Enjoy Is Superego

Scene from chapter 6 of Astra Taylor's film "Zizek!".

[@Rohme.33]

this is gold, the entire global advertising industry is a giant international super-ego

[@HammarHeart]

that right there is a gold nugget, my friend

[@Rohme.33]

@@eirikandrerein7189 the super-ego is the psychical apparatus responsible for internalizing the demands of culture. it spawns from introjections of parental figures early on, but later expands to include other authority figures as well, and societal standards and cultural values, more generally.
zizek’s point is that we are arriving at a place where we no longer have an authority figure (a name of the father) that can represent our castration (lack, limit, finiteness, incompleteness)
instead, we are being saturated with media selling us limitless youth, health, beauty, money and sex
our super-ego absorbs these values and enforces them in the same regulating, persecutory manner as it would any old Catholic edict. except, this inverted Puritanism no longer moderates enjoyment, but commands you to enjoy as much as possible (i.e. you only live once!)
ironically, this is more repressive because of the lack of prohibition (and, consequently, the lack of a transgressive dimension located beyond) which could allow you to situate your desire in lack and enjoy your own dissatisfaction
bro, do you even zizek?

[@Rohme.33]

the super-ego is the part of the psyche which internalizes the demands of culture
we no longer have an authority figure (name of the father) which can represent castration
(phallus - lack, limit, finitude, absence, incompleteness)
we are saturated with modern religious art - advertisements
the super-ego processes these values and enforces them in a kind of inverted Puritanism of immoderation
this ‘permissive super-ego’ is even more repressive because there is no longer any prohibition (and, consequently, no longer any transgressive dimension that could go beyond it) which would allows us to situate our desire in lack and enjoy our own dissatisfaction

[@TheJohnnyCalifornia]

There used to be a common phenomenon where congregants at Church temperance rallies down South and in rural Appalachia would rail against the demon liquor for days sometimes and then on the way home would stop at the nearest Moonshiners stils and spend the rest of the week drinking. The perception of witchcraft in the days of witch burnings was always a corruption of the Catholic Mass and rituals rather than something truly pagan. The perceived "good" or Godly behavior always determined the nature of pleasure in the opposing evil behavior.
At heart, a lesson that is missed is that the Super-Ego is no more rational than the Id. It simply represents a set of different irrational urges and impulses. And the ego is not in control of either but simply results from the interplay of urges that rise up and the counterurges to bring them down. The ego simply seeks balance, not reason.

[@javgato]

I wander if those toilets are french, english or german.

[@fayedyer2582]

American, made in China.

[@farrider3339]

"Pleasure is only accessible to you in pathological forms such as feeling guilty and so on.''
Hahaha
Great !
All religion is based on this, I claim. Sorry, I don't chave time now to develop dizz further ~

[@samueloak1600]

There's one invisible comment here

[@therealifejames5887]

Now there’s two

[@jonathanbgejensen1956]

@@therealifejames5887 :

[@stanikbr]

three