Most people in the United States do not even know that Alfa Romeo exists. If Alfa does not start advertising and marketing nothing will save them. I love my Stelvio it has been worry free and drives and handles wonderfully. But the lack of awareness is a killer !
@@steves259 Most people don’t know it. But if they do, they will discard the option for being Italian and unreliable. Better be safe with a reliable German one. That’s most people - even if reality turns out to be the opposite.
Bro, I finally bought one yesterday! I’ve been watching your videos for years and finally pulled the trigger. Same as your favorite spec, 2024 Veloce in Alfa white red interior with gloss black trimmings. I did my part!
Alfa Romeo’s lack of product development has left us where we are. The Giulia and Stelvio were left untouched for too long. There is no halo vehicle in the lineup that defines what an Alfa is.
Lack of product development comes from lack of sales. It’s difficult to get budget to invest without the expected return. Nobody buys them, that’s the reason. People in general are still stuck with the idea that only the Germans make good reliable cars.
@@miks564 Sales success comes from the marketing 4 P's - product, place, promotions and price. Alfa does fine with product and price and much less so with place (dealerships) and promotions (advertising). Who in the parent company thought Alfa would make a good sales showing in the US after being absent for over 15 years and so few dealer points or advertising, not to mention essentially not updating the product in seven years. It's as if someone in FCA/Stellantis intended to kill the brand in the US. I can't figure out why FCA/Stellantis chose NOT to offer a class-leading product warranty to assuage customer concerns (real or imagined) about vehicle reliability, which would have forced Alfa to improve their build quality levels in Cassino. It sure worked wonders for Hyundai/Kia!
Introducing the Hornet killed the Tonale. Tonale cannot be sold for about the same price as the Stelvio. I would literally add a second Stelvio than buy a Tonale, given that they cost essentially the same. Also, electrification will kill the brand for good. Nobody wants to hear the electronic sound of a fake exhaust. The solution would be to bring over the Junior and add as many new models as possible to the lineup. Marchionne's vision was one Alfa model for every existing BMW model. We are incredibly far from it.
YES! Thats what i said the first time we found out about the Hornet's production! Whole video on it too. There was NO reason for the Hornet to be made because even Dodge fans dont want it lol.
@@RonsRidespurtroppo è proprio stato il ceo manley (il peggiore di tutti) ha dare l'ok. La hornet è stata voluta fortemente da dodge e i manager alfa romeo nin volevano...
Just throwing something out there. A lot of people point out, rightly, that a lack of dealerships hurts Alfa. There are currently 116 Alfa dealerships in the US. There are currently 104 Mini dealerships in the US, but I don't hear people saying the wont buy those. You know why? BMW.could service them if needed. Just like Dodge dealerships could service Alfas.
Stellantis has dropped the ball in so many ways. I think this is just part of the long list of missteps made by Carlos Tavares. We can all hope that the American brands and possibly Alfa Romeo can recover
As long as the brand still exists. Alfa isn't Ferrari. They aren't exclusive, unless you're talking about their very low volume cars like the Stradale 33. They have to actually sell cars to survive. Problem is they've always been on the verge of collapse since I can remember.
@@cbarber5366 Nope, I’m talking about my black Stelvio (Nero Edizione). Seeing one it’s very very rare (any color). That makes it very exclusive to me. 😊 I never chose my drive based on its resell value. If I did, I would be driving the usual boring German offerings with a Diesel engine (that’s the more valuable thing we can have in my country this side of the Atlantic. To drive an Italian machine, we have to be willing to spend more due to the usual lower resell value. Since I’m a petrol head, i don’t mind the extra effort for the extra pleasure. 😎 Too bad the new Alfa’s aren’t Italian machines anymore. Who knows, maybe they’ll retain the same spicy, highly pleasurable spirit….
@@cbarber5366 I wish they survive and I hope the number of units won’t be as relevant for its success. Because we now have only 4 platforms. High sales volume could be left for Fiat, Peugeot, Chrysler and maybe Dodge. The different car models from the different brands are going to be more cosmetic than anything else. For those who want a real Alfa, better grab a Giulia or Stelvio. Those are the real last real Alfa Romeo vehicles.
As others have said in the comments, I think extending the warranty would do wonders. It helped Hyundai/Kia years ago when they went to the 10 year 100k mile powertrain warranty. Also, their pricing is ridiculous. The QVs should be nowhere selling on a dealer lot for close to $100K. The QVs need an MSRP around $75K within incentives to bring in a transaction price of around $65-70k which I think alliance with other competitors sport performance SUVs, especially from the Germans.
