NEXT% Innovation | Nike Innovation 2020 | Nike

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  • Опубліковано 9 лют 2020
  • Hear what NEXT% is bringing to athletes around the world with Carrie Dimoff, Nike’s Senior Footwear Innovator.
    NEXT% technology was built for a specific need, but has since been applied to an array of different shoes for different uses. Its unique pairing of exposed Nike Zoom Air pods, a modified carbon fiber plate, and lightweight ZoomX foam make it a versatile system that is sure to change the future of athletics.
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    Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)
    Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
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КОМЕНТАРІ • 113

  • @kanishkburman758
    @kanishkburman758 4 роки тому +127

    Why is camera always focused on the mannequins, i wanna see shoes n hosts in focus

  • @paulmosquera7199
    @paulmosquera7199 4 роки тому +86

    This doesn’t feel like a Nike vibe...

  • @westhouse2012
    @westhouse2012 4 роки тому +53

    Wow...such a boring interview on such amazing products...

  • @demolab1627
    @demolab1627 4 роки тому +33

    i love nike and i absolutely adore the alphaflys but these videos do the shoe absolutely no justice. i want to know more about the shoe and i dont wanna see faux enthusiasm from someone who really doesn't know much about the technology or significance of these shoes

  • @2Stalky
    @2Stalky 4 роки тому +142

    This interviewer is quite awful...half the video is just her saying "oh", "okay", "wow", and so forth... I would much rather read the information from a text, than hearing her interrupting everything that the person actually involved with the shoe says...

  • @puscifer03dude52
    @puscifer03dude52 4 роки тому +139

    That girl needs to stop interrupting with yeah, cool, okay, wow, oh. Annoying af

  • @colormeburple8132
    @colormeburple8132 4 роки тому +33

    Never thought that shoes would ever be banned from racing. This is a F1 type beat

  • @JordanPerrier
    @JordanPerrier 4 роки тому +23

    The "percent" of energy return is a little confusing. What would be the "percent energy return" of running bare foot? What defines energy return and what would 100% be defined as in theory?

    • @alexandreiTF
      @alexandreiTF 4 роки тому +34

      I got u homie. Running barefoot would result in much of the energy transferred to your biomechanic absorption system. Think of this as the energy traveling from the fatty tissue under your skin to the connective tissues and bones and joints. Most of this energy is absorbed into our bodies and dispersed. Because the energy travels through a shoe first, foam or zoom air pods are able to take the energy they absorb and rerelease it because they have compression factors and pressures that cause the material to want to return to its original shape. We can never theoretically reach 100% because our body is always going to take in absorb/disperse energy to our bodies rather than back through our feet. But, to answer your question 100% energy return would mean that if we exert 300lbs of downward force into the ground, we would receive 300lbs of force back out through our feet. Hope this helped!

    • @joshuaantao6017
      @joshuaantao6017 4 роки тому +2

      Alex Andrei thanks

  • @gerardriv7753
    @gerardriv7753 4 роки тому +3

    Nike is always way ahead of the competition base on technology

  • @mtnbknmichigan
    @mtnbknmichigan 4 роки тому +6

    Want them Alphafly Next% on my feet, hope I can land a pair on the 28th!! 🔥🔥🔥

  • @cadupradoo
    @cadupradoo 4 роки тому +13

    Nice tech, the expert seems to know what she talks about. But the interviewer... She knows nothing, keeps "WOWing" in unnoportune moments... It should be an athlete making the questions as well

  • @mlzj09
    @mlzj09 4 роки тому +3

    “Ok, yeh, yah, cool”

  • @TheAnimerunner
    @TheAnimerunner 4 роки тому

    I never would have thought to put a zoom bag of any kind in a track spike, except for maybe in a 10k spike. I wonder how much of a difference it would bring in terms of comfort for those shorter distances.

  • @KellyGeorgePH
    @KellyGeorgePH 4 роки тому +1

    The zoom used on the sprint shoe is the exact same zoom used on the Air Jordan 28s

  • @timonmulder2679
    @timonmulder2679 4 роки тому +41

    the girl goes "woah" with everything she says. so annoying

    • @lerebele1
      @lerebele1 4 роки тому +2

      Timon Mulder thats because she heard it before, so shes getting bored as fuck!

