Hotel Rate Parity: What is it? Is it important? How do I fix it?

In this video I explain what rate parity is for hotels and lodging properties. I show you how to use and extranet to see if your hotel is in parity. I not only let you know the consequences of being out of parity, but also explain how to fix it. See more videos at www.HotelRevenueMan.com

[@KaiBelow]

Please note that there are "no parity countries" like Germany. So what you are explaining here may apply to the USA, but it does not apply to many European countries as demanding parity would be against certain consumer protection laws.

[@hotelrevenueman5708]

Thanks for the info!

[@pablodebiddlybo3771]

Wholesalers are driving a lot of what we are seeing here and now everyone one is doing B2B which makes things even more confusing. I like the tip about xlm files . There is also the price of hostels keeping them top on any cheapest search . The day Expedia get access to multiple parity source rates the game changes. Watch this space .

[@amirulhazwankamaruddin2267]

Hi,
Thanks for the video.
I have a question,
1. Does it apply to short stay as well?
2. Does it apply to the property name as well? As you may know, short stay dont use the building name.
Thanks.

[@hotelrevenueman5708]

I don't know an instance where parity doesn't affect bookings, but I'm also not familiar with "short stay." How is that different from a regular room night? Thanks for the comment!

[@bluefoxvenus]

can it be that there is a competition between different OTAs, so they change their own margin in order to get more bookings? more units x less earning per unit. in that case it has nothing to do with the hotel. the hotel can't go into fight btw different OTAs.

[@hotelrevenueman5708]

That's a good thought, but I think it's a violation of the typical agreement/contract between the hotel and OTAs.