When comparing the pricing of the QV with equivalent vehicles from Audi, BMW, Jaguar, Lexus, and M-B one will find the AR is mid-pack. It isn't the MSRP that's the problem. It doesn't help that AR was out of the U.S. market for more than 20 years. For the average American, the AR is an unknown quantity. Also, we Americans accept poor handling automobiles because that's all most of us have ever known. My first AR in 1969 was a revelation as to what a correctly engineered car was like to drive. It felt as if it was a direct extension of my body and mind. "Vehicle and driver as one!" To anyone who has never experienced it directly, it is inexplicable!
You obviously haven't checked prices on QV competitors lately. The base BMW M3 starts at about $70k and can go up to well over $100k, same with Audi RS and Mercedes AMG. Alfa has problems, but more in number of dealers and lack of advertising, not pricing.
I mean Alfa really shoots itself in the foot when it comes to selling in the US. Why buy an Alfa when competitors are offering sub 5% financing on new, sub 500 a month payment leases with only a few thousand down, and 10 year 100k powertrain warranty to back their product. My buddy just got a 2024 CLA AMG fully loaded for 600 a month lease. A Giulia veloce is over 900 and just for a 4cylinder... Just makes no sense unless you're an Alfisti. And most already own one.
First, the only company offering 10 yr warranties is Hyundai, not the Germans, and that is for the powertrain only. And no way are Alfa lease prices $900 for a 4-cylinder.
I own a 2020 Giulia, TI. Love my car. Alfa needed to: 1) release a new Giulia like 2 years ago. Maybe I’d buy a new one if the model was updated but it looks the same. 2) bring back a new 4C. A brilliant car that was the flagship but the tech was old. Update the tech, make the ride a little less rough.
@@Chestrkwll1 I also own a 2020 Giulia and love it, but I agree it's time for a product update. If Alfa doesn't offer a new model with an ICE powertrain I have three choices: 1) keep my car and modify it, 2) buy a newer used Giulia (maybe a QV) or 3), buy something else, like a Cadillac CT4-V Blackwing. Right now I'm not sure which path is best. I've never driven a car that suits my needs/desires so well as this Alfa.
Here in the Bay Area we only have 1 dealership and when I went there they only had base models alfa and had only 3 cars to choose from. Alfa needs more models other than that Tonale
I live in town with 2 Alfa dealerships and I am switching from guilia veloce to guilia qv. I don’t care. I am in my mid 50s and I probably have 15 more years of “spirited” driving. Life is good.
Ferrari should buy Alfa Romeo and Maserati. Sure Alfa Romeo under Stellantis has increased it's reliability. But still suffers from poor management that plagued it under Fiat Chrysler. Ferrari is the way out. I live outside the USA, so won't affect me unless Alfa goes out of business. But a Ferrari ownership will ensure we get products that are unapologetically Italian. Which is a great thing
@ Alfa. Yeap, it has. But it doesn’t correspond to the real experience. It’s hearsay, just like the Germans on the opposite side of the reliability belief.
It’s all about the pricing policy…they sell a car with the same platform for over 13000€…so they think alfisti can afford buying a b-suv for 30000€??????
Price has been a huge thorn in Alfa's side I agree. I knew when they undercut the Tonale pricing by the Hornet here in the USA, that the Tonale was finished, even with the EV tax credit.
You guys don’t know how lucky you are over there. This side of the Atlantic, most C segment SUVs like the Tonale cost above 40k, closer to 50 and that’s only if you don’t want the spicy version.
My drive is a spec loaded Stelvio Veloce bought on 2021 before the recent price increase all over Europe. It cost me €72k with big discount. …almost Quadrifoglio territory there in the US. In this price range, the vast majority of people in Europe only consider the usual Germans. That’s what’s killing Alfa Romeo …and many other brands, models or projects that never see a green light because they know they’re not going to sell.
Hey Ron, I agree with steves259 comment below... national marketing is critical. Another factor is the automotive industry in general is undergoing a major disruption with the so-called EV revolution being mandated by governments response to global warming/climate change. As a result, cars are being over inflated to help recover the steep R&D costs manufacturers are currently incurring designing EVs. As a result, many consumers are on the fence (what should I buy) or priced out. Overall, Alfa isn't the only brand that's struggling. Also, they need to find the right multi-brand dealership experience, i.e. Ferrari / Alfa / Maserati. Hopefully, things will work out. That all said, I'm enjoying my Stelvio. It's been worry-free and drives like no other everyday SUV.
