How Detergent King NIRMA Got CRUSHED By The Competition?

Поділитися
Вставка
  • Опубліковано 11 вер 2024
  • Download ET Money Now & start making wise decisions with your hard earned money:
    etmoney.onelin...
    #etmoney #intelligentinvesting #financialfreedom
    'Washing Powder Nirma', this phrase is something that every Indian who was around 90's or 2000's knows by heart. Nirma was so popular back in the day that every household was using Nirma to wash their clothes. Karsanbhai Patel from Gujarat made it so big that it was almost a billion-dollar business. But nowadays you don't see nirma anywhere, did you ever wonder why is that? Watch this video to know why Nirma failed despite being a household name.
    Instagram (Personal account) → ...

КОМЕНТАРІ • 483

  • @GauravThakur-GSF
    @GauravThakur-GSF  Рік тому +86

    Download ET Money Now & start making wise decisions with your hard earned money:
    etmoney.onelink.me/unJQ/getsetflyfact
    #etmoney #intelligentinvesting #financialfreedom

  • @karmafatemeandsongs2038
    @karmafatemeandsongs2038 Рік тому +248

    He wanted to make his daughter forever alive... And he did that flawlessly... ❤ a father that every girl wants 🤗 Sir is inspiring us.

  • @mayankcrypto2489
    @mayankcrypto2489 Рік тому +86

    Karsan Bhai had emotional bonding with Nirma and did not want to make it a prey of ruthless business strategies of today. And diversification is a better option if done slowly and on correct time.

  • @muhammednizam.n.s8139
    @muhammednizam.n.s8139 Рік тому +223

    Nostalgia after hearing Nimra our childhood memories 🔥🔥🔥

  • @abhishekkumaragrawal1372
    @abhishekkumaragrawal1372 Рік тому +418

    TATA is the perfect example of diversification

    • @anujsharma7853
      @anujsharma7853 Рік тому +5

      Me bhi ye hi soch rha tha 🤣

    • @starkillerioooo9739
      @starkillerioooo9739 Рік тому +2

      I too make facts & stuff. Madat kre

    • @DM-zb8hw
      @DM-zb8hw Рік тому +2

      Reliance group as well

    • @kalkinara
      @kalkinara Рік тому +1

      @ashneer Grover Bruuh 💀💀💀💀 is just making comments without even knowing anything ..

    • @psych4852
      @psych4852 Рік тому

      Best instead of perfect

  • @avijitchakraborty4294
    @avijitchakraborty4294 Рік тому +82

    Rip to his daughter’s soul 🙏❤️

  • @Slav69k
    @Slav69k Рік тому +65

    Nirma ads are just pure nostalgia

  • @saumogaming4240
    @saumogaming4240 Рік тому +196

    My father is a salesman of nirma 😊😊
    Edit:I never got so many likes in my 3 years experience

  • @SameerSamon
    @SameerSamon Рік тому +14

    Never knew that Nirma & Surf used to Diss eachother. 🤣🤣

  • @wlesh6123
    @wlesh6123 Рік тому +185

    The iconic add song that impacted our minds till to this day. Well man it's just a vibe 😂😂

    • @pranaysen7249
      @pranaysen7249 Рік тому +4

      I just open the comments section for this only that their world be someone who would have wrote a comment for the song

    • @bidyautube
      @bidyautube Рік тому +5

      Nirma Nirma Nirma

    • @starkillerioooo9739
      @starkillerioooo9739 Рік тому +2

      I too make facts & stuff. Madat kre

  • @GEETKOSHTI
    @GEETKOSHTI Рік тому +21

    Nirma is still in the market that's important.... it's all about marketing... surf excel excelled with marketing

  • @loki4230
    @loki4230 Рік тому +22

    I believe diversified rehna behtar hai aaj k time me... No doubt Nirma acha kar sakte the shayad lekin agar koi aur competition aa jaata same price aur quality me to thodi dikkat b ho sakti thi par ab jab aur b businesses hai to stability b rahegi...

  • @sandipmaji1835
    @sandipmaji1835 Рік тому +77

    We still call surf Excel, Ghadi and other detergents as "Nirma"😂
    Such was their powerful marketing.

