Honestly, for the 2nd one of the Yeezy's, I actually thought the before looked better. Here's why: You washed out the true colors of that model shoe by attempting to make an angelic/halo look to it. When you're selling to customers, it's really important to maintain the actual look of the product. It allows a potential customer to imagine how the product will look with their style or mentally combine it with other styles of clothing they have at home when you display the true-to-life colors of the product. Consider the general public perception, will EVERYONE understand there's a halo/effect there and that the shoe really is a deeper, richer, gray in life? And because the shadow was also removed beneath it, you lost a sense of dimension and depth to the ad. When you look at the before and after side by side, from far away, the after LOOKS like it has more negative space because of the loss of drop shadow and the white wash of the colors. The text in the background was too light to give an illusion of a more filled in space.
I really love the way you logically study the imagery structure and then organize your content accordingly. Loved all modified designs... especially the first one was a stark change...
Honestly the original YEEZY looked fine and the "Impossible is Nothing" all i would change would be to bring the "nothing" text closer to the "IS" word and it would be perfect. The remake design looks to "default" in a way and it doesn't give off the energy the original one does, as you mentioned. Either way, nice video!
I like both ... on his however, it looks like he's repeating the word "YEEZY" in the horizontal behind the shoe, in which case it's misspelled... it's starts with "ZEY" which messes with my eyes.
The main issue I see with the original "impossible is nothing" is the crazy amount of emphasis put on the 'is' which doesn't really say anything. Curious how much better the redesign would look with the original image though, as that image is much more dynamic and fills the space better.
I feel this way to, sometimes breaking the rules is ok because it creates some new perspective looking at things. All the designs principles are not like the law of physics.
Yeah I thought the same. I actually liked shadows which gave it more of a 3dish feel on yeezy, and impossible is also more appealing to me before redesign, maybe mostly because typography is lighter, and the athlete's picture is just better. But orange adidas redesign is absolutely stunning
I agree with you with the Yeezy, but I think the "Impossible is nothing" redesign of typo is better. It's just that the model is kinda boring, which makes the original better.
One of the reasons I love to watch your videos is because as a drop-out and self taught designer, I often struggle putting these practices into words. For example, I've been using hierarchy for years but never even knew it was called hierarchy. I do things based off my own judgment of how it should look. Great content and defiantly expanding my knowledge. It is very encouraging to see that im doing some of the same things I see in your videos, even if I do not necessarily know the proper terms/explanations. Great work my friend, as always!
If the designer is good, they will have the balls to call the client out on a blatantly bad design decision. You have to basically politely tell the client that - you are not a designer, and this looks horrible.
@@sayanbiswas7364 If a designer says that to a client then surly he's gonna get fired. Majority of clients love to destroy the design and want you to make something that only they personally like. They don't care if its a bad design or not. Their small spectrum of design in their mind tells them that its perfect for them and they go with it by rejecting top-notch designs.
Every designer has their own style and normally people who pay look for the one they like the most and people who wants those balls as a bullet point waste your time, they don't know what they want and on top of that they will ask for a discount! Even if you need money you must have character to say "sorry but its not going to be possible since my work represents me and that doesn't meet the features for a professional design" you're a professional not a puppet
On the “Día de los Muertos” design, it would make more sense to make emphasis on “a los que se van antes” referring to the ones that have left this world before us, los “muertos”.
He did a great job! En mi opinión si da énfasis a "a los que se van antes" es muy largo! Y perderia el toque minimalista, además "No le pierdas" puede tomarse como no perderse el estilo de zapatos que es el principal objetivo de la publicidad y como segundo sería hacer referencia a la temporada "día de los muertos"
"No le pierdas el paso a los que se van antes" Means "Don't lose track of those who leave us early" It's a poster for the "Day of the Death" of "Día de los muertos" in México. Putting it like that means something like "Don't lose track..." The thing with the "no le pierdas" poster is that... The message has it's own context in culture. An the context of that part alone sound like an economic offer, more in the realm of "Don't lose this offer" and you can see how the message loses it's deeper (yet loose and flimsy) relationship with the Day of the death. The poster highlights the orange because orange is a strong color for that specific festivity. And that festivity focuses on staying in touch with our, long gone, relatives. I don't say you didn't do an amazing you, cuz you did. I'm just saying that it's a bit more complex than that.
