Get Nebula using my link for 40% off an annual subscription: go.nebula.tv/techaltar Watch my exclusive video diving deeper into Nothing's business: nebula.tv/videos/techaltar-how-nothing-succeeded-when-all-others-failed
This makes me appreciate how xiaomi used to function in the beginning. The demand they'd create with their flash sales that sold out instantly must have been great for the sustainability in the beginning stages
A BYD plant being in India explains a lot about the pricing of Nothing Phone 1 in India. The Phone 1 initially launched at around 40,000 INR (~500 usd) but in the suddenly the prices fell to 30,000. This was probably when they started manufacturing the phones sold in India in Chennai.
@@TimelyTurtle would've been true around a month ago. I think Moto edge 40 is the best buy in that price bracket (as a competitor to NP1). I think there's also a realme device with an SD888 that goes for 25K at times. Still, I do not regret my decision to get an NP1. It's been almost 6 months now and I love this device.
@@IcyB-xg6xs absolutely true but in my opinion Motorola is now the Old Redmi, I mean they provide a good specs to price but their Camera sucks just like Redmi used to be before. Whereas NP1 is good in every aspect, btw I might buy NP2 if it comes under 35k (in sale may be)
Is it just me or 50 Milli's are quite a lot to R&D a smartphone that doesnt really do anything more than the competion. Especially for a startup on their 1st product
The reason it took them one year only to develop the phone is because this phone didn't bring ANYTHING new other than a couple of LEDs in the back. Even price and spec wose, this phone can be overtaken by any Samsung A series phone.
Wow, this is an eye opener for any potential startups that want to make their own hardware and also how most phones develovep. Thank you for sharing this.
Gsus, I never cease to be amazed that anything made by a new company at scale makes it. So much money tied up in (at best) about 3 months - that's crazy! Thanks for another fantastic video!
Get Nebula using my link for 40% off an annual subscription: go.nebula.tv/techaltar Watch my exclusive video diving deeper into Nothing's business: nebula.tv/videos/techaltar-how-nothing-succeeded-when-all-others-failed
This video taught me something really interesting and yet still underwhelming; You can start a generic android phone company with little to no experience and little to no in-house production, by outsourcing everything including the software and only designing the back glass/ cover shape. I think that should be a thing too Diy phone where you choose the chasis shape and size from 2 or 3 options and then all the other components depending on your budget
I normally don't agree with your opinions on tech in general, but your ability to gather information, breakdown topics and explain the nuances is stellar. This was one of your best.
Carl Pei is a very experienced man in this industry and hence he has connections for better deals. A new player without experience might need double of that
Interesting case study. I used OnePlus one and OnePlus 5, infact I am using the same OnePlus 5 since it's launched, it's been 6 years and it still works fine. I guess Carl Pei and his team are unique. If I need to replace my OnePlus 5, I will choose nothing either the phone 2 or 3. They will reach their quality standards eventually.
@@dreonnac3169 apparently the fingerprint is not working for me since a month. It's completely software, even hard reset or complete new installation didn't help, this is some issue among old OnePlus phones with old oxygen OS 10 and below.
You've met Carl Pei, the creator of my favourite smartphone ever: the OP7. I hate notches: OP7 had the best popup camera ever. I love curved screens: OP7 had one And everything else was just perfect. Only way to make a better smartphone would be to add a removable battery. Mister Pei, I you release a Nothing with a popup camera, I'll buy your phone(s) blindly.
I can relate to the whole process and problems being a hardware startup. Very well covered. Whole idea of beating the odds is heavily dependent on the vision of a company and a clear plan to success.
I have a nothing phone and I have been using it every day for a year or so. The input responsiveness is laggy sometimes and the lockscreen glitches and hangs sometimes. These things might be forgivable if it weren't for a serious flaw with the camera. Apparently the phone has a 12mp and a 50mp mode. You take the same picture with each mode in bright daylight, zoom in, and there is literally no difference between the two images. Maybe this is one of the outsourcing companies cutting corners? Anyway, I won't be buying another nothing phone.
Lmao hearing “they want to do more user testing in the future” gives me flashbacks to some of my enterprise jobs. Management just didn’t grasp the importance
i highly appreciate your efforts for making this excellent coverage video, providing lot of interesting insights into the whole process of phone manufacturing. Thanks.