    • @84bitmercyop58
      @84bitmercyop58 Рік тому +8

      Koi nahi bolta nirma log jadatar surf hi bolte hain

    • @omkarpatil6604
      @omkarpatil6604 Рік тому +5

      @@84bitmercyop58 jyadatar log nirma hi bolte hai... Fir dukandar konsi keh ke poochta hai🤣😂

    • @loki4230
      @loki4230 Рік тому +6

      Bhai hmare idhar to detergent naam nhi bolta koi sab surf hi bolte hai... Tide bhi surf hai nirma bhi surf hai rin bhi surf hi hai 😂😂😂
      Idhar surf ka mtlb detergent hi hota hai😂

    • @starkillerioooo9739
      @starkillerioooo9739 Рік тому +1

      I too make facts & stuff. Madat kre

    • @YouGuysAreTheRealHeroes
      @YouGuysAreTheRealHeroes Рік тому +2

      @@loki4230 us bhai us

  • @pixssassin
    @pixssassin Рік тому +80

    It's hard to say, diversifying worked for Nirma but rebook failed miserably, so it depends .

    • @sk-ig4wt
      @sk-ig4wt Рік тому +1

      different market u dont need a new shoe every month unlike nirma products that have very much self sustainable demand

    • @starkillerioooo9739
      @starkillerioooo9739 Рік тому +1

      I too make facts & stuff. Madat kre

  • @mayurpaliwal6435
    @mayurpaliwal6435 Рік тому +6

    Mujhe toh itna achese diversification business ka matlab commerce ke theory wali textbook se nhi samja tha or ulta apne aur ache se samja diya gaurav sir😂. You are true teacher, love your videos

  • @Technosimar
    @Technosimar Рік тому +8

    Nirma - normal
    Ghadi 🕜 - legend

  • @GS-dw9qi
    @GS-dw9qi Рік тому +3

    Tu husn pari tu jaane jaha tu sabse hasi tu sabse jawaa sondariya saabun nirma 😀😀😁😁😂😂

  • @Abhishek-ii9mb
    @Abhishek-ii9mb Рік тому +26

    I feel very sad because Nirma is not just a detergent it's a feeling ❤❤❤

    • @starkillerioooo9739
      @starkillerioooo9739 Рік тому +2

      I too make facts & stuff. Madat kre

    • @sugarbellefernandes3322
      @sugarbellefernandes3322 Рік тому +1

      Nirma went down coz it was a horrid detergent on the hands. Many of us suffered from rashes and posarisis on the hands using it. I'm glad it was discontinued. Surf and Ariel and tide are much better.

    • @DebmalyaBhattacharyabumba
      @DebmalyaBhattacharyabumba Рік тому

      @@sugarbellefernandes3322 well iy was starting out cheap so maybe thats why the quality was bad it probably improved overtime

  • @pjlogs1433
    @pjlogs1433 Рік тому +10

    Nirma is king in soda ash products
    His plant is in my city
    Biggest plant in asia

  • @Anurag-mk9yn
    @Anurag-mk9yn Рік тому +2

    Aj bhi jab humare yaha log shop me jate hain to detergent powder do yeh nhi bolte nirma do ye bolte hai aur dusra koi powder utha late hai

  • @motivationwallah__0045
    @motivationwallah__0045 Рік тому +6

    BHAI MERI CRUSH KA NAAM BHI NIRMA HAI 🥺🥺

  • @Himanshu-sv2yu
    @Himanshu-sv2yu Рік тому +16

    I do not think that you should give priority to only one work, if you are getting profit in some other sector, then you can try in that also.....like Gautam adani Sir also says that do the work you are getting.....in case of Nirma the company had not been managed with the perspective idea🙄

  • @Unknown.Person.75
    @Unknown.Person.75 Рік тому +12

    I feel proud about listening one more Gujju business 😌

  • @Historicdepth
    @Historicdepth Рік тому +4

    Revolution and Evolution is important for Market

  • @ashishparmar192
    @ashishparmar192 Рік тому +4

    aaj bhi nirma ab bhi Gujarat mai use hota hai ..Nirma successful company hai

  • @Vikashyadav-te6iz
    @Vikashyadav-te6iz Рік тому +4

    Sir ek video how to start indian defence manufacturing startup pe bana dijiye

  • @priyadsilva4582
    @priyadsilva4582 Рік тому +9

    It was a wise decision to diversify. With changing times one has to look for more lucrative markets. His sons are running the cement business well. Who's to say if that's making more or less than the detergent business? Kasanbhai was a clever and smart businessman and took calculated risks and succeeded in his endeavours. That's most important. It's not important that the detergent business only should do well. His sons can also further diversify and who knows they can be the next Ambani/Adani in the coming decades!

