Introduction to Web Analytics - Zach Olsen

If you are wondering how you can be a huge asset to your company and drive up profits, web analytics is it!
Zach Olsen, Digital Analytics Manager for @ColumbiaSportswear, takes us through the ins and outs of web analytics.
Zach Olsen tells us how he went from being a beginner to being the analytics manager at Columbia Sportswear and how you can get started too.
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[@RichardTrus_RichardTrus]

thanks! I found the video very informative - thank you for the closed captioning

[@ruiwang2134]

Great video. Learned a lot. Thanks!

[@seriosgaming]

I use timelin9..it's a flexible, timeline-based web analytics..all I need.

[@Stukent]

Web Analytics can be confusing at first; there's just so much data and sometimes you don't know where to start. What do you think are the most important things to analyze?