Wow, this sounds like taking a huge risks but it seems in the case of Nothing it will pay off. I believe they could become very good competitor of Apple and their ecosystem but they need more time. Thank you for sharing the information with us through this video!
I've been watching Nothing devices and am very curious about them, but as a former and twice badly burned customer of OnePlus, I'm still a bit leery of Carl Pei.
🪄✨ Made with SummarizeYT 0:00 - This phone costs around 50 million dollars to develop. 1:07 - Large companies like Samsung or Apple usually start actively working on a new flagship phone around two full years before they are released. 2:08 - Nothing is able to keep that process to about 10 to 14 months with their phones. 3:01 - The first thing those people have to do when designing a new product is coming up with a concept and for Nothing, that mostly happens in Sweden. 3:45 - 17 people in London are tasked with turning concepts into actual products that can be manufactured, including phones and earbuds. 5:27 - Nothing follows the industry standard practice of having four distinct stages of prototyping. 6:03 - Prototyping alone can cost the company 4 million dollars. 6:31 - While the hardware is built, software has to be developed too. 7:08 - Nothing has gone on a hiring spree to improve their software development team. 7:39 - A massive focus area for any phone's software team is its camera. 8:23 - The software stack is put together on their behalf. 8:27 - The development process includes engineering, design, licensing technologies, and prototyping. 9:01 - Samsung outsources about 70 million low-end devices to Chinese manufacturers. 9:24 - Nothing has over 40 employees as quality inspectors and engineers at the external factory. 10:04 - Nothing's manufacturing partner is a company called BYD Electronics. 11:01 - Nothing has a direct relationship with about 20 key suppliers such as Qualcomm, Samsung, and Sony. 14:00 - Cash flow and supply chain management are critical challenges for hardware startups. 14:23 - The company has raised 150 million dollars from venture capitalists and celebrities. 15:00 - Many hardware startups fail due to high upfront development costs and manufacturing issues.
Amazing, highly informative video. Incredible research and great explanations of the steps, processes and cash ebb and flow gives a super insight into the complexities of this vital business. Thank you for such a well-narrated examination of the realities of the process. No gimmicks, just a great job.
Thanks for telling us how much it cost to make this real... ive been thinking myself about making my own phone with what i want... and while my phone wouldnt be anywhere near as fancy it would still probably cost on the order of tens of millions
For the Nothing 3's design, the developers should avoid making a cumbersome device. The Nothing Phone 1 is an example of why you shouldn't do thick squares on a large phone. It makes it hard to use the device. And why they shouldn't tamper with what was already working (like the control centre modification on the Nothing OS). Which is just unecessary labor. Yes, they do add individuality and a premium feel to the device, but doing it that way won't do any good. With the Nothing Phone 2, they seem to be adding some curves to the chassis of the device...which is good, but they should curve them even more. The difference in usability between a properly curved device and a boxy one is day and night. It allows the phone to snug into your palm without causing angular issues. This in turn makes the device easier to grip and use one handedly. And if the devs want to take it a step further. They could use a narrower display, but not as narrow as Sony's. Just enough that the average person can comfortably glide their thumb across the screen to the other side. And as for the Control Centre... They could just literally just turn it upside-down and put it on the bottom and be pulled from the sides of the navigation bar for the sake of convenience. Now they can implement a system search feature by swiping down from the home screen. This not only makes the UI more intuitive, but also makes use of the given space. They could then use the Android 4-6 versions of the Setting layout, which is way more superior compared to the confusing mess that they did in later iterations. Make their own SMS app because...let's be real. Android's own SMS app is crap. No way the Google has not thought of separating messages based on if you have the number of the messenger or not. Heck, they don't even allow for segregation of messages. ... Then again, even Gmail is a pain in the ass to use. Also, the notifications. Nothing should really focus on this area. There's a reason why pros use iPhones. And it's not just the ecosystem, it's also the notifications. Timely notifications are a lifesaver. Google somehow has not fixed this, ever. And that has led to the problem of late notifications on Android, especially on Gmail. Emails can go for hours to even months without the phone notifying you of them. And I know Google can do this, since I often get a fuck ton of emails from apps that I apparently am subscribed to. There's also the long-term issue of software support, which every one can say is somewhat important. On top of that, there's repairability and accessibility to intuitive and reliable customer service. And the ecosystem, which they will want to do as they grow larger. A seamless ecosystem from Android would be a dream. Especially if it can utilize and pair with other systems from other brands. This would literally make Nothing THE ANDROID for the masses. It's convenient and easy to use. Has long-term support. Has seamless access to other hardwares and has it's own ecosystem to boot. Imagine buying a phone that can connect to your Lenovo laptop and open a data connection between the two without having to tell the device. Then do the same to your mac, your desktop, and other devices. Though... As it stands. Nothing won't be doing this. Though as time goes on, they'll begin to add more to their brand.
