol
New jerseys are solid, but to be fair most base nba team jerseys are not that exciting. Hope they can do some wacky shit with the city edition jerseys
The logo is solid as an alternate logo but as the main one it’s kinda ass honestly. Also the court looks too much like the wizards imo
They shoulda just renamed the team too. The logo really does look like an advertising for a cruise.
That white jersey is super clean. I actually like the blue one more than the red. The red one seems a little too saturated or something, kinda wish the script had a white outline.
the lack of a white outline is definitely the only thing holding the jerseys back. they would be SO clean if there was an outline
As a clips fan, this a dream come true been wanting a rebranding. The emphasis on naval ships was just what I hoped for. Hope our team grows into sum other fans could enjoy watching as well.
Nah those Clippers jerseys are gonna be some of the best in the league and probably in my opinion the best already
Those black Los Angeles Statement jerseys are still fire. Feels like the new red took all the great elements from that
I'm a Clippers fan. (Ignore the pfp. It's a meme). I'm so excited for the Clips to have their own stadium! I was saying they needed that since before it was planned. Plus, l love the rebrand. Maybe the jerseys and court more than the logo, but nonetheless, a rebrand felt nice. It would be such a perfect storybook ending if we finally did it next year! Because, tbh I think that regardless this year is too soon but next year is possible.
I love the history behind the Clippers ship that used to be off the coast of San Diego where the team used to be and the name came from and all of that
As a Nets fan, everything you said about them when it comes to stars not wanting to come to Brooklyn because of what went down with Durant, Irving, and Harden, I 100% agree with and feels very true.
best thing for a clippers rebranding would be moving back to SD and having a city of their own. same with the having the whole state of NJ to themselves
Praying the Mavs are next to rebrand🙏🙏🙏
I like the Clips rebrand a whole lot. And I’m a Lakers fan. I absolutely hate the current Lakers purple unis with the black down the side. Idk how you fuck up the most iconic jersey in the sport.
A win on multiple fronts:
1.) The full removal of the Clippers brand from the Sterling era: Those cheap looking fonts are gone. The branding is gone. Everything that reminds the fans of Sterling except the team name is gone. I truly don't think I need to say much more than this. Moving onto...
2.) The focus on the actual namesake, the Clipper (a kind of navy ship): It gives the club some semblance of identity. Perhaps their new mascot has some kind of synergy with this, like a sailor.
3.) The refocusing on navy as the base of the color scheme: For too long, everything, including the logo, seemed to try and be a poor-mans Lakers, which is also being rectified with a new, personalized arena. No longer will they be the second most popular team in their own building, let alone the city. By focusing on navy instead of white or red, something really seems unique about the Clippers. Which that brings me to...
4.) The name: Internal studies had shown that despite all of the pain and misery the franchise has provided the fan base, the Clippers was something that stuck, so much so that according to said studies, any name change would have brought a violently negative reaction. So it shows that yes, even though they technically don't have to do anything that the fans want, and they would have every excuse in the world to change the name that has been so far synonymous with nothing but failure, they didn't. Because that's what the fans wanted. That leads perfectly into the final point:
5.) Building the fan base for the future: The actual connection with the fans is important here in establishing an identity. Whereas the Lakers are Showtime, bright lights, glitz and glamor, stars at every game, the Clippers can do well to market themselves to a more blue-collared, Everyman type of person, particularly as the country continues to become more inhabited by immigrants who may not be able to afford to go to Lakers games.
TLDR: The Clippers are doing everything right to distance themselves from being the Lakers little brother with this rebranding, and I like it.
I love it. Never even knew that a Clipper was a boat before today. It will just take some getting used to.
3:27 Light that Beam baby😂
Might be the biggest W in Clippers history 😂
I'm glad they're going all-in on the nautical theme, gives them an identity outside of "the other team in LA"
The new one looks like something you get when you ask an AI to give you "an American sports franchise logo". No originality at all.
I agree the current logo is ass but cmon, there are older ones that are better than this new stuff looking like a pop up clothing brand run from someones garage.
The logo would be better if it was a side view because then the sails of the vessel would be more discernable. From the front it's really hard to tell that those are sails, and it does look like a cruise ship. It's ok though. They needed a change.
they finally went back to that cursive font, reminiscent of before and during the lob city era.
