What it Takes to Sell AI Assistants with Gabriel Hubert, Co-Founder and CEO, Dust

In this episode, I speak with Gabriel Hubert, Co-Founder and CEO of Dust, a cutting-edge platform that enables companies to design, deploy, and maintain AI assistants tailored to their internal workflows. We dive into Gabriel’s journey building Dust, the transformative potential of AI in knowledge work, and the principles behind creating tools that teams truly adopt and rely on.
Our conversation centers around the adoption and impact of AI assistants in the workplace. Gabriel shares how Dust is helping companies embed AI into day-to-day workflows, from drafting personalized communication and summarizing internal data to automating candidate feedback and streamlining decision-making processes. We also chat about the challenges of balancing ubiquity, intelligence, and agency to create AI tools that are both powerful and intuitive.
Gabriel discusses how Dust approaches user adoption, focusing on empowering teams to create their own assistants while maintaining centralized oversight for key workflows. He emphasizes the importance of trust, accessibility, and showing tangible value to drive widespread usage of AI tools.
Tune in to learn how AI is transforming the way we work, the practicalities of scaling AI adoption, and how to build tools that teams love.
Enjoy!
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Timestamps:
9:53 - AI’s impact on knowledge work
13:15 - Software as we know it is being challenged
22:37 - How AI Assistants will impact hiring
37:06 - Dust’s approach to customer feedback and accuracy
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