Great video Tom ! 🔥🔥🔥 Wish I could see new content everyday, but I know that's hard and nearly impossible. Love your videos so much man ! Keep it up 🙌🙌🙌
I prefer the original Yeezy and Impossible designs. They may look “off” when judged by design principles etc but they evoke an emotion. The first and third images I love your redesigns
Hi Mentor, Great design taste and vision. Btw you just missed the hamburger icon on the Yeezy's project. The icon is over the letter "Y". Considering its complementing section of the website.
Good reworks. The first three needed it but YEEZY was pretty good. The last one didn't really work at all originally but improved as a redesign but still kinda felt lacking something. I love minimal design as well so I enjoyed the reworked ideas.
Yeah I've talked about this in past before and after videos. Often the designer is given the fonts, colour schemes etc.. but those guidelines aren't what these videos are about as such
I’m a digital marketing and i completely agree with what you are saying. Though I have finally convinced my managing director to let me break those guidelines if it compliments our brand.
I am sad to say that I have just today discovered your channel, but I knew within seconds of the starting the first video that I would be subscribing -- and this is the fourth video I have watched in quick succession. Sad to say again, but too often brand requirements and the lack of true design skills on the part of clients make for less-than-effective designs. I love your ability to improve on the designs, and I will be adding a link to your videos to my class site, as well as a recommendation for novice designers to subscribe. That Adidas redesign? Just gorgeous. Thank you for sharing your work with us!
Sorry, but I'm continuing to watch the video. I often (jokingly? maybe not!) offer to pay my students not to use a gradient or to add a different-colored stroke around typography.
I really love how you simplified each design man I'll keep these in mind Thank you! I'm a new learning graphic designer haha please keep making these kinds of videos Satori
Wow. You are just amazing. Thank you. However I just want to point your last poster. " Impossible is nothin". If you could use the text as the net before the player. What you think? Please dont take it otherwise. Just a suggestion. All the best.
Wow! Thanks a lot!! This tips will help me a lot to improve my skills as a graphic designer! Wish I found your channel sooner! Still this is a game changer! Thanks man!
The last one. I have done posters similar to this but made the text as an outline only covering the subject otherwise you lose the word, as has happened here, you've lost three letters and the 0.5 of a second word recognition. The others work well.
with my full respect - In the first design I would rotate those low opacity rectagles (part of the adidas logo) to match the angle of the rectangles on the adidas logo, maybe it is not a good idea, should make it to see does it function, but for me it is not pleasant to have lines which are close but not parallel, in the last design I am unsure that logo can be transparent / gray on gray background, it would be necessary to check the brandbook, generally I like your design much more over the originals, they were so bad that it is hard to imagine that Adidas really used those designs. Thank you, best wishes!
You are an awesome graphic designer. If you make a video about how to organize design files in computer, it will be very much help full for amateur graphic designers.
The Rise Above rework really brings out the theme much better. And the orange poster certainly breathes better, the three stripes at the bottom are so satisfying, like the heel tab of a shoe. However, I feel like the Impossible rework completely deflates the thematic cohesion of the original. In the original, the athlete isn't simply "breaking through", he's impossibly positioned, interweaving amongst the letter to make his shot. The composition is indeed a bit unpleasing, but this comes from the way the athlete metaphorically/visually is threading a needle amongst the letters, which evokes crampedness and discomfort, but this discomfort too is thematically cohesive because doing the seemingly impossible usually is uncomfortable. In this case the "unpleasantness" of the design serves to hold the viewer's attention and provoke thought much more than it does to detract from the ad. In the rework, especially with the low light of the athlete and logo, I'd probably scan over it without even stopping if I were to see it in the real world... it's just kind of plain and doesn't evoke what the words say.
Thank for asking the feedback. 1. In the first design adidas logo logo should be little bit left dn It will perfectly aline with above content. 2. In the last design the logo getting invisible.