Hope Alfa sticks around. I think it really comes down to that, from what I have seen, the deals really aren't that compelling. MSRP can be comparable to BMW/Mercedes - but give a compelling deal, make it an offer I cannot say no to, because logic and good judgement aren't how somebody ends up with an Alfa! A tasty discount is a must and they aren't providing that. And, Dodge really screwed the Tonale with the Hornet. The Tonale really could have been a winner in its segment - but with the Hornet being the same car for $10k less, who's going to do that?
Alfa needs to make a headline by extending their new car warranty to 6 years or 60,000 miles. This will help to generate buyer confidence. Promote 6/60! Also can the car be tuned to allow running regular fuel even if there is a dip in HP like the Mazda CX50. So, great warranty and option to run regular fuel would help turn around sales.
The Bosch electronic ignition system, as used on the Alfa, will automatically advance or retard the timing depending on the octane it detects. This is not a new "thing." Mazda is simply using this feature as sales hype.
I say 7-10 year warranty. My reasoning for that is they come with a 4 year/50k warranty. You can currently buy an extended 3 year 45k warranty from Mopar for around $2,500.00. Mopar sells relatively cheap extended warranties because, due to Alfa's above average reliability, they aren't likely to have to pay for any repairs. So really for very little added expense Alfa could appear to have great faith in their brand and reliability.
Take 20% off MSRP across the board, extend the warranty to 6 years, offer a V6 with 350 hp and dump the EV line up immediately. I have little confidence that Alfa will even exist in the US if they don’t act quickly - and that would be tragic for those that love these cars.
Here in Macedonia is Ok situation, but the German rivals are makeing more profit then Alfa for sure. The second hand market, 4-5y old Alfas is much more better…. For used Alfas
True story, I complimented an older retired gentleman on his 2019 Alfa Romeo. He said he purchased it in 2022 with 33,000 miles. He told me the motor had to be replaced at 40,000 miles. The dealer Joe Rizza of Orland Park IL replaced the motor, but it took 4 months. That sums them up, unreliable and dealers & parts are limited.
@@rweaver9653Unfortunately, I agree. But it’s already done for. Now we have 4 Stellantis platforms. All models from all brands of the group are going to be different flavors of these 4 platforms depending on the size / segment. And worse, it seems the engines of choice for the smaller weaker and or hybrid versions are the ones from the old PSA group that aren’t as good or reliable than the ones from FIAT Powertrain Technologies or Alfa Romeo. They’re just cheaper to produce. So, if we buy an Alfa Romeo in the future, we’re just buying a common Stellantis car with the badge and maybe a few mechanic tweaks and better finishes inside. I’m not saying it will be bad, but it wouldn’t be an Alfa Romeo anymore. Just a Stellantis flavor. EDIT: just like it happens with VAG for some years.
Sorry to double comment..but just a wild card. I think Alfa Romeo should embrace it's nicheness. Increase the prices to match porsche, and stop trying to appeal to a mass market. It is an enthusiast brand afterall. If increasing prices is too radical. They can become like Volvo. Key thing is they should just zero in on a niche audience. Just look at the ridiculous prices people are paying for Porsches. Mental
@@verhu010it’s inevitable. Either they profit by sales volume, or by increasing the margins. They’re already a niche brand. Most popular Porsche in terms of sales is the Macan, a VW tweaked MLB platform (like Audi Q5) with better suspension and also an Audi engine. It’s more expensive than its brothers but it ‘s still the best selling Porsche badged car.
They have no where near the quality or customize ability as Porsche. You can only pick from like 2 interior colors on an Alfa. Porsche gives you hundreds of options all the way down to the steering column casing
@@bbkangs Alfa has missed an opportunity here. Their customers are "car guys" who want to create their affordable dream builds. Cutting models/options/colors works directly against that notion. The components already exist; why not offer them?
