This was the best interview I've ever done, thanks Don Norman for being open with the questions and not skipping any parts of the tough questions. We left no stone unotuch in this interview. Enjoy, go watch!
@@thisisgunkel Thank you for this; definitely working towards a more introspective, honest conversation style-this will open up new insights never before anywhere else from the best minds.
@felixlee Great convo! The music and clapping made the introduction hard to hear. I would omit those elements and have the guest speaker show when it's time for Q&A; Don kinda just sat there while the intro was being made.
This is my first time watching one of your interviews, you’re a fantastic interviewer Felix. I loved your questions and your ability to listen intently to Don. I really liked hearing Don’s thoughts and will have to go read his books now. Thank you to you both!!
This was SO refreshing. So often design conversations don't touch on the real world, which design has to fit into. Thanks to Don for reminding me what design is about... And thanks to Felix for making this conversation possible 😊
Well done, Felix. This is a great interview! I completely agree 💯 with what Don Norman said about thinking holistically about design and its societal impacts throughout the various stages. Design is a way of thinking to solve problems and extends beyond just technology.
What an amazing gift for worldwide design community 🌟 Thank you for pursuing the inner dragon within Felix and bringing us wisdom as a result of your adventure 💓
Thanks for sharing this talk, ADPList and Felix! Don Norman is a fount of knowledge and experience, so getting to hear him speak is always enlightening and educational, and this was a fantastic interview. His take on applying Design Thinking to the world is a great one, optimistic and inspiring. Can't wait to read the new book!
It was such a nice conversation to observe. I really enjoyed the part where you talked about the importance of being a generalist. 💕 Looking forward to similar insightful events.
OMG this was so refreshing to hear... Especially with his comments on mobile devices and opting for "beauty" VS usability/function. Argh I need to keep this in mind.
I shared with our team and told them... this is one of the best we've ever done (no bias). I hope you enjoyed it and feel free to share your takeaways too!
Here is a bit of a different take, provoked by something he said around minute 8, when I stopped watching: "Designers should be leading the way, but they are too in love with their methods" Once he's done saving the world and solving climate change I'd love to hear who pushed these methods down the industry's throat for 20 years. The level of self-involvement it must take to lecture designers it's their fault for not "leading the way", as if showing up to work with a 10 grand nngroup certificate will instantly reshuffle the org chart and transform corporate culture.
Thank you so much for this wonderful interview! Absolutely fantastic, both the questions that were asked as well as Don's answers. Very very inspiring!
In one word. It’s purely about personalization. Every new thing comes with a learning curve. People always like things which looks less cluttered instead of less complicated in the first place.
I’m curious, i try to learn new things, I like being told that i’m wrong especially when it’s done intelligently, especially if it turns out i really am wrong that’s how i learn. How artificial the world is. It was all about the economics. It changed the whole world. They’re working to do something that benefits society.❤
He is touching 2 very systemic issues: Capitalism and ecology. Ecology being destroyed by capitalism: we can only congratulate ourselves by the planet state we are achieving (irony). We think as humans, so individuals; but we should start thinking as human species. Lot to do, will do?
I think this discussion conflates two things. Design and morality. I find when people achieve a certain level of success they move on to Moral Humanist philosophy
Don is pleading designers to stop designing and become a CEO. Like, write books for CEOs then instead? Invest less in craft, but isn't that why we love doing design? When was the last time Don designed anything?
The message wasn't to stop desinging, but to recognize the importance that design is a function of many; that it is important to co-exist and expand beyond design. I agree with Don full on this.
I have not listened to the entire interview yet. However, Don Norman, as much as I respect you for everything you have done for design, for designers, for those who aspire design as their profession, for our clients and for everyone else... I disagree with what I have heard. Even when you are Don Norman, it is too easy just to sit there and criticize. It is, in my view, not progressive, and not helpful to the design community either. From the parts of the conversation I have heard, it seems you have missed so many developments of the, let's say, the past ten years. Design education has been changing, and now encompasses society, economics, sustainability.... You corner education as teaching useless drawing skills, my God where have you been? Manufacturing is changing in many places too, at a very rapid speed now, to become sustainable or even net-zero or circular... Lots of products are becoming repairable... In many places, design leadership is present at the levels of broad decision making... Do you really not see what is happening? I can go on and on, addressing the topics that you cover in the interview, and where your view seems not to reflect our 2024 realit. Where your statements - as I feel it - do not respect those countless designers, anywhere, who all work hard to make this a better world, and who succeed doing so.
You must have only listened to the first ten minutes or so because he gives credit where it’s due, but the truth is that sustainable products and designers in the C-suite are still absolutely in the minority, never mind all the greenwashing that goes on as a marketing tactic. His point that the UN has been working on climate change for 30 years with very little to show for it is truthful and suggests a lack of design thinking on the biggest issue of our generation.
