Backstage at Susan Fang for London Fashion Week SS24

Go behind the scenes at London Fashion Week with Susan Fang and Authentic Beauty Concept. Crafted by Authentic Beauty Concept Advocate, Adam Garland.
Who is Susan Fang?
In 2017 Susan Fang launched her eponymous womenswear label after graduating from London’s Central Saint Martins. Her collections boost artistic individuality with sustainability at the heart of her garments. Made by repurposing unused fabrics like lace and net this soft and delicate collection is created with a carefree energy. Challenging nature versus AI, this flourishing display by Fang is a dream.
Who is Adam Garland?
Global Advocate Adam Garland is a British Stylist based in London. Adam has worked in the industry for over 20 years is experienced in hair styling, education and editorial.
Learn how to care for hair before styling using Authentic Beauty Concept products:
Replenish Balm - a protective balm that strengthens damaged hair and protects from blow-dry damage
Replenish Spray Conditioner - the sprayable consistency is non-overburdening, leaving hair soft and shiny
Working Hairspray - a hairspray with flexible hold and a workable finish
Authentic Beauty Concept is a holistic premium haircare brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs on our website.
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