I would have so used another background color on the peachy orange spanish poster. The color of the shoe just vanishes in the background as it is.... Nice stuff though...like what you are doing
In the first case I think the problem came from the fact that the designer was desperately trying to create flow using both hands, then the knee and foot at the expense of alignment and proximity. I kind of love how you corrected it and managed to maintain some flow between the top text and top hand. I recommend you do a video about how the different principles of design ought to interact with one another in a non competing manner
The Spanish sign one, unfortunately isn’t leading your eye like the original. The shoe is lost in yours. The 3 black bars lead the eye down to the shoe. They provides contrast by going behind the shoe. The words on the bottom could probably be changed maybe they can just barely be added behind the shoe to give it more a touch more contrast but I’d play around with that a bit more. Over all great vid
I thought the 4th one was weakest, and the yeezy one wasnt an improvement for me. but the third one was absolute fire, and the first was an improvement also. interesting and informative to see what you did on all of them though, thanks for sharing
To the first one: Nice idea including the logo shapes inside the negative space, but I don't understand why you changed the angle of the shapes not to fit the original logo's angles?
I like your “impossible is nothing”, more professional, set and has a hierarchy. The original one looks like it would’ve been a nice try for a student work.
Honestly, for the 2nd one of the Yeezy's, I actually thought the before looked better. Here's why: You washed out the true colors of that model shoe by attempting to make an angelic/halo look to it. When you're selling to customers, it's really important to maintain the actual look of the product. It allows a potential customer to imagine how the product will look with their style or mentally combine it with other styles of clothing they have at home when you display the true-to-life colors of the product. Consider the general public perception, will EVERYONE understand there's a halo/effect there and that the shoe really is a deeper, richer, gray in life? And because the shadow was also removed beneath it, you lost a sense of dimension and depth to the ad. When you look at the before and after side by side, from far away, the after LOOKS like it has more negative space because of the loss of drop shadow and the white wash of the colors. The text in the background was too light to give an illusion of a more filled in space.
Tye og Yeezy design is fine but I like his redesign. The only thing I don't like about it is the softening up of the item itself.
I really love the way you logically study the imagery structure and then organize your content accordingly. Loved all modified designs... especially the first one was a stark change...
Honestly the original YEEZY looked fine and the "Impossible is Nothing" all i would change would be to bring the "nothing" text closer to the "IS" word and it would be perfect. The remake design looks to "default" in a way and it doesn't give off the energy the original one does, as you mentioned. Either way, nice video!
I totally agree:)
I like both ... on his however, it looks like he's repeating the word "YEEZY" in the horizontal behind the shoe, in which case it's misspelled... it's starts with "ZEY" which messes with my eyes.
The main issue I see with the original "impossible is nothing" is the crazy amount of emphasis put on the 'is' which doesn't really say anything. Curious how much better the redesign would look with the original image though, as that image is much more dynamic and fills the space better.
What font did you use for the impossible?
That's what he said in the video.
Some of these very pretty good! But I kinda liked the original Yeezy and "Impossible is nothing"
yes, sometimes he overthink about the details. Sometimes you just let your feelings design
I feel this way to, sometimes breaking the rules is ok because it creates some new perspective looking at things.
All the designs principles are not like the law of physics.
Yeah I thought the same. I actually liked shadows which gave it more of a 3dish feel on yeezy, and impossible is also more appealing to me before redesign, maybe mostly because typography is lighter, and the athlete's picture is just better. But orange adidas redesign is absolutely stunning
I agree with you with the Yeezy, but I think the "Impossible is nothing" redesign of typo is better. It's just that the model is kinda boring, which makes the original better.
Being a minimalist, I really love all the redesigns. Again, it's personal preference.
You totally improved the Rise Above ad. Well done 👏🏼
Hey thanks a lot
One of the reasons I love to watch your videos is because as a drop-out and self taught designer, I often struggle putting these practices into words. For example, I've been using hierarchy for years but never even knew it was called hierarchy. I do things based off my own judgment of how it should look. Great content and defiantly expanding my knowledge. It is very encouraging to see that im doing some of the same things I see in your videos, even if I do not necessarily know the proper terms/explanations. Great work my friend, as always!
Hey it’s not the designers fault. It’s the client asking for the revision. Example using basketball as bullet points
If the designer is good, they will have the balls to call the client out on a blatantly bad design decision. You have to basically politely tell the client that - you are not a designer, and this looks horrible.