@@le2458 Kyoto has been ratified by nearly all countries in the world and the Paris agreement has been signed by 175 countries. What more do you want the UN to do? Given its place in the entire global system of societies and politics, and given the global complexities for example in regard to relationships between countries, the UN has come a very long way when it is about climate change. I am not saying that climate change has been solved but it is an offence to suggest that the UN has not accomplished anything.
@@rogiervdheide I can respect that it’s easier to criticize a complex problem than to solve it, but I stand by the stance that it hasn’t been addressed as the emergency that it is. In theory the UN is filled with our brightest minds. It’s just disappointing and scary, but I suppose it’s always been easier to destroy than to create or preserve. Hopefully the agreement will actually be fulfilled.
of course AI it's gonna make designers irrelevant. The big Jakob Nielsen just wrote that designers who won't use AI will become dinosaurs and recruiters should ask for this :)
Artists and designers that are meandering around this issue are disappointing, I also think it's irresponsible to ask for an individual to "end hunger", I understand some truths were told including the fact that rich and powerful people want to stay that way, rich and powerful, but suddenly it's our responsibility to perform mental gymnastics to solve the global issues that benefit them? This whole conversation is good but it's not critical enough.
This was the best interview I've ever done, thanks Don Norman for being open with the questions and not skipping any parts of the tough questions. We left no stone unotuch in this interview. Enjoy, go watch!
I joined the session live, and I was really impressed with your questions and interviewing style. I also saw that Don himself was too!
@@thisisgunkel Thank you for this; definitely working towards a more introspective, honest conversation style-this will open up new insights never before anywhere else from the best minds.
@felixlee Great convo! The music and clapping made the introduction hard to hear. I would omit those elements and have the guest speaker show when it's time for Q&A; Don kinda just sat there while the intro was being made.
This is my first time watching one of your interviews, you’re a fantastic interviewer Felix. I loved your questions and your ability to listen intently to Don. I really liked hearing Don’s thoughts and will have to go read his books now. Thank you to you both!!
@@kellyross1841 Thank you for watching, Kelly. More interesting, deep interviews to follow.
This was SO refreshing. So often design conversations don't touch on the real world, which design has to fit into. Thanks to Don for reminding me what design is about... And thanks to Felix for making this conversation possible 😊
Thank you for tuning in, Emily! ❤
An interview with the one man who singlehandedly defined usability in the early stages of mobile experiences, and it only has 27k views. Madness!
"Do things that are important, but enjoy life while doing them." - This is exactly what I needed to hear right now. ❤
Thank you for watching!
Thanks a ton Felix for making this interview available on UA-cam. Much appreciated!🙂💚🌷I love you Team ADP. 😘
Thanks for loving us, the love is both ways! spread the word and this video!
Imagine a world where we use design thinking for most of our problems as designers 🤩 What an inspiring talk!
love this, thank you for sharing!
Well done, Felix. This is a great interview! I completely agree 💯 with what Don Norman said about thinking holistically about design and its societal impacts throughout the various stages. Design is a way of thinking to solve problems and extends beyond just technology.
Thanks, Jun! Indeed, there's so many ways that designers need to step out beyond traditional design.
What an amazing gift for worldwide design community 🌟 Thank you for pursuing the inner dragon within Felix and bringing us wisdom as a result of your adventure 💓
Thanks for sharing this talk, ADPList and Felix! Don Norman is a fount of knowledge and experience, so getting to hear him speak is always enlightening and educational, and this was a fantastic interview. His take on applying Design Thinking to the world is a great one, optimistic and inspiring. Can't wait to read the new book!
Thank you for watching-more to come! 🎉
It was such a nice conversation to observe. I really enjoyed the part where you talked about the importance of being a generalist. 💕 Looking forward to similar insightful events.
Thank you for tuning in. Yes, more to come! 💜
Great interview! Thank you Felix and Don!
Don is absolutely amazing. I just love hearing him talk. Thank you! 🙏🏻🙏🏻🙏🏻
OMG this was so refreshing to hear... Especially with his comments on mobile devices and opting for "beauty" VS usability/function. Argh I need to keep this in mind.
Thanks for watching this!
Yayyyy! Was waiting for this to watch & learn. Finally binging in!!! DND for the next hour😌🤫
I shared with our team and told them... this is one of the best we've ever done (no bias). I hope you enjoyed it and feel free to share your takeaways too!
Here is a bit of a different take, provoked by something he said around minute 8, when I stopped watching:
"Designers should be leading the way, but they are too in love with their methods"
Once he's done saving the world and solving climate change I'd love to hear who pushed these methods down the industry's throat for 20 years.
The level of self-involvement it must take to lecture designers it's their fault for not "leading the way", as if showing up to work with a 10 grand nngroup certificate will instantly reshuffle the org chart and transform corporate culture.
Thank you for this amazing interview, Don and Felix !!
