DESIGNING A BEER LABEL and PAINTING a MURAL with Iain Macarthur

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Iain Macarthur / iain.macarthur
Alex Fatho / placeoftheway
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This is a story about how we designed and drew up an illustration for a Beer Label from start to finish, in this epic collaboration with Iain Macarthur, and also how we painted a big ol' mural, in London, to celebrate it.
This is no ordinary Beer! Alex Fatho (a gem of a human) came up with the idea to create a beer that aims to raise funds to help those in the service industry by offering free one to one therapy sessions for those who need it. A beer that raises mental health awareness? and instills kindness? COUNT ME IN!
Please and Thankyou Rice Larger ensures customers use the two words that make all the difference to those who work in hospitality, the very people it aims to support.
Originally brewed by London Fields Brewery and Brewgooder on 2021 Now the beer is brewed by Sheep in Wolfs Clothing Brewery London 2022
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