In case you haven't noticed Alfa is already a niche marque and it isn't selling cars. Look to the new Jaquar for a brand that got to big for its britches
How do i contact Santo Ficili, the new CEO of Alfa and Maserati? Im not even kidding. I want to tell him that Americans are still afraid of Alfa's old reliability reputation. Theyre also afraid to buy a car that's nearest dealership may be 3 hours away. I'd tell him to give Alfas ICE/hybrid versions a 7-10 year warranty. I'd also tell him to put at least 2-4 co-trained Alfa/Maserati mechanics in the Dodge dealerships in secondary markets that lack Alfa/Maserati dealerships. He also needs to speed up new car reveals. Both Alfa and Maserati have always been niche marques but putting a laser focus on reliability and warranties will attract doubting Americans to very desirable brands. Alas,.none of this will happen and both brands will likely leave the US for good this time. How can brands like Cupra and Alpine be returning to the US and Alfa and Maserati be on the way out. It's heartbreaking to watch such mismanagment. Somebody do something right for a change!!!
It’s because they are dates looking. No real redesign and it is becoming a rebadged dodge with the new suv. I loved my Alfa but it had engine issues as dependability issues.
This is the confusion of the US market, from the discussions here on your channel it almost seems like everyone wants a V6 or V8, but in reality most of the brand's sales in the US are on the opposite side of the spectrum. Personally, I wouldn't bet on Tonale overselling the Stelvio if the Hornet clone is on the market at a significantly lower price.
@@RonsRides, the US is an outlier market (but a massive and relatively affluent one), and the brands that figure that out first will succeed. Build that V6 or V8. Nobody is buying a four cylinder C63 AMG, and nobody is buying a four cylinder Alfa Romeo at the current price points.
@@flyingphoenix113 I contend pricing IS NOT Alfa's problem, but too little product updates combined with a lack of dealers and advertising is. In today's competitive marketplace you can't just release a product and let it lie dormant for 7 years.
Alfa is screwed past everything wrong with how Alfa does business… STALANTIS can’t run anything right these days, how will Alfa survive. The days seem numbered for sure 😔
It's already too late, weak to very weak pathetic hybrid engines in the Tonale here in Europe, not even one option for a normal 1.4 engine T from Abarth or the 2.0 T from the Giulia. Talking about the Giulia, same model basically from 2016 and even then the design was dated and far from exciting , Mix of BMW 2 and 3 series. Sorry that's not Alfa Romeo !
@@sainta2667 The Giulia / Stelvio are indeed Alfa Romeo. Probably the last ones. They’re built over the Giorgio platform and fine tuned for excellent dynamics which they deliver quite well. Their design is not dated, only the infotainment is. EDIT: And the Giulia outperforms the 3 series same as the Stelvio outperforms the X3 (dynamically speaking). BMW 2 series is smaller, doesn’t compete in this segment.
Who wants Fix It Again Tony(FIAT) cousins brand. Buy at your own risk. Fiat Alfa left the USA market before when sales went to almost zero. The same will happen again.
Sales might increase if Alfa was given just a little love by Stellantis, who seem to be ignoring the brand. You obviously have never driven a current Alfa, or you wouldn't be making such a negative comment.
@rlsedition Carlos Tavares didn't know anything about how to manage premium/luxury brands. Now, without him, there's a chance that Alfa Romeo, and even the entire group will be managed by someone competent. Anyway, it's hard to do worse than Tavares.
Most people in the United States do not even know that Alfa Romeo exists. If Alfa does not start advertising and marketing nothing will save them. I love my Stelvio it has been worry free and drives and handles wonderfully. But the lack of awareness is a killer !
@@steves259 Most people don’t know it. But if they do, they will discard the option for being Italian and unreliable. Better be safe with a reliable German one.
That’s most people - even if reality turns out to be the opposite.
Bro, I finally bought one yesterday! I’ve been watching your videos for years and finally pulled the trigger. Same as your favorite spec, 2024 Veloce in Alfa white red interior with gloss black trimmings. I did my part!
Awesome! You'll love it
Congrats on your purchase. My advice, enjoy till warranty expires then get rid of it.
@@chitown38 exactly what I’m gonna do! I’m from chitown as well!
@@chitown38 I'm guessing you've never even driven an Alfa, much less owned one
@@cbarber5366 my thoughts exactly.
Alfa Romeo’s lack of product development has left us where we are. The Giulia and Stelvio were left untouched for too long. There is no halo vehicle in the lineup that defines what an Alfa is.
Lack of product development comes from lack of sales. It’s difficult to get budget to invest without the expected return.
Nobody buys them, that’s the reason.
People in general are still stuck with the idea that only the Germans make good reliable cars.