One Indian Tech Channel, ASBYT & now Tech Alter... All follow the same Script - Insights into the Nothing office, talk about their efforts on Phone (1) , SCM & followed by an interview with Carl. Great job Marketing team 😏💯
When you say "My streaming service Nebula", does that mean you are one of its founders or did you invest in it or are you a contributor to the platform?
So much money and they still F up the audio quality on the phone (not joking...see some reviews). 😅 Anyway with that out of the way mad respect for a company which shares this info. 🎩
please make a video on the display issues on LED screens,The green line issue on amoled screen that happen to appear on mobile screen after software updates -the issue has occured on most of the phones like Apple Iphone,Samsung,poco phones etc
Nothing would actually sell better if it had a headphone jack.... It would actually show that there was something worth investing in and loooking forward to as a brand...
Do you think Nothing will be the top flagship company in the coming generations due to their transparency as a company, or do you think this strategy will hinder their growth in the flagship market?
Get Nebula using my link for 40% off an annual subscription: go.nebula.tv/techaltar
Watch my exclusive video diving deeper into Nothing's business: nebula.tv/videos/techaltar-how-nothing-succeeded-when-all-others-failed
are u okay? 4:47 keeps happening
now gamora wil be unhappy
Thank you for showing us how Nothing is made
Noob joke
@@SHIVAM.M.SThanks Bot 😂😂
I see what you did there
@@SHIVAM.M.S y u crying?
How Nothing makes everything.
I am so happy nothing gave YOU the opportunity for this. You did this better than anyone else could. Great video!
Glad to hear you liked it!
@@TechAltarplease let Carl commit to repairability, simple things screen, battery etc
This makes me appreciate how xiaomi used to function in the beginning. The demand they'd create with their flash sales that sold out instantly must have been great for the sustainability in the beginning stages
The level of transparency is insane
Thank you
I think transparency is kinda their whole thing lmao
Education
Quite literally
Yeah he even ticked the paid promotion checkbox as youtube is crystal clear about paid trips being paid promotion.... Oh wait..
A BYD plant being in India explains a lot about the pricing of Nothing Phone 1 in India.
The Phone 1 initially launched at around 40,000 INR (~500 usd) but in the suddenly the prices fell to 30,000. This was probably when they started manufacturing the phones sold in India in Chennai.
it even went below 26k in Sales, and at that Price Nothing (1) is Far better than any other competitors.
@@TimelyTurtle would've been true around a month ago. I think Moto edge 40 is the best buy in that price bracket (as a competitor to NP1).
I think there's also a realme device with an SD888 that goes for 25K at times.
Still, I do not regret my decision to get an NP1. It's been almost 6 months now and I love this device.
@@IcyB-xg6xs absolutely true but in my opinion Motorola is now the Old Redmi, I mean they provide a good specs to price but their Camera sucks just like Redmi used to be before. Whereas NP1 is good in every aspect, btw I might buy NP2 if it comes under 35k (in sale may be)
No, it launched for 33k, now its 30500.
@@TimelyTurtleMotorola has another problem... Steady software update....
I love the career curve: from OPPO representative ambassador to Tech-UA-camr interviewing Carl Pei and the Nothing phone production overview :)
is it good or bad?
Carl Pei is a marketing genius. This is great advertisement.
Is it just me or 50 Milli's are quite a lot to R&D a smartphone that doesnt really do anything more than the competion.
Especially for a startup on their 1st product
Me: tell me about startups.
Techalter: they die.
Been using my Phone (1) since release almost one year ago and I'm still satisfied. Very nice to have a look at how it's made!
Sonnyball. iPhone 1 hasn’t worked as a cellular phone for many years. The 2G was shut down. You’re lying.