@@sayanbiswas7364 If a designer says that to a client then surly he's gonna get fired. Majority of clients love to destroy the design and want you to make something that only they personally like. They don't care if its a bad design or not. Their small spectrum of design in their mind tells them that its perfect for them and they go with it by rejecting top-notch designs.
Those are not mistakes btw. Every designer has different opinions but we like Satori's perspective.
I really agree with you!
Every designer has their own style and normally people who pay look for the one they like the most and people who wants those balls as a bullet point waste your time, they don't know what they want and on top of that they will ask for a discount! Even if you need money you must have character to say "sorry but its not going to be possible since my work represents me and that doesn't meet the features for a professional design" you're a professional not a puppet
Much appreciated. LOVE your new version. I’m saving everything you do. I could watch this content all day.
The rise above one delighted me whe you added the semi transparent logo in the background. It filled up the space in such an elegant way
On the “Día de los Muertos” design, it would make more sense to make emphasis on “a los que se van antes” referring to the ones that have left this world before us, los “muertos”.
yes, it kinda lost the message you want to say...
He did a great job! En mi opinión si da énfasis a "a los que se van antes" es muy largo! Y perderia el toque minimalista, además "No le pierdas" puede tomarse como no perderse el estilo de zapatos que es el principal objetivo de la publicidad y como segundo sería hacer referencia a la temporada "día de los muertos"
You are a doctor of graphic design 😊😊
Wow, thanks lol
I would say he is Surgeon 😊😊
2:24 oh daaam that tiny addition made it perfect really
glad you think so Somili
"No le pierdas el paso a los que se van antes" Means "Don't lose track of those who leave us early" It's a poster for the "Day of the Death" of "Día de los muertos" in México.
Putting it like that means something like "Don't lose track..."
The thing with the "no le pierdas" poster is that... The message has it's own context in culture. An the context of that part alone sound like an economic offer, more in the realm of "Don't lose this offer" and you can see how the message loses it's deeper (yet loose and flimsy) relationship with the Day of the death.
The poster highlights the orange because orange is a strong color for that specific festivity. And that festivity focuses on staying in touch with our, long gone, relatives.
I don't say you didn't do an amazing you, cuz you did. I'm just saying that it's a bit more complex than that.
Seriously your designs a fantastic but original designs had their own vibe.. 👍👍👍👍
appreciate the feedback
That yeezy redesign is too bright, I like the original one.
Great video Tom ! 🔥🔥🔥 Wish I could see new content everyday, but I know that's hard and nearly impossible. Love your videos so much man ! Keep it up 🙌🙌🙌
wow i thought the original yeezy one was pretty good but you always nail it with your redesigns!!
Thanks a lot for the comment Stephanie
I prefer the original Yeezy and Impossible designs. They may look “off” when judged by design principles etc but they evoke an emotion. The first and third images I love your redesigns
Anyone defending the original Impossible Is Nothing ad needs to get their head checked lol. Great video, never get tired of this series.
Thanks Brent and have a great end to the week
AMAZING DESIGN
Thanks bro
@@SatoriGraphics Welcome
Thanks man. Each of the first three improvements literally put a smile on my face. this vdo was really very insightful.
Hi Mentor,
Great design taste and vision.
Btw you just missed the hamburger icon on the Yeezy's project. The icon is over the letter "Y". Considering its complementing section of the website.
Good reworks. The first three needed it but YEEZY was pretty good. The last one didn't really work at all originally but improved as a redesign but still kinda felt lacking something. I love minimal design as well so I enjoyed the reworked ideas.
I'm curious who can dislike your videos. Poor people. Thank you so much for this and all other videos. you are a inspiration for millions. Hugs. 🤗
The yeezy one was fine originally. The background text you added is off, reading it from left to right reads as "zeyee" which throws it off.
In the Impossible ad I think they meant the words to look like an obstacle in the athlete's way
Your so good. But i have a future idea, could it be a idea to tell in your video´s like this which fonts you used and why.
Thanks for the suggestion and yeah I'll try and work that into future videos
Great job. Based from experience, companies do have their branding guidelines. Some so strict.
So it limited the freedom of the original creator.
Yeah I've talked about this in past before and after videos. Often the designer is given the fonts, colour schemes etc.. but those guidelines aren't what these videos are about as such
I’m a digital marketing and i completely agree with what you are saying. Though I have finally convinced my managing director to let me break those guidelines if it compliments our brand.
