Linking leads to existing accounts based on email address

r/Salesforce user asked the question -
"What tools could help link web-to-lead leads with existing customer accounts in SF?."
Other problems this may solve. How to match leads to accounts from email. Ways to match leads to accounts.
In this video, the solution will be achieved with process builder and flows. Only using configuration.No code required.
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Like the videos a lot. Just to confirm, what type of fields are your "Email Domain" fields on the Lead and Account objects? I tried replicating this but in debug I cant get past it because it never seems to find a Account that matches (even though the fields definitely do). Im wondering if its because I have a formula field on the Lead and a Text on the Account......