@@ericB3444 bruh
nothing phone 1
bro, the fact that company is called "nothing" made me confused so many times during the video
The reason it took them one year only to develop the phone is because this phone didn't bring ANYTHING new other than a couple of LEDs in the back. Even price and spec wose, this phone can be overtaken by any Samsung A series phone.
building a brand from scratch ina crowded tech space ain't easy work
Wow, this is an eye opener for any potential startups that want to make their own hardware and also how most phones develovep. Thank you for sharing this.
man the tone from your last vid is so different. Carl Pei made good and affordable a advertisement choice
Watching this on my nothing (1) phone.
Easily the most interesting tech video I've seen this year.
😮 It cost $50m just to make Nothing 😮
Please make Carl commit to repairability.
exactly! We need a strong player in that space.
Small company
Gsus, I never cease to be amazed that anything made by a new company at scale makes it. So much money tied up in (at best) about 3 months - that's crazy!
Thanks for another fantastic video!
Jesus😊
This is not only an interesting story about making the NothingPhone1, but a good business lesson. 👍🏻👍🏻👍🏻👍🏻
Uploaded in the middle of the night when I can't sleep. Thanks
This was the first time I felt that TechAltar clickbated , The title say with carl and then he is not in it 😶,
buy subscription to watch it. wow
Get Nebula using my link for 40% off an annual subscription: go.nebula.tv/techaltar
Watch my exclusive video diving deeper into Nothing's business: nebula.tv/videos/techaltar-how-nothing-succeeded-when-all-others-failed
Awesome Video! Great insights! 🎉
And $50m+ later the native camera app still takes forever to save images while zoomed in
This video taught me something really interesting and yet still underwhelming;
You can start a generic android phone company with little to no experience and little to no in-house production, by outsourcing everything including the software and only designing the back glass/ cover shape.
I think that should be a thing too
Diy phone where you choose the chasis shape and size from 2 or 3 options and then all the other components depending on your budget
I normally don't agree with your opinions on tech in general, but your ability to gather information, breakdown topics and explain the nuances is stellar. This was one of your best.
Really well made video, enjoyed it very much!
So basically $150 million is around the minimum capital needed to enter this space.
Carl Pei is a very experienced man in this industry and hence he has connections for better deals. A new player without experience might need double of that
Interesting case study. I used OnePlus one and OnePlus 5, infact I am using the same OnePlus 5 since it's launched, it's been 6 years and it still works fine. I guess Carl Pei and his team are unique. If I need to replace my OnePlus 5, I will choose nothing either the phone 2 or 3. They will reach their quality standards eventually.
OP5 here too :D
@@dreonnac3169op6 here...but I have had some issues this year...so need an upgrade... OnePlus now is not the same. And nothing seems promising.
OP1 -> OP6 -> Phone (1)
@@dreonnac3169 apparently the fingerprint is not working for me since a month. It's completely software, even hard reset or complete new installation didn't help, this is some issue among old OnePlus phones with old oxygen OS 10 and below.
Imagine paying $50 million dollars and getting Nothing in return.
You've met Carl Pei, the creator of my favourite smartphone ever: the OP7.
I hate notches: OP7 had the best popup camera ever.
I love curved screens: OP7 had one
And everything else was just perfect. Only way to make a better smartphone would be to add a removable battery.
Mister Pei, I you release a Nothing with a popup camera, I'll buy your phone(s) blindly.
Good news, the EU is mandating that all smartphones have a removable battery!
I am no expert, but what I gleaned from this, is that we do not need really need yearly iterative upgrades.
I can relate to the whole process and problems being a hardware startup. Very well covered. Whole idea of beating the odds is heavily dependent on the vision of a company and a clear plan to success.
Could somebody please tell me what Launcher or App he used at 7:33 ? It looks so beautiful :D
Ratio launcher by Blloc
I have a nothing phone and I have been using it every day for a year or so. The input responsiveness is laggy sometimes and the lockscreen glitches and hangs sometimes. These things might be forgivable if it weren't for a serious flaw with the camera. Apparently the phone has a 12mp and a 50mp mode. You take the same picture with each mode in bright daylight, zoom in, and there is literally no difference between the two images. Maybe this is one of the outsourcing companies cutting corners? Anyway, I won't be buying another nothing phone.