  • @amanthapa7178
    @amanthapa7178 Рік тому +2

    Washing powder nirma washing powder nirma..
    Dudh ki safadi nirma se aayi..
    Rangin kapra v khil khil jaye...
    Sab ki pasand nirma ..nirma..🤣🤣

  • @GS-dw9qi
    @GS-dw9qi Рік тому +10

    Nirma failed because he stop manufacturing SONDARIYA SABUN NIRMA😀😀😁😁😂😂

  • @ramniwaskukana6440
    @ramniwaskukana6440 Рік тому +8

    एक बात सही कही गोरव भाई आपने
    लोगो के पास थोड़े पैसे आते ही दिखावा करने लगते हैं
    ओकात से ज्यादा कि महगी चिजे खरीदने लगते हैं 😂😂

  • @ayeshaclassesgk
    @ayeshaclassesgk Рік тому +18

    Gaurav ji❤️Thank you for making the best content possible for me to be my happiest day

  • @lakhandevjani1156
    @lakhandevjani1156 Рік тому +11

    We want more case studies

  • @kiranboparaidubai34
    @kiranboparaidubai34 Рік тому +8

    Love from india ❤️🇮🇳

  • @sulochanathippesha7967
    @sulochanathippesha7967 Рік тому +2

    Do video. On VRL company

    • @TELE_GRAM_ME_Kickclusive
      @TELE_GRAM_ME_Kickclusive Рік тому +1

      👆👆🆙 thanks for watching you have been selected among my lucky winners message me to claim your prize🎁🎁🎉

  • @yallappakanbargi4004
    @yallappakanbargi4004 Рік тому +10

    gaurav never dissapoints us .. with his amazing and Knowledgeable vedio
    ...thanks for your hard work.....

  • @privateaccount00001
    @privateaccount00001 Рік тому +11

    According to me their is no problem in diversification but i must say before proceeding to it you must achieve mastery at any one of the field you are good at so that everytime their is a problem related to that field you will definitely get a preference.
    And I think the mistake the CEO of nirma made that he diversified his business as he was facing major loss in his business
    Well in that case you must overcome loss by upgrading not by diversification.

  • @alisoldiers8923
    @alisoldiers8923 Рік тому +1

    Make this type of video on WCW

  • @miminsoul4061
    @miminsoul4061 Рік тому +5

    Still I love the Ads and I still use the Soap..Nirma❤️

  • @nickchoudharyy
    @nickchoudharyy Рік тому +10

    Let’s make nirma best again

  • @Visiblefactbhai
    @Visiblefactbhai Рік тому +1

    Hum toh ajj kal dukano meh detergent ki jagha direct surf dijiye bolthe hai😆

  • @pinggaming78
    @pinggaming78 Рік тому +2

    आज भी गांव में लोग निरमा ही बोलते हैं चाहे वो किसी भी brands के हो

    • @TELE_GRAM_ME_Kickclusive
      @TELE_GRAM_ME_Kickclusive Рік тому

      👆👆🆙 thanks for watching you have been selected among my lucky winners message me to claim your prize🎁🎁🎉

  • @sendmail136
    @sendmail136 Рік тому +4

    Nirma jab peak per tha tab bhi jyadatar log nirma se kapde nahi bartan dhote the

  • @amishasingh5039
    @amishasingh5039 Рік тому +6

    According to me diversification in business in important but still i'm always confused between prime focus and diversification....

  • @Rahulrajput086
    @Rahulrajput086 Рік тому +11

    Thanks bhaya for giving a right information and also motivation 👍

  • @Shivam___yt
    @Shivam___yt Рік тому +10

    Doordarshan ka yaad dila diya 2m ne Gaurav 😂🥺

  • @jambu3935
    @jambu3935 Рік тому +7

    Intro is just🔥🔥 🤣🤣

  • @shauryaraghav5499
    @shauryaraghav5499 Рік тому +4

    Kya baat hai gaurav bhai amazing yrr😇

  • @amitpatel9373
    @amitpatel9373 Рік тому +3

    मैं सोचता था हमारे घर वाले किसी भी सर्फ निरमा क्यों बोलते है 🤔
    मतलब दुकान से निरमा ले आओ भले ही वो सर्फ एक्सेल हो ।
    आज पता चला पहले निरमा ही चलता था।😋
    आज भी हमारे गांव मे ज्यादातर लोग निरमा ही बोलते हैं।😄😄

  • @pjlogs1433
    @pjlogs1433 Рік тому +1

    He is providing employment to more than 500 peoples

  • @anandverma358
    @anandverma358 Рік тому +5

    Competition brings out the best in products, and worst in people...☺
    Okkk justtt chilllll

  • @VkooeSSw
    @VkooeSSw Рік тому +4

    diversification is best option

  • @georgez3865
    @georgez3865 Рік тому +3

    I remember nirma washing powder theme song😁

    • @TELE_GRAM_ME_Kickclusive
      @TELE_GRAM_ME_Kickclusive Рік тому

      👆👆🆙 thanks for watching you have been selected among my lucky winners message me to claim your prize🎁🎁🎉