  • @chinmayramesh1973
    @chinmayramesh1973 4 роки тому

    Whatever Nike is doing, they are doing something ting. The design is so good!

  • @RichardWait
    @RichardWait 4 роки тому

    Not sure I understand the mixed use of Zoom Pods and Pebax (ZoomX) - If the Zoom pods are better than Pebax, would we not all be wearing vapormax's?

  • @elijahmodnar1
    @elijahmodnar1 4 роки тому +1

    a racing flat version of the victory shoe would be copped

  • @lucasxliu
    @lucasxliu 4 роки тому +10

    Wait then why don't you make a shoe that is all air zoom at the bottom, that would be 90% energy return?

    • @MrSergio021080
      @MrSergio021080 4 роки тому +5

      Lucas Liu that shoe model already exists: it’s the zoom all out, which has a full length zoom air pod. It definitely does not return 90% energy because it needs to be stable, and the foam around it is not as soft... resulting in a poor performance shoe

    • @averygoss8608
      @averygoss8608 4 роки тому +3

      Too heavy

    • @TheJudgingEye
      @TheJudgingEye 4 роки тому

      Many people thought that setup was way too unstable for running, and some even felt it was off putting just to walk in. Personally, I think the Zoom All Out is a great feeling casual shoe.

    • @cynter_
      @cynter_ 4 роки тому

      I had that shoe, and yeah it was so unstable, and hard to run, as the toe section was not even zoom, it was cushlon.

    • @tomalpha556
      @tomalpha556 4 роки тому

      200%, next step you fly to the moon

  • @dylanlucas2638
    @dylanlucas2638 3 роки тому +1

    What happened to the Viperfly and will there be another 100m shoe with airpods like that again?

  • @tyleru7579
    @tyleru7579 4 роки тому +3

    Nike zoom AirPods?

  • @lassehvidjrgensen7441
    @lassehvidjrgensen7441 3 роки тому

    Any news about the viperfly for spint? 100m? should have been released in summer 2020??

  • @vagrantsneaker6514
    @vagrantsneaker6514 4 роки тому +1

    Taking about energy,.......just run! 🏃

  • @harrisbraton
    @harrisbraton 4 роки тому +1

    Can you guys remake the air max Flyknit HYPER GRAPE pleaseeeeeeeeeeeee pleasee 🙏🙏🙏🙏

  • @BaBRcBlowABAGRC
    @BaBRcBlowABAGRC 4 роки тому

    How many colorways are dropping please info

  • @bambamkapow8843
    @bambamkapow8843 4 роки тому

    What kind of Nike anorak jacket she’s wearing in this video ?

  • @riteshmalik568
    @riteshmalik568 3 роки тому

    please give buy link in description of
    NIKE ZOOM VICTORY for long distance

  • @user-jw3dh3qd8s
    @user-jw3dh3qd8s 4 роки тому

    Hello Nike, you are thinking of buying a Mercurial Vapor futsal boot, but it doesn’t have the size 37. You will be making the 37 again

  • @fv2149
    @fv2149 4 роки тому

    When do they go on sale for the public??????

  • @cruel735
    @cruel735 4 роки тому +2

    Cool

  • @liamnear1059
    @liamnear1059 4 роки тому

    I like the commentating!!

  • @yas-ralez6959
    @yas-ralez6959 2 роки тому +1

    RIP the Viperfly

  • @TheBlackleech7
    @TheBlackleech7 4 роки тому +2

    Wow

  • @puscifer03dude52
    @puscifer03dude52 4 роки тому +1

    Yeah yeah yeah

  • @CSMANFF
    @CSMANFF Рік тому +1

    Where to buy these shoes plz tell

  • @add1cted2l3arning
    @add1cted2l3arning 4 роки тому

    There has to be some science on the color of the shoe and heat transfer from the road and sun. Although it may be marginal, I’m guessing that using bright, light, or even reflective materials would be optimal. Then IIAF bans bright colors

  • @yellowman617
    @yellowman617 4 роки тому

    Everybody and they mama gonna buy those....