@ There is an old adage in the auto business; “You have to spend money to make money”.
Budget and timing had a lot to do with it. Alfa's slow moving pace on figuring these things out had them left behind.
This is how things seem to be at Alfa and always have been, the models remain untouched and they tend to have a long shelf life and get left behind.
@@miks564 Sales success comes from the marketing 4 P's - product, place, promotions and price. Alfa does fine with product and price and much less so with place (dealerships) and promotions (advertising). Who in the parent company thought Alfa would make a good sales showing in the US after being absent for over 15 years and so few dealer points or advertising, not to mention essentially not updating the product in seven years. It's as if someone in FCA/Stellantis intended to kill the brand in the US.
I can't figure out why FCA/Stellantis chose NOT to offer a class-leading product warranty to assuage customer concerns (real or imagined) about vehicle reliability, which would have forced Alfa to improve their build quality levels in Cassino. It sure worked wonders for Hyundai/Kia!
Introducing the Hornet killed the Tonale. Tonale cannot be sold for about the same price as the Stelvio. I would literally add a second Stelvio than buy a Tonale, given that they cost essentially the same. Also, electrification will kill the brand for good. Nobody wants to hear the electronic sound of a fake exhaust. The solution would be to bring over the Junior and add as many new models as possible to the lineup. Marchionne's vision was one Alfa model for every existing BMW model. We are incredibly far from it.
YES! Thats what i said the first time we found out about the Hornet's production! Whole video on it too. There was NO reason for the Hornet to be made because even Dodge fans dont want it lol.
@@RonsRidespurtroppo è proprio stato il ceo manley (il peggiore di tutti) ha dare l'ok. La hornet è stata voluta fortemente da dodge e i manager alfa romeo nin volevano...
Just throwing something out there. A lot of people point out, rightly, that a lack of dealerships hurts Alfa. There are currently 116 Alfa dealerships in the US. There are currently 104 Mini dealerships in the US, but I don't hear people saying the wont buy those. You know why? BMW.could service them if needed. Just like Dodge dealerships could service Alfas.
Stellantis has dropped the ball in so many ways. I think this is just part of the long list of missteps made by Carlos Tavares.
We can all hope that the American brands and possibly Alfa Romeo can recover
Ron. The only people that don’t seem to know why, is STELLANTIS 😢
Facts
It’s good to drive a very exclusive car.
😊
As long as the brand still exists. Alfa isn't Ferrari. They aren't exclusive, unless you're talking about their very low volume cars like the Stradale 33. They have to actually sell cars to survive. Problem is they've always been on the verge of collapse since I can remember.
@@cbarber5366 Nope, I’m talking about my black Stelvio (Nero Edizione).
Seeing one it’s very very rare (any color). That makes it very exclusive to me. 😊
I never chose my drive based on its resell value. If I did, I would be driving the usual boring German offerings with a Diesel engine (that’s the more valuable thing we can have in my country this side of the Atlantic.
To drive an Italian machine, we have to be willing to spend more due to the usual lower resell value. Since I’m a petrol head, i don’t mind the extra effort for the extra pleasure.
😎
Too bad the new Alfa’s aren’t Italian machines anymore.
Who knows, maybe they’ll retain the same spicy, highly pleasurable spirit….
@@cbarber5366 I wish they survive and I hope the number of units won’t be as relevant for its success.
Because we now have only 4 platforms.
High sales volume could be left for Fiat, Peugeot, Chrysler and maybe Dodge.
The different car models from the different brands are going to be more cosmetic than anything else.
For those who want a real Alfa, better grab a Giulia or Stelvio. Those are the real last real Alfa Romeo vehicles.
As others have said in the comments, I think extending the warranty would do wonders. It helped Hyundai/Kia years ago when they went to the 10 year 100k mile powertrain warranty. Also, their pricing is ridiculous. The QVs should be nowhere selling on a dealer lot for close to $100K. The QVs need an MSRP around $75K within incentives to bring in a transaction price of around $65-70k which I think alliance with other competitors sport performance SUVs, especially from the Germans.
When comparing the pricing of the QV with equivalent vehicles from Audi, BMW, Jaguar, Lexus, and M-B one will find the AR is mid-pack. It isn't the MSRP that's the problem. It doesn't help that AR was out of the U.S. market for more than 20 years. For the average American, the AR is an unknown quantity. Also, we Americans accept poor handling automobiles because that's all most of us have ever known. My first AR in 1969 was a revelation as to what a correctly engineered car was like to drive. It felt as if it was a direct extension of my body and mind. "Vehicle and driver as one!" To anyone who has never experienced it directly, it is inexplicable!
