CHOCHENG PRESENTS "LES PARAPLUIES" AT PARIS FASHION WEEK

Renowned New York-based fashion brand CHOCHENG has been making waves with its first appearance at Paris Fashion Week. Known for its strong ethos of fashion innovation, the SS24 collection remains true to CHOCHENG’s sustainability principles. The brand exclusively employs natural materials, reaffirming its dedication to eco-conscious fashion. Furthermore, CHOCHENG has announced its aspiration to fully transition to a vegan brand in the near future, underlining its commitment to ethical fashion practices.
The SS24 collection is a testament to the brand's meticulous craftsmanship, featuring signature hand-sewn petals, box pleats and embroidered buttons. A captivating array of pink shades dominates the colour palette, evoking a romantic and retro ambiance. The collection draws its inspiration from "Les Parapluies De Cherbourg," a masterpiece by Jacques Demy and Michel Legrand, as well as the vibrant French yé-yé music scene, with upcycled vintage fabrics blended with pink Harris Tweed, silk charmeuse, cotton crepe, and Swarovski crystals.

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