As a clips fan I love it. Our logo now looks like the paper clip that used to help on Microsoft Word when I was a kid.
Minimalist logos may get a bad rap, but as a graphic designer, its just easier to use in the digital age when it comes to using it in multiple methods as a simple vector. Logos are a painting, theyre a symbol for a brand.
to me it just kinda feels like a Navy logo or something like that
Brooklyn and New York are in the same city btw.
Same state not same city
The navy blue jersey with the red writing is so nice imo. That’s the one I’d get if I want a Clippers jersey for some reason
Red ones are a 10/10 and white jerseys are a solid 8/10
Never seen your channel before, but I like that you talk about more than just the game, but also business, social implications, etc. Great commentary, subbed
Brooklyn is part of NYC. The Knicks play in Manhattan which is also NYC
The Nets comments Kenny made is so true, it hurts as a Brooklyn Nets fan how bad the front office fumbled KD, Kyrie & Harden…
Just reminds me of the the mid / late 90s Clippers jerseys which is an interesting time to harken to
It was loooouuuud in LA after that kings win. Hear a lot of “light the beam” chants on the road these last 2 years but that one was certainly louder
Minimalistic logos make a lot of sense, when you consider the sort of stuff it gets printed on. I would say something about it being a circle, but circle logos for NBA teams make a lot of sense because of the logo branding you can fit in the middle of the stadium's court
On a side note,the "Clipper" name doesn't even make sense for LA as much as it does for San Diego,where they used to play. But I understand why they wouldn't change it atp
One thing with small market fans, they are some of the most critical but loyal fans out there. tbh if I was at that game last night I would have been chanting light the beam too after watching that performance against the kings lmao. As a Clipper fan this rebrand is a huge w, super excited to get my hands on some gear. Steve has doubled the value of the franchise over the course of his ownership, which has been huge for the organization as a whole. Despite the setbacks and injuries, the future is bright for the org.
Like the rebranding but definitely need to work on the logo. I can’t tell if the old one or the new one is worse
I love the jerseys and the script logos, but the ship logo like a Newport Beach yacht club logo.
New logo is trash, an ugly cruise ship in the middle of crosshairs
Went to the Clippers/Celtics game right before Christmas. Saw more Celtics fans than I’ve seen walking around Boston
every lakers fan hating on this but i love it, the logo is honestly nice fr and way better than before and the jerseys are clean with a nice font and better colors
I'm sick of these circular logos man, so lazy
The Los Angeles Carnival Cruisers🤡🤡🤡
Clippers fan here! I've been really hoping they would do a rebrand in preparation for the new venue and I am not disappointed. Love the fact that they are leaning into the nautical theme (I always have to tell people that a Clipper is a ship, now it's more obvious). I was fine with the Red White and Blue color scheme, but thought the shades needed a serious upgrade. Love the darker shades of the blue. Overall, it looks like an actual NBA franchise, unlike before.
Note: The Script 'LA' 'Los Angeles' and 'Clippers' typeface is fantastic.
The blue Clippers text over red background without contrasting shadows or borders is a crime in design. Easy to fix though.
The small touches are crazy good, the overall look is clean, and, more importantly, they’re leaning into an identity instead of every team having a basketball logo (clippers, Lakers, Nets, 76ers, pistons, etc). Love this rebrand.
Since its a naval vibe. They need the hugh hefner design flat caps. Those would be hard with gold accents on them.
As a clipper fan since 2014 I like it only because it’s not the clip art logo ballmer gave us when he got here. The new logo is just ok. My friend called it LA Carnival Cruise
Love new logo and unis. At first glance it looked like the crosshairs of a scope. Looks much better than the generic Clipart LAC logo.
kenny so real for mentioning the old logos, that early 10s milwaukee bucks deer being gone for the foreseeable future still stings, same goes for the old grizzly and the old hawk for atlanta.
the rebrand is okay, the logo make the clippers look like a ruise ship operation which is kinda funny, i thought the dark blue jerseys looked the coolest out of the bunch but to each their own mister kenny 🫡
I absolutely love the jerseys but I don’t really get the logo. Like I can’t tell what it is 😂😭.