Hatsoff to the guy in 2:47 reading a realllly biggg book to build NOTHING 😅
These types of stories give them loyal fans
Honestly the first thumbnail on the cutting board was super nice
Nothing is such a awesome phone and great video man :]
Thank you for covering such details in an easy to understand way
This video is gold... thank you tech altar
3:23 "teenage engineers agreeing with nothing"
Yeah, I remember that age -.-
Great insights. Enjoyed this video.
This is phenomenal content. Thank you very much 👍
Lmao hearing “they want to do more user testing in the future” gives me flashbacks to some of my enterprise jobs. Management just didn’t grasp the importance
Awesome video man!
i highly appreciate your efforts for making this excellent coverage video, providing lot of interesting insights into the whole process of phone manufacturing. Thanks.
Amazing dive into the suppply chain. Great video!
isnt nothing using visionox or some other supplier for display?
Wow, this sounds like taking a huge risks but it seems in the case of Nothing it will pay off. I believe they could become very good competitor of Apple and their ecosystem but they need more time. Thank you for sharing the information with us through this video!
Nah i think your previous title is better. The new one didn't really catch me
I've been watching Nothing devices and am very curious about them, but as a former and twice badly burned customer of OnePlus, I'm still a bit leery of Carl Pei.
🪄✨ Made with SummarizeYT
0:00 - This phone costs around 50 million dollars to develop.
1:07 - Large companies like Samsung or Apple usually start actively working on a new flagship phone around two full years before they are released.
2:08 - Nothing is able to keep that process to about 10 to 14 months with their phones.
3:01 - The first thing those people have to do when designing a new product is coming up with a concept and for Nothing, that mostly happens in Sweden.
3:45 - 17 people in London are tasked with turning concepts into actual products that can be manufactured, including phones and earbuds.
5:27 - Nothing follows the industry standard practice of having four distinct stages of prototyping.
6:03 - Prototyping alone can cost the company 4 million dollars.
6:31 - While the hardware is built, software has to be developed too.
7:08 - Nothing has gone on a hiring spree to improve their software development team.
7:39 - A massive focus area for any phone's software team is its camera.
8:23 - The software stack is put together on their behalf.
8:27 - The development process includes engineering, design, licensing technologies, and prototyping.
9:01 - Samsung outsources about 70 million low-end devices to Chinese manufacturers.
9:24 - Nothing has over 40 employees as quality inspectors and engineers at the external factory.
10:04 - Nothing's manufacturing partner is a company called BYD Electronics.
11:01 - Nothing has a direct relationship with about 20 key suppliers such as Qualcomm, Samsung, and Sony.
14:00 - Cash flow and supply chain management are critical challenges for hardware startups.
14:23 - The company has raised 150 million dollars from venture capitalists and celebrities.
15:00 - Many hardware startups fail due to high upfront development costs and manufacturing issues.
This was a very insightful video. Thank you.
honestly so sad that not enough people are going to buy this phone no matter how much they put into it....
Amazing, highly informative video. Incredible research and great explanations of the steps, processes and cash ebb and flow gives a super insight into the complexities of this vital business. Thank you for such a well-narrated examination of the realities of the process. No gimmicks, just a great job.
It is a good choice to change the name of the video,
I didn't watch the video when the title was how to maks a smart phone
2:11 because they are a small company. OnePlus said the same. It's not small, it just the remnant essential phone.
Very interesting video. Loved this, thank you!
Amazing video and really interesting topic!
I love you, Carl Pei and Nothing.
The algorithm finally liked your 5th thumbnail.
Thank you for showing us Nothing.
Thanks for telling us how much it cost to make this real... ive been thinking myself about making my own phone with what i want... and while my phone wouldnt be anywhere near as fancy it would still probably cost on the order of tens of millions
Ok, I'm not gonna complain about minor bugs on my phone anymore.
what an interesting and informative video. thank you!
I hope people will support these kind of phone
WOW, nice big step upwards!
Wow. This was so informative
Wow, this really is a second to nothing video about the business of making a phone.
who?
Anyone know how many years do they provide OS update?
just curious about the system and be the simple phone?
Amazing information. Thanks
Nothing CEO must be a very fulfilling position 😂
Ngl, after watching this I'm actually feeling to buy a Nothing phone.
Amazing video! Nice
For the Nothing 3's design, the developers should avoid making a cumbersome device.
