Marketing Mistakes Photographers Make
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- Опубліковано 2 жов 2024
- Photographers and Content Creators, keep making the same marketing mistakes, year after year. Why not try something new and reach out to the magazine, art director or curator you want to work with. Some ways work better than others but this is one thing that I've been doing for years and I'm happy with the results.
Rob Skeoch is a career photographer, working for five newspapers and wire services before joining the team at Major League Baseball for 17 seasons and the NFL for 14 seasons. Then he was a national manager for the camera group at Sony North America before going back to shooting.
Now he shoots for gallery shows around the world, mostly street work and portraits made with a Rollei twin lens. For 35mm shooting he uses a Nikon F3 and a couple M-mount Leica cameras and shoots mostly Ilford film.
tips for shooting black and white film,
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Rob,
When you say something, it seems to me that it’s likely to be true. Another aspect of your personality that is rare and I commend you on: humility and understatement.
Your work looks great. I suspect you could do a superb project photographing telephone directories. (Let’s pretend those still exist!)
Last items: Thanks and good luck.
Glad you're enjoying the videos, it's been interesting.
Is it possible nowadays to get gigs doing analog photography? I'm not really interested in digital and I feel like I'm clinging onto a dying medium. Of course I enjoy it so much but it would be nice to make some money from it, at least even getting the film's worth.
I have wondered the same. I used to shoot freelance film for the papers back in the 1990’s. I did a stint of photography for an online local news website a few years ago and it was digital. I was running around with my Nikon D3 and wishing I was shooting on my F3 or F5. I had to get my photos uploaded within 3 hours and that would not have left me much time to shoot in color film, develop, scan and upload. I personally think that film photography is now for artistic work, making prints, postcards, some magazines and such. It seems that most commercial work has long gone digital.
You can't compete with digital if "time" is involved. If they need the photo by tomorrow, then forget it. Now if there's more time, and you have a unique style, you can get some work. You'll have to cast a pretty wide wed or 'funnel top' and see what you can get. I think those people doing extreme work like 'glass plate' or 'tintype' have an advantage because the process is so engrained with the look of the final outcome.
I really enjoy your videos! I think press photography has changed, while we didn’t have social media years ago, I feel like it was easier to work in photography years ago. Back in 1990 I was 16 years ago and started doing photography, In 1992, I began doing freelance photography for local newspapers, one of the contacts at the paper liked my work and gave me a business card and I would contact her when I had photographs, sometimes I would get called to go out on an assignment. It was different in those days. I was offered a couple of jobs as a staff photographer, declined, part of me wishes that I would have taken the positions, but the other part says maybe I made the best decision, one of the papers is no longer in business. Today there are so many camera phones and digital cameras and stock photos that the competition seems far more intense.
It's hard to compete in news when everyone has a phone and will beat you at any spot news event just because they were standing on the street when it happened. I think Peter Turnley is having a good run still, but he's put himself in front of some interesting subjects.
Really enjoyed this one those postcards seem interesting.
Glad you liked it.
I blame National Geographic for a 13yr old me picking up a little 35mm camera at a school jumble sale in the late 70s. I learned a lot with B&W using that incredibly basic camera relying on the Sunny-16 rule. You are absolutely right about spreading the word about your own photography. All my earnings from photography have started from simple intro tactics like your postcard approach. Great video series, thanks for putting in the time and effort .
Glad you're enjoying it.
Thank you for sharing these ideas! Very interesting for me as a starting photographer. Working on a long-term personal project is great, but I realise I also need people out there to know what I can do so I can earn some money.
As an aside, how do you flatten those curly 5x7 fibre prints? Just a stack of books on top?
For larger prints with more margin, I tape them down on a smooth surface (like glass) while still wet.
I have a mounting press, so I just leave them in the press for an hour or so.
First class information! Thank you very much! Excellent prints.
Glad it was helpful!
Thanks for sharing your experiences. Gave me a few ideas for my art marketing. Looking forward to the next episode.
Great to hear!
Great inside information. Thank you again.
RS. Canada
Thanks. Glad you're enjoying the videos.
Super valuable info here thank you 🙏
Glad it was helpful!
Funny how old-school communication is the way to get attention these days. Emailing a prospective client is all but useless. LOL. Good to see.
Interesting isn't it.
instagram is the new flickr
Yeah, flickr seems to be over.
@@stillshootinginblackandwhite as in a database too, flickr has the metadata posted already though, you have to put photos every where from facebook to youtube to twitter etc., to every audience you know of, theres no bread and butter instagram anymore
You might be right. I'm just using youtube and facebook myself. My other accounts sit unused.