  • @geohansky
    @geohansky 4 роки тому +1

    Nike, please don’t make all your shoes narrow. You are alienating us fans with wider feet, sometimes it’s good to have wide option to choose.

  • @lucianobernardodiasbernard1609
    @lucianobernardodiasbernard1609 3 роки тому +1

    💖i a NIKE é Nota: 10 (dez)📃✍

  • @AldoMiike
    @AldoMiike 3 роки тому

    Focus!

  • @parkmanparker9837
    @parkmanparker9837 4 роки тому +2

    KipchogA < KipchogEE

  • @kevinlee4603
    @kevinlee4603 4 роки тому +1

    Hi , how can I order one of the alphafly ?

    • @the4thstreetboys105
      @the4thstreetboys105 4 роки тому

      Kevin Lee it’s on SNKRS

    • @kevinlee4603
      @kevinlee4603 4 роки тому

      @@the4thstreetboys105 sorry cant get what u means

    • @the4thstreetboys105
      @the4thstreetboys105 4 роки тому +1

      We will be doing more videos we have some that we just post for fun and some that we put a lot of time into so stay tuned

    • @kevinlee4603
      @kevinlee4603 4 роки тому

      @@the4thstreetboys105 hope you can order one alphafly for me soon

  • @tomerschannel3248
    @tomerschannel3248 4 роки тому

    Wow! ATHLETE! Wow, cool, cool, cool, yeah, okay... ahh. Why does the interviewer has to do that?? And then she says, “It makes so much sense now” Lmfao😂

  • @karankr7
    @karankr7 4 роки тому +3

    Argentina jersey looking horrendous in the background. But USA doesn't. Smh

    • @remy8224
      @remy8224 4 роки тому

      Karan Muraleedharan ngl that be sounding kinda racist

    • @karankr7
      @karankr7 4 роки тому

      @@remy8224 My point exactly. USA looks like they spent effort to make it, unlike Argentina.

  • @philipj4032
    @philipj4032 4 роки тому

    Did she say 90% energy return?!?!??? That’s crazy

  • @timutikal1119
    @timutikal1119 4 роки тому

    Nwwaaarrrrrrrr

  • @valdemarassisferreira6907
    @valdemarassisferreira6907 4 роки тому

    Porque vocês não evoluem a doutrvata

  • @ethanhansen5327
    @ethanhansen5327 4 роки тому +2

    I want the Viperflys bruh they dope

    • @dylanlucas2638
      @dylanlucas2638 3 роки тому

      They dont make them...they were but somehow the carbonfiber plate is in a illegal spot so the officials wont let you race in them

    • @ethanhansen5327
      @ethanhansen5327 3 роки тому

      @@dylanlucas2638 I got the tempo next% anyway

  • @tudor_david1103
    @tudor_david1103 4 роки тому

    Why does this video feel like an advertisement?

  • @yeungeddie
    @yeungeddie 4 роки тому +8

    Why they gotta ban some of the shoes tho 😭

    • @raya5090
      @raya5090 4 роки тому +3

      Really? I thought they was not going to ban them

  • @fishygofly3869
    @fishygofly3869 4 роки тому +3

    Wheres the new soccer cleat?

    • @thahahd9616
      @thahahd9616 4 роки тому +1

      The shoe closest to the lady wearing the black jacket

    • @jadent999
      @jadent999 4 роки тому

      Thaha HD Those are track spikes. Not cleats.

  • @maglordon
    @maglordon 4 роки тому +1

    Yo Nike please people want to see the shoot not the girls who does not know about the shoe really please!!!!!

  • @user-lr6ex3rf4g
    @user-lr6ex3rf4g 4 роки тому +2

    Nike😊😗👋👍

  • @andersoningenieriassa6973
    @andersoningenieriassa6973 4 роки тому

    you reduce materials and save on manufacturing but charge them more expensive

  • @soulshrek1682
    @soulshrek1682 4 роки тому

    So how much for NEST%

    • @dylanlucas2638
      @dylanlucas2638 3 роки тому

      The alphafly next% is priced at $275 on nike.com

  • @zixednatz
    @zixednatz 3 роки тому

    Nike is literally starving the runners wanting the Alphafly.