This is great and am so addicted to this style of design. A big fan and follower down in Africa- Uganda
Thanks for your feedback Darwin 👍
@@SatoriGraphics thanks for your lessons as well.
ALL of your designs are way better than the originals: Easy on the eye yet outstanding!
Thank you! Cheers!
It was almost relieving that one of your redesigns was not so good, as you said , he fourth. The others were masterpiecies!! Big thanks for sharing!
Lol cheers
Your designs are so much more professional and dynamic.
Glad you like them :)
youtube: satori uploads a video.
me: take notes, take notes.
😅🤓
you are THE KING of graphic design.
I am sad to say that I have just today discovered your channel, but I knew within seconds of the starting the first video that I would be subscribing -- and this is the fourth video I have watched in quick succession. Sad to say again, but too often brand requirements and the lack of true design skills on the part of clients make for less-than-effective designs. I love your ability to improve on the designs, and I will be adding a link to your videos to my class site, as well as a recommendation for novice designers to subscribe. That Adidas redesign? Just gorgeous. Thank you for sharing your work with us!
Sorry, but I'm continuing to watch the video. I often (jokingly? maybe not!) offer to pay my students not to use a gradient or to add a different-colored stroke around typography.
I really love how you simplified each design man I'll keep these in mind Thank you!
I'm a new learning graphic designer haha please keep making these kinds of videos Satori
Tom, you are such an inspiration and I am so happy that I found your channel! Amazing redesigns!
Wow. You are just amazing. Thank you. However I just want to point your last poster. " Impossible is nothin". If you could use the text as the net before the player. What you think? Please dont take it otherwise. Just a suggestion. All the best.
Oooo That swag, love how you thrash them down, you are really good man 🙌🏻
Nice man. I think
1 - You
2 - Original - Has better hierarchy
3 - You
4 - Original (just slightly)
Wow! Thanks a lot!! This tips will help me a lot to improve my skills as a graphic designer!
Wish I found your channel sooner! Still this is a game changer! Thanks man!
I have more videos like this one in a playlist on my channel homepage :)
Woooow love your classes/videos!!! Thank you!!!
:))
The last one. I have done posters similar to this but made the text as an outline only covering the subject otherwise you lose the word, as has happened here, you've lost three letters and the 0.5 of a second word recognition. The others work well.
your designs are more simple and so pretty clear for eyes... perfect 🎩
last Design "Impossible"
will work in better way if you just make the player image sharp or popup ... your image has no highlight
For yeezy... I prefer the original. The rest are fine for me great changes sir really effective
This is superb for beginners. thank you
Glad you liked it
Clean Redesigns 🌟
great design and the way you have explained the process is really helpful
Thanks for your feedback
I think Addidas should hire you..absolutely amazing
That would be ace
I like the minimalist approach
I love your videos man!
Thanks Nave, that means a lot :)
with my full respect - In the first design I would rotate those low opacity rectagles (part of the adidas logo) to match the angle of the rectangles on the adidas logo, maybe it is not a good idea, should make it to see does it function, but for me it is not pleasant to have lines which are close but not parallel, in the last design I am unsure that logo can be transparent / gray on gray background, it would be necessary to check the brandbook, generally I like your design much more over the originals, they were so bad that it is hard to imagine that Adidas really used those designs. Thank you, best wishes!
You are an awesome graphic designer. If you make a video about how to organize design files in computer, it will be very much help full for amateur graphic designers.
I think I've touched upon this subject in a few videos in the past. Thanks for the comment Syed :)
@@SatoriGraphics Thank You For Your reply. I will check out your videos on this topic🙂
I love the way these designs are simplified in a way that anyone can read and interpret the posters.
Love the redesigns but It seems like you are mostly using your favorite typeface for the designs while the original typography suits well imo
You're wrong
The Rise Above rework really brings out the theme much better. And the orange poster certainly breathes better, the three stripes at the bottom are so satisfying, like the heel tab of a shoe. However, I feel like the Impossible rework completely deflates the thematic cohesion of the original. In the original, the athlete isn't simply "breaking through", he's impossibly positioned, interweaving amongst the letter to make his shot. The composition is indeed a bit unpleasing, but this comes from the way the athlete metaphorically/visually is threading a needle amongst the letters, which evokes crampedness and discomfort, but this discomfort too is thematically cohesive because doing the seemingly impossible usually is uncomfortable. In this case the "unpleasantness" of the design serves to hold the viewer's attention and provoke thought much more than it does to detract from the ad. In the rework, especially with the low light of the athlete and logo, I'd probably scan over it without even stopping if I were to see it in the real world... it's just kind of plain and doesn't evoke what the words say.