Thanks for tuning in, Aaron! ❤
Thank you so much for this wonderful interview! Absolutely fantastic, both the questions that were asked as well as Don's answers. Very very inspiring!
Thank you ADPList for sharing this interview. Such a deep vision on Design, very inspirational!
Thank you for watching!
Love how he's not afraid of rocking the boat! Great interview!
Always good to dive deep and understand the depth of thoughts! Thanks for watching.
In one word. It’s purely about personalization. Every new thing comes with a learning curve. People always like things which looks less cluttered instead of less complicated in the first place.
This was so insightful! Thank you Felix, thank you Don! 🙏🏿💜
Thank you for tuning in! 🍪
Great interview. Don is a living legend! Do you mind if I link to this interview in one of my videos?
Hi Alex, sure - you can link to this video!
I’m curious, i try to learn new things, I like being told that i’m wrong especially when it’s done intelligently, especially if it turns out i really am wrong that’s how i learn.
How artificial the world is. It was all about the economics. It changed the whole world.
They’re working to do something that benefits society.❤
Thanks for watching this! feel free to share it too!
Wow, that was an incredible interview. I learned so much. Thanks a lot, Felix and Don!
Thanks for tuning in, Rony - feel free to share it along !
Thank you for watching! help us share it to more designers, leaders!
Thank you Don 🥹
Thank you for watching. Please share it (and get a fortune cookie 🥠)!
He is touching 2 very systemic issues: Capitalism and ecology. Ecology being destroyed by capitalism: we can only congratulate ourselves by the planet state we are achieving (irony).
We think as humans, so individuals; but we should start thinking as human species. Lot to do, will do?
I think this discussion conflates two things. Design and morality. I find when people achieve a certain level of success they move on to Moral Humanist philosophy
God bless you
He is our grandfather in Design industry
Don is pleading designers to stop designing and become a CEO. Like, write books for CEOs then instead? Invest less in craft, but isn't that why we love doing design? When was the last time Don designed anything?
The message wasn't to stop desinging, but to recognize the importance that design is a function of many; that it is important to co-exist and expand beyond design. I agree with Don full on this.
I have not listened to the entire interview yet. However, Don Norman, as much as I respect you for everything you have done for design, for designers, for those who aspire design as their profession, for our clients and for everyone else... I disagree with what I have heard. Even when you are Don Norman, it is too easy just to sit there and criticize. It is, in my view, not progressive, and not helpful to the design community either.
From the parts of the conversation I have heard, it seems you have missed so many developments of the, let's say, the past ten years. Design education has been changing, and now encompasses society, economics, sustainability.... You corner education as teaching useless drawing skills, my God where have you been? Manufacturing is changing in many places too, at a very rapid speed now, to become sustainable or even net-zero or circular... Lots of products are becoming repairable...
In many places, design leadership is present at the levels of broad decision making... Do you really not see what is happening? I can go on and on, addressing the topics that you cover in the interview, and where your view seems not to reflect our 2024 realit. Where your statements - as I feel it - do not respect those countless designers, anywhere, who all work hard to make this a better world, and who succeed doing so.
Shouldn’t you listen to the entire interview first?
@@hugoalves81 I only comment on what I have listened to and I make clear which of his statements those are.
You must have only listened to the first ten minutes or so because he gives credit where it’s due, but the truth is that sustainable products and designers in the C-suite are still absolutely in the minority, never mind all the greenwashing that goes on as a marketing tactic. His point that the UN has been working on climate change for 30 years with very little to show for it is truthful and suggests a lack of design thinking on the biggest issue of our generation.
@@le2458 Kyoto has been ratified by nearly all countries in the world and the Paris agreement has been signed by 175 countries. What more do you want the UN to do? Given its place in the entire global system of societies and politics, and given the global complexities for example in regard to relationships between countries, the UN has come a very long way when it is about climate change. I am not saying that climate change has been solved but it is an offence to suggest that the UN has not accomplished anything.
@@rogiervdheide I can respect that it’s easier to criticize a complex problem than to solve it, but I stand by the stance that it hasn’t been addressed as the emergency that it is. In theory the UN is filled with our brightest minds. It’s just disappointing and scary, but I suppose it’s always been easier to destroy than to create or preserve. Hopefully the agreement will actually be fulfilled.
he's 90 wowwww
Amazing, we know!
of course AI it's gonna make designers irrelevant. The big Jakob Nielsen just wrote that designers who won't use AI will become dinosaurs and recruiters should ask for this :)
He says the most obvious things while thinking he is unbelievably profound..
Go write your own book then.
@@Toodoi lol that’s not the point here.
why he is not solving problem in palestine
Artists and designers that are meandering around this issue are disappointing, I also think it's irresponsible to ask for an individual to "end hunger", I understand some truths were told including the fact that rich and powerful people want to stay that way, rich and powerful, but suddenly it's our responsibility to perform mental gymnastics to solve the global issues that benefit them?
This whole conversation is good but it's not critical enough.
trash