  • @zabadabadoo
    @zabadabadoo 4 роки тому

    "so this shoe can do (blank) and (blank)"
    Other woman "yeah, oh, okay, mhm, wow"

  • @poyo6358
    @poyo6358 4 роки тому

    How is it possible to make shoes whose outsoles is 3.95cm while the regulation limits it for 4 cm? The weird thing is Nike made it possible by using just one week to fit the regulation. Did you know already know about the regulation? Hmm, who knows...

  • @jofish_0889
    @jofish_0889 4 роки тому

    Noice

  • @stefanotattifrongia3612
    @stefanotattifrongia3612 4 роки тому +1

    I think that one thing that Nike can learn by all this comment is that the woman doesn’t work for this format. Just find and athlete and show more shoes!

  • @DiegoP.Escouto
    @DiegoP.Escouto 4 роки тому

    👏🏻👏🏻👏🏻🤟🏻🇧🇷🇧🇷

  • @lucianobernardodiasbernard1609
    @lucianobernardodiasbernard1609 3 роки тому +1

    🔥💖📸🇧🇷

  • @coolhand1966
    @coolhand1966 4 роки тому

    Prozac Is One Hell Of A Drug

  • @williammarnoch174
    @williammarnoch174 4 роки тому

    I came here to learn about the shoe not some random crap that has nothing to do with it and some girl going wow, ok, cool, woah.

  • @jakereeves6390
    @jakereeves6390 4 роки тому

    Sponsor Zach Levet

  • @isaaceyfish
    @isaaceyfish 4 роки тому

    basically all the integrations of zoom in all four new shoes/spikes are taken from basketball shoe implementations

  • @clovecipher7288
    @clovecipher7288 4 роки тому

    You Need Some Sun! Bad

  • @AnbuVal
    @AnbuVal 4 роки тому +2

    CEO of cooh

  • @danielmoore9214
    @danielmoore9214 3 роки тому

    But aren't they notoriously unstable ??

  • @gaotyan
    @gaotyan 4 роки тому +1

    Jesus the entire video is out of focus…… i have never seen an advertising project done with such little effort and so few fucks given,nike must be selling so well。

  • @hsvr
    @hsvr 4 роки тому

    An all adidas has to offer is ultraboost

  • @sashajary
    @sashajary 4 роки тому +2

    I’m sorry but u have such a bad interviewer! All “wow”, “cool”, “yeah”- awful; she even did not pretend that it’s interesting, moreover she doesn’t look like as a person who tries to run- there’s no Nike, no run spirit! Her red clothes takes camera focus and attention from main reason- shoes! Sadly the even didn’t see normally and carefully the shoes,.

  • @ethanhansen5327
    @ethanhansen5327 4 роки тому

    Hook me up

  • @ardipithecus11
    @ardipithecus11 4 роки тому +1

    Awful interview.

  • @ethanpeebles460
    @ethanpeebles460 4 роки тому

    Why do they hire someone who has no life’s wtf they are talking about. they literally picked some mom up off the street and asked if she wants to be in charge of nike’s YT channel

  • @bignig1995
    @bignig1995 4 роки тому

    Wtf is nike doing with this braud???

  • @kacyschiano8451
    @kacyschiano8451 3 роки тому

    The sharp tenor sequently whirl because minute immunocytochemically bless outside a imaginary june. rustic, bumpy sandra

  • @noname-bt9ky
    @noname-bt9ky 3 роки тому

    Feels like feminist vibe not Nike...

  • @luisdelpozo9674
    @luisdelpozo9674 4 роки тому +3

    You really need another interviewer, she is terrible, made me stop watching the video

  • @starbeach2001
    @starbeach2001 4 роки тому

    Overpriced shoe. No thank you.

  • @puscifer03dude52
    @puscifer03dude52 4 роки тому +1

    Cool