THE Wonder Woman of typography! Great example of how true designers are timeless talents (my Mom is 73 and designs gorgeous home interiors still) Thanks Adobe for this
I am a Graphic Designer, and watch this conference helped me out to understand in a better way the process of creating a logo; sometimes it's complex to understand clients, but it's important to listen up every word they speak because it's from a conversation where an idea can be born
Amazing! I love that we live in an age where we can just watch masters of the craft talk about their process, on-demand and for free. So grateful to Paula for being willing to share her knowledge and experience. My goal is to go to Adobe Max in the next few years and soak up all those creative vibes.
This video is creative gold. I’ve learned quite a lot from Paula’s case studies, her presentation approach, her design approach, etc. Please do more sessions with such groundbreaking and legendary designers!
There’s a presentation where I believe Paula gives such a better insight into the Windows logo and how each of the following logos were derived from that perspective chart, giving a dynamic look at how you can formulate different shapes and forms from different perspectives and with “square window panels”. It made me really appreciate a logo that I always thought lacked any sense of creativity. It’s a reminder that context matters!
I hope I could attend class with her as the lecturer. This video appears at the right time when I am stuck with my motivation letter for postgrad application.
it's great to see scher doing interesting stuff to this day. i noticed that agencies are all copying the New School and Philadephia Museum of the Art gimmicks that she came up with. she's ahead of the curve
Now this is graphic design that I am use to. The thought, the process, and result. These IG designers are good but not like this. I will much rather follow this and take from this kind of examples, then what I see in IG.
Damn, what an inspiring presentation, Looking at the video views, now I just wonder what the heck are those people that call themselves designers are watching on UA-cam?
![10 Life Lessons from the Field of Design // Paula Scher, Pentagram [FirstMark's Design Driven]](/img/n.gif)
Paula is a national treasure and being able to get an insight into her processes and ideation is priceless
i'm not a designer and i watch these for simple personal curiosity. this taught me how to think. Paula, you're a genius
I think this is so important. It was something Steve Jobs did too, so you're in quite good company :)
can you give an example whatyou have learned?
THE Wonder Woman of typography! Great example of how true designers are timeless talents (my Mom is 73 and designs gorgeous home interiors still) Thanks Adobe for this
I am a Graphic Designer, and watch this conference
helped me out to understand in a better way the
process of creating a logo; sometimes it's complex
to understand clients, but it's important to listen up
every word they speak because it's from a
conversation where an idea can be born
Amazing! I love that we live in an age where we can just watch masters of the craft talk about their process, on-demand and for free. So grateful to Paula for being willing to share her knowledge and experience. My goal is to go to Adobe Max in the next few years and soak up all those creative vibes.
Plum
Really I didn’t know brand identity design can be this EXCITING! Thank you Paula and Adobe Max for bringing her here!
I’ve watching and listened to this dozens of times, and find a new Perspective about Branding every time. Technology is a Godsend.
This video is creative gold. I’ve learned quite a lot from Paula’s case studies, her presentation approach, her design approach, etc. Please do more sessions with such groundbreaking and legendary designers!
This speech is priceless. Thank you Paula and bless you Adobe.
yh
My sentiments exactly, Andrew!
This is phenomenal I didn’t want it to
End
Very inspiring! I hope we all make it in life!
Greetings from Brazil.
I'm a big fan of Paula's work.
Thank you Paula. Thank you Adobe.
Wow, this video is pure gold! So informative and well presented! 👏
There’s a presentation where I believe Paula gives such a better insight into the Windows logo and how each of the following logos were derived from that perspective chart, giving a dynamic look at how you can formulate different shapes and forms from different perspectives and with “square window panels”. It made me really appreciate a logo that I always thought lacked any sense of creativity.
It’s a reminder that context matters!
I hope I could attend class with her as the lecturer. This video appears at the right time when I am stuck with my motivation letter for postgrad application.
So much to learn from Paula Scher a true designer. Thank you for sharing
What a talent and generous insight
✨
Thank you Adobe!!! This is your best video ever. It is a great video to watch fro the upcoming visual identity designer.
it's great to see scher doing interesting stuff to this day. i noticed that agencies are all copying the New School and Philadephia Museum of the Art gimmicks that she came up with. she's ahead of the curve
That quad one was so epic!!
Love Paula personality and thinking, just wow 😱 What a goldmine of information!
Wow, so inspiring! Thank you for sharing Paula! ❤️💪🏻
She's not a Graphics Designer but the Graphics Design itself 🤗
This speech is like a Gordon Lightfoot song. I didn't want it to end.
She is so nice and talented!. I loved the talk
amazing thinking and execution, Paula
This was really fantastic, learnt a ton!
Now this is graphic design that I am use to. The thought, the process, and result. These IG designers are good but not like this. I will much rather follow this and take from this kind of examples, then what I see in IG.
This was a masterclass 🙌
Love Paula’s work 🤩
What an amazing conference. Thanks
That's a master class right there. Thank you.
Thank you Adobe !
Absolutely loved this! Thanks Paula and Adobe!
does anyone know which presentation-programm she's using? because the "beep-tone" by changing the sheet...
Outstanding
This is GOLD!
Exceptional talent.
Thank you Paula
Essa mulher é sensacional. Inspiração total!
Great session!
I madly want something like that from you Paula
Educational and very informative, love her work.
Terima Kasih Bu Paula...
Damn, what an inspiring presentation, Looking at the video views, now I just wonder what the heck are those people that call themselves designers are watching on UA-cam?
Thank you so much Paula
WoOow, so inspiring!
Paula Scher is so dope
لماذا لايوجد ترجمة إلى اللغة العربية .
هناك 24 دولة تتحدث اللغة العربية ولايوجد ترجمة !!!!💔
Why there isn't subtitle in video?
Sorry Adobe...BUT PAULA SCHER IS ANNOYED WITH THAT MOUSE!!! Luv u guys anyway
THE MASTER
👏🏾 tawk to 'em! hah she's awesome
13:38
God what a beast
Paula 'I want to replace illustrators with AI' Scher?
Hell no.
Please, international sub 😭
She is a great but why so angry 😂
i feel like she has bad vibes
Same here
The new school logo sucks tbh