The Nothing Phone 1 is an example of why you shouldn't do thick squares on a large phone. It makes it hard to use the device. And why they shouldn't tamper with what was already working (like the control centre modification on the Nothing OS). Which is just unecessary labor.
Yes, they do add individuality and a premium feel to the device, but doing it that way won't do any good.
With the Nothing Phone 2, they seem to be adding some curves to the chassis of the device...which is good, but they should curve them even more. The difference in usability between a properly curved device and a boxy one is day and night. It allows the phone to snug into your palm without causing angular issues. This in turn makes the device easier to grip and use one handedly.
And if the devs want to take it a step further. They could use a narrower display, but not as narrow as Sony's. Just enough that the average person can comfortably glide their thumb across the screen to the other side.
And as for the Control Centre...
They could just literally just turn it upside-down and put it on the bottom and be pulled from the sides of the navigation bar for the sake of convenience. Now they can implement a system search feature by swiping down from the home screen. This not only makes the UI more intuitive, but also makes use of the given space.
They could then use the Android 4-6 versions of the Setting layout, which is way more superior compared to the confusing mess that they did in later iterations.
Make their own SMS app because...let's be real. Android's own SMS app is crap. No way the Google has not thought of separating messages based on if you have the number of the messenger or not. Heck, they don't even allow for segregation of messages.
...
Then again, even Gmail is a pain in the ass to use.
Also, the notifications.
Nothing should really focus on this area. There's a reason why pros use iPhones. And it's not just the ecosystem, it's also the notifications. Timely notifications are a lifesaver. Google somehow has not fixed this, ever. And that has led to the problem of late notifications on Android, especially on Gmail. Emails can go for hours to even months without the phone notifying you of them. And I know Google can do this, since I often get a fuck ton of emails from apps that I apparently am subscribed to.
There's also the long-term issue of software support, which every one can say is somewhat important. On top of that, there's repairability and accessibility to intuitive and reliable customer service.
And the ecosystem, which they will want to do as they grow larger. A seamless ecosystem from Android would be a dream. Especially if it can utilize and pair with other systems from other brands.
This would literally make Nothing THE ANDROID for the masses. It's convenient and easy to use. Has long-term support. Has seamless access to other hardwares and has it's own ecosystem to boot.
Imagine buying a phone that can connect to your Lenovo laptop and open a data connection between the two without having to tell the device. Then do the same to your mac, your desktop, and other devices.
Though...
As it stands. Nothing won't be doing this. Though as time goes on, they'll begin to add more to their brand.
Glad to know the Company have Nothing to worry about.
This is amazing .
One Indian Tech Channel, ASBYT & now Tech Alter...
All follow the same Script - Insights into the Nothing office, talk about their efforts on Phone (1) , SCM & followed by an interview with Carl.
Great job Marketing team 😏💯
When you say "My streaming service Nebula", does that mean you are one of its founders or did you invest in it or are you a contributor to the platform?
co-owner
everyone who does nebula ads says it that way
Wendover Productions has a video on his YT channel that explains the origins and structure of Nebula.
This video explains it all
ua-cam.com/video/Alqt6RCEWdM/v-deo.html&pp=ygUPd2VuZG92ZXIgbmVidWxh
So much money and they still F up the audio quality on the phone (not joking...see some reviews). 😅 Anyway with that out of the way mad respect for a company which shares this info. 🎩
please make a video on the display issues on LED screens,The green line issue on amoled screen that happen to appear on mobile screen after software updates -the issue has occured on most of the phones like Apple Iphone,Samsung,poco phones etc
Nothing would actually sell better if it had a headphone jack.... It would actually show that there was something worth investing in and loooking forward to as a brand...
And a micro sd card slot
The water proofing on this phone is shit to be honest.
Do you think Nothing will be the top flagship company in the coming generations due to their transparency as a company, or do you think this strategy will hinder their growth in the flagship market?
Wait wait wait is it fixed costs or variable, the salary etc
love your vids man keep up the good work !
Me watching in nothing phone 1 😂
🍻 Wounderful 👊 Insight 🍻
I think the display is made by visionox instead of Samsung?
Thank you
Literally every phone costs like Millions or even billions before it's made.
Wait wait millions of components in 1 📱 or in all the 📱 s to be produced
This is so hard to follow the conversation, when everything is about nothing
Amazing video
cashflow and supply chain are the factors that can kill any start-up