Mostly I like the original ones but your ones was also not bad and was also very creative ♥️
I guess the design at 4:54 would look cool with white background. But your choice of font was also great for that design
Super cool on how you arrange the text. I’m going to school for graphic design. I enjoy it!
Absolutelya, 'After' is better. Keep do it.
I love every bit of your design. I often feel like I should have thought of this or that after you come up with each design.
Thank for asking the feedback.
1. In the first design adidas logo logo should be little bit left dn It will perfectly aline with above content.
2. In the last design the logo getting invisible.
omg that Yeezy one was gorgous
Thanks a lot :)
Love this channel, its very good for my channel, thanks for sharing
I would have so used another background color on the peachy orange spanish poster. The color of the shoe just vanishes in the background as it is.... Nice stuff though...like what you are doing
Excellent re-design!
Glad you like it!
Love to seeing this redesign with your own perspective, i hope u can do it again at the other brands!
i like all the modification you did! i also had the same ideas while looking at them! amazing
awesome, thanks for your comment Laura
Your designs are obviously better than the originals in every way.
third one you killed it too
In the first case I think the problem came from the fact that the designer was desperately trying to create flow using both hands, then the knee and foot at the expense of alignment and proximity. I kind of love how you corrected it and managed to maintain some flow between the top text and top hand. I recommend you do a video about how the different principles of design ought to interact with one another in a non competing manner
The Spanish sign one, unfortunately isn’t leading your eye like the original. The shoe is lost in yours. The 3 black bars lead the eye down to the shoe. They provides contrast by going behind the shoe. The words on the bottom could probably be changed maybe they can just barely be added behind the shoe to give it more a touch more contrast but I’d play around with that a bit more. Over all great vid
There is a word missing in the Spanish redesign.
I love your channel.
really your re-design is good 👍
Thanks a lot 😊
Amazing work really brings out the difference
Thanks :)
Thanks for your supporting people with Tutorial on Graphic design.
Left side is looking good and perfect
about the yeezy, why did you choose to start the middle line with Z? to me it installs a bit confusion into dsgn, ( sure I am not a customer. )
I like you thought process in typography, I like the yeezy boost 350. You missed out on the shadow and still made the design stand out
I'm very fussy with designs and you really cleaned them up so well and made them satisfying even for me. Impressive.
Glad you like them Alex
I love this well done.
Cheers man
Amazing videos. Keep them coming!
Thanks! Will do!
Was shocked when saw that samsung AC design😂 btw amazing video!
Thanks! 😁
Damn, much Respect! So glad I found your channel. I agree with you 100% you are very good sir. I will be taking notes. Ty!
hey thanks a lot for the feedback :D
*Best content as usual.Thanks for Share*
Wow! Very cool video!
The Yeezy one was a miss for me, but otherwise great work!
cool redesigning with perfect explanations , 👍
i really follow the design concepts of yours.
Great stuff!
I thought the 4th one was weakest, and the yeezy one wasnt an improvement for me. but the third one was absolute fire, and the first was an improvement also. interesting and informative to see what you did on all of them though, thanks for sharing
Excellent video
Thanks for the visit
Satori is the best
:)
Much appreciated
Love your minimal style
To the first one: Nice idea including the logo shapes inside the negative space, but I don't understand why you changed the angle of the shapes not to fit the original logo's angles?
This is the best before and after video I have watched 🤩...so amazing
Amazing man! I liked all of your designs. Maybe its because I too like the clean and minimal designs.
The last design. For me the original was better. But the rest of other designs.. yes yours was better. My opinion 😊
Ok thanks!
I like your “impossible is nothing”, more professional, set and has a hierarchy. The original one looks like it would’ve been a nice try for a student work.
I was thinking the same
I think I liked the original Yeezy Boost 350 better than the recreated one
great work.
Many thanks