You obviously haven't checked prices on QV competitors lately. The base BMW M3 starts at about $70k and can go up to well over $100k, same with Audi RS and Mercedes AMG. Alfa has problems, but more in number of dealers and lack of advertising, not pricing.
I drive an Alfa Romeo tonale 2024 the car is excellent in every way and handles wonderful
Merry Christmas u all!!! Cuore Sportivo ❤
I mean Alfa really shoots itself in the foot when it comes to selling in the US. Why buy an Alfa when competitors are offering sub 5% financing on new, sub 500 a month payment leases with only a few thousand down, and 10 year 100k powertrain warranty to back their product.
My buddy just got a 2024 CLA AMG fully loaded for 600 a month lease. A Giulia veloce is over 900 and just for a 4cylinder... Just makes no sense unless you're an Alfisti. And most already own one.
First, the only company offering 10 yr warranties is Hyundai, not the Germans, and that is for the powertrain only. And no way are Alfa lease prices $900 for a 4-cylinder.
I own a 2020 Giulia, TI. Love my car. Alfa needed to:
1) release a new Giulia like 2 years ago. Maybe I’d buy a new one if the model was updated but it looks the same.
2) bring back a new 4C. A brilliant car that was the flagship but the tech was old. Update the tech, make the ride a little less rough.
@@Chestrkwll1 I also own a 2020 Giulia and love it, but I agree it's time for a product update. If Alfa doesn't offer a new model with an ICE powertrain I have three choices: 1) keep my car and modify it, 2) buy a newer used Giulia (maybe a QV) or 3), buy something else, like a Cadillac CT4-V Blackwing. Right now I'm not sure which path is best.
I've never driven a car that suits my needs/desires so well as this Alfa.
Here in the Bay Area we only have 1 dealership and when I went there they only had base models alfa and had only 3 cars to choose from. Alfa needs more models other than that Tonale
we need Sergio ... RIP Legend
I live in town with 2 Alfa dealerships and I am switching from guilia veloce to guilia qv. I don’t care. I am in my mid 50s and I probably have 15 more years of “spirited” driving. Life is good.
Ferrari should buy Alfa Romeo and Maserati. Sure Alfa Romeo under Stellantis has increased it's reliability. But still suffers from poor management that plagued it under Fiat Chrysler.
Ferrari is the way out. I live outside the USA, so won't affect me unless Alfa goes out of business. But a Ferrari ownership will ensure we get products that are unapologetically Italian. Which is a great thing
Ferrari is a smart business. They would not want them.
Alfa Romeo increased reliability under Fiat. Under Stellantis with PSA Puretech engines will probably lose it again.
@@verhu010 BS. Alfa is the perfect compliment to higher-end Maserati and Ferrari models.
@miks564 not improved enough, Alpha's have a bad reliability image. Look up Car and Driver articles in the US, they trashed the brand
@ Alfa. Yeap, it has. But it doesn’t correspond to the real experience. It’s hearsay, just like the Germans on the opposite side of the reliability belief.
More options!
It’s all about the pricing policy…they sell a car with the same platform for over 13000€…so they think alfisti can afford buying a b-suv for 30000€??????
Price has been a huge thorn in Alfa's side I agree. I knew when they undercut the Tonale pricing by the Hornet here in the USA, that the Tonale was finished, even with the EV tax credit.
You guys don’t know how lucky you are over there.
This side of the Atlantic, most C segment SUVs like the Tonale cost above 40k, closer to 50 and that’s only if you don’t want the spicy version.
My drive is a spec loaded Stelvio Veloce bought on 2021 before the recent price increase all over Europe. It cost me €72k with big discount. …almost Quadrifoglio territory there in the US.
In this price range, the vast majority of people in Europe only consider the usual Germans.
That’s what’s killing Alfa Romeo …and many other brands, models or projects that never see a green light because they know they’re not going to sell.
@@miks564 well said!!
@@RonsRides Price is a problem for Tonale, but not Giulia/Stelvio.
