2nd Gen Fruit Farmers: Urban Employees by Day, Fruit Sellers at Night

Ms. Wang is a second-generation fruit farmer working in Jinan. During the day, she is a data analyst at an Internet company. At night, she is an online fruit farmer who sells her peaches on Xiaohongshu. Like Ms. Wang, there are more and more young people from the countryside who have moved to cities for school or work, but who still have an affinity for their hometown's orchards. They are Internet savvy and they use these skills to help their families sell seasonal fruits on Xiaohongshu, switching between the two identities of urban employees and the children of fruit farmers, therefore being dubbed "urban 2nd gen fruit farmers".
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#Agriculture #Onlineshopping #Xiaohongshu