I’m getting Seattle Mariners vibes from just the logo. Not a clippers fan but I dig the rebranding
A Westbrook #0 would be hard on that red jersey
The new Clippers Logo reminds me of an NHL logo. I am a fan of it, but they may want to make it slightly more simple.
Clippers Fan
I agree with your logo take. The global logo is where it's at. I feel different about the court, not a fan. Let's see what the lighting does. I'm not a fan of the jerseys, they look dated. The rebrand merch is giving... Abercrombie and Fitch. Let's see what the numbers do.
After that clip against the Kings, there better be a win against the Lakers tomorrow or the marketing strategy will look like a fail. I would love to have known the timeline for doubling the fanbase.
Great video, thank you.
I love the rebrand! Some people don't like the jerseys. I personally really love them, especially the red. Going for this navy vibe, it's so cool, especially moving closer to the coast and whatnot. I don't disagree with you. We have to market better and maintain all-star priorities. However, we have been significantly better than the Lakers in recent years. Always winning games against them and sure they won a recent chip in 20', but it's time we turn that around. I can't wait and I love the logo! Maybe it coulda been different, but regardless, this is pretty cool, and I'm all in for it! New stadium, colors, logo, jerseys, it's just fun!
The new logo looks way too much like a Seattle logo (Think Mariners), but still an upgrade from what they have used
I hope the future of NBA logos is more of the consulting firm aesthetic.
It’s also important to know how important winning is for the future, because some other teams got picks and stuff and they can afford to fail their run, but LAC cant
I like it. The logo is mid, but the jerseys are pretty good. A lotta teams nowadays try to be simple with their unis but some teams like the Cavs and the Jazz are too simple to the point where they're bland(especially the Jazz.) The Clips jerseys are simple but they at least have some good design on the side panels to spice things up. I'd give the jerseys an 8.2/10
As a clippers fan I love it. I agree the logo is ok I’m glad they added a ship and I love the script font. I really they should have switched it up and leaded away from LA and into Southern California I think it’d help shake the little brother mentality to lean into more of the Anaheim San Diego and Long Beach market but that was never going to happen.
"Colour on colour" often looks weird without "outline/trim/border".
Red font on navy/navy font on red woukd look better with with outline
Sad they make kits like games with "5 slot" limitations - it's either "first idea" or "quit halfway through good idea"..
😂
Not for nothing but getting star players to sign is only ever going to be a thing for signature franchises - Lakers, Celtics, Knicks (according to the media, lol), and recently the Heat. It's not like the Raptors have become a destination since winning the chip. Extenuating circumstances like Lebron going back to the Cavs aside, the only way these other teams get superstars is by trading for them or drafting them. Maybe you can get a couple of guys if you clear out your whole cap like the Nets did but where did that get them?
I like the new Clippers jerseys but I'm getting sick of the circle logos. And isn't a clipper a ship with sails?
I like your take Kenny! I've done a deep dive video on this new logo as well and I agree that it has some good bones but I think there are way too many concepts cramped into one monogram. The rest of the assets look decent though. @Brand2Thrive
As a Clippers fan since 06, this is a much needed rebrand and I think B+ is a fair score. Love that they went for the nautical theme. Always had to explain what a Clipper was to family and friends lol
I also appreciate your fair and apt analysis about about the team. You were objective about the facts but I also appreciated hearing your perspective as well.
Lastly, Clippers fans are not delusional. We know that LA will probably never be a Lakers town and we're completely fine with that because that's not what we're after anyway. We just want to win one 🤞. Anyway nice work! Subbed and looking forward to hearing more content!
Looks like a logo for a travel agency, not a basketball team. I also never liked the name even though I know it's referring to a boat and not toenail clippers. I would have changed the name, but I was also hoping that when Steve Ballmer bought them he would take them to Seattle and restore the Sonics since he lived in Washington working at Microsoft... Logo and name aside, the court and jerseys are fine.
I think I would like the Clippers logo better if the compass crosshair was at more of angle. I think that would go hard. Not every logo has to be perfectly symmetrical and profile pic friendly.