  • @iPadmini323
    @iPadmini323 Рік тому +2

    Proud to study in Nirma

  • @sachinthakur8287
    @sachinthakur8287 Рік тому +8

    Expert in one thing is always better than being good in everything

    • @TELE_GRAM_ME_Kickclusive
      @TELE_GRAM_ME_Kickclusive Рік тому

      👆👆🆙 thanks for watching you have been selected among my lucky winners message me to claim your prize🎁🎁🎉

  • @man08839
    @man08839 Рік тому +5

    Please make a video on Spanish empire and also tells that why mostly South American speak Spanish language and they are Christian 👋🏻

  • @ShivamEleven
    @ShivamEleven Рік тому +5

    Sir aapki vedio bhot mast hai bhot kuch jaanai aur samjhanai ko milti hai bhagwan apko hamaisa khush rakhai ❤️

    • @d_kBose38
      @d_kBose38 Рік тому +1

      Puri video to dekhle 😆😆

    • @ShivamEleven
      @ShivamEleven Рік тому +1

      @@d_kBose38 aab dhek leya 😜

    • @d_kBose38
      @d_kBose38 Рік тому

      @@ShivamEleven thik he ✌️

  • @MASMusicLABEL
    @MASMusicLABEL Рік тому +3

    Jay Hind Sir ❤️🙏

  • @dimpleparashar226
    @dimpleparashar226 Рік тому +2

    Sir could you make video on Nirvana topic

  • @tagarwalagarwal
    @tagarwalagarwal Рік тому +4

    Bhai aise hi biography laate raho big Indian brands ki

  • @sasmitalenka8265
    @sasmitalenka8265 Рік тому +2

    Nhi har cheez pe try karna achi baat hai ...agar nirma company sirf diturgent banane main hi dhyan deta to uska naam bhi yese dub bhi sakta tha per usne har cheez main try kari hai isiliye aaj tak wo hai

  • @azadnisad1055
    @azadnisad1055 Рік тому +7

    😂😂 watching from *Nirma University*

  • @harshrajmakwana
    @harshrajmakwana Рік тому +6

    Nirma University is one of the most reputed university in gujarat after IIT Gandhinagar and NIT surat🥂

  • @behonest.....6441
    @behonest.....6441 Рік тому +1

    Hm to abhi b nirma hi use krte h

  • @rowdyeditzz7743
    @rowdyeditzz7743 Рік тому +7

    Plz make a video on " who is true mirror or selfie camera" 😂 coz when i look at mirror i feel like a celebrity but when it comes to camera is shit

  • @dsssidhu7964
    @dsssidhu7964 Рік тому +3

    Bhai yaar apki phele wali video Zada funny oti thi😢

  • @NishantPachoriG
    @NishantPachoriG Рік тому +2

    Content creator are the best Teachar

  • @AFB007
    @AFB007 Рік тому +2

    Bhai Naveen dhami ke sath podcast Karo please

    • @TELE_GRAM_ME_Kickclusive
      @TELE_GRAM_ME_Kickclusive Рік тому

      👆👆🆙 thanks for watching you have been selected among my lucky winners message me to claim your prize🎁🎁🎉

  • @shaikhmosakib604
    @shaikhmosakib604 Рік тому +2

    As Nirma University Alumni, I Can Say Diversification Worked, I Have Paid 75K For Single Semester Persuing MCA, And There Are 120 Students In One Year, And There Are So Courses Like Btech, Mtech, and Other Departments Like Pharmacy, Design Etc, So You Can Understand From Only This University How Much He Has Earned

  • @kkp8707
    @kkp8707 11 місяців тому +2

    For different products such as detergent, body soap they should keep different names and not just Nirma for each and every product.

  • @ringkhangbrahma-sm9un
    @ringkhangbrahma-sm9un 3 місяці тому +1

    जय हिन्द जय भारत 🇮🇳🇮🇳❤❤

  • @rubal8191
    @rubal8191 Рік тому +1

    Now they would be using surf excel 😂😂

    • @TELE_GRAM_ME_Kickclusive
      @TELE_GRAM_ME_Kickclusive Рік тому

      👆👆🆙 thanks for watching you have been selected among my lucky winners message me to claim your prize🎁🎁🎉

  • @noname50007
    @noname50007 Рік тому +5

    Only legends know that thumbnail is changed

  • @aroracruz6454
    @aroracruz6454 Рік тому +2

    i feel dont put the eggs in one basket . difersification is best to choose to be stable and can try hard to make each better

  • @flashyflash6523
    @flashyflash6523 Рік тому +2

    Hello bhai app great ho great story great man
    I love you 3000

  • @tweetmediagam
    @tweetmediagam Рік тому +3

    Nirma is great👍

  • @3amstories17
    @3amstories17 Рік тому

    Nirma Co. Changed Many Lower Class People's Life In Our Gujarat
    By Providing Them A Job

  • @tejasanimationstation
    @tejasanimationstation Рік тому +2

    who remembers arial

  • @abhishekrathod6895
    @abhishekrathod6895 Рік тому +1

    Apka audio and video match nhi kar rha .
    Ya mujhe hi esa lag rha hai.?

