[Q&A] Launch Marketing Mistake #1: Skipping the Target Audience

👉 EasyHatarakiGai...
Increase Conversions & Sales: The Power of Targeted Marketing
Intro
Chloe: Hey Sam, feeling overwhelmed with launching your new course?
Sam: (Sighs) Oof, you could say that, Chloe. I have all this great content, but I'm not sure who my ideal student is. Should I just market it to everyone who might be interested?
Chloe: I hear you. Launch marketing can be a beast! But tell me, what made you think everyone should be your customer?
Sam: Because there are so many steps involved, I skipped the mission and vision statements and identifying the target customer seemed like one I could skip for now.
Chloe: That's a common trap a lot of new entrepreneurs fall into. Targeting everyone might seem like the safe route, but it can actually backfire.
Body
Chloe: Imagine you're trying to sell the coolest surfboard you've ever seen, perfect for catching waves and shredding gnar. Now, would you try to sell that board to someone who lives in, say, Wyoming, a landlocked state?
Sam: (laughs) Definitely not!
Chloe: Exactly! The same goes for your course. Targeting everyone is like trying to sell that surfboard to someone who will never see the ocean. It's a waste of your time and resources.
Sam: So, how do I figure out who my ideal student really is?
Chloe: Great question! When you know who your ideal student is, you can tailor your message to resonate with them. You can speak their language, address their specific pain points, and highlight how your course can help them achieve their goals.
Sam: Okay, that gives me a good starting point. My online training video creation mastery will streamline the training video process and save them time and money. So, my target audience would be aspiring or existing online course entrepreneurs and English speakers in the US, Canada, and the UK.
Focus on Needs & Benefits
Chloe: Perfect! Now, to understand them even better, think about what keeps them up at night. What are their biggest challenges when it comes to creating online training videos?
Sam: Hmm, good point. I bet they struggle with things like finding the time to record, feeling overwhelmed by the tech, or not knowing how to make their videos engaging.
Chloe: Exactly! Once you understand their needs, you can craft your message to show how your course solves these specific problems.
Targeting & Marketing Benefits
Chloe: Beyond targeting, there are other benefits too, Sam. It helps you spend your marketing budget more effectively. Instead of throwing spaghetti at the wall, you can target ads on social media platforms they frequent, craft compelling email campaigns using their language, and attend industry events where they're present.
Sam: That sounds like a much smarter approach. Now I see how the language they speak relates to my course. I can write sales copy using their own words to show how my course solves their problems.
Chloe: Absolutely! By focusing on a specific audience, you can develop a deeper understanding of their problems and offer solutions that truly resonate. This fosters trust and loyalty, leading to higher conversion rates and repeat business.
Outro
Sam: That feels a lot less overwhelming! Thanks, Chloe!
Chloe: So, Sam, remember: targeting your audience isn't just about making a sale; it's about building relationships with people who genuinely need and value what you offer.
Sam: Thanks, Chloe! That makes a lot of sense. I think I need to take some time to define my ideal student persona before I launch my course.
Chloe: Absolutely, Sam! And hey, if you get stuck, I'm always happy to help. In fact, in my upcoming 1-on-1 launch consultations, I walk you through the process of creating your ideal customer avatar.
Sam: Sounds great, Chloe! I might just take you up on that offer.
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