Hey Ron, I agree with steves259 comment below... national marketing is critical. Another factor is the automotive industry in general is undergoing a major disruption with the so-called EV revolution being mandated by governments response to global warming/climate change. As a result, cars are being over inflated to help recover the steep R&D costs manufacturers are currently incurring designing EVs. As a result, many consumers are on the fence (what should I buy) or priced out. Overall, Alfa isn't the only brand that's struggling. Also, they need to find the right multi-brand dealership experience, i.e. Ferrari / Alfa / Maserati. Hopefully, things will work out. That all said, I'm enjoying my Stelvio. It's been worry-free and drives like no other everyday SUV.
Hope Alfa sticks around. I think it really comes down to that, from what I have seen, the deals really aren't that compelling. MSRP can be comparable to BMW/Mercedes - but give a compelling deal, make it an offer I cannot say no to, because logic and good judgement aren't how somebody ends up with an Alfa! A tasty discount is a must and they aren't providing that.
And, Dodge really screwed the Tonale with the Hornet. The Tonale really could have been a winner in its segment - but with the Hornet being the same car for $10k less, who's going to do that?
Alfa needs to make a headline by extending their new car warranty to 6 years or 60,000 miles. This will help to generate buyer confidence. Promote 6/60!
Also can the car be tuned to allow running regular fuel even if there is a dip in HP like the Mazda CX50.
So, great warranty and option to run regular fuel would help turn around sales.
The Bosch electronic ignition system, as used on the Alfa, will automatically advance or retard the timing depending on the octane it detects. This is not a new "thing." Mazda is simply using this feature as sales hype.
I say 7-10 year warranty. My reasoning for that is they come with a 4 year/50k warranty. You can currently buy an extended 3 year 45k warranty from Mopar for around $2,500.00. Mopar sells relatively cheap extended warranties because, due to Alfa's above average reliability, they aren't likely to have to pay for any repairs. So really for very little added expense Alfa could appear to have great faith in their brand and reliability.
Take 20% off MSRP across the board, extend the warranty to 6 years, offer a V6 with 350 hp and dump the EV line up immediately. I have little confidence that Alfa will even exist in the US if they don’t act quickly - and that would be tragic for those that love these cars.
For US alfa has only two old models plus tonale . Price is a big problem and not god market .
How about even just a little bit of advertising? I’ve never seen an Alfa commercial in the US. It’s hard to be successful if no one knows you exist.
Here in Macedonia is Ok situation, but the German rivals are makeing more profit then Alfa for sure. The second hand market, 4-5y old Alfas is much more better…. For used Alfas
True story, I complimented an older retired gentleman on his 2019 Alfa Romeo. He said he purchased it in 2022 with 33,000 miles. He told me the motor had to be replaced at 40,000 miles. The dealer Joe Rizza of Orland Park IL replaced the motor, but it took 4 months.
That sums them up, unreliable and dealers & parts are limited.
Maybe at some point they will figure out that most of us are not soccer moms!
Most of us are soccer moms.
Just not the few here that are still petrol heads 😊
@ then Alfa Romeo is doomed
😅😅
@@rweaver9653Unfortunately, I agree. But it’s already done for.
Now we have 4 Stellantis platforms. All models from all brands of the group are going to be different flavors of these 4 platforms depending on the size / segment.
And worse, it seems the engines of choice for the smaller weaker and or hybrid versions are the ones from the old PSA group that aren’t as good or reliable than the ones from FIAT Powertrain Technologies or Alfa Romeo. They’re just cheaper to produce.
So, if we buy an Alfa Romeo in the future, we’re just buying a common Stellantis car with the badge and maybe a few mechanic tweaks and better finishes inside. I’m not saying it will be bad, but it wouldn’t be an Alfa Romeo anymore. Just a Stellantis flavor.
EDIT: just like it happens with VAG for some years.
Sorry to double comment..but just a wild card. I think Alfa Romeo should embrace it's nicheness. Increase the prices to match porsche, and stop trying to appeal to a mass market. It is an enthusiast brand afterall. If increasing prices is too radical. They can become like Volvo. Key thing is they should just zero in on a niche audience. Just look at the ridiculous prices people are paying for Porsches. Mental
You are out of reality if you think increasing prices would help
@@verhu010it’s inevitable.
Either they profit by sales volume, or by increasing the margins.
They’re already a niche brand.
Most popular Porsche in terms of sales is the Macan, a VW tweaked MLB platform (like Audi Q5) with better suspension and also an Audi engine. It’s more expensive than its brothers but it ‘s still the best selling Porsche badged car.
They have no where near the quality or customize ability as Porsche. You can only pick from like 2 interior colors on an Alfa. Porsche gives you hundreds of options all the way down to the steering column casing
@@bbkangs Alfa has missed an opportunity here. Their customers are "car guys" who want to create their affordable dream builds. Cutting models/options/colors works directly against that notion. The components already exist; why not offer them?
In case you haven't noticed Alfa is already a niche marque and it isn't selling cars. Look to the new Jaquar for a brand that got to big for its britches
Poor marketing, selling alpha and dodge together is like selling Mercedes and Chevys together !!
I got a tonale 😅
How do i contact Santo Ficili, the new CEO of Alfa and Maserati? Im not even kidding. I want to tell him that Americans are still afraid of Alfa's old reliability reputation. Theyre also afraid to buy a car that's nearest dealership may be 3 hours away. I'd tell him to give Alfas ICE/hybrid versions a 7-10 year warranty. I'd also tell him to put at least 2-4 co-trained Alfa/Maserati mechanics in the Dodge dealerships in secondary markets that lack Alfa/Maserati dealerships. He also needs to speed up new car reveals. Both Alfa and Maserati have always been niche marques but putting a laser focus on reliability and warranties will attract doubting Americans to very desirable brands.
Alas,.none of this will happen and both brands will likely leave the US for good this time. How can brands like Cupra and Alpine be returning to the US and Alfa and Maserati be on the way out. It's heartbreaking to watch such mismanagment. Somebody do something right for a change!!!
It’s because they are dates looking. No real redesign and it is becoming a rebadged dodge with the new suv. I loved my Alfa but it had engine issues as dependability issues.
And I own an alpha
This is the confusion of the US market, from the discussions here on your channel it almost seems like everyone wants a V6 or V8, but in reality most of the brand's sales in the US are on the opposite side of the spectrum. Personally, I wouldn't bet on Tonale overselling the Stelvio if the Hornet clone is on the market at a significantly lower price.
I think the US market wants what they cant have and with these purists powertrains being taken away now theres an outcry on bringing them back.
@@RonsRides, the US is an outlier market (but a massive and relatively affluent one), and the brands that figure that out first will succeed. Build that V6 or V8. Nobody is buying a four cylinder C63 AMG, and nobody is buying a four cylinder Alfa Romeo at the current price points.
@@flyingphoenix113 I contend pricing IS NOT Alfa's problem, but too little product updates combined with a lack of dealers and advertising is. In today's competitive marketplace you can't just release a product and let it lie dormant for 7 years.
Making same car as others. Doesnt work
Simple. Lack of new models. Poor marketing and awareness. Focus on EV has also impacted in the Alfa appeal
They don’t want ev
Alfa is screwed past everything wrong with how Alfa does business… STALANTIS can’t run anything right these days, how will Alfa survive. The days seem numbered for sure 😔
Lambo is German what to expect
Ferrari is Italian, and they're the most successful supercar maker in the world, so?
It's already too late, weak to very weak pathetic hybrid engines in the Tonale here in Europe, not even one option for a normal 1.4 engine T from Abarth or the 2.0 T from the Giulia. Talking about the Giulia, same model basically from 2016 and even then the design was dated and far from exciting , Mix of BMW 2 and 3 series. Sorry that's not Alfa Romeo !
@@sainta2667 The Giulia / Stelvio are indeed Alfa Romeo. Probably the last ones.
They’re built over the Giorgio platform and fine tuned for excellent dynamics which they deliver quite well. Their design is not dated, only the infotainment is.
EDIT: And the Giulia outperforms the 3 series same as the Stelvio outperforms the X3 (dynamically speaking).
BMW 2 series is smaller, doesn’t compete in this segment.
Who wants Fix It Again Tony(FIAT) cousins brand. Buy at your own risk. Fiat Alfa left the USA market before when sales went to almost zero. The same will happen again.
Sales might increase if Alfa was given just a little love by Stellantis, who seem to be ignoring the brand. You obviously have never driven a current Alfa, or you wouldn't be making such a negative comment.
@@fredtotal33 Fiat has been providing some of the most reliable engines since the past 20+ years
@rlsedition Carlos Tavares didn't know anything about how to manage premium/luxury brands.
Now, without him, there's a chance that Alfa Romeo, and even the entire group will be managed by someone competent.
Anyway, it's hard to do worse than Tavares.