  • @memorablemoments001
    @memorablemoments001 Рік тому +1

    8:00 competition started 😂

  • @dheerajmishra4828
    @dheerajmishra4828 Рік тому +1

    आज भी ज्यादा तर लोग डिटर्जेन्ट पाउडर को निरमा ही बोलते है । घरों मे भी बोलते है की निरमा ख़तम हो गया हैं बाजार से लेते आना । हमारे मध्यप्रदेश साइड मे दुकान से चाहे कोई सा भी डिटर्जेन्ट पाउडर लेने जाना हो बहुत से लोग दुकानदार से भी निरमा कहकर हि मांगते है ।

  • @govindagamer6338
    @govindagamer6338 Рік тому +1

    This channel is master of ad

  • @mandsaur461
    @mandsaur461 Рік тому +3

    Apke is knowledge ke lie ek like to banta hai

  • @zamasuml9596
    @zamasuml9596 Рік тому +3

    Even when we buy Gadi detergent we call shopkeeper give me nirma

  • @gameguru1484
    @gameguru1484 Рік тому +6

    Your content are superb

    • @gameguru1484
      @gameguru1484 Рік тому +3

      Who likes Gaurav 👍 like and who like facttechz comment below....

  • @TimetoShorts317
    @TimetoShorts317 Рік тому +1

    Sir aap three - three channel kaise manage karte ho

  • @sandeepsharma-jb8lh
    @sandeepsharma-jb8lh Рік тому +1

    Crazy😂😂

  • @abdurwithtommy786
    @abdurwithtommy786 Рік тому +4

    Indian Products/ Brands ko badhawa Dena hoga 🙏

    • @TELE_GRAM_ME_Kickclusive
      @TELE_GRAM_ME_Kickclusive Рік тому

      👆👆🆙 thanks for watching you have been selected among my lucky winners message me to claim your prize🎁🎁🎉

  • @pulakdas3788
    @pulakdas3788 Рік тому +10

    Someone told me-If you can do one thing then hone it to perfection

  • @sonymusic5168
    @sonymusic5168 Рік тому +3

    Bhaiya aap technical related fact upload kijiye plz

  • @gameguru1484
    @gameguru1484 Рік тому +4

    Who likes Gaurav 👍 like and who like Facttechz comment below... Let's see who's fan's are more

  • @prajwalmahale3965
    @prajwalmahale3965 Рік тому +1

    Pls tell how patanjali got killed

  • @rawatjayofficial9414
    @rawatjayofficial9414 Рік тому +2

    Not mess with karshanbhai and other gujarati's 😅

  • @arvindkumararvindkumar5320
    @arvindkumararvindkumar5320 Рік тому +1

    Please make video on this

  • @manavsingh1375
    @manavsingh1375 Рік тому +1

    1:33 Daya jethalal gada 😳

  • @bellacollinsadventurous9202
    @bellacollinsadventurous9202 Рік тому +1

    Bachpan me school uniform wash karne ki yaad aagayi

  • @priyanshubisht2322
    @priyanshubisht2322 Рік тому +1

    Nirma maybe delisted from market share but it remained in list of N word song in antakshiri ❤️

  • @yogeshmishra7089
    @yogeshmishra7089 Рік тому +4

    i guess diversification of business is even profitable if diversified smartly. the biggest example of it is Mukesh Ambani the 2nd richest indian, asian and the 8th richest person in the world. Ril is even a diversified company but, still is the most profitable indian company and has the third largest market cap among indian companies after Tata Group & Adani Group. It also gives high returns to it's investors, too. It's growing at a significant pace, too. So diversification of business can be profitable if diversified properly and smartly.

  • @moneyhighest8902
    @moneyhighest8902 Рік тому +3

    Nirma is still alive in gujrat
    And we are use it

  • @Alexanderwashington1017
    @Alexanderwashington1017 Рік тому +4

    Akshay Kumar ad clip in starting 🤣🤣🤣

  • @ronnieahm
    @ronnieahm Рік тому +1

    Diversification is the key to success in the modern era