Pepe's side hustle mission reminds me of my research focus for my honours in 2019 - I focussed on defining the value that brands add to their stakeholders, beyond their profit and their product. I went on to develop a successful consultancy that focuses on assisting SMEs define their value within the markets they operate in, I called it Human Brandz! Essentially, I help brands (SMEs for now) realise their heartbeat because that is what connects with their stakeholders - essentially that is purpose! I am loving the conversation.
Great one interview
Pepe's side hustle mission reminds me of my research focus for my honours in 2019 - I focussed on defining the value that brands add to their stakeholders, beyond their profit and their product. I went on to develop a successful consultancy that focuses on assisting SMEs define their value within the markets they operate in, I called it Human Brandz! Essentially, I help brands (SMEs for now) realise their heartbeat because that is what connects with their stakeholders - essentially that is purpose!
I am loving the conversation.