Distribution-First: The Key to Resonating with Your Audience

In today's digital landscape, content distribution is where every successful strategy begins. Rachel breaks down the importance of adopting a distribution-first mindset-understanding your audience, where they engage, and the platforms they live on. With 99% of SYG's clients operating in the B2B space, LinkedIn and UA-cam are the go-to channels. Before creating or repurposing content, knowing where it’s headed and who it’s for is crucial to driving impact and meaningful outcomes.
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