Sustainability as a Strategic Opportunity

Sustainability has quickly risen to the top of the strategy agenda of firms around the world. Many companies and their management are eager to pursue sustainability initiatives and make a difference to society, but are very often overwhelmed by the scope of the sustainability demands and the potential negative impact on the bottom line. Sustainability initiatives and strategy decision making can very well be aligned provided sustainability initiatives are prioritized. Leading companies that understand this, have discovered that sustainability is one of the biggest strategic opportunities ever and a base for powerful competitive advantage.
During this session, Prof. Karel Cool will provide key insights into aligning sustainability and business performance. In their presentations, Georgina Grenon MBA'99J and Stéphane Germain MBA'94J illustrate